Good Chop
Good Chop is a New York-based, direct-to-consumer subscription service delivering customizable boxes of American-sourced meat and seafood (beef, pork, chicken, sustainable seafood) to U.S. households on 4-, 6-, or 8-week schedules since 2021.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Good Chop does
Good Chop is a New York-based, direct-to-consumer subscription service that delivers American-sourced meat and seafood to households across the United States. Founded in 2021 and operating under the legal entity Online Meat and Seafood, Inc. (Delaware), the company sells customizable recurring boxes containing 100+ cuts across beef (USDA Prime, USDA Choice, Grass-Fed, Wagyu), pork (heritage breeds, crate-free gestation), chicken (no antibiotics ever), and sustainably certified seafood (MSC wild-caught, ASC farm-raised). Customers choose delivery frequency of every 4, 6, or 8 weeks and can pause, skip, reschedule, or cancel anytime; a 100% satisfaction money-back guarantee and inflation-resistant pricing held flat since 2021 underpin the value proposition. Core supplier partners include Farmer Focus (organic chicken), Bama Seafood, and Sage Valley Ranch, with distribution built on a frozen-at-peak, vacuum-packed, fully curbside-recyclable insulated packaging model delivered nationwide.
The business is monetized primarily through recurring subscription revenue, supplemented by gift cards and a prepaid Good Chop Credit balance system (up to $400). The go-to-market motion is product-led and self-serve via the company's website and iOS/Android apps, with new-customer acquisition driven by promotional bundles (e.g., America 250 Blackstone Griddle offer), referral credits, and earned media placements in USA TODAY, Food&Wine, BuzzFeed, New York Post, Food Network, and Fortune. Good Chop reports 15+ million steaks delivered since 2021, 2,000+ five-star Trustpilot reviews, and 80+ carefully selected SKUs. The team is reported at 1-10 employees, no external funding rounds are disclosed, and the company's image-asset paths reference 'hellofresh_website' and 'whitelabel_logos' — a signal that operational infrastructure may be provided by a larger parent or affiliated group, though no formal ownership relationship is confirmed in the available data.
Good Chop firmographics
Firmographics- Name
- Good Chop
- Legal name
- Online Meat and Seafood, Inc.
- Website
- https://goodchop.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Chop is a New York-based, direct-to-consumer subscription service delivering customizable boxes of American-sourced meat and seafood (beef, pork, chicken, sustainable seafood) to U.S. households on 4-, 6-, or 8-week schedules since 2021.
- Ownership category
- akta.pro rank
Good Chop industry classification
Industry- Product category
- Online Meat and Seafood Delivery
- NAICS
- Meat Retailers (44524), Meat Retailers (445240), Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)
- SIC
- Food And Kindred Products (2000), Retail-Food Stores (5400), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Meal Kits & Recipe Box Subscriptions (AFAIANAA)
Keywords
Where Good Chop is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Chop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Subscription Meat and Seafood Boxes: Automatic recurring subscription service with deliveries every 4, 6, or 8 weeks. Customers select from medium, large, or extra-large plan options. Subscription auto-renews unless cancelled. Provides predictable recurring revenue with customer acquisition through promotional offers and referrals.
- Plan Add-Ons and Premium Options: Customers can add premium protein options, new product add-ons, and modified shipping options to their base plan, generating incremental revenue per subscription period.
- Gift Cards: Gift cards available for purchase, redeemable on the website or app for subscription boxes and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Price per meal starting at $3.32 |
| Subscription | Monthly | Good Chop subscription at $149/month |
| Subscription | Monthly | Delivery frequency options: 4, 6, or 8 weeks |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Good Chop product offering
Product offeringCore offering
Good Chop sells customizable subscription boxes of premium American-sourced meat and seafood (beef, pork, chicken, and sustainably certified seafood) delivered frozen to customers' homes every 4, 6, or 8 weeks. Customers can choose from 100+ cuts, fully customize their box, and add sides, desserts, and premium upgrades, with pricing held flat since 2021 and a 100% money-back satisfaction guarantee.
Product overview
Good Chop is a subscription-based meat and seafood delivery service operated by Online Meat and Seafood, Inc. The core offering consists of customizable boxes delivered on a recurring schedule (every 4, 6, or 8 weeks) containing premium proteins including beef, pork, chicken, and seafood. Products span USDA Prime/Choice beef, grass-fed options, heritage pork breeds, antibiotic-free chicken, and sustainably certified seafood (MSC/ASC). The company also offers gift cards and a prepaid credit system. Delivery is nationwide in the U.S., with proteins sourced exclusively from American family farms and fisheries.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Chop Subscription Service A customizable subscription box of premium American-sourced meat and seafood delivered frozen to customers' doors every 4, 6, or 8 weeks, with medium, large, and extra-large plan sizes, full cut customization, and pause/skip/cancel flexibility.
- Beef Products Steakhouse-quality beef category offering USDA Prime, USDA Choice, 100% Grass-Fed, and American Wagyu cuts from Angus breeds born, raised, and harvested on American family farms, available within Good Chop subscription boxes.
- Pork Products Premium heritage-breed pork cuts from all-American farms with PQA certification, featuring crate-free gestation and a 100% vegetarian diet (except milk protein), available within Good Chop subscription boxes.
- Chicken Products USDA-certified no-antibiotics-ever chicken born and bred in the U.S.A., raised on a 100% vegetarian diet in climate-controlled barns, supplied through partner Farmer Focus and available within Good Chop subscription boxes.
- Seafood Products Sustainably sourced wild-caught and farm-raised seafood frozen at peak freshness, with MSC blue-label certification for wild-caught products and ASC certification for aquaculture products, available within Good Chop subscription boxes.
- Gift Cards Digital and physical gift cards redeemable on the Good Chop website or mobile application toward subscription boxes and products; gift cards do not expire and carry no inactivity fees.
Quantifiable outcome
- 15+ million steaks delivered since 2021
- +3 more outcomes
Companies that use Good Chop
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Good Chop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Chop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Farmer FocuscoreOrganic chicken supplier founded by Corwin Heatwole. Farmer Focus empowers farmers by allowing them to own their flocks, ensuring fair pay, and prioritizing humane, high-quality, sustainable farming practices with no antibiotics ever. Key supplier for Good Chop's organic chicken products.
- Bama SeafoodcoreSeafood supplier partner providing sustainably sourced seafood products. Part of Good Chop's commitment to American-sourced wild-caught or responsibly farm-raised seafood.
- Sage Valley RanchcoreRanch partner supplying beef products. Contributes to Good Chop's 100% American-sourced meat from independent family farms and ranchers.
- Marine Stewardship Council (MSC)coreThird-party certification body for sustainable fishing. Most of Good Chop's wild-caught seafood comes from fisheries carrying the MSC blue label, which works to restore wild fish populations and minimize environmental impact.
- Aquaculture Stewardship Council (ASC)coreThird-party certification for sustainable aquaculture. Good Chop's farm-raised seafood is approved by ASC for maintaining rigorous sustainable farming techniques including water quality testing and animal welfare.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Good Chop competitors and assessment
Company assessmentDirect peers
- ButcherBox: ButcherBox is the most direct competitor, offering subscription-based DTC delivery of grass-fed beef, organic chicken, and wild-caught seafood to US consumers. Listed alongside Good Chop in Fortune's best meat delivery services ranking.
- Crowd Cow: Crowd Cow is a DTC subscription meat and seafood delivery service offering curated boxes of beef, pork, chicken, and seafood from American farms. Direct competitor with similar subscription model and quality-focused positioning.
- Porter Road: Porter Road is a DTC meat delivery service offering pasture-raised beef, pork, lamb, and chicken shipped directly to customers. Listed alongside Good Chop in Fortune's best meat delivery rankings with overlapping customer base.
- Wild Fork Foods: Wild Fork is a fast-growing DTC and retail frozen meat and seafood brand offering premium proteins at value pricing. Directly competes with Good Chop on the inflation-resistant/frozen-protein delivery thesis.
- Meatzy: Meatzy is a DTC subscription meat delivery service offering curated boxes of premium beef and other proteins. Listed alongside Good Chop in Fortune's best meat delivery services review.
Broad incumbents
- Omaha Steaks: Omaha Steaks is a long-established mail-order meat company offering beef, seafood, and gourmet food gifts shipped nationwide. Larger incumbent with overlapping product scope and gift-card channels like Good Chop.
- HelloFresh: HelloFresh is the largest global meal-kit subscription company and asset URLs on Good Chop's site reference 'hellofresh_website' paths, suggesting a potential parent/partner relationship. Operates an adjacent DTC subscription food delivery model with cross-sell potential.
- Blue Apron: Blue Apron is a US meal-kit subscription service delivering pre-portioned ingredients and recipes. Comparable subscription-led DTC food delivery model with national footprint, though focused on kits rather than premium proteins.
Emerging players
- Imperfect Foods (Misfits Market): Misfits Market operates a subscription-based DTC online grocer focused on sustainable and surplus foods, including proteins. Overlaps with Good Chop's sustainability and direct-to-consumer value proposition.
- Thrive Market: Thrive Market is a membership-based online retailer of natural and organic groceries including premium meat and seafood. Overlaps in sustainability, transparency, and consumer-healthy positioning with Good Chop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Chop social profiles
Digital presenceGood Chop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Chop leadership team
Management profileNumber of profiles
Good Chop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Chop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Chop
What does Good Chop do?
Good Chop sells customizable subscription boxes of premium American-sourced meat and seafood (beef, pork, chicken, and sustainably certified seafood) delivered frozen to customers' homes every 4, 6, or 8 weeks. Customers can choose from 100+ cuts, fully customize their box, and add sides, desserts, and premium upgrades, with pricing held flat since 2021 and a 100% money-back satisfaction guarantee.
Is Good Chop a public or private company?
Good Chop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Chop founded?
Good Chop was founded in 2021. It employs 1 to 10 people.
Where is Good Chop based?
Good Chop is headquartered in New York, United States, in the North America region.
How does Good Chop make money?
Three revenue lines are on record. Subscription Meat and Seafood Boxes are the primary driver. The others are plan Add-Ons and Premium Options and gift Cards.
Who are Good Chop's main competitors?
Direct peers on record are ButcherBox, Crowd Cow, Porter Road, Wild Fork Foods and Meatzy. Broad incumbents are Omaha Steaks, HelloFresh and Blue Apron. Emerging players are Imperfect Foods (Misfits Market) and Thrive Market.
Does Good Chop have an API?
No public API is recorded for Good Chop.
What industry is Good Chop in?
Good Chop's product category is Online Meat and Seafood Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 44524 and its SIC code is 2000.