TrendyMinds
TrendyMinds is a full-service Indianapolis-based marketing agency serving Fortune 500 and mid-market enterprises across healthcare, technology, financial services, and other verticals, operating under a trademarked Agency of Preference model that integrates strategy, brand, and growth services across five U.S. hubs.
- Company typePrivate
- Founded1993
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TrendyMinds does
TrendyMinds is a full-service marketing agency founded in 1993 in Indianapolis, operating under the trademarked Agency of Preference® (AoP) engagement model across three integrated service pillars: Strategic Consulting, Brand Engagement, and Growth & Transformation. The agency serves Fortune 500 and mid-market enterprises across healthcare, technology, financial services, manufacturing and energy, education, sports and entertainment, and nonprofit sectors, with a documented client roster that includes Eli Lilly, Salesforce, Workday, Cummins, Humana, Enbridge, Coupa, the University of Missouri, and the Indiana Pacers/Fever. Service delivery is anchored by the proprietary LOGIQ process (Learn, Organize, Generate, Integrate, Quality) and supported by in-house production, digital experience design, data and analytics (acquired via Statwax in December 2022), and PR and media capabilities (acquired via Faktory in December 2023).
The agency's underlying technology stack combines a proprietary methodology framework with third-party platforms: Craft CMS for content-heavy client web properties, Slate CRM plus third-party census and survey data for predictive enrollment modeling, ML-driven site search and personalization engines, and generative AI tools for content workflows. TrendyMinds packages its offering into specialized service modules — Campaign Studio (analytics-led campaign execution), Content Studio (SEO and topic cluster content), Production Studio (film, animation, and motion at the Indianapolis HQ), and Digital Experience Design (web/app UX) — and increasingly monetizes AI transformation as a client-facing service line through its AI Transformation practice and Search Everywhere Optimization offering for AI answer engines.
The business model is professional services revenue on project-based and retainer engagements, sold through direct enterprise field sales and embedded strategic partnerships. Following an eight-figure private equity investment from Contour Ridge in December 2023, the agency operates from five regional hubs (Indianapolis, Tampa Bay, Salt Lake City, Denver, San Francisco) with 85+ staff distributed across 10+ states, serving clients in 21 states. The PE-backed growth plan targets 600+ new hires through organic expansion and additional acquisitions, plus new regional headquarters in St. Petersburg, Florida and San Antonio, Texas.
TrendyMinds firmographics
Firmographics- Name
- TrendyMinds
- Legal name
- TrendyMinds
- Website
- https://trendyminds.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrendyMinds is a full-service Indianapolis-based marketing agency serving Fortune 500 and mid-market enterprises across healthcare, technology, financial services, and other verticals, operating under a trademarked Agency of Preference model that integrates strategy, brand, and growth services across five U.S. hubs.
- Ownership category
- akta.pro rank
TrendyMinds industry classification
Industry- Product category
- Full-Service Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Influencer Campaign Strategy & Planning (BPAFAHAC)
Keywords
Where TrendyMinds is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
TrendyMinds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting Services: Insight-driven planning and strategic roadmaps grounded in data, connecting business goals to audience needs and turning insights into measurable outcomes.
- Brand Engagement Services: Storytelling, creative execution, content, design, production, and live events that build lasting emotional connections across brand experiences.
- Growth & Transformation Services: Performance marketing, digital development, and AI transformation that drive growth, including web/app development, media planning and buying, and campaign execution.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
TrendyMinds product offering
Product offeringCore offering
TrendyMinds is a full-service marketing agency that delivers integrated strategy, creative, digital, and production services to enterprise and mid-market companies through its proprietary Agency of Preference (AoP) model. The agency organizes its offering around three pillars — Strategic Consulting, Brand Engagement, and Growth & Transformation — supported by specialized studios for data and analytics (Campaign Studio), content creation (Content Studio), film and animation (Production Studio), and digital experience design. Services are delivered by an 85+ person team across five U.S. regional hubs, with measurable outcomes tied to business KPIs rather than vanity metrics.
Product overview
TrendyMinds operates as a full-service marketing agency built on the Agency of Preference (AoP) model, offering three integrated service pillars: Strategic Consulting, Brand Engagement, and Growth & Transformation. The agency combines these capabilities with specialized modules including Campaign Studio (data and analytics), Content Studio (content creation), Production Studio (video and animation), and Digital Experience Design (web/UX development). The proprietary LOGIQ process guides project execution from Learn through Impact phases. The agency also offers specialized Search Everywhere Optimization services for AI-era SEO. Rather than a software product, the offering is a service-led model where integrated teams deliver strategy, creative, and digital execution as a unified engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Consulting
- Brand Engagement
- Growth & Transformation
- Campaign Studio
- Content Studio
- Production Studio
- Digital Experience Design
- Search Everywhere Optimization
Quantifiable outcome
- Mizzou enrollment: 47% increase in ad engagements, 69% increase in applications generated, 36% growth in total enrollments, 8% decrease in ad spend YoY; campaign applicants 50% more likely to enroll
- +7 more outcomes
Companies that use TrendyMinds
Customer profileNamed customers30 records
Segments8 records
Ideal customer profiles4 records
TrendyMinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
TrendyMinds partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FaktorycoreFull-service creative, media, and PR agency acquired by TrendyMinds in December 2023. With offices in Salt Lake City and Denver and enterprise clients in healthcare, finance, and energy, Faktory expands TrendyMinds' strategic capabilities including traditional and digital media, PR strategy, data-driven research, and creativity. CEO and co-founder Bryant Marcum was appointed TrendyMinds' Chief Strategy Officer following the acquisition. Faktory had demonstrated rapid growth and long-term client loyalty prior to acquisition.
- StatwaxcoreMarketing data and analytics agency acquired by TrendyMinds in December 2022. Acquisition aligned with TrendyMinds' growth vision to expand by deepening expertise and building a broader team. Statwax brought data-driven culture, data and analytics expertise including custom dashboarding, and a team led by Brian Walker (formerly president, now leading TrendyMinds' Campaign Studio). The combination enhances clients' digital marketing performance by integrating data analytics with existing digital campaign strategy.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
TrendyMinds competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency with strategy, design, marketing, and technology capabilities serving enterprise clients. Comparable integrated offering and enterprise focus.
- RPA: Mid-size independent full-service advertising agency known for integrated creative, media, and digital work for major brands. Comparable scale and integrated offering, though historically more consumer-led.
- R/GA: Digital transformation and brand experience agency with overlapping capabilities in strategy, design, data, and technology-enabled creative. Comparable in offering depth, though larger in scale and owned by IPG.
- Code and Theory: Digital-first agency combining brand, creative, and technology services for enterprise clients. Directly comparable in web/app development, content, and integrated digital experience work.
- Hill Holliday: Mid-size full-service creative and media agency with comparable integrated offerings for major brands. Similar size band and enterprise/mid-market client mix.
- Mower: Mid-size independent full-service marketing agency with similar integrated strategy, creative, digital, and media capabilities. Comparable in headcount and in serving enterprise and mid-market clients across multiple verticals.
- HLK: Full-service agency of comparable size with deep healthcare, financial services, and technology expertise. Closely matches TrendyMinds' vertical specialization and integrated strategy/creative/digital delivery model.
Broad incumbents
- Deloitte Digital: Broad consulting-led digital agency within Deloitte that integrates strategy, creative, technology, and analytics for Fortune 500 clients. Significantly larger and competes for the same enterprise engagements.
- VML: Global full-service agency (WPP) offering brand experience, commerce, and marketing transformation at much greater scale. Overlaps with TrendyMinds' integrated offering but serves much larger global clients.
- Razorfish: Publicis-owned digital transformation agency with overlapping marketing technology, creative, and media capabilities. Larger scale incumbent competing for the same enterprise marketing modernization engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TrendyMinds social profiles
Digital presenceTrendyMinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrendyMinds leadership team
Management profileNumber of profiles
Profiles5 records
TrendyMinds subsidiaries and ownership
Company hierarchySubsidiaries2 records
TrendyMinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrendyMinds M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrendyMinds
What does TrendyMinds do?
TrendyMinds is a full-service marketing agency that delivers integrated strategy, creative, digital, and production services to enterprise and mid-market companies through its proprietary Agency of Preference (AoP) model. The agency organizes its offering around three pillars — Strategic Consulting, Brand Engagement, and Growth & Transformation — supported by specialized studios for data and analytics (Campaign Studio), content creation (Content Studio), film and animation (Production Studio), and digital experience design. Services are delivered by an 85+ person team across five U.S. regional hubs, with measurable outcomes tied to business KPIs rather than vanity metrics.
Is TrendyMinds a public or private company?
TrendyMinds is a private company. It is classified as private equity controlled and is currently operating.
When was TrendyMinds founded?
TrendyMinds was founded in 1993. It employs 51 to 100 people.
Where is TrendyMinds based?
TrendyMinds is headquartered in Indianapolis, United States, in the North America region.
How does TrendyMinds make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are brand Engagement Services and growth & Transformation Services.
Who are TrendyMinds's main competitors?
Direct peers on record are Huge, RPA, R/GA, Code and Theory, Hill Holliday, Mower and HLK. Broad incumbents are Deloitte Digital, VML and Razorfish.
Does TrendyMinds have an API?
No public API is recorded for TrendyMinds.
What industry is TrendyMinds in?
TrendyMinds's product category is Full-Service Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 54181 and its SIC code is 7311.