Insurance Business America

What Insurance Business America does

Insurance Business America is a B2B trade media brand serving the US insurance industry, operating as a publication under KM Business Information US, Inc. The company delivers national insurance news, analysis, expert interviews, and editorial coverage across more than 20 specialty categories including cyber, claims, E&S, catastrophe, professional liability, workers compensation, and programs. Its core technology consists of a digital publishing platform supplemented by multimedia content delivery channels: Insurance Business TV for video interviews, IB Talk podcast distributed across major podcast platforms, webinars, and an archive of industry reports.

The business operates a diversified revenue model combining digital advertising (banner, sponsored content on insurancebusinessmag.com), premium research reports sold on a transactional basis (priced $95-$995 for competitor analyses and market reviews), event sponsorships and registrations from signature conferences (InsuranceFest USA at Santa Monica Pier, Women in Insurance Live at Fairmont Chicago), and premium webinar and content access. Proprietary survey-based award programs (5-Star Claims, 5-Star Cyber, 5-Star Wholesale Brokers and MGAs, Fast Brokerages, Elite Women, Hot 100, Global 100, Top Specialist Wholesale Brokers) serve both as editorial products and as lead-generation and recognition platforms for carriers, brokers, and MGAs. The company's customer segments span insurance professionals (agents, brokers, producers), insurance carriers, risk management professionals, wholesale brokers and MGAs, and women in insurance leadership—addressing needs for industry intelligence, peer-validated recognition, carrier evaluation, and executive networking.

Geographically, the brand extends beyond the US through the broader Insurance Business network across six markets—US, Canada, UK, Australia, New Zealand, and Asia-Pacific—enabled by its parent company KM Business Information. Strategic positioning centers on multi-format content monetization, community-building through annual events and the Leaders Network executive community, and sustained authority in survey-based industry rankings.

Name

Insurance Business America

Legal name

KM Business Information US, Inc

Website

https://insurancebusinessmag.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance Business America is a B2B trade media brand serving US insurance professionals with news, analysis, award programs (5-Star, Hot 100, Elite Women), signature events (InsuranceFest, Women in Insurance Live), and premium research reports across 20+ specialty categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Banner advertising, sponsored content, and brand visibility opportunities on the insurancebusinessmag.com platform targeting insurance industry professionals.
2. Premium Research Reports: Sale of industry competitor analysis reports, brokerage market reviews, and specialized market intelligence reports. Examples include Marsh Brokerage Market Review ($995 one-time), Commercial Multiple Peril Competitor Analysis ($95), and auto insurance competitor analysis.
3. Event Sponsorships and Registrations: Revenue from InsuranceFest USA, Women in Insurance Live, and other industry conferences through ticket sales and corporate sponsorship packages.
4. Webinar and Premium Content Access: Educational webinars and premium content accessible to insurance professionals, likely with some free and premium tier access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Insurance Business America is a B2B trade media brand that publishes US insurance industry news, analysis, and expert opinions through a digital platform. It monetizes through proprietary survey-based award programs (5-Star ratings, Hot 100, Elite Women, Global 100, Fast Brokerages), industry events (InsuranceFest USA, Women in Insurance Live), multimedia content (TV, podcasts, webinars), and premium market intelligence reports sold to insurance professionals.

Differentiator

Problem solved

Functional benefit

Brands

• 5-Star Awards: Special report series recognizing top insurance companies and professionals across various categories including Claims, Cyber, Wholesale Brokers, Professional Liability, Networks and Alliances
• InsuranceFest
• Women in Insurance Live
• IB TV
• IB Talk
• Leaders Network
• Best In Insurance
• Industry Reports

Products and services

• Insurance Business America Magazine (Digital Publication) Daily digital insurance industry news, breaking news alerts, columns, and specialized content across 20+ insurance categories including cyber, claims, E&S, catastrophe, professional liability, and workers compensation. Targeted at US insurance professionals, agents, brokers, and carriers.
• Insurance Business TV Video interviews and discussions with insurance industry leaders covering technology, underwriting, claims handling, and market trends. Available via the Insurance Business America website and YouTube.
• IB Talk Podcast Podcast series covering insurance industry topics including green energy risks, MGA growth, construction insurance, and specialty risk management. Distributed on Apple Podcasts, Spotify, Amazon Music, and iHeart.
• Industry Research Reports Premium market intelligence and competitor analysis reports covering insurance brokers and carriers. Examples include the Marsh Brokerage Market Review ($995), Commercial Multiple Peril Competitor Analysis ($95), and private passenger auto insurance competitor analyses.
• 5-Star Awards Programs Annual survey-based recognition program where insurance professionals rate carriers, brokers, MGAs, networks, and program administrators across multiple performance criteria. The 5-Star designation requires an average score of 4 or higher. Covers categories including Claims, Cyber, Wholesale Brokers, Professional Liability, and Networks & Alliances.
• InsuranceFest USA Conference Annual specialty insurance industry festival combining festival-style networking with business content covering capacity, pricing, catastrophe risks, and cyber threats, featuring live crisis simulations and executive panels. Held at Santa Monica Pier.
• Women in Insurance Live Summit Annual in-person summit at Fairmont Chicago bringing together senior women leaders from across the insurance industry for strategy sessions and networking, addressing the leadership gap in the sector.
• Educational Webinars Educational webinars covering topics including cyber attacks, AI in insurance, digital distribution, construction risk strategies, and other industry issues. Targeted at insurance professionals seeking continuing education.
• Hot 100 / Elite Women / Global 100 / Fast Brokerages Recognition Lists Annual recognition lists recognizing top US insurance professionals, women leaders, fast-growing brokerages, and global insurance leaders who demonstrated measurable impact through leadership and industry contribution.

Quantifiable outcome

• InsuranceFest 2026 expected to draw 1,200+ specialty insurance professionals
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LocktoncoreStrategic or Co-development Partner · 16 July 2026Lockton executives featured as panelists at InsuranceFest 2026 addressing ten pressing industry challenges including cyber risk expansion, E&S property market softening, and AI integration from hype to ROI. The partnership positions Lockton as a thought leader in specialty insurance discussions.
• Brown & RidingcoreStrategic or Co-development Partner · 16 July 2026Brown & Riding executives featured as panelists at InsuranceFest 2026, contributing to discussions on specialty insurance topics and industry challenges alongside other major industry participants.
• GooglecoreStrategic or Co-development Partner · 16 July 2026Google represented at InsuranceFest 2026 panels discussing technology integration in insurance, bringing technology sector perspective to specialty insurance industry discussions on AI and digital transformation.
• GallaghercoreStrategic or Co-development Partner · 16 July 2026Arthur J. Gallagher & Co. executives featured at InsuranceFest 2026, contributing to industry panels on specialty insurance challenges and market dynamics.
• AoncoreStrategic or Co-development Partner · 16 July 2026Aon executives featured at InsuranceFest 2026 panels addressing industry challenges and contributing to discussions on cyber risk, market conditions, and enterprise transformation in insurance.
• NearmapcoreTechnology or Integration · 16 July 2026Nearmap featured in Insurance Business TV content discussing how aerial imagery and AI are reshaping underwriting decisions, claims handling, and broker relationships in property insurance.
• ICAT (Victor organization)coreTechnology or Integration · 16 July 2026ICAT Managing Director Robby Horner featured in Insurance Business TV discussing how aerial imagery and AI tools improve underwriting speed and accuracy, claims handling transparency, and broker experience.
• AnthropicminorStrategic or Co-development Partner · 26 May 2026Christopher Olah of Anthropic presented alongside Pope Leo XIV's encyclical on AI governance at an Insurance Business-related event, discussing AI lab incentives and ethical considerations.
• AXA XLcoreStrategic or Co-development Partner · 19 May 2026AXA XL executives participate in Women in Insurance Live 2026 fireside chats addressing topics including AI, automation, and enterprise transformation in the insurance industry.
• AoncoreStrategic or Co-development Partner · 19 May 2026Aon executives featured in Women in Insurance Live 2026 agenda, contributing to discussions on cyber risk, claims transformation, succession planning, and AI integration in insurance.
• AccentureminorStrategic or Co-development Partner · 6 May 2026Accenture research cited in Insurance Business America coverage on personalization trends showing 60% of insurance customers would switch providers for more personalized service.
• EarnixminorStrategic or Co-development Partner · 6 May 2026Earnix survey of 400 global insurance executives cited in research on personalization showing only one in four insurers can currently deliver personalisation at scale, with findings on AI adoption obstacles.
• Program Administrators and CarrierscoreStrategic or Co-development Partner · 9 April 2026Insurance Business America opened submissions for its 2026 5-Star Program Administrators & Carriers recognition program, inviting top-performing program administrators and carriers to apply for industry recognition.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Underwriter: ALM's heritage B2B insurance trade publication covering life, P&C, and financial services - competes directly for insurance professional readership and advertising budgets.
• Business Insurance: Crain Communications' long-running B2B trade publication serving US commercial insurance with news, rankings, and events - competes for the same broker and carrier readership and advertising spend.
• Carrier Management: Wells Media's B2B publication targeting insurance carrier executives with news, analysis, and awards - competes with IBA's carrier-focused coverage and recognition programs.
• Intelligent Insurer: B2B trade publication and events platform focused on specialty insurance markets including reinsurance, wholesale, and MGAs - directly comparable in audience and content offering to IBA's specialty coverage.
• Reactions Magazine: Newton Media's B2B trade publication covering reinsurance and specialty insurance with news and events - comparable in format and insurance-industry focus though more globally oriented.
• PropertyCasualty360: ALM's US P&C insurance trade publication delivering news, rankings, and resources to insurance professionals across the same specialty lines IBA covers (cyber, claims, E&S, workers' comp).
• Risk & Insurance Magazine: B2B trade publication focused on commercial insurance buyers, risk managers, and brokers with a parallel news, awards, and conference model serving overlapping audience segments.
• Insurance Journal: Sister brand under parent KM Business Information, also operating a B2B insurance trade news, awards, and events platform - directly comparable in editorial mission, monetization mix, and audience.

Broad incumbents

• A.M. Best: Insurance credit rating agency with substantial research publications, news, and events operations serving the same carrier and broker audience, with editorial coverage of carrier performance that overlaps with IBA.

Others

• Insurance Business UK: Direct sister brand of Insurance Business America under the same KM Business Information global network - shares content infrastructure and award formats, representing a partnership rather than direct competition despite overlapping audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsuranceBizUS
• YouTubeyoutube.com/insurancebusinessmag
• LinkedInlinkedin.com/company/insurance-business-america
• Facebookfacebook.com/InsuranceBusinessUS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Business America