Blue Moon Acres
Blue Moon Acres is a Certified Organic regenerative family farm in Pennsylvania and New Jersey producing microgreens, specialty salad greens, edible flowers, vegetables, and freshly-husked rice for individual consumers, restaurants, and natural food retailers across the tri-state area.
- Company typePrivate
- Founded1992
- HeadquartersBuckingham, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Blue Moon Acres does
Blue Moon Acres is a Certified Organic regenerative family farm founded in 1992 by Jim and Kathy Lyons, operating across two locations: a Buckingham, Pennsylvania site established in 1992 and a 63-acre Pennington, New Jersey farm on agriculturally-preserved land acquired in 2007. The company produces 60 varieties of specialty microgreens year-round in greenhouses, alongside intermediate-size "Mezza" greens, specialty salad greens, edible flowers, vegetables, and a line of Certified Organic freshly-husked rice (Long Grain Brown, Medium Grain Brown, Black and Tan, Sushi, and Maratelli varieties) grown in New Jersey. Agronomic practices center on Korean Natural Farming (KNF) techniques, including farm-made cultured indigenous microorganisms (IMO) for soil biology, geothermal heating and cooling, biodiesel farm equipment, and low-arsenic rice testing, supporting a PCO organic certification.
The company serves three primary customer segments: individual consumers seeking certified organic and locally-grown produce via farm markets and subscription boxes; restaurants and chefs supplied through dedicated B2B business accounts with harvest-to-order products and credit terms; and natural food retailers and grocery chains receiving wholesale supply. Distribution spans two on-site farm markets (Buckingham, PA and seasonal Pennington, NJ), an e-commerce store powered by CSAware, weekly subscription produce boxes in four sizes with delivery or farm pickup, and wholesale partnerships covering over 25 retail points across New Jersey, Pennsylvania, and New York, including ShopRite, McCaffrey's Markets, Whole Earth Center, Kimberton Whole Foods, Park Slope Food Coop, Flatbush Food Coop, Fresh Direct, and Farm to People.
Blue Moon Acres operates as a privately held, bootstrapped, family-owned business with no external venture capital, private equity, or institutional investment disclosed. Commercial operations are led by second-generation Director of Sales and Marketing Ashley Lyons Putman and Sales Manager Kim Eastman, alongside founders Jim and Kathy Lyons. The company has accumulated notable third-party validation, including features in The New York Times, CNBC, Salon.com, and chef cookbooks (Eleven Madison Park Cookbook, I HEART NY Cookbook, Avec Eric Cookbook), as well as endorsements from chefs Michael Solomonov, Laurent Tourondel, Eric Ripert, Daniel Humm, and Will Guidara, and was voted the 2018 NJ Farm Local Hero by Edible New Jersey magazine readers from a field of 9,000 NJ farms.
Blue Moon Acres firmographics
Firmographics- Name
- Blue Moon Acres
- Legal name
- Blue Moon Acres
- Website
- https://bluemoonacres.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Moon Acres is a Certified Organic regenerative family farm in Pennsylvania and New Jersey producing microgreens, specialty salad greens, edible flowers, vegetables, and freshly-husked rice for individual consumers, restaurants, and natural food retailers across the tri-state area.
- Ownership category
- akta.pro rank
Blue Moon Acres industry classification
Industry- Product category
- Organic Specialty Produce Farming
- NAICS
- Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112), Nursery, Garden Center, and Farm Supply Retailers (44424), Dry Pea and Bean Farming (11113)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
- akta.pro secondary industries
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
Keywords
Where Blue Moon Acres is headquartered
LocationHeadquarters
- HQ city
- Buckingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Moon Acres business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Produce Box Subscriptions: Weekly subscription produce boxes available in Small, Medium, and Large sizes with 10% subscriber discount. Available year-round with cancel or pause anytime option. Customers can choose delivery or on-farm pickup.
- Direct Farm Market Sales: On-site farm markets at Buckingham, PA (Fridays 9am-3pm) and Pennington, NJ (Fridays 9am-5pm, Saturdays 9am-3pm, seasonal April-December). Accepts cash, check, and Venmo.
- Wholesale Distribution: Products sold wholesale to natural food stores, food co-ops, grocery retailers, and restaurants including McCaffrey's Markets, ShopRite, Whole Earth Center, Park Slope Food Coop, and others.
- E-commerce Online Store: Online market for rice, produce, transplants, and other products with shipping available. Customer service hours Monday, Tuesday, Thursday, Friday 8AM to 3PM.
- B2B Chef/Restaurant Accounts: Business accounts for restaurants and chefs with harvest-to-order products, delivery options, and credit application process available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Produce Box - Extra Small/Small |
| Subscription | Weekly | Produce Box - Medium |
| Subscription | Weekly | Produce Box - Large |
| Other | Pay-as-you-go | Referral Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Blue Moon Acres product offering
Product offeringCore offering
Blue Moon Acres is a Certified Organic regenerative farm that grows and sells microgreens (60 varieties), specialty salad greens (including Mezza Greens), edible flowers, seasonal vegetables, and freshly-husked rice. Products are sold through farm markets in PA and NJ, an e-commerce online store, weekly produce box subscriptions, wholesale to natural food retailers, and dedicated B2B chef/restaurant accounts with harvest-to-order fulfillment.
Product overview
Blue Moon Acres is a Certified Organic regenerative farm offering a portfolio of agricultural products centered around microgreens, specialty salad greens, edible flowers, vegetables, and freshly-husked rice. The core product lines include: (1) Certified Organic Freshly-Husked Rice (Long Grain Brown, Medium Grain Brown, Black and Tan, Sushi Rice, and Maratelli varieties), grown in Pennington, NJ; (2) 60 varieties of microgreens grown year-round in greenhouses; (3) Mezza Greens (intermediate-size greens); (4) New Jersey Grown Certified Organic salad greens and vegetables; (5) Edible flowers; (6) Microgreen Samplers and Mixes; and (7) Produce Boxes (subscription service in four sizes with 10% subscriber discount). All products are Certified Organic with a focus on regenerative agriculture practices including Korean Natural Farming techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Certified Organic Freshly-Husked Rice Certified Organic, freshly-husked rice grown in Pennington, NJ, available in Long Grain Brown, Medium Grain Brown, Black and Tan, Sushi Rice, and Maratelli varieties. Tested for arsenic at or near drinking water safe levels and milled weekly for freshness. Sold to consumers via farm markets and online store, and to restaurants and chefs.
- Microgreens 60 varieties of specialty microgreens grown year-round in greenhouses at the Buckingham, PA farm. Sold to individual consumers via farm markets and online store, to wholesale natural food retailers, and harvest-to-order to chefs and restaurants.
- Mezza Greens Intermediate-size greens between microgreens and full-sized greens, available in varieties including Mezza Dandelion, Mezza Watercress, Mezza Bronze Fennel, Mezza Purple Mizuna, Mezza Ruby Red Chard, Mezza Red Mustard Frills, Mezza Komatsuna, and Mezza Arugula. Sold through farm markets, online store, wholesale, and to chefs.
- Certified Organic Salad Greens and Vegetables New Jersey Grown Certified Organic baby salad greens and vegetables including Baby Spinach, Spring Mix, Sylvetta Arugula, Baby Heads of Lettuce, Baby French Breakfast Radishes, Hawaiian Ginger, Fingerling Potatoes, Baby Cherry Belle Radishes, and Baby Hakurei Turnips. Distributed through farm markets, online store, wholesale to retailers, and B2B chef accounts.
- Edible Flowers Certified Organic edible flowers including Alyssums, Dianthus, Snapdragons, Violas, Gem Marigolds, and Mixed Edible Flowers, targeted primarily at chefs, restaurants, and specialty home cooks. Available seasonally through farm markets, online store, and B2B chef accounts.
- Produce Boxes (Weekly Subscription) Weekly subscription produce boxes available in Extra Small, Small, Medium, and Large sizes containing Certified Organic produce, microgreens, and freshly-husked rice. Subscribers receive a 10% discount, can cancel or pause anytime, and choose home delivery or farm pickup. Available year-round.
Quantifiable outcome
- Voted 2018 NJ Farm Local Hero by Edible New Jersey magazine readers out of 9000 NJ farms
- +3 more outcomes
Companies that use Blue Moon Acres
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Blue Moon Acres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Blue Moon Acres partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- Manoff Market GardensminorNew Hope, PA based market garden; products available at their location
- Whole Earth CenterminorPrinceton, NJ natural food store carrying Blue Moon Acres products
- WeaverswayminorNatural food market partner
- Solebury OrchardsminorNew Hope, PA orchard; seasonal partner
- None Such Farm MarketminorBuckingham, PA farm market
- McCaffrey's Food MarketcoreMultiple locations (Doylestown, Newtown, New Hope, Princeton, Yardley); key retail partner
- Organnons Natural MarketminorWrightstown, PA natural food market
- Park Slope Food CoopcoreBrooklyn, NY food cooperative; significant partner in NYC market
- Flatbush Food CoopminorBrooklyn, NY food cooperative
- Dave's Backyard FarmsminorHuntingdon Valley, PA farm partner
- Basil Bandwagon MarketminorClinton and Flemington, NJ locations
- Altomonte's MarketminorMarket partner
- Kimberton Whole FoodscoreOttsville, PA location; regional natural food chain
- ShopRitecoreProducts available at Clinton, Flemington, Greenwich, and Yardley ShopRite locations
- Fresh DirectcoreNYC online grocery delivery service
- Farm to PeopleminorNYC-based farm fresh delivery service
- Kerr's KornstandminorPennington, NJ seasonal farm stand
- Soulberry MarketminorNew Hope, PA market
- Riverwards MarketminorPhiladelphia, PA produce market
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blue Moon Acres competitors and assessment
Company assessmentDirect peers
- Satur Farms: Satur Farms is a Long Island-based specialty organic farm producing microgreens, salad greens, edible flowers, and herbs for chefs and retailers. Closely comparable to Blue Moon Acres in product mix (specialty greens + microgreens), customer base (fine-dining restaurants + natural food retailers), and regenerative/organic positioning in the Northeast market.
- Norwich Meadows Farm: Norwich Meadows Farm is a certified organic specialty produce farm in upstate New York supplying chefs and home consumers with greens, herbs, and vegetables. Comparable to Blue Moon Acres in organic certification, chef-direct distribution model, and Northeast regional footprint focused on restaurant-quality produce.
- Organic Girl: Organic Girl is a packaged organic salad greens brand selling baby lettuces, spinach, and salad kits to grocery retailers nationwide. Comparable to Blue Moon Acres in organic leafy greens category and retail grocery distribution, though it competes primarily in packaged rather than fresh-cut specialty greens.
Emerging players
- AeroFarms: AeroFarms is a Newark, NJ-based indoor vertical farming company growing leafy greens and microgreens using controlled-environment agriculture. Overlaps with Blue Moon Acres on microgreen/leafy green SKUs and the same Northeast restaurant and retail channel, but competes with a much larger capital base and year-round indoor production model.
- Gotham Greens: Gotham Greens operates a network of urban greenhouses producing leafy greens, herbs, and salad dressings sold across the Northeast and beyond. Comparable in greenhouse-grown specialty greens category and regional retail penetration, but at meaningfully larger scale with broader SKUs and DSD distribution.
- Bowery Farming: Bowery is a New York-area vertical farming company producing pesticide-free leafy greens and herbs sold to grocery retailers and restaurants. Overlaps with Blue Moon Acres on specialty greens sold to Northeast grocers and chefs, but competes from a different production architecture (indoor vertical vs. greenhouse + field) with significant venture backing.
- Plenty: Plenty is a vertical farming company producing leafy greens for retail grocery in California and other markets, with expanding indoor farming capacity. Comparable to Blue Moon Acres on leafy green product category and retail shelf competition, but operates indoor vertical farms with significantly more capital backing.
Broad incumbents
- Earthbound Farm: Earthbound Farm is one of the largest organic produce brands in North America, supplying packaged salads, greens, and vegetables through national retail. Comparable in organic certification and packaged greens category, but operates at vastly larger scale and broader geographic reach than Blue Moon Acres.
Regional players
- Hudson Valley Harvest: Hudson Valley Harvest is a New York-based farm-to-table producer aggregating and distributing organic produce and prepared foods to chefs and consumers across the Northeast. Comparable to Blue Moon Acres in Northeast regional organic sourcing and chef-driven distribution model, with broader product portfolio and aggregation strategy.
- Pinelands Nursery & Produce / D'Ottavio Farms (regional specialty greens in NJ): D'Ottavio Farms is a South Jersey-based organic farm selling specialty produce at farmers markets and to restaurants in the Northeast. Comparable to Blue Moon Acres in NJ-based specialty organic produce with chef/restaurant supply focus, though with a smaller product breadth and more limited wholesale footprint.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Moon Acres social profiles
Digital presenceBlue Moon Acres compliance and trust
Trust signalCompliance1 record
Blue Moon Acres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Moon Acres leadership team
Management profileNumber of profiles
Profiles4 records
Blue Moon Acres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Moon Acres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Moon Acres
What does Blue Moon Acres do?
Blue Moon Acres is a Certified Organic regenerative farm that grows and sells microgreens (60 varieties), specialty salad greens (including Mezza Greens), edible flowers, seasonal vegetables, and freshly-husked rice. Products are sold through farm markets in PA and NJ, an e-commerce online store, weekly produce box subscriptions, wholesale to natural food retailers, and dedicated B2B chef/restaurant accounts with harvest-to-order fulfillment.
Is Blue Moon Acres a public or private company?
Blue Moon Acres is a private company. It is classified as family owned and is currently operating.
When was Blue Moon Acres founded?
Blue Moon Acres was founded in 1992. It employs 11 to 50 people.
Where is Blue Moon Acres based?
Blue Moon Acres is headquartered in Buckingham, United States, in the North America region.
How does Blue Moon Acres make money?
Five revenue lines are on record. Produce Box Subscriptions are the primary driver. The others are direct Farm Market Sales, wholesale Distribution, E-commerce Online Store and B2B Chef/Restaurant Accounts.
Who are Blue Moon Acres's main competitors?
Direct peers on record are Satur Farms, Norwich Meadows Farm and Organic Girl. Emerging players are AeroFarms, Gotham Greens, Bowery Farming and Plenty. Earthbound Farm is listed as a broad incumbent. Regional players are Hudson Valley Harvest and Pinelands Nursery & Produce / D'Ottavio Farms (regional specialty greens in NJ).
Does Blue Moon Acres have an API?
No public API is recorded for Blue Moon Acres.
What industry is Blue Moon Acres in?
Blue Moon Acres's product category is Organic Specialty Produce Farming. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens), with a secondary code of AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard). Its NAICS code is 11141 and its SIC code is 100.