Name

Perform Group

Legal name

Stats Perform

Website

https://statsperform.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Sports Data and AI Analytics

NAICS

Broadcasting and Content Providers (516), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports data feeds
• Sports analytics AI
• Live sports streaming
• Betting data services
• Computer vision tracking

Headquarters

HQ city

Feltham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Sports Data Feeds & APIs: Licensing of proprietary Opta sports data feeds and APIs to media companies, broadcasters, sportsbooks, publishers, and technology companies. Data includes match statistics, player performance metrics, historical records across 20+ sports. Revenue is recurring through subscription/usage-based licensing agreements.
2. AI & Analytics Products: Sale of AI-powered analytics products including Opta Vision, OptaAI Studio tools, predictions, and simulation services. Products are delivered via API, software subscriptions, or embedded within customer platforms.
3. Content Agency Services: Opta Content Agency provides custom content creation including video production, editorial coverage, data journalism, and branded campaigns for broadcasters, brands, publishers, and sportsbooks. Project-based and retainer engagements.
4. Live Streaming: Bet LiveStreams providing 40,000+ live sports streams annually across 14 sports to sportsbooks. Revenue based on streaming rights licensing and volume-based agreements.
5. Betting Data & Markets: Opta for Betting, Bet Trading Data, RunningBall Ultrafast Data, and Opta Points providing betting-specific data feeds, trading markets, and microbetting options to sportsbooks globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Perform Group (operating as Stats Perform) provides proprietary live sports data feeds across 20+ sports, AI-powered analytics, computer vision tracking, ultra-low latency video streaming, and AI-driven content creation tools. Products and services are licensed primarily via subscription and enterprise agreements to broadcasters, sportsbooks, sports teams, leagues, federations, media companies, and brands worldwide.

Product overview

Stats Perform operates a platform-plus-modules architecture centered on Opta, the world's most trusted sports data brand. The core offering includes Opta Data Feeds providing comprehensive live sports data across 20+ sports, supplemented by OptaAI Studio as an AI-powered content creation platform. Media Solutions (OptaAI Studio, Opta Live, Opta Search, Opta Graphics, Opta Pulse) enable automated content creation. Data Solutions include Opta Vision (computer vision), Opta for Fantasy, Opta for Prediction Markets, Opta Points, RunningBall Ultrafast Data, Bet Trading Data, and Dynamic Stats API. Video Solutions encompass Bet LiveStreams (40,000+ matches/year), Realtime Streaming (sub-second latency), and Retail Live Streams. Editorial Solutions provide Opta Content Agency, Data Insights, and Sports News Video. Performance Solutions include Opta Pro Hub and ProVision. Fan Engagement Solutions feature Content Player Pro and Opta Stream. The portfolio is protected by 693+ patent assets and serves media, broadcasters, sportsbooks, teams, leagues, federations, and brands globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Opta Data Feeds Trusted live sports data feeds providing comprehensive event-level statistics across football, basketball, and other sports, serving as the foundational data layer for all Opta products. Licensed to media companies, broadcasters, sportsbooks, publishers, and technology companies.
• OptaAI Studio AI-powered self-service content creation toolkit for sports storytellers, marketers and producers to create dynamic data-rich graphics, live insights, and automated content at scale. Encompasses sub-tools Opta Live, Opta Search, Opta Graphics, and Opta Pulse.
• Opta Vision Advanced computer vision-powered football data that tracks player positions, off-ball runs, pressure intensity, line-breaking passes, shape analysis, and pass predictions from match video. Historical coverage extends back to the 2010 World Cup.
• Dynamic Stats API Developer-facing API providing access to Opta data feeds for integration into third-party platforms, scores apps, and custom applications, with REST API access and technical documentation.
• Opta Content Agency Full-service content production agency providing multi-platform content, video, live commentary, editorial coverage, and bespoke campaigns powered by Opta data for broadcasters, brands, publishers, and sportsbooks.
• Bet LiveStreams Live streaming service for sportsbooks offering 40,000+ matches annually across 14 sports with Opta Interactive Overlays, multi-match highlights, and in-play betting features.
• RunningBall Ultrafast Data Ultra-low latency trading data service for sportsbooks featuring the highest data accuracy with real-time AI assistant JanOS, and IBIA Data Accreditation for five consecutive years.
• Bet Trading Data Comprehensive betting-focused data products including pre-match and in-play markets, microbetting options, and new competitions for sportsbook trading teams.
• Opta Points Innovative player evaluation metric that sparked new team and player betting markets, used by sportsbook operators including Novibet, Spreadex, and Kaizen Gaming for player props markets during Euro 2024 and Copa America 2024.
• Realtime Streaming Ultra-low latency video streaming platform delivering sub-second glass-to-glass live sports streaming with global synchronization for shared real-time fan experiences.
• Opta Pro Hub Professional portal for teams, leagues, and analysts providing access to advanced data analysis tools, performance metrics, and scouting capabilities.
• Sports News Video Video content library featuring thousands of hours of press conferences, player interviews, rights-cleared highlights, features, and tournament previews for broadcast and digital platforms.
• Data Insights Editorial and analytical content services providing insight-packed articles, studio analysis, quizzes, and social media content for sports media and betting platforms.
• Opta Stream Automated, brandable match centre experience for sportsbooks and media platforms, currently available for Soccer, Basketball, and American Football.
• Opta for Prediction Markets Data solutions for prediction markets and betting exchanges, providing settlement-grade statistics and real-time data for probabilistic trading platforms.
• Opta for Fantasy Specialized data products and content designed for fantasy sports platforms and applications, providing player statistics and insights for fantasy game experiences.
• ProVision Performance analysis solution for professional teams providing detailed player and team metrics, tactical analysis, and recruitment insights.
• Retail Live Streams Live streaming solutions for retail and consumer-facing platforms, enabling real-time sports content delivery with integrated betting and engagement features.
• Content Player Pro Embeddable content player with built-in monetization features, customization options, and simple integration for delivering rich match center experiences.
• SP Payout Card Payment solutions for sports betting platforms enabling payout processing and financial transactions for sportsbook operators.

Quantifiable outcome

• Vodafone achieved #1 on Google search rankings during Euro 2024 using Opta Stream
• +8 more outcomes

Named customers40 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• FIFAflagshipStrategic or Co-development Partner · 1 January 2026Stats Perform appointed as FIFA's first-ever official worldwide betting data and betting streaming rights distributor for major tournaments including the FIFA World Cup 2026. This exclusive partnership provides Stats Perform with rights to distribute official betting data and live streaming content to global sportsbooks.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS logo displayed among customer/partner logos on statsperform.com homepage, indicating partnership for cloud infrastructure and technology services.
• NVIDIAcoreTechnology or IntegrationDr. Patrick Lucey, Chief Scientist at Stats Perform, presented at NVIDIA GTC 2026 on Advancing AI-Driven Sports Intelligence. Partnership indicates collaboration on AI/ML technology development using NVIDIA platforms.
• Premier League ProductionscoreChannel Partner/ Reseller/ DistributorPremier League Productions uses Opta data as the gold standard for Premier League coverage. Long-standing partnership for official data distribution to global media.
• CapgeminicoreStrategic or Co-development PartnerCapgemini built TryZone IQ platform using Stats Perform APIs and real-time data feeds. Graham Taylor, Senior Director - Head of Applied Innovation, stated 'We could not have built TryZone IQ without Opta. Your APIs and real-time data feeds were the backbone of the entire platform.'
• EdelmancoreGTM or Marketing PartnerEdelman partnered with Stats Perform for Xbox global social campaign 'xJinx' (Expected Jinx) utilizing Opta's Live Win Probability data to create a new metric for fan engagement. James Donovan, Senior Director at Edelman, stated 'Opta are synonymous with data in football. When we explained what we wanted to do, Opta got it straight away and immediately started helping us bring it to life.'
• Bayer 04 LeverkusencoreStrategic or Co-development PartnerGerman football club uses Opta insights and data for milestones, records tracking, and social media platforms. Heiko Schulz, Head of Digital Development, stated 'With the insights and data from Opta, we were always up to date on the milestones and records that Bayer 04 Leverkusen set both nationally and internationally and were able to use them on our platforms and social media.'
• FlashscoreChannel Partner/ Reseller/ DistributorMajor live scores application uses Opta data for reliable, credible and accurate sports statistics. Alan Zaruba stated 'Opta means reliable, credible and accurate data.'
• SofascorecoreStrategic or Co-development PartnerTomislav Haramustek, Product Lead at Sofascore, presenting at Opta Forum 2026. Partnership involves product collaboration for global strategy ahead of 2026 World Cup. Tomislav oversees platform's product direction and leads Sports Analytics team at Sofascore.
• Ekstraklasa Live ParkcoreStrategic or Co-development PartnerIn-house broadcast production operation for Poland's top-flight football league. COO Marcin Serafin presenting at Opta Forum 2026 on content strategies. Partnership enabled Ekstraklasa to achieve ninth largest social media following among European leagues.
• UK Sports InstitutecoreStrategic or Co-development PartnerJulia Wells, Head of Performance Analysis at UK Sports Institute, presenting at Opta Forum 2026. Partnership involves performance analysis and data strategy across Olympic and Paralympic sports.
• Hungarian Football AssociationcoreStrategic or Co-development PartnerBence Kocsis, Head of Data and Digital Strategy at Hungarian FA, presenting at Opta Forum 2026 on centralized country-wide data collection initiative covering all national teams and domestic competitions.
• LenovoflagshipGTM or Marketing PartnerLenovo is the Official Technology Partner of FIFA, delivering end-to-end technology solutions for World Cup 2026. Jack Tarrant, Senior Communications Manager, presenting at Opta Forum 2026 on Lenovo's partnership with FIFA and AI positioning activations.
• GameplaicoreTechnology or IntegrationPricing partner for Opta Points betting markets, working on new markets and optimizations for Club World Cup and FIFA World Cup 2026.

Scale indicators12 records

Recent moves5 records

Emerging players

• Catapult Sports: Athlete performance analytics company providing wearable-based tracking and video analysis to professional teams across global sports. Overlaps with Opta's ProVision and Opta Vision products for team-facing performance insights, though differentiated by GPS/wearable hardware focus.
• Second Spectrum: Sports AI and tracking company providing optical tracking, spatial analytics, and tactical insights to professional leagues (NBA, MLS, EPL teams). Competes with Opta Vision in the computer-vision performance analysis segment, particularly for team/club-facing use cases.
• StatsBomb: Advanced football analytics company providing granular event data and AI-powered models to clubs, federations, and media. Competes in the deep-performance end of football data (xG, pass models) where Stats Perform's Opta Vision overlaps, though at smaller scale and without the full-sport breadth.
• Kinexon: Real-time sports and industrial tracking provider using UWB/RFID and AI for player and ball tracking. Adjacent competitor in performance analytics for teams, with less emphasis on broadcast and betting-facing data distribution than Stats Perform.
• WSC Sports: AI-powered automated sports video highlights and content generation platform serving leagues, broadcasters, and brands. Competes with Opta Pulse and Opta Graphics in the automated highlight/short-form video production space for media customers.

Direct peers

• Kambi Group: Betting technology platform provider offering sportsbook software, odds feeds, and trading services to operators globally. Overlaps with Stats Perform on the sportsbook side of the value chain (data inputs into trading) and increasingly on streaming/data partnerships for tier-1 operators.
• Sportradar: Publicly traded sports data and technology company (NASDAQ: SRAD) providing betting data feeds, AV streaming, odds feeds, and sports content to sportsbooks, media, and leagues. Most direct head-to-head competitor across Opta's core data, betting, and streaming products, including competing for FIFA and league rights.
• Genius Sports: Publicly traded sports data and technology company (NYSE: GENI) supplying official data, trading feeds, live streaming, and marketing services to sportsbooks, leagues, and media. Direct competitor in sportsbook-facing data, streaming, and content products, with overlapping league partnerships (NFL, BetVision streaming).

Broad incumbents

• Synamedia: Video software and services provider offering streaming, content distribution, and data infrastructure to broadcasters, sportsbooks, and media companies. Competes in the low-latency live streaming space (Realtime Streaming) as part of a broader video portfolio.
• Hawk-Eye Innovations (Sony): Sony-owned sports technology business delivering ball-tracking, officiating, and broadcast augmentation systems across tennis, cricket, football, and other sports. Adjacent competitor in computer-vision-derived sports data and officiating-grade tracking, with broader Sony resources but narrower statistical data layer than Opta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/performgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perform Group