Rayna Tours
Rayna Tours is a privately held, Dubai-based online travel agency and tour operator selling attraction tickets, holiday packages, eVisas, yacht charters, and cruises across 50+ countries through 35+ global offices to international leisure travelers, families, couples, and visa applicants.
- Company typePrivate
- Founded2004
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Rayna Tours does
Rayna Tours is a Dubai-headquartered, privately held online travel agency and tour operator, founded in 2004 by Manoj Tulsani. The company sells attraction tickets, curated holiday packages, eVisa processing services, yacht charters, and cruise packages to international leisure travelers across 50+ countries, with a primary hub in the UAE and additional focus on Southeast Asia, South Asia, Central Asia, the Caucasus, East Africa, and Europe. Its commercial footprint is supported by 35+ global offices and 1,600+ travel professionals who collectively serve over 10,000 guests per day, with the company stating 25 million+ lifetime guests served over its 20-year history.
The core product is a direct-to-consumer e-commerce platform at raynatours.com organized around five product categories: Activities (ticketed attractions such as Burj Khalifa, Madame Tussauds Dubai, Ferrari World Abu Dhabi, Universal Studios Singapore), Holidays (curated multi-day packages spanning budget to premium tiers), Visas (eVisa application assistance for 40+ countries), Yachts (luxury charters in Dubai and Abu Dhabi on vessels from 40ft to 108ft), and Cruises (packages departing from 30+ ports worldwide). Pricing is unit-based and listed in USD, with activities ranging from approximately USD 4.68 to several thousand dollars and holiday packages from USD 151 to USD 6,133. The platform supports multi-currency payments (including AED for the UAE site) and integrates with the Etihad Guest Miles loyalty program for mile earning and redemption.
Revenue is generated via transaction-based commissions on bookings, with the primary go-to-market being direct online self-service booking supplemented by hotel partnerships (e.g., the December 2025 Sofitel Dubai Jumeirah Beach bundle with Madame Tussauds Dubai access) and email/newsletter campaigns. The company serves four customer personas: international leisure travelers (primary), families seeking kid-friendly packages, couples pursuing premium experiences, and visa applicants requiring documentation support. Ownership remains privately held and founder-led with no disclosed institutional investors, parent company, or M&A history.
Rayna Tours firmographics
Firmographics- Name
- Rayna Tours
- Legal name
- Rayna Tours
- Website
- https://raynatours.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rayna Tours is a privately held, Dubai-based online travel agency and tour operator selling attraction tickets, holiday packages, eVisas, yacht charters, and cruises across 50+ countries through 35+ global offices to international leisure travelers, families, couples, and visa applicants.
- Ownership category
- akta.pro rank
Rayna Tours industry classification
Industry- Product category
- Travel and Tourism Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900), Water Transportation (4400)
- akta.pro primary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
- akta.pro secondary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where Rayna Tours is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Rayna Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Activity and Attraction Ticket Sales: Commission-based revenue from selling tickets and bookings for attractions across multiple destinations including Dubai, Abu Dhabi, Singapore, Bangkok, and other global locations. Customers book directly through the website.
- Holiday Package Bookings: Revenue from curated holiday packages to destinations worldwide including Dubai, Bali, Vietnam, Thailand, India, Saudi Arabia, Georgia, Azerbaijan, Kazakhstan, Europe, and more. Packages range from budget options to luxury experiences.
- Visa Processing Services: eVisa application assistance and processing services for multiple countries including Dubai, Saudi Arabia, Vietnam, Oman, India, Indonesia, Turkey, Thailand, Singapore, Malaysia, and many more.
- Yacht and Cruise Bookings: Revenue from yacht rentals in Dubai and Abu Dhabi, and cruise package bookings from ports worldwide including Barcelona, Copenhagen, Singapore, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Activity Tickets |
| Unit Pricing | Pay-as-you-go | Holiday Packages |
| Unit Pricing | Pay-as-you-go | Visa Processing |
| Unit Pricing | Pay-as-you-go | Yacht Rentals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rayna Tours product offering
Product offeringCore offering
Rayna Tours is a Dubai-based travel and tourism operator that sells tour activities, holiday packages, visa processing services, yacht charters, and cruise bookings to travelers. The company aggregates and curates travel experiences in the UAE and surrounding regions, enabling customers to book trips, excursions, and travel documentation through its online platform and partner network.
Product overview
Rayna Tours operates a comprehensive travel booking platform offering five core service categories: Activities (attraction tickets and tours across 25+ destinations), Holidays (vacation packages to 50+ countries), Visas (eVisa processing for 40+ countries), Yachts (luxury yacht rentals in Dubai and Abu Dhabi), and Cruises (worldwide cruise departures). The platform serves over 25 million guests through 35+ global offices with a network of 1,600+ travel professionals, enabling bookings for attractions like Burj Khalifa, Madame Tussauds, Universal Studios Singapore, Ferrari World Abu Dhabi, as well as yacht charters, cruise packages, and comprehensive holiday itineraries.
Differentiator
Problem solved
Functional benefit
Products and services
- Tour Activities Curated sightseeing and leisure activities in Dubai and the UAE sold to individual travelers and tourists through the Rayna Tours platform.
- Holiday Packages Pre-arranged and custom holiday packages covering accommodation, transfers, and experiences for travelers visiting Dubai and surrounding regions.
- Visa Services Visa processing and travel documentation assistance for tourists and business visitors entering the UAE.
- Yacht Charters
- Cruise Bookings Bookings for cruise itineraries departing from or passing through the UAE, sold to leisure travelers.
Companies that use Rayna Tours
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Rayna Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Rayna Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sofitel Dubai Jumeirah BeachcoreSofitel Dubai Jumeirah Beach launched a stay package in partnership with Rayna Tours, offering guests complimentary Madame Tussauds Dubai access with any direct hotel booking from December 2025 through February 2026. The collaboration aligns with the hotel's vision of delivering curated, world-class experiences to Dubai visitors, combining luxury accommodation with wax attraction access on Bluewaters Island.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rayna Tours competitors and assessment
Company assessmentDirect peers
- Viator: Viator is a Tripadvisor-owned tours, activities, and experiences booking platform that competes directly with Rayna's core attractions and activities inventory in Dubai, Singapore, Bangkok, and other shared destinations. It is the most direct global comp on activity ticketing.
- GetYourGuide: GetYourGuide is a global online marketplace for tours, attractions, and activities with strong supplier relationships in the same UAE, Southeast Asian, and European destinations Rayna serves. It is a head-to-head competitor in the attractions-booking category.
- Klook: Klook is an Asia-Pacific-focused activity and experience booking platform with particularly strong inventory in Singapore, Bangkok, Hong Kong, and Bali—destinations where Rayna also has material presence. Closest regional comp by customer mix and product offering.
- Musafir: Musafir is a UAE-based online travel agency offering flights, hotels, holidays, and visa services primarily to travelers from the Middle East. It is the closest regional direct peer on the holiday-packages-plus-visa bundle that defines Rayna's offer.
Broad incumbents
- Booking.com Experiences: Booking.com Experiences extends the global hotel-booking giant into tours, activities, and attraction tickets across the same destinations Rayna serves. It competes from a position of substantially larger scale, traffic, and cross-sell from its hotel base.
- MakeMyTrip: MakeMyTrip is a leading Indian OTA with growing presence in outbound holiday packages, visas, and activities to Dubai, Thailand, and other Gulf/SE Asian destinations overlapping with Rayna's inventory. Comparable on the holiday package + visa bundle for South Asian outbound travelers.
- TUI Musement: TUI Musement is the tours-and-activities arm of global tourism major TUI, offering sightseeing, transfers, and experiences across Europe and other destinations. Comparable on the multi-destination activities distribution model and on bundling tours with broader travel packages.
Regional players
- Cleartrip: Cleartrip is a Middle East and India-focused OTA offering flights, hotels, and activities, primarily serving outbound travelers from the Indian subcontinent—a key demand source for Dubai and Southeast Asian destinations in Rayna's customer base.
- Yatra: Yatra is an India-based OTA offering flights, hotels, holiday packages, and visa services, with a sizable outbound booker base traveling to Dubai, Thailand, and Bali—destinations that anchor Rayna's holiday package business.
Emerging players
- Holafly: Holafly is a digital travel eSIM and experience platform serving international travelers across multiple destinations, including parts of the Middle East and Southeast Asia. Comparable as a complementary digital travel-services provider for the same international leisure traveler segment Rayna targets.
Market position
Strengths5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Rayna Tours social profiles
Digital presenceRayna Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rayna Tours leadership team
Management profileNumber of profiles
Profiles1 record
Rayna Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rayna Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rayna Tours
What does Rayna Tours do?
Rayna Tours is a Dubai-based travel and tourism operator that sells tour activities, holiday packages, visa processing services, yacht charters, and cruise bookings to travelers. The company aggregates and curates travel experiences in the UAE and surrounding regions, enabling customers to book trips, excursions, and travel documentation through its online platform and partner network.
Is Rayna Tours a public or private company?
Rayna Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rayna Tours founded?
Rayna Tours was founded in 2004. It employs 251 to 500 people.
Where is Rayna Tours based?
Rayna Tours is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Rayna Tours make money?
Four revenue lines are on record. Activity and Attraction Ticket Sales are the primary driver. The others are holiday Package Bookings, visa Processing Services and yacht and Cruise Bookings.
Who are Rayna Tours's main competitors?
Direct peers on record are Viator, GetYourGuide, Klook and Musafir. Broad incumbents are Booking.com Experiences, MakeMyTrip and TUI Musement. Regional players are Cleartrip and Yatra. Holafly is listed as an emerging player.
Does Rayna Tours have an API?
No public API is recorded for Rayna Tours.
What industry is Rayna Tours in?
Rayna Tours's product category is Travel and Tourism Services. Its primary akta.pro industry code is THAKADAE, Luxury Multi-Day Tour Operators, with a secondary code of THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.