Good Chop

What Good Chop does

Good Chop is a New York-based, direct-to-consumer subscription service that delivers American-sourced meat and seafood to households across the United States. Founded in 2021 and operating under the legal entity Online Meat and Seafood, Inc. (Delaware), the company sells customizable recurring boxes containing 100+ cuts across beef (USDA Prime, USDA Choice, Grass-Fed, Wagyu), pork (heritage breeds, crate-free gestation), chicken (no antibiotics ever), and sustainably certified seafood (MSC wild-caught, ASC farm-raised). Customers choose delivery frequency of every 4, 6, or 8 weeks and can pause, skip, reschedule, or cancel anytime; a 100% satisfaction money-back guarantee and inflation-resistant pricing held flat since 2021 underpin the value proposition. Core supplier partners include Farmer Focus (organic chicken), Bama Seafood, and Sage Valley Ranch, with distribution built on a frozen-at-peak, vacuum-packed, fully curbside-recyclable insulated packaging model delivered nationwide.

The business is monetized primarily through recurring subscription revenue, supplemented by gift cards and a prepaid Good Chop Credit balance system (up to $400). The go-to-market motion is product-led and self-serve via the company's website and iOS/Android apps, with new-customer acquisition driven by promotional bundles (e.g., America 250 Blackstone Griddle offer), referral credits, and earned media placements in USA TODAY, Food&Wine, BuzzFeed, New York Post, Food Network, and Fortune. Good Chop reports 15+ million steaks delivered since 2021, 2,000+ five-star Trustpilot reviews, and 80+ carefully selected SKUs. The team is reported at 1-10 employees, no external funding rounds are disclosed, and the company's image-asset paths reference 'hellofresh_website' and 'whitelabel_logos' — a signal that operational infrastructure may be provided by a larger parent or affiliated group, though no formal ownership relationship is confirmed in the available data.

Name

Good Chop

Legal name

Online Meat and Seafood, Inc.

Website

https://goodchop.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Chop is a New York-based, direct-to-consumer subscription service delivering customizable boxes of American-sourced meat and seafood (beef, pork, chicken, sustainable seafood) to U.S. households on 4-, 6-, or 8-week schedules since 2021.

Ownership category

akta.pro rank

Product category

Online Meat and Seafood Delivery

NAICS

Meat Retailers (44524), Meat Retailers (445240), Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (3117)

SIC

Food And Kindred Products (2000), Retail-Food Stores (5400), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Meal Kits & Recipe Box Subscriptions (AFAIANAA)

Keywords

• Online meat delivery
• Seafood subscription boxes
• Premium protein delivery
• Frozen meat subscription
• American-sourced beef

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Subscription Meat and Seafood Boxes: Automatic recurring subscription service with deliveries every 4, 6, or 8 weeks. Customers select from medium, large, or extra-large plan options. Subscription auto-renews unless cancelled. Provides predictable recurring revenue with customer acquisition through promotional offers and referrals.
2. Plan Add-Ons and Premium Options: Customers can add premium protein options, new product add-ons, and modified shipping options to their base plan, generating incremental revenue per subscription period.
3. Gift Cards: Gift cards available for purchase, redeemable on the website or app for subscription boxes and products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Good Chop sells customizable subscription boxes of premium American-sourced meat and seafood (beef, pork, chicken, and sustainably certified seafood) delivered frozen to customers' homes every 4, 6, or 8 weeks. Customers can choose from 100+ cuts, fully customize their box, and add sides, desserts, and premium upgrades, with pricing held flat since 2021 and a 100% money-back satisfaction guarantee.

Product overview

Good Chop is a subscription-based meat and seafood delivery service operated by Online Meat and Seafood, Inc. The core offering consists of customizable boxes delivered on a recurring schedule (every 4, 6, or 8 weeks) containing premium proteins including beef, pork, chicken, and seafood. Products span USDA Prime/Choice beef, grass-fed options, heritage pork breeds, antibiotic-free chicken, and sustainably certified seafood (MSC/ASC). The company also offers gift cards and a prepaid credit system. Delivery is nationwide in the U.S., with proteins sourced exclusively from American family farms and fisheries.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Chop Subscription Service A customizable subscription box of premium American-sourced meat and seafood delivered frozen to customers' doors every 4, 6, or 8 weeks, with medium, large, and extra-large plan sizes, full cut customization, and pause/skip/cancel flexibility.
• Beef Products Steakhouse-quality beef category offering USDA Prime, USDA Choice, 100% Grass-Fed, and American Wagyu cuts from Angus breeds born, raised, and harvested on American family farms, available within Good Chop subscription boxes.
• Pork Products Premium heritage-breed pork cuts from all-American farms with PQA certification, featuring crate-free gestation and a 100% vegetarian diet (except milk protein), available within Good Chop subscription boxes.
• Chicken Products USDA-certified no-antibiotics-ever chicken born and bred in the U.S.A., raised on a 100% vegetarian diet in climate-controlled barns, supplied through partner Farmer Focus and available within Good Chop subscription boxes.
• Seafood Products Sustainably sourced wild-caught and farm-raised seafood frozen at peak freshness, with MSC blue-label certification for wild-caught products and ASC certification for aquaculture products, available within Good Chop subscription boxes.
• Gift Cards Digital and physical gift cards redeemable on the Good Chop website or mobile application toward subscription boxes and products; gift cards do not expire and carry no inactivity fees.

Quantifiable outcome

• 15+ million steaks delivered since 2021
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Farmer FocuscoreOthersOrganic chicken supplier founded by Corwin Heatwole. Farmer Focus empowers farmers by allowing them to own their flocks, ensuring fair pay, and prioritizing humane, high-quality, sustainable farming practices with no antibiotics ever. Key supplier for Good Chop's organic chicken products.
• Bama SeafoodcoreOthersSeafood supplier partner providing sustainably sourced seafood products. Part of Good Chop's commitment to American-sourced wild-caught or responsibly farm-raised seafood.
• Sage Valley RanchcoreOthersRanch partner supplying beef products. Contributes to Good Chop's 100% American-sourced meat from independent family farms and ranchers.
• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerThird-party certification body for sustainable fishing. Most of Good Chop's wild-caught seafood comes from fisheries carrying the MSC blue label, which works to restore wild fish populations and minimize environmental impact.
• Aquaculture Stewardship Council (ASC)coreStrategic or Co-development PartnerThird-party certification for sustainable aquaculture. Good Chop's farm-raised seafood is approved by ASC for maintaining rigorous sustainable farming techniques including water quality testing and animal welfare.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ButcherBox: ButcherBox is the most direct competitor, offering subscription-based DTC delivery of grass-fed beef, organic chicken, and wild-caught seafood to US consumers. Listed alongside Good Chop in Fortune's best meat delivery services ranking.
• Crowd Cow: Crowd Cow is a DTC subscription meat and seafood delivery service offering curated boxes of beef, pork, chicken, and seafood from American farms. Direct competitor with similar subscription model and quality-focused positioning.
• Porter Road: Porter Road is a DTC meat delivery service offering pasture-raised beef, pork, lamb, and chicken shipped directly to customers. Listed alongside Good Chop in Fortune's best meat delivery rankings with overlapping customer base.
• Wild Fork Foods: Wild Fork is a fast-growing DTC and retail frozen meat and seafood brand offering premium proteins at value pricing. Directly competes with Good Chop on the inflation-resistant/frozen-protein delivery thesis.
• Meatzy: Meatzy is a DTC subscription meat delivery service offering curated boxes of premium beef and other proteins. Listed alongside Good Chop in Fortune's best meat delivery services review.

Broad incumbents

• Omaha Steaks: Omaha Steaks is a long-established mail-order meat company offering beef, seafood, and gourmet food gifts shipped nationwide. Larger incumbent with overlapping product scope and gift-card channels like Good Chop.
• HelloFresh: HelloFresh is the largest global meal-kit subscription company and asset URLs on Good Chop's site reference 'hellofresh_website' paths, suggesting a potential parent/partner relationship. Operates an adjacent DTC subscription food delivery model with cross-sell potential.
• Blue Apron: Blue Apron is a US meal-kit subscription service delivering pre-portioned ingredients and recipes. Comparable subscription-led DTC food delivery model with national footprint, though focused on kits rather than premium proteins.

Emerging players

• Imperfect Foods (Misfits Market): Misfits Market operates a subscription-based DTC online grocer focused on sustainable and surplus foods, including proteins. Overlaps with Good Chop's sustainability and direct-to-consumer value proposition.
• Thrive Market: Thrive Market is a membership-based online retailer of natural and organic groceries including premium meat and seafood. Overlaps in sustainability, transparency, and consumer-healthy positioning with Good Chop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GetGoodChop
• Instagraminstagram.com/getgoodchop
• LinkedInlinkedin.com/company/good-chop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Chop