What Atomik Research does

Atomik Research is a privately held, London-headquartered creative market research agency that designs and executes qualitative and quantitative surveys tailored for public relations impact, serving enterprise brands, marketing/PR agencies, and media outlets. The firm was founded in 2004 (with firmographic data also referencing 2008) and operates as a division of US-based 4media group, inc., giving it access to a parent broadcast-PR and news-generation infrastructure. Core service offerings include PR Surveys, Online Research, Market Research, Qualitative Research, Quantitative Research, Insights & Analytics, and access to a proprietary research panel; its methodology emphasizes headline-generating survey design, with a recommended ~2,000-respondent sample for general-population studies and smaller samples for niche demographics.

The company operates a multi-office footprint anchored by a London headquarters and nine US offices spanning New York, Los Angeles, Chicago, Charlotte, Atlanta, Washington DC, Orlando, Boise, and Bentonville. Go-to-market is sales-led and project-based: commissioned research projects are quoted and delivered directly to enterprise clients, with case-study content on the corporate website serving as the principal demand-generation asset. Atomik is Market Research Society accredited, and its 4media group affiliation allows survey outputs to be packaged with broadcast and earned-media campaigns for clients such as Boots, Europcar, E.ON, Oxfam, Samaritans, and Trex Company.

Atomik generates revenue through project-based engagements rather than disclosed unit pricing; pricing is quote-based and not publicly listed. Customer segments are horizontal, spanning retail, F&B, hospitality, charity, cybersecurity, legal, automotive, home improvement, and IT services, with named case studies across more than fifteen enterprise brands. Talent, MRS accreditation, the proprietary panel, and parent-company distribution constitute the principal defensible assets; no external funding, AI/ML capability, or public-company financials are evidenced.

Name

Atomik Research

Legal name

Atomik Research

Website

https://atomikresearch.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Atomik Research is a London-headquartered, MRS-accredited creative market research agency that designs qualitative and quantitative PR surveys for enterprise brands, marketing agencies, and media outlets. Operating as a division of US parent 4media group, inc., it leverages a proprietary research panel and an integrated broadcast-PR distribution capability across UK and US markets.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• PR survey research
• Qualitative research
• Quantitative research
• Consumer insights

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Survey Projects: Commissioned research projects for brands and agencies seeking media coverage through survey data

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atomik Research is an online creative market research agency that designs and executes qualitative and quantitative survey research projects for brands and agencies, with a specialization in PR surveys intended to produce headline statistics and media coverage. It provides a proprietary research panel and insights and analytics services supporting consumer behavior, attitude, and market understanding work for enterprise clients across the UK and US.

Product overview

Atomik Research is a full-service creative market research company, a division of 4media group, delivering PR surveys and market research services. The company operates as a single unified service offering rather than a software platform with modular components. Its core offerings include PR Surveys (customized survey research for media headlines), Online Research, Market Research, Qualitative Research, Quantitative Research, Insights & Analytics, and access to a proprietary research panel. The services are designed to help brands and agencies generate newsworthy statistics and media coverage through credible survey research.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Surveys Customised survey research designed to generate headline statistics and media coverage for brands and agencies in the UK and internationally.
• Quantitative Research Large-scale numerical survey research providing statistically significant data and actionable insights for brands and media clients.
• Qualitative Research In-depth qualitative research methodologies exploring consumer attitudes, behaviors, and motivations through interviews, focus groups, and observational techniques.
• Insights & Analytics Analytical services that interpret research data to extract meaningful insights and intelligence for client decision-making.
• Our Panel Proprietary research panel of respondents used to conduct surveys, enabling Atomik to reach target audiences for commissioned research studies.

Quantifiable outcome

• Trusted by media outlets for survey data generating widespread press coverage

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 4media groupcoreStrategic or Co-development PartnerParent company and division structure. 4media group is a broadcast PR and news generation company that Atomik Research operates within as a division. Collaborative integrated campaigns combine Atomik's research capabilities with 4media group's broadcast PR and media relations expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• YouGov: Global online survey and public opinion research panel that competes with Atomik in custom brand research and syndicated insights, but at vastly greater scale.
• Ipsos: Global research firm with strong capabilities in quantitative and qualitative consumer research used by brands, media, and public-sector buyers, similar end-buyers to Atomik.
• Kantar: Major market research and insights group offering consumer research, brand tracking, and analytics across the same enterprise customers Atomik serves.
• Meltwater (Cision/Gorkana): Media intelligence and PR analytics platform; overlaps with Atomik's PR-focused positioning and competes for the same brand and agency budgets, though product-led rather than services-led.

Emerging players

• Toluna: Online panel-based consumer research platform offering self-serve and custom quantitative research used by brand and media clients for similar PR and campaign applications.

Direct peers

• Savanta: UK-based data-led research agency delivering custom brand and consumer insight work, overlapping with Atomik's enterprise and public/charity client engagements.
• Harris Poll (Harris Insights & Analytics): Long-running public opinion and consumer research firm generating media coverage from survey data, with a similar PR-amplified research proposition serving US brands.
• Censuswide: UK-based research agency specializing in PR-driven consumer surveys for brands and agencies, with a comparable business model of commissioned headline-generating research.
• Maru/Blue: Online consumer research community and custom research services provider delivering brand and PR-oriented insights to clients across North America and the UK.
• OnePoll: London-based PR survey firm running online consumer polls for media and brand use cases, directly overlapping with Atomik Research's commissioned PR survey offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atomik-research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomik Research