GlobalTix
GlobalTix is a Singapore-based B2B ticketing and distribution platform for the Asia-Pacific tourism industry, connecting attraction and tour operators with 15,000+ OTAs, wholesalers, and travel agents via an integrated SaaS, channel manager, marketplace, and payment platform.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GlobalTix does
GlobalTix Pte Ltd is a Singapore-headquartered B2B SaaS and marketplace platform serving the Asia-Pacific tourism industry. Founded in 2013 by brothers Chan Chee Chong (CEO) and Chan Chee Kong (COO), the company operates an integrated ecosystem comprising three core modules — Booking Software, Channel Manager, and Management Tools — complemented by a proprietary hardware line (M2 Max/M2 Pro POS terminals, Swift 1 scanner, S1 self-help kiosk, X1 barcode scanner), GT Pay payment processing (130+ payment methods across APAC), and the GT Marketplace, which connects 12,000+ travel agents and OTAs to 180,000+ bookable experiences in 130+ languages and currencies. Marquee operator clients include Marina Bay Sands, VinWonders, Universal Studios Singapore, Merlin Entertainments, Mandai Wildlife Group, Gardens by the Bay, Borobudur (InJourney), and Singapore Airlines; downstream distribution reaches 2,000+ OTA channels including Expedia, TripAdvisor, Klook, and Traveloka.
The platform is built on a cloud-based, API-first architecture (PHP SDK, REST API for partners) that supports live inventory sync, dynamic pricing, real-time availability, multi-channel distribution, and on-premise redemption via proprietary scanners and kiosks. GlobalTix monetizes through tiered transaction fees (Essential <4,999 tickets/year at +3%, Business >5,000 tickets at +2%, Pro >10,000 tickets at +1%, with a $100 one-time setup fee), marketplace commissions on reseller purchases, GT Pay processing fees (Credit Card 3%, Digital Wallet 2.3%, National payment 1%), and hardware sales. Pricing scales down with operator volume, and an Enterprise tier offers custom multi-year contracts for large theme parks and resorts.
GlobalTix is a privately held, venture-backed company with disclosed revenue of US$76.3M in FY2025 (up 10.2% YoY). Capital has been raised across multiple rounds led by Tin Men Capital with Seeds Capital and ORZON Ventures (Thai VC). The company operates regional offices across nine Asia-Pacific markets (Singapore, Thailand, Indonesia, China, India, Korea, Malaysia, Philippines, Vietnam) and has begun expansion into Japan (via the February 2026 Asoview partnership) and Europe/UK/Americas (via the February 2026 appointment of a dedicated Commercial Director). Recent strategic priorities include AI-driven pricing optimization and predictive analytics, broader geographic distribution, and deeper enterprise integration with marquee attractions.
GlobalTix firmographics
Firmographics- Name
- GlobalTix
- Legal name
- GlobalTix Pte Ltd
- Website
- https://globaltix.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GlobalTix is a Singapore-based B2B ticketing and distribution platform for the Asia-Pacific tourism industry, connecting attraction and tour operators with 15,000+ OTAs, wholesalers, and travel agents via an integrated SaaS, channel manager, marketplace, and payment platform.
- Ownership category
- akta.pro rank
GlobalTix industry classification
Industry- Product category
- Travel & Tourism Ticketing Software
- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where GlobalTix is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
GlobalTix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction / Booking Fees: GlobalTix charges a percentage fee on website bookings processed through its platform. Rates are tiered: Essential plan <4,999 tickets (+3%), Business >5k tickets (+2%), Pro >10k tickets (+1%). Additional GT Pay processing fees apply per transaction (Credit Card 3%, Digital Wallet 2.3%, National payment 1%). This is the primary revenue stream.
- Marketplace Commission / Reseller Revenue: Resellers (travel agents, OTAs) source and resell experiences from the GT Marketplace. Revenue is generated through margin on distributor purchases and commissions on the B2B resale of attractions, tours, and activity tickets across 130+ languages and currencies.
- Hardware Sales: Sale of proprietary hardware devices including M2 Max (Android POS, $400), M2 Pro, S1 ($1,600), Swift 1 with Scanner ($450), and X1 barcode scanner ($50). Hardware is sold to operators requiring onsite POS, scanner, and kiosk capabilities.
- Enterprise / SaaS Subscriptions: Annual SaaS subscription model with tiered plans (Essential, Business, Pro) differentiated by ticket volume. Each tier includes a one-time $100 setup fee. Higher tiers reduce per-booking commission rates, incentivising operators to scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Essential: <4,999 tickets/year, +3% website booking fee, $100 one-time setup |
| Transaction based/ take rate | Annual | Business: >5,000 tickets/year, +2% website booking fee, $100 one-time setup |
| Transaction based/ take rate | Annual | Pro: >10,000 tickets/year, +1% website booking fee |
| Subscription | Multi-year contract | Enterprise Solution: Custom pricing for high-volume businesses |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
GlobalTix product offering
Product offeringCore offering
GlobalTix provides a cloud-based B2B booking, distribution, and guest experience platform for attractions, tours, and activity providers in Asia-Pacific. Its offering combines booking software, channel management, POS/scanners/kiosks, the GT Pay payment processor, and the GT Marketplace connecting operators with 15,000+ OTAs and travel agents across 130+ languages and currencies.
Product overview
GlobalTix is an all-in-one B2B ticketing and distribution platform for the tourism industry, comprising three core integrated modules: Booking Software (for inventory management and online sales), Channel Manager (for distribution across OTAs and travel agents), and Management Tools (for guest experience optimization). The platform is complemented by GT Pay (payment processing), GT Marketplace (reseller network), and hardware products (M2 Max, M2 Pro, S1, Swift 1, X1). The ecosystem enables operators to digitize inventory, sell across 2,000+ channels, manage onsite operations via POS/kiosks/scanners, and process payments through 130+ methods. Resellers access 150,000+ experiences via API or web portal. Pricing tiers include Essential, Business, Pro, and Enterprise solutions.
Differentiator
Problem solved
Functional benefit
Brands
- GT PAY: Global payment solution integrated into the GlobalTix platform, supporting 30+ payment methods throughout APAC and enabling merchants to accept international payments and receive funds in local currencies.
Products and services
- Booking Software Cloud-based ticketing and reservation platform enabling attraction, tour, and activity operators to digitise inventory, sell online 24/7, manage capacity in real-time, create packages and bundles, process add-ons, and accept walk-in and mobile POS transactions.
- Channel Manager Distribution management platform enabling operators to control inventory, sales, and pricing from a single dashboard. Connects to GT Marketplace for discovery by global OTAs and travel agents with live availability and dynamic pricing automation.
- Management Tools Guest experience platform for operators spanning pre-arrival (instant confirmation, time-slot booking, reschedule, email reminders), on-arrival (booking manifest, membership tools, smart scanner, ticketing kiosk), and post-visit (dashboards, personalised communications, CRM, API integrations).
- GT Marketplace B2B marketplace where attraction, tour, and activity operators list products for discovery and resale by 15,000+ OTAs, DMCs, wholesalers, and travel agents globally, supporting 180,000+ bookable experiences in 130+ languages and currencies.
- GT Pay Integrated cross-border payment system supporting 130+ payment methods and digital wallets throughout APAC, enabling attraction operators to accept international payments and receive funds in their preferred local currency, eliminating FX complexity.
- GlobalTix Redemption Portal and Mobile App Cloud-based desktop and mobile redemption portal for authenticating e-tickets, managing confirmation codes, and handling error states such as redeemed, invalid, revoked, or expired vouchers, available via iOS, Android, and web.
- M2 Max Handheld POS Android 11 handheld POS device with 8-inch touchscreen, 58mm thermal printer, 4G connectivity, and built-in battery for onsite ticketing and walk-in sales. Retail price $400.
- M2 Pro POS 5.5-inch touchscreen Android POS device with 58mm thermal printer, WiFi, Bluetooth, 4G, GPS, and NFC capabilities for onsite ticketing and mobile POS use.
- S1 Self-Service Kiosk
Quantifiable outcome
- 25 million tickets issued annually through the platform
- +5 more outcomes
Companies that use GlobalTix
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
GlobalTix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature7 records
GlobalTix partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Vinpearl / VinWondersflagshipStrategic partnership announced June 2026 at Vietnam-Thailand Business Forum and Vietnam-Singapore Technology Connectivity Forum. Vinpearl Joint Stock Company partnered with Agoda, AirAsia MOVE, BeMyGuest, and GlobalTix to expand international presence of VinWonders theme parks and resorts (Phu Quoc, Nha Trang, Da Nang) across key markets including Southeast Asia, India, China, the Middle East, and Australia. GlobalTix was previously named VinWonders 'Growth Partner of the Year 2024' for boosting international visitor numbers.
- AsoviewcoreStrategic partnership between GlobalTix and Asoview (Japan's leading booking platform for attractions and activities, partnering with ~10,000 operators nationwide) to strengthen international distribution of Japanese experiences. Combines Asoview's domestic supply with GlobalTix's international B2B network, enabling Japanese operators to reach overseas travel trade partners and international resellers to access curated Japan experiences through a single connected ecosystem.
- Alex Piccone (Commercial Director, Europe, UK & Americas)minorAppointment of Alex Piccone as Commercial Director for Europe, the UK, and the Americas. Piccone brings 15+ years of international commercial leadership across tours, attractions, and cultural institutions. Role designed to position GlobalTix as the primary gateway for global experience providers looking to tap into Asia's outbound travel demand.
- Lawu Park GroupcoreGlobalTix appointed to lead transformation of onsite guest experiences across Lawu Park Group's portfolio of Central Java tourism destinations: Lawu Park (Tawangmangu), Sakura Hills, Wonder Park Tawangmangu, Kemuning Sky Hills (Glass Bridge), Ngargoyoso Waterfall, and Fort Willem I historical site. GlobalTix powers a cashless, stored-value access and redemption system enabling guests to pre-purchase credit and redeem at multiple attractions seamlessly, reducing queues and operational manual reconciliation.
- InJourney Destination Management (PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko)flagshipAppointed as official channel manager for Borobudur Temple Compound (UNESCO World Heritage Site), one of Southeast Asia's most iconic cultural landmarks. Through GlobalTix's distribution network, Borobudur is now connected to 12,000+ travel agents and online platforms worldwide, enhancing international visibility, enabling real-time availability and instant confirmations, and helping regulate daily capacity for visitor management and heritage preservation.
- FirstycoreStrategic partnership making GlobalTix Firsty's official strategic partner in APAC. Firsty is the world's first free international roaming service (operating in 160+ countries, funded S$7.5M). GlobalTix introduces Firsty's Global Connectivity platform to its 12,000+ resellers, enabling them to offer travellers free mobile data (messaging, navigation, WhatsApp, Maps, email) in exchange for watching ads. Agreement signed at bilateral economic event attended by Singapore's Minister Grace Fu and Dutch Minister Dirk Beljaarts.
- VinWondersflagshipRecognised as 'Growth Partner of the Year 2024' by VinWonders for boosting international visitor numbers through robust channel management. Integration with 12,000+ distribution channels enabled VinWonders to expand into China and India markets. Partnership positioned to accelerate expansion into additional inbound markets in 2025.
- Hungry HubminorConnectivity enhancement with Thailand's No.1 dining app. Collaboration revolutionises travel and dining landscape by making dining experiences in Thailand accessible directly through GlobalTix's platform, significantly enhancing the combined travel and dining offering.
- Sarus TourscorePartnership to expand Cambodia travel products for travel agents and support Cambodia operators' digitalisation. GlobalTix collaborates with Sarus Tours to offer travel agents access to Cambodia products including Express Service for Angkor Museum Ticket and VIP Angkor Museum Ticket on GlobalTix Marketplace. Local operators gain access to GlobalTix's booking technology enabling online sales with multi-language and multi-payment support.
- FevercoreGlobalTix serves as Fever's global distribution partner for Singapore entertainment experiences — specifically Chaos Lab IN Changi Airport and Harry Potter: The Forbidden Forest in Sentosa. GlobalTix's channel manager makes these experiences accessible to global travel agents and destination management companies worldwide, with availability via GlobalTix platform starting December 2023.
- Go CitycoreCollaboration to digitise travel services across Go City's APAC destinations (Bangkok, Singapore, Seoul, Sydney). GlobalTix provides a customised reservation solution with direct connectivity to Go City's platform, enabling customers to reserve attractions for preferred date/time and redeem through a single portal. GlobalTix's proprietary scanners and kiosks deployed at Go City attractions. Go City Explorer and All-Inclusive Passes now available on GlobalTix's platform, giving agents direct access to purchase passes in real-time through GlobalTix's 2,500+ agent network.
- SingtelminorFirst telco partnership for GlobalTix, with Singtel as preferred distributor of telecommunications services to tourists. Aimed at creating seamless and connected travel experiences by combining GlobalTix's tourism distribution with Singtel's telecommunications reach.
- Merlin EntertainmentscoreDirect integration of Merlin Group (Europe's largest and world's second largest attraction operator by visitor numbers) properties into GlobalTix's distribution network. Merlin operates attractions across Asia-Pacific that are now accessible through GlobalTix's channel manager platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
GlobalTix competitors and assessment
Company assessmentDirect peers
- Tiqets: European-originated B2B ticketing and distribution platform for museums and attractions, with growing APAC presence. Directly comparable on channel management, supplier connectivity, and B2B reseller model.
- GetYourGuide: Global B2C and B2B tours and activities marketplace with strong supplier connectivity via its GetYourGuide Supply platform. Directly competes for the same attractions and resellers, and is connected to GlobalTix as a reseller channel.
- Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions. Directly comparable on supply side (channel manager and operator integration) and demand side (traveller booking); a key distribution partner of GlobalTix and a primary competitor for APAC operator relationships.
- KKday: Taiwan-headquartered tours, activities, and experiences platform with strong APAC distribution. Directly comparable on supplier connectivity, OTA reseller model, and target operators across Asia.
- BeMyGuest: APAC-focused B2B tours and activities distribution platform. Comparable supplier connectivity and reseller reach; announced partnership alongside GlobalTix for Vinpearl/VinWonders international expansion in 2026.
- Klook: Asia-headquartered tours, activities, and attractions booking platform serving both B2C consumers and B2B resellers across APAC. Closely comparable to GlobalTix on target customer (attractions and resellers), core product (booking + channel management), and geographic focus, though Klook skews more B2C and is significantly larger and better capitalised.
- Pelago: Singapore Airlines-backed tours and activities platform focused on APAC. Named GlobalTix customer citing strong marketing tie-ups; competes for the same operator supply pool and OTA relationships.
- Headout: Tours, attractions, and experiences aggregator with a global footprint and strong APAC presence. Headout is a named GlobalTix partner via API integration and competes for similar supply and demand.
Broad incumbents
- Booking.com Experiences: Experiences vertical within Booking.com, the largest global accommodation platform. Competes for the same attractions supply and traveller demand, but as part of a much broader commerce and travel portfolio rather than as a focused tours/activities specialist.
Regional players
- Traveloka: Indonesia/Southeast Asia-leading OTA with strong tours, activities, and attractions offering. Directly competes with GlobalTix in the Indonesian and broader ASEAN market, both as a reseller channel and increasingly as a direct supplier connectivity platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GlobalTix social profiles
Digital presenceGlobalTix compliance and trust
Trust signalCompliance1 record
GlobalTix financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlobalTix leadership team
Management profileNumber of profiles
Profiles7 records
GlobalTix funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlobalTix M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlobalTix
What does GlobalTix do?
GlobalTix provides a cloud-based B2B booking, distribution, and guest experience platform for attractions, tours, and activity providers in Asia-Pacific. Its offering combines booking software, channel management, POS/scanners/kiosks, the GT Pay payment processor, and the GT Marketplace connecting operators with 15,000+ OTAs and travel agents across 130+ languages and currencies.
Is GlobalTix a public or private company?
GlobalTix is a private company. It is classified as venture growth investor backed and is currently operating.
When was GlobalTix founded?
GlobalTix was founded in 2013. It employs 51 to 100 people.
Where is GlobalTix based?
GlobalTix is headquartered in Singapore, Singapore, in the Asia region.
How does GlobalTix make money?
Four revenue lines are on record. Transaction / Booking Fees are the primary driver. The others are marketplace Commission / Reseller Revenue, hardware Sales and enterprise / SaaS Subscriptions.
Who are GlobalTix's main competitors?
Direct peers on record are Tiqets, GetYourGuide, Viator, KKday, BeMyGuest, Klook, Pelago and Headout. Booking.com Experiences is listed as a broad incumbent. Traveloka is listed as a regional player.
Does GlobalTix have an API?
Yes. GlobalTix offers a REST API that enables partners to connect their own systems to the platform. The API provides real-time connectivity for product data, pricing, availability, and bookings. Partners can integrate to access multilingual and multi-currency capabilities, with the API supporting real-time data sync for local languages. The platform mentions 'Robust API Connectivity' as a key feature for resellers and partners to source and resell experiences. Developer documentation is at globaltix.com/service-and-security-2.
What industry is GlobalTix in?
GlobalTix's product category is Travel & Tourism Ticketing Software. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 56152.