MapleLMS

What MapleLMS does

MapleLMS, operating as mElimu LLC and headquartered in Bethesda, Maryland, is a cloud-based, AI-powered learning management system (LMS) provider founded in 2019. The platform is built natively on the Salesforce architecture and lists on the Salesforce AppExchange, with native integration to 20+ association management systems (Fonteva, Nimble AMS, iMIS, Aptify, Personify, MemberClicks, and others), CRM platforms (Salesforce, Microsoft Dynamics, HubSpot), ERP (SAP), e-commerce (Shopify), and content libraries (BizLibrary). It supports up to 2M+ users, offers white-labeling with microsites, built-in e-commerce for course sales, offline learning, and compliance with WCAG 2.1 Level AA, Section 508, SOC 2 Type II, ISO 27001, HIPAA, GDPR, CCPA, PIPEDA, and LGPD. The product portfolio includes a core LMS, Salesforce LMS, AI LMS with Private AI, Online Exam, Online AI Proctoring (scale: 100K simultaneous users), an Authoring Tool, and an LXP capability.

The company primarily serves associations and professional organizations (its ASAE Strategic Partner status is core to channel access), large enterprises across industries, the public sector (via a Carahsoft distribution partnership), and nonprofit/religious organizations. Named customers span Deloitte, PwC, SHRM, AMA, AMIA, HARDI, NAfME, and City of Takoma Park. MapleLMS generates revenue through multi-year SaaS subscriptions (standard 5-year initial term with auto-renewal and up to 5% annual increases), professional services for implementation, and transaction fees on integrated e-commerce course sales. Go-to-market combines enterprise field sales, the ASAE channel, the Salesforce AppExchange inbound motion, Carahsoft public-sector distribution, a 15-day free trial PLG funnel, and event-driven demand generation at HR Tech, ASAE events, AMS Fest, and RevUP Summit.

MapleLMS employs 11-50 people and reports 400+ customer organizations globally with 1M+ users and 100K+ exams delivered. The company appears to be privately held, bootstrapped with no disclosed venture funding rounds, and operates with founder/management ownership under the legal entity mElimu LLC, domiciled in New Hampshire. Sub-brands include Binzi AI (chatbot/learning assistant) and Private AI (data-sovereign AI layer). Recognition includes Brandon Hall Excellence in Technology Awards (2024, 2025), G2 Highest Rated LMS (Winter 2023, Winter 2024), G2 Customer Choice Awards, SoftwareSuggest Top 10 LMS, Talented Learning Awards, and an AI Business award.

Name

MapleLMS

Legal name

mElimu LLC

Website

https://maplelms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

MapleLMS is a Salesforce-native, AI-powered learning management system serving associations, enterprises, public-sector agencies, and nonprofits, with deep AMS and CRM integrations, 400+ customers globally, and 5-year subscription contracts.

Ownership category

akta.pro rank

Product category

Learning Management System (LMS) Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Training (61142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF), Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)

Keywords

• Learning management system
• Salesforce-native LMS
• Corporate training software
• Association learning platform
• AI proctoring software

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing (SaaS): MapleLMS operates as a cloud-based SaaS LMS on a subscription/license model. Customers pay recurring fees (typically annual or multi-year contracts) for access to the platform, features, hosting, support, and updates. The standard initial term is five years with automatic renewal for successive five-year periods unless cancelled.
2. Professional Services & Implementation: Implementation fees, onboarding services, and custom configuration are offered as paid add-on services. The license agreement references reasonable implementation fees as separate from subscription costs.
3. E-commerce / Course Sales: The built-in e-commerce capabilities allow organizations to sell courses, certifications, merchandise, and paid content, generating non-dues revenue. MapleLMS takes a transaction/fee component on these sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

MapleLMS provides a cloud-based, Salesforce-native learning management system (LMS) sold as a subscription SaaS to organizations for delivering internal and external training. The offering includes an AI-enabled core LMS, an online exam module, AI-powered proctoring for up to 100K concurrent test takers, a content authoring tool, and a learning experience platform, all white-labeled and supported by 100+ third-party integrations. Customers typically sign multi-year contracts (5-year initial term) with quote-based pricing, complemented by a self-serve 15-day free trial.

Product overview

MapleLMS is a platform-plus-modules architecture built around its core Learning Management System (LMS) as the central platform. The product portfolio includes specialized LMS variants: Salesforce LMS (the Salesforce-native version), AI LMS (featuring Private AI for data privacy), Corporate LMS, Association LMS, and Nonprofit LMS. Supporting modules include Online Exam, Online AI Proctoring, and Authoring Tool. The platform is white-labeled, SaaS-based, and AI-powered with in-built features like reporting & analytics, continuing education support, certification issuing, and course creation tools. All products share a unified technology stack with extensive AMS/CRM integrations, enabling seamless learning experiences across different industry verticals including associations, enterprises, healthcare, manufacturing, and public sector.

Differentiator

Problem solved

Functional benefit

Brands

• Binzi AI: AI-powered learning assistant and chatbot solution
• Private AI

Products and services

• MapleLMS Learning Management System (LMS) A cloud-based, innovative, scalable, and robust learning platform that serves both internal and external training audiences. It bundles AI-powered capabilities, reporting and analytics, certification issuing, and built-in course creation tools, and is sold as a subscription SaaS to enterprises, associations, and public-sector organizations.
• MapleLMS Salesforce LMS A true Salesforce-native LMS built entirely on the Salesforce platform that keeps learners, data, and workflows within one unified Salesforce environment. It delivers seamless learning experiences, real-time insights, organization-level security, and automation-driven training directly inside Salesforce for Salesforce customers.
• MapleLMS AI LMS / Private AI AI-powered LMS with Private AI ensuring complete data privacy, compliance, and adaptive learning experiences. Includes AI course curation, off-the-shelf content, personalized course recommendations, and AI-generated learning pathways for organizations needing privacy-first AI for training.
• Online Exam A global digital examination and skill assessment platform that empowers enterprises with automated grading and assessments. Positioned as a standalone module for organizations needing certification and assessment capabilities.
• Online AI Proctoring A highly scalable, robust, and secure AI proctoring tool that supports up to 100,000 concurrent users for global digital examinations and skill assessments, providing exam integrity and tracking probity of exams.
• Authoring Tool A modern content authoring suite for designing and creating engaging courses, tests, and quizzes, including AI-assisted course creation capabilities for L&D teams and training administrators.
• Learning Experience Platform (LXP) An LXP-focused solution that combines LMS and LXP capabilities to create a comprehensive digital learning ecosystem with learner-driven discovery and personalized learning experiences for organizations seeking an experience-layer alternative to traditional LMS deployments.

Quantifiable outcome

• Scalable platform supporting organizations up to 2 million+ users
• +3 more outcomes

Named customers20 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• CarahsoftcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Carahsoft serves as a key distribution partner for MapleLMS in the public sector. The partnership involves joint webinars and go-to-market activities targeting government agencies and public institutions for AI-powered LMS deployments. Carahsoft's government IT aggregation relationships provide access to federal, state, and local government markets.
• ASAE (American Society of Association Executives)coreStrategic or Co-development Partner · 1 April 2024MapleLMS is an ASAE Strategic Partner, collaborating with ASAE to support associations in expanding their reach through innovative LMS solutions. This partnership aligns with ASAE's mission and provides MapleLMS access to thousands of association members and decision-makers. Associations can expect enhanced support for member training and growth opportunities through this collaboration.
• SalesforcecoreTechnology or IntegrationMapleLMS is a Salesforce-native LMS built entirely on the Salesforce platform. It maintains learners, data, and workflows within the Salesforce ecosystem, listed on the Salesforce AppExchange. Provides seamless integration, real-time data synchronization, and unified reporting directly within Salesforce CRM.
• FontevacoreTechnology or IntegrationDeep integration with Fonteva (Association Management System) enabling seamless member data synchronization, event registration, and learning program management for associations.
• Nimble AMScoreTechnology or IntegrationNative integration with Nimble AMS (association management system) for seamless member and learning data synchronization.
• iMIScoreTechnology or IntegrationIntegration with iMIS AMS platform enabling association members to access learning directly within their association management system.
• AptifycoreTechnology or IntegrationIntegration with Aptify association management system for seamless member and learning data management.
• PersonifycoreTechnology or IntegrationIntegration with Personify AMS for association member learning and engagement management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Docebo: Enterprise AI-powered LMS platform serving mid-market and enterprise customers with similar subscription SaaS model, AI-personalization, and integrations - direct competitor in the same product category.
• TalentLMS: Cloud LMS targeting SMB and mid-market with built-in course authoring, AI features, and per-user pricing - closely comparable offering with similar target customer profile and price-conscious GTM.
• Absorb Software: Enterprise LMS with strong association and extended-enterprise focus, AI-powered features, and integrations - directly comparable in vertical specialization and SaaS delivery model.
• LearnUpon: Cloud LMS focused on training departments with course creation, certification, and integrations - mid-market SaaS LMS competing in similar verticals including healthcare and software.
• Thought Industries: External training and customer education LMS with strong enterprise positioning, monetization features (course sales), and AI capabilities - directly comparable for customer/partner training use cases.
• LearnDash: WordPress-based LMS popular with associations, course creators, and certification programs with built-in monetization - comparable in the association/certification training segment.
• Moodle: Open-source LMS platform (which MapleLMS is partially built on) serving education and corporate training globally with extensive standards support (SCORM, xAPI) - directly comparable LMS product architecture.

Broad incumbents

• Cornerstone OnDemand: Large enterprise talent management suite with learning module - overlaps as a broader platform that competes for enterprise training budgets and increasingly bundles learning into HCM.
• SAP Litmos: Enterprise LMS owned by SAP, part of broader HCM/business suite - competes for enterprise training deals with bundled suite positioning rather than best-of-breed.
• Workday Learning: Learning module within Workday HCM suite targeting large enterprises - represents the suite-bundling competitive threat against standalone LMS platforms like MapleLMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maplelms
• Facebookfacebook.com/maplelms
• LinkedInlinkedin.com/company/maplelms

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MapleLMS