Mirketa
Mirketa is a privately held Dublin, California-based digital transformation consulting firm that implements and manages Salesforce, NetSuite, ServiceNow, Oracle, and Workday platforms for clients in healthcare, nonprofits, financial services, manufacturing, e-commerce, education, high-tech, wholesale, and private equity, with proprietary accelerators on the Salesforce AppExchange and an emerging AI enablement practice.
- Company typePrivate
- Founded2013
- HeadquartersSan Ramon, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mirketa does
Mirketa is a privately held digital transformation consulting firm headquartered in Dublin, California, founded by Rajeev Kumar. The firm specializes in implementing, integrating, and managing enterprise platforms across Salesforce (Sales, Service, Health, Nonprofit, Financial Services, Marketing, Experience, Revenue, and Data Clouds), NetSuite ERP, ServiceNow, Oracle Fusion, Workday, and the major hyperscaler clouds (AWS, Azure, GCP). Its clients operate in healthcare, nonprofits, financial services, manufacturing, e-commerce, education, high-tech, wholesale distribution, and private equity. The company reports over 2 million hours of cloud project experience since 2013, 1,000+ completed projects, and 100+ active clients, with customer satisfaction scores of 9.5-9.8/10.
Mirketa's product surface includes five proprietary accelerators published on the Salesforce AppExchange: Elixir EHR (a Health Cloud-based EHR and Census solution), RRD / Round Robin Distributor (rule-based lead and case routing), Duplicate Search and Merge, ecourier (report scheduler), and Finacast (financial planning and analysis for financial services). AI capabilities are layered on top of the Salesforce Einstein stack — including Einstein Discovery, Bots, GPT, Lead/Opportunity Scoring, Next Best Action, and the Agentforce autonomous-agent platform — supplemented by OpenAI, Azure AI, and Google Cloud AI integrations for generative AI, predictive analytics, anomaly detection, and donor/prospect intelligence. The firm also markets an AI Governance Framework covering acceptable use policies, AI councils, data audits, and continuous red-teaming.
The business model is a hybrid of professional services (project-based Salesforce, NetSuite, ServiceNow, Oracle, and Workday implementations), managed services (ongoing administration, support, and optimization retainers), and a smaller AppExchange subscription stream from proprietary applications. Go-to-market is executed through direct enterprise sales, partner ecosystem referrals from Salesforce, NetSuite, Oracle, ServiceNow, Workday, AWS, Azure, GCP, MuleSoft, and Boomi, and organic discovery via AppExchange listings. The firm remains founder-owned with no external funding rounds disclosed in the available sources.
Mirketa firmographics
Firmographics- Name
- Mirketa
- Legal name
- Mirketa Inc.
- Website
- https://mirketa.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mirketa is a privately held Dublin, California-based digital transformation consulting firm that implements and manages Salesforce, NetSuite, ServiceNow, Oracle, and Workday platforms for clients in healthcare, nonprofits, financial services, manufacturing, e-commerce, education, high-tech, wholesale, and private equity, with proprietary accelerators on the Salesforce AppExchange and an emerging AI enablement practice.
- Ownership category
- akta.pro rank
Mirketa industry classification
Industry- Product category
- Enterprise IT Consulting and Digital Transformation Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industry
- Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)
Keywords
Where Mirketa is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mirketa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Implementation & Consulting: Fee-based consulting and implementation engagements for Salesforce, NetSuite, ServiceNow, Oracle, and Workday deployments. Services include requirements gathering, solution architecture, configuration, data migration, custom development, and integration. Typically delivered through project-based contracts with phased milestones.
- Managed Services & Support: Ongoing optimization, governance, and support contracts for mission-critical enterprise platforms. Includes Salesforce administration, NetSuite support, Oracle managed services, ServiceNow managed services, and DevOps support. Delivered as retainer or annual contracts.
- AppExchange Product Licenses: Revenue from proprietary applications listed on Salesforce AppExchange, including Elixir EHR, RRD, Duplicate Search and Merge, and eCourier. These are packaged solutions sold to Salesforce customers on a subscription or per-instance basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard Implementation Project |
| Subscription | Annual | AppExchange Application Licensing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Mirketa product offering
Product offeringCore offering
Mirketa is a digital transformation consulting and systems integration firm that implements, customizes, and manages enterprise platforms including Salesforce (Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud, Financial Services Cloud, Marketing Cloud, Experience Cloud), NetSuite ERP, ServiceNow, Oracle Fusion, and Workday. The company delivers professional services (implementation, configuration, data migration, custom development), managed services and ongoing support, AI enablement and AI governance consulting, and cloud infrastructure services across AWS, Azure, and GCP. In addition, Mirketa develops and licenses proprietary packaged solutions on the Salesforce AppExchange, including Elixir EHR, RRD (Round Robin Distributor), Duplicate Search and Merge (DSM), ecourier Report Scheduler, and Finacast.
Product overview
Mirketa is a digital transformation services company offering a portfolio of Salesforce and NetSuite implementation, integration, and managed services across multiple clouds and industry verticals. The core offering consists of professional services including Salesforce Consulting (Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud), NetSuite ERP implementation and support, AI-powered solutions, and enterprise integration services. The product portfolio includes proprietary accelerators and solutions: RRD (Round Robin Distributor) for lead/case distribution, Elixir EHR for healthcare on Salesforce Health Cloud, ecourier for report scheduling, DSM (Duplicate Search and Merge) for data deduplication, and Finacast for financial planning. AI capabilities center on Salesforce Einstein AI services including Einstein Discovery, Einstein Bots, Einstein GPT, Einstein Lead/Opportunity Scoring, and Einstein Next Best Action, enhanced by Agentforce autonomous agents. The company also offers NetSuite AI Solutions for nonprofits and manufacturing, AI Enablement services including readiness assessment and agent development, and Generative AI Testing Tools. Services are delivered across industries including healthcare, manufacturing, financial services, nonprofits, e-commerce, education, wholesale, hi-tech, and private equity.
Differentiator
Problem solved
Functional benefit
Brands
- RRD (Round Robin Distributor): A fully configurable lead and case assignment rule-based distribution engine that routes leads, cases, accounts, opportunities including any custom Salesforce object to the right user/queue in real-time, supporting load balancing and reassignment.
- Elixir
- Finacast
- ecourier
- Duplicate Search and Merge (DSM)
Products and services
- RRD (Round Robin Distributor) A fully configurable lead and case assignment rule-based distribution engine for Salesforce that routes leads, cases, accounts, opportunities, and custom Salesforce objects to the right user or queue in real time, supporting load balancing and reassignment.
- Elixir EHR A fully integrated EHR and Census solution built on Salesforce Health Cloud that is customizable and configurable, with automated documentation processes, note builder, and intelligent capabilities for healthcare organizations.
- Finacast Financial planning and analysis solution integrated within the Salesforce ecosystem, providing unified financial data management and insights for financial services organizations.
- ecourier Report Scheduler A native Salesforce application for scheduling and delivering Salesforce reports to any user and external email addresses, simplifying report delivery within Salesforce.
- Duplicate Search and Merge (DSM) A native Salesforce data deduplication application that searches for and merges duplicate records within the CRM to cleanse data quality.
- Salesforce Consulting and Implementation Services End-to-end Salesforce consulting, implementation, configuration, data migration, custom development, and integration services across Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud, Financial Services Cloud, Marketing Cloud, Experience Cloud, Revenue Cloud, and Data Cloud for enterprise clients.
- Salesforce Managed Services and Support Ongoing Salesforce administration, optimization, governance, and support contracts for mission-critical enterprise deployments, delivered as retainer or annual agreements.
- NetSuite Implementation Services Oracle NetSuite ERP implementation, configuration, customization, and integration services for financial management, inventory, production, supply chain, quality, and customer relationship management across manufacturing, wholesale, and nonprofit industries.
- NetSuite Managed Services Ongoing NetSuite optimization, troubleshooting, performance tuning, and managed support services delivered as retainer or annual contracts.
- Oracle Fusion Consulting and Managed Services Oracle Fusion applications implementation, development, and managed services including troubleshooting, performance optimization, and ongoing system maintenance.
- ServiceNow Consulting and Implementation Services ServiceNow consulting, development, and managed services across Customer Workflow, Employee Workflow, Creator Workflow, and Technology Workflow for enterprise clients.
- Workday Consulting and Managed Services Workday consulting, development, and managed services to optimize and support enterprise Workday deployments.
- Salesforce AI Enablement Services AI readiness assessment, agentic orchestration, legacy system integration, and agent development services for enterprise AI adoption on Salesforce, including Einstein Discovery, Einstein Bots, Einstein GPT, Einstein Analytics, and Agentforce.
- AI Governance Consulting Services Enterprise AI governance framework development, AI strategy consulting, acceptable use policy drafting, cross-functional AI councils, data audits, continuous red-teaming, and AI risk management for responsible AI adoption.
- NPSP to Nonprofit Cloud Migration Services Migration services transitioning organizations from Salesforce Nonprofit Success Pack (NPSP) to the modern Nonprofit Cloud data model, including current-state assessment, solution architecture design, agile configuration, data migration, user training, and post go-live support.
- Cloud Infrastructure Setup and Migration Services Cloud infrastructure setup, migration, and management services across AWS, Azure, and GCP, including SRE services, security monitoring, and cloud infrastructure management for large enterprises.
- Enterprise Integration Services Enterprise-grade integrations connecting CRM, ERP, and third-party systems using modern iPaaS architectures including MuleSoft Anypoint Platform and Dell Boomi.
Quantifiable outcome
- 130% average increase in online giving for nonprofits using Mirketa's Salesforce frameworks
- +7 more outcomes
Companies that use Mirketa
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles6 records
Mirketa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability17 records
Feature8 records
Mirketa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- SalesforcecoreMirketa is a certified Salesforce partner offering implementations, development, and managed services across Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud, Financial Services Cloud, Marketing Cloud, Experience Cloud, Revenue Cloud, and Data Cloud. The partnership includes Salesforce AI services and Agentforce solutions.
- NetSuitecoreMirketa is a NetSuite implementation and managed services partner providing NetSuite ERP, NetSuite AI solutions, and industry-specific NetSuite solutions for manufacturing, wholesale distribution, and nonprofits. Delivers implementation, integration, and ongoing optimization.
- OraclecoreMirketa is an Oracle partner specializing in Oracle Fusion applications implementation and Oracle managed services. Provides support services for Oracle systems including troubleshooting, performance optimization, and ongoing system maintenance.
- ServiceNowcoreMirketa provides ServiceNow consulting, development, and managed services across Customer Workflow, Employee Workflow, Creator Workflow, and Technology Workflow. Offers implementation and ongoing support services for ServiceNow platforms.
- WorkdaysupportingMirketa offers Workday consulting and development services as well as Workday managed services, enabling organizations to optimize their Workday deployments.
- AWS (Amazon Web Services)supportingMirketa leverages AWS for cloud setup, migration, and infrastructure management services. Provides SRE services, security monitoring, and cloud infrastructure management on AWS.
- Microsoft AzuresupportingMirketa provides cloud infrastructure setup, migration, and management services using Microsoft Azure, including security monitoring and SRE services.
- Google Cloud Platform (GCP)supportingMirketa offers cloud setup, migration, and management services across Google Cloud Platform, enabling enterprises to build scalable cloud infrastructure.
- MuleSoftsupportingMirketa provides MuleSoft implementation and integration services, enabling API-led connectivity and enterprise system integrations using the MuleSoft Anypoint Platform.
- Boomi (Dell Boomi)supportingMirketa offers Boomi integration services and solutions, providing iPaaS implementation and managed services for connecting cloud and on-premise applications.
- MicrosoftsupportingMirketa provides DevOps support and Office 365 integration services as part of its managed IT services portfolio, supporting enterprise productivity and IT operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mirketa competitors and assessment
Company assessmentDirect peers
- Coastal Cloud: US-based Salesforce consulting firm serving healthcare, financial services, and nonprofits with AppExchange products. Closely comparable in size, vertical focus, and productized accelerator model.
- Slalom: US-based consulting firm with deep Salesforce, NetSuite, and cloud transformation practices serving healthcare, financial services, and nonprofits. Closest mid-market analog to Mirketa's multi-platform, vertical-led delivery model.
- Silverline: Healthcare and financial services-focused Salesforce consulting and AppExchange ISV. Highly comparable given Mirketa's own Health Cloud/Financial Services Cloud/AppExchange focus.
- Horizontal Digital: Salesforce Summit Partner with vertical expertise in healthcare, manufacturing, and consumer industries. Comparable multi-cloud, vertical-led consulting model with managed services.
- Simplus (Infosys): Salesforce-only consulting and managed services firm (now part of Infosys) covering Sales, Service, Marketing, and Industries clouds. Directly comparable in delivery focus and AppExchange IP.
- Damco Solutions: Salesforce, NetSuite, and AI consulting firm serving healthcare, financial services, and nonprofit clients. Directly comparable in services portfolio, vertical mix, and offshore delivery model.
- Absyz: Salesforce, NetSuite, and AI consulting firm with AppExchange ISV assets (e.g., SearchUnify) and similar vertical segmentation. Closely mirrors Mirketa's product-plus-services model.
Broad incumbents
- Persistent Systems: Global digital engineering and Salesforce/enterprise platform consulting firm with comparable Indian-heritage delivery model and growing AI services. Larger scale but overlapping service mix.
- Cognizant: Global IT services and Salesforce consulting giant with established partner status and large-scale enterprise delivery. Comparable at the platform practice level but vastly larger scale.
- Wipro: Global IT services firm with enterprise Salesforce, ServiceNow, and Oracle capabilities. Comparable in multi-platform ERP/CRM scope, though much broader scale and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mirketa social profiles
Digital presenceMirketa compliance and trust
Trust signalCompliance3 records
Mirketa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirketa leadership team
Management profileNumber of profiles
Profiles2 records
Mirketa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirketa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirketa
What does Mirketa do?
Mirketa is a digital transformation consulting and systems integration firm that implements, customizes, and manages enterprise platforms including Salesforce (Sales Cloud, Service Cloud, Health Cloud, Nonprofit Cloud, Financial Services Cloud, Marketing Cloud, Experience Cloud), NetSuite ERP, ServiceNow, Oracle Fusion, and Workday. The company delivers professional services (implementation, configuration, data migration, custom development), managed services and ongoing support, AI enablement and AI governance consulting, and cloud infrastructure services across AWS, Azure, and GCP. In addition, Mirketa develops and licenses proprietary packaged solutions on the Salesforce AppExchange, including Elixir EHR, RRD (Round Robin Distributor), Duplicate Search and Merge (DSM), ecourier Report Scheduler, and Finacast.
Is Mirketa a public or private company?
Mirketa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mirketa founded?
Mirketa was founded in 2013. It employs 101 to 250 people.
Where is Mirketa based?
Mirketa is headquartered in San Ramon, United States, in the North America region.
How does Mirketa make money?
Three revenue lines are on record. Professional Services - Implementation & Consulting is the primary driver. The others are managed Services & Support and appExchange Product Licenses.
Who are Mirketa's main competitors?
Direct peers on record are Coastal Cloud, Slalom, Silverline, Horizontal Digital, Simplus (Infosys), Damco Solutions and Absyz. Broad incumbents are Persistent Systems, Cognizant and Wipro.
Does Mirketa have an API?
No public API is recorded for Mirketa.
What industry is Mirketa in?
Mirketa's product category is Enterprise IT Consulting and Digital Transformation Services. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of BPAEAMAC, Cloud Operations Outsourcing (Cloud Managed Operations). Its NAICS code is 5415 and its SIC code is 7371.