Al Hilal

What Al Hilal does

Al Hilal Saudi Club is a professional football club headquartered in Riyadh, Saudi Arabia, founded in 1957 and rebranded to its current name by royal decree in 1958. It competes in the Saudi Pro League and AFC Champions League, playing home matches at Kingdom Arena. The club operates a multi-module commercial platform consisting of a professional first team, a youth academy with 18 branches across Saudi Arabia launched in 2019, an official e-commerce store (store.alhilal.com) selling jerseys and merchandise globally, a digital ticketing platform, and a fan membership program (members.alhilal.com), supplemented by a broad social media presence across TikTok, YouTube, Instagram, Facebook, X, Snapchat, LinkedIn, and WhatsApp.

The club's revenue model spans five streams: broadcasting rights (Saudi Pro League and AFC competition deals), matchday revenue (ticket sales at Kingdom Arena), commercial and sponsorship income (Puma as kit supplier; Haier, Genesis, Qiddiya, New Murabba, Savvy Games Group, Riyad Bank, Tawuniya, Flynas, Jahez, and Red Bull Mobile as additional partners), merchandise sales through its official store, and player transfer fees when selling talent to other clubs. The customer base is primarily individual football fans and supporters (B2C) within Saudi Arabia and a global diaspora, with a secondary B2B segment of corporate sponsors.

In April 2026, the club underwent a major ownership change when Kingdom Holding Company (controlled by Prince Alwaleed bin Talal) acquired a 70% stake from the Public Investment Fund for SAR 1.4 billion (~$373 million), with PIF retaining 30%. The transaction marked a structural shift from sovereign to private ownership, coincided with renewed commercial partnerships (Genesis five-year extension, new e-commerce platform launch) and a cost-discipline restructuring signaled by the departure of head coach Simone Inzaghi. The club holds 21 Saudi Pro League titles, 4 AFC Asian Champions League titles, 10 King's Cups, 13 Crown Prince Cups, and 5 Saudi Super Cups, making it the most decorated club in Saudi football history.

Name

Al Hilal

Legal name

Al Hilal Saudi Club (نادي الهلال السعودي)

Website

https://alhilal.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Al Hilal is a Saudi Arabian professional football club headquartered in Riyadh, competing in the Saudi Pro League and AFC Champions League. It serves individual fans through matchday, merchandise, ticketing, and membership platforms, and corporate partners through sponsorship deals, operating as the kingdom's most decorated club.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Football academy development
• Club merchandise sales
• Matchday ticketing services
• Fan membership programs

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Broadcasting Rights: Revenue from Saudi Pro League and AFC competition broadcasting deals
2. Matchday Revenue: Ticket sales and stadium matchday experiences at Kingdom Arena
3. Commercial and Sponsorship: Sponsorship deals with official partners including Puma (kit supplier), Haier (official sponsor), Genesis (strategic partner), and various other commercial sponsors across multiple industries
4. Merchandise Sales: Official club store selling jerseys, apparel, and accessories
5. Player Transfers: Revenue from transfer fees when selling players to other clubs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Al Hilal is a professional football club competing in the Saudi Pro League and AFC competitions. The club operates a first team, a youth football academy with 18 branches across Saudi Arabia, an official online store for merchandise, a digital ticketing platform for match access, and a fan membership program offering exclusive benefits and early ticket access.

Product overview

Al Hilal is a Saudi Arabian football club offering a unified sports platform centered on its professional first team competing in the Saudi Pro League. The club operates a youth academy with 18 branches for talent development, an official online store for merchandise, a ticketing platform for match access, and a membership program for fan engagement. The portfolio operates as a single club brand with multiple service modules for fans, players, and members.

Differentiator

Problem solved

Functional benefit

Products and services

• Al Hilal First Team
• Al Hilal Academy
• Official Online Store
• Ticketing Platform
• Membership Program

Quantifiable outcome

• 21 Saudi Pro League titles - most successful club in Saudi football history
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• PumacoreOthersOfficial kit supplier for Al Hilal, providing match kits, training wear, and official merchandise manufacturing.
• HaiercoreOthersOfficial sponsor and partner of Al Hilal FC. Haier hosts global premium sports events in Saudi Arabia featuring club partnership activations.
• GenesiscoreStrategic or Co-development PartnerStrategic partnership continuing for five years, representing luxury brand collaboration with the Saudi football club.
• Qiddiya Investment CompanycoreStrategic or Co-development PartnerStrategic partner for major projects and fan engagement initiatives as part of Saudi Vision 2030 sports development.
• New MurabbacoreStrategic or Co-development PartnerMajor strategic partner for development and investment projects related to the club.
• Savvy Games GroupcoreStrategic or Co-development PartnerOfficial gaming and entertainment partner supporting club initiatives.
• Riyad BanksupportingOthersOfficial banking partner of the club.
• Tawuniya InsurancesupportingOthersOfficial insurance partner of the club.
• FlynassupportingOthersOfficial airline partner providing travel services.
• JahezsupportingOthersOfficial food delivery partner.
• Red Bull Mobile Saudi ArabiasupportingOthersOfficial energy drink sponsor through Red Bull Mobile brand.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Al Nassr FC: Al Nassr is the most direct rival to Al Hilal in the Saudi Pro League, also based in Riyadh, also backed by wealthy ownership pursuing a star-driven model (notably Cristiano Ronaldo). They compete head-to-head for league titles, the same sponsorship pool, and the same domestic fan base, making them the closest comparable in geography, scale, and commercial model.
• Al Ittihad FC: Al Ittihad is one of Saudi Arabia's "Big Four" football clubs, based in Jeddah, also pursuing high-profile international signings under wealthy ownership. They compete directly with Al Hilal in the Saudi Pro League, AFC Champions League, and King's Cup, sharing the same broadcast and sponsorship economics.
• Al Ahli Saudi FC: Al Ahli is the third member of Saudi Arabia's traditional "Big Three" alongside Al Hilal and Al Ittihad. It competes in the same Saudi Pro League, AFC Champions League, and Saudi Super Cup, drawing on the same broadcast deals, sponsorship categories, and player pool, and represents a structurally identical business model.

Broad incumbents

• Paris Saint-Germain (PSG): PSG is the closest global analog to Al Hilal's sovereign/wealthy-owner, star-driven, multi-revenue-stream model. Both clubs leverage deep capital to acquire elite talent, monetize global brand reach, and compete at the highest continental level, making PSG the most relevant international benchmark for Al Hilal's commercial trajectory.
• Manchester City FC: Manchester City is the benchmark case of a wealthy-strategic-owner-driven transformation of a football club into a multi-revenue, multi-trophy enterprise under City Football Group. Al Hilal's transition from PIF to Kingdom Holding mirrors the professionalization arc that City underwent, making it a strong structural comparator.
• Newcastle United: Newcastle United's 2021 acquisition by Saudi Arabia's PIF (the same seller of Al Hilal's majority stake) makes it the closest sovereign-capital-to-football-club analog. Both clubs sit at the intersection of sovereign wealth, sports strategy, and commercial football, with comparable governance and capital structures.
• Real Madrid CF: Real Madrid is the global benchmark for football club commercial scale, brand monetization, and Champions League success. While far larger than Al Hilal, it represents the upper-bound trajectory for what a top-tier multi-revenue football brand can achieve and provides a long-term commercial benchmark for Al Hilal's digital/merchandise expansion.
• Manchester United: Manchester United is a historic global football brand with diversified commercial, matchday, and broadcast revenue streams similar to Al Hilal's structure. It serves as a useful comparator for the upper bound of merchandise and global sponsorship economics, and for the lessons of cost discipline / squad investment trade-offs.
• AC Milan: AC Milan is a historic European football brand with a comparable mix of matchday, broadcast, and commercial revenue. Like Al Hilal, it operates within a competitive domestic league (Serie A) alongside well-capitalized rivals (Inter, Juventus), making its commercial trajectory a relevant benchmark for Al Hilal's league competition dynamics.

Emerging players

• Inter Miami CF: Inter Miami has executed a star-driven (Messi-led) growth strategy that massively scaled global brand reach, merchandise revenue, and ticket demand in a short period. The playbooks differ — MLS vs. Saudi Pro League — but the underlying monetization logic (anchor stars → global brand → sponsorship/merch uplift) is closely comparable to Al Hilal's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fcalhilal
• YouTubeyoutube.com/@alhilal
• Facebookfacebook.com/AlhilalFC
• LinkedInlinkedin.com/company/alhilal-fc-saudi-club
• Instagraminstagram.com/alhilal/#
• TikToktiktok.com/@alhilal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Hilal