Latino Victory Project
Latino Victory Project is a 501(c)(4) political organization founded in 2014 by Eva Longoria and Henry R. Muñoz III that recruits, trains, and supports Latino candidates while mobilizing Latino voters through endorsements, independent expenditures, and a 50+ organization partner network across U.S. battleground states.
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Latino Victory Project does
Latino Victory Project is a 501(c)(4) social welfare organization founded in 2014 by actress Eva Longoria and Henry R. Muñoz III to address the underrepresentation of Latinos in American government, where Latinos constitute approximately 20% of the U.S. population but only about 2% of elected officials. The organization operates a multi-entity structure comprising three separate but affiliated legal entities: Latino Victory Foundation (501(c)(3)), Latino Victory Project (501(c)(4)), and Latino Victory Fund (PAC), with the Foundation operating under Hispanic Federation Inc.'s fiscal sponsorship. Its operational footprint spans national political activity, with a particular emphasis on battleground states and districts with significant Latino populations, including targeted operations in Texas, Colorado, New York, Georgia, Illinois, Arizona, California, and Nebraska.
The organization delivers a portfolio of programs centered on candidate recruitment, training, and support (Path to Victory, First Latinas, Miranda Family Rising Stars Fund), voter mobilization (Vote Like a Madre, Hispanic Heritage Month of Action), and leadership development (Latino Talks, National Young Leaders Network, Texas Coalition). Its go-to-market operates through two primary motions: a direct campaign support model involving endorsements and independent expenditures on bilingual TV, digital, radio, and texting ad campaigns (with disclosed per-race campaign investments ranging from $250,000 to $1 million), and a community-led model that mobilizes voters through partnerships with over 50 organizations including Voto Latino, Mi Familia Vota, Congressional Hispanic Caucus, NALEO, MALDEF, NEA, and America's Voice. The revenue model is donation-based, accepting monthly recurring contributions and one-time donations through EveryAction/NGP VAN infrastructure, with no proprietary technology platform or AI capabilities disclosed.
Leadership transitioned in December 2024, with Katharine Pichardo-Erskine promoted from Executive Director to President & CEO, while founding president Cristobal Alex returned to chair the board. The organization maintains a lean staff of 1-10 employees and operates from Washington, D.C.
Latino Victory Project firmographics
Firmographics- Name
- Latino Victory Project
- Legal name
- Latino Victory Project
- Website
- https://latinovictory.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latino Victory Project is a 501(c)(4) political organization founded in 2014 by Eva Longoria and Henry R. Muñoz III that recruits, trains, and supports Latino candidates while mobilizing Latino voters through endorsements, independent expenditures, and a 50+ organization partner network across U.S. battleground states.
- Ownership category
- akta.pro rank
Latino Victory Project industry classification
Industry- Product category
- Political Advocacy and Civic Engagement
- NAICS
- Political Organizations (813940), Civic and Social Organizations (81341), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
- akta.pro secondary industry
- Racial & Ethnic Justice Organizations (BPAGAFAC)
Keywords
Where Latino Victory Project is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latino Victory Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Political Donations: Latino Victory Project is a 501(c)(4) organization that receives contributions from donors to support Latino political candidates and community organizing efforts. Latino Victory Fund is a Political Action Committee (PAC) that collects donations to elect Latino leaders who support progressive policies at all government levels.
- Sponsorship and Partnership Revenue: Sponsorship opportunities are available for organizations to support Latino Victory's programs and events, including Path to Victory training, Latino Talks, and candidate support initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly recurring donation option |
| One time/ perpetual license | Pay-as-you-go | One-time donation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Latino Victory Project product offering
Product offeringCore offering
Latino Victory Project is a 501(c)(4) social welfare organization that recruits, trains, and supports Latino candidates to run for office through its Path to Victory program. It mobilizes Latino voters via campaigns such as Vote Like a Madre and conducts independent expenditure advertising (TV, digital, radio, texting) to support endorsed candidates in key battleground districts. The organization operates alongside a 501(c)(3) foundation and a PAC to deliver a full pipeline of candidate recruitment, training, and voter engagement services.
Product overview
Latino Victory Project operates as a multi-entity political organization consisting of three distinct but related components: Latino Victory Foundation (501(c)(3)), Latino Victory Project (501(c)(4)), and Latino Victory Fund (PAC). The organization offers a portfolio of civic engagement and political programs including Path to Victory (leadership training), First Latinas (Latina candidate recruitment), Miranda Family Rising Stars Fund (young leader mentorship), Latino Talks (community events), the National Young Leaders Network, Texas Coalition (regional organizing), and Vote Like a Madre (voter mobilization campaign). The programs work together to recruit Latino candidates, train them for office, engage voters, and build political power for the Latino community.
Differentiator
Problem solved
Functional benefit
Products and services
- Path to Victory
Quantifiable outcome
- Founded 2013 with co-founders Eva Longoria and Henry Muñoz III
- +1 more outcomes
Companies that use Latino Victory Project
Customer profileSegments4 records
Ideal customer profiles4 records
Latino Victory Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latino Victory Project partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship, strategic and minor.
- CHC BOLD PACcoreJoint partnership with Congressional Hispanic Caucus BOLD PAC to support Latino candidates. In June 2026, Latino Victory and CHC BOLD PAC issued a joint statement condemning out-of-state Super PAC smear attacks against Rep. Adriano Espaillat in NY-13 primary.
- Voto LatinocoreLead online partner for Hispanic Heritage Month of Action voter registration campaign. Voto Latino, led by Rosario Dawson, provides digital and social media assets for voter mobilization efforts nationwide.
- Mi Familia VotacoreLead ground-level partner for voter registration and GOTV operations in key Latino states. Conducts door-to-door and community outreach to mobilize Latino voters.
- Congressional Hispanic CaucusflagshipNational partner in Hispanic Heritage Month of Action campaign. Provides institutional support and visibility for Latino political empowerment initiatives.
- U.S. Hispanic Chamber of CommercestrategicPartner organization in voter registration and mobilization campaign representing Hispanic business community interests.
- National Association of Latino Elected and Appointed Officials (NALEO)flagshipProvides polling data and voter projections for Latino electorate. Key partner in election analysis and Latino political participation research.
- Labor Council for Latin American Advancement (LCLAA)strategicLabor partner in voter mobilization efforts representing Latino workers and their families.
- National Education Association (NEA)strategicPartnership for voter education and mobilization, particularly focused on protecting immigrant rights and combating anti-immigrant policies.
- Mexican American Legal Defense and Educational Fund (MALDEF)flagshipLeading Latino civil rights organization partner for legal advocacy, voter protection, and political empowerment initiatives.
- National Hispanic Leadership Agenda (NHLA)strategicCoalition partner for advancing Latino policy priorities and increasing Latino civic participation.
- America's VoicestrategicImmigration reform advocacy partner for voter mobilization and Latino political engagement.
- Alliance for CitizenshipminorPartner in citizenship and voter registration initiatives.
- SEIUstrategicService Employees International Union partner for labor-community coalition on voter mobilization.
- Hispanic FederationflagshipThe Latino Victory Foundation operates under Hispanic Federation Inc.'s fiscal sponsorship. Hispanic Federation provides administrative infrastructure and organizational support.
- Latino DecisionsstrategicPolling and research partner conducting surveys on Latino voter preferences, priorities, and engagement patterns to inform campaign strategies.
- Blue Dog Action (BDA PAC)strategicBDA PAC spent close to $1 million to boost Democratic candidate Bobby Pulido in Texas 15th congressional district primary, testing ground for Democratic Party's strategic debate between moderate and progressive factions.
- Giffords (gun violence prevention organization)strategicJoint research partnership with Giffords on Texas Latino voters and gun violence reform priorities. Research showed Texas Latinos want action on gun violence reform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Latino Victory Project competitors and assessment
Company assessmentBroad incumbents
- UnidosUS (formerly National Council of La Raza): The largest national Latino civil rights and advocacy organization, operating affiliate network across 300+ communities. Comparable as a comprehensive Latino empowerment organization with similar mission breadth, though significantly larger and older, with broader issue scope beyond electoral politics.
- Congressional Hispanic Caucus Institute (CHCI): A nonprofit affiliated with the Congressional Hispanic Caucus providing leadership development, internships, and fellowships for Latino youth pursuing public service careers. Comparable as a Latino leadership pipeline organization with parallel training programs to Path to Victory.
- LULAC (League of United Latin American Citizens): The oldest and one of the largest Latino civil rights organizations in the U.S., with extensive council network and historic focus on political empowerment and voter rights. Comparable as a long-standing Latino political and civil rights organization with similar candidate-support and civic engagement activities.
Direct peers
- Hispanic Federation: A leading Latino nonprofit federation serving as fiscal sponsor to the Latino Victory Foundation. Directly comparable as a flagship Latino social services and empowerment coalition partner with overlapping donor and partner networks.
- Voto Latino: A Latino civic engagement organization focused on voter registration, mobilization, and digital campaigns targeting young Latinos. Directly comparable as a sister organization in the Hispanic Heritage Month of Action coalition, sharing target voter demographics and partner ecosystem.
- Mi Familia Vota: A Latino civic participation nonprofit running large-scale voter registration and GOTV operations in battleground states. Directly comparable as a core coalition partner executing complementary ground-level Latino voter mobilization.
- National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund: A 501(c)(3) focused on expanding Latino political participation through research, leadership pipelines, and elected-official development. Directly comparable as a polling and research partner sharing the candidate-development mission.
- Mexican American Legal Defense and Educational Fund (MALDEF): A leading Latino legal civil rights organization focused on litigation, advocacy, and voter protection. Directly comparable as a flagship Latino civil rights coalition partner sharing legal advocacy and political empowerment missions.
Emerging players
- EMILY's List: A political action committee focused on recruiting, training, and electing pro-choice Democratic women candidates. Highly comparable PAC operating model and progressive candidate-support mission, with a different demographic focus (women vs. Latinos) but overlapping donor base and infrastructure.
- America's Voice: An immigration reform advocacy organization conducting research, polling, and voter mobilization campaigns. Comparable as a polling and GOTV coalition partner with overlapping Latino voter outreach priorities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Latino Victory Project social profiles
Digital presenceLatino Victory Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latino Victory Project leadership team
Management profileNumber of profiles
Profiles5 records
Latino Victory Project subsidiaries and ownership
Company hierarchySubsidiaries2 records
Latino Victory Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latino Victory Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latino Victory Project
What does Latino Victory Project do?
Latino Victory Project is a 501(c)(4) social welfare organization that recruits, trains, and supports Latino candidates to run for office through its Path to Victory program. It mobilizes Latino voters via campaigns such as Vote Like a Madre and conducts independent expenditure advertising (TV, digital, radio, texting) to support endorsed candidates in key battleground districts. The organization operates alongside a 501(c)(3) foundation and a PAC to deliver a full pipeline of candidate recruitment, training, and voter engagement services.
Is Latino Victory Project a public or private company?
Latino Victory Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Latino Victory Project founded?
Latino Victory Project was founded in 2014. It employs 1 to 10 people.
Where is Latino Victory Project based?
Latino Victory Project is headquartered in Washington, United States, in the North America region.
How does Latino Victory Project make money?
Two revenue lines are on record. Political Donations are the primary driver. The others are sponsorship and Partnership Revenue.
Who are Latino Victory Project's main competitors?
Broad incumbents on record are UnidosUS (formerly National Council of La Raza), Congressional Hispanic Caucus Institute (CHCI) and LULAC (League of United Latin American Citizens). Direct peers are Hispanic Federation, Voto Latino, Mi Familia Vota, National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund and Mexican American Legal Defense and Educational Fund (MALDEF). Emerging players are EMILY's List and America's Voice.
Does Latino Victory Project have an API?
No public API is recorded for Latino Victory Project.
What industry is Latino Victory Project in?
Latino Victory Project's product category is Political Advocacy and Civic Engagement. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation, with a secondary code of BPAGAFAC, Racial & Ethnic Justice Organizations. Its NAICS code is 813940 and its SIC code is 8600.