What Square Health does

Square Health Limited is a UK-based, privately held healthcare technology and clinical services provider founded in 1994 (per the firmographic record; some sources cite 2003 as the incorporation date of the current group entity) and headquartered in Windsor. The company delivers medical, technological, and claims-related solutions primarily to insurance companies and large UK corporate employers, combining proprietary digital platforms with a curated UK clinical network. Its core technology stack centres on the Clinic In A Pocket white-labelled mobile health platform, the Docslot appointment-booking engine, and clinical decision tools (Smart Report, Smart Decision/Quantum), all developed in-house by a 100+ person software team and operating under ISO 27001 and CQC accreditation. The clinical service portfolio spans virtual GP, second medical opinions, physiotherapy, rehabilitation, mental health, occupational health, and a comprehensive health screening suite including VIP/HNW and international services.

Square Health's business model is B2B and operates through two primary go-to-market motions: enterprise direct sales to insurers (life, disability, PMI) and FTSE 100 employers, and an OEM/embedded model where the Clinic In A Pocket platform is white-labelled inside major financial-services brands (HSBC Health, Aviva Digicare, Lloyds/Scottish Widows, Unum Help@hand, LV=, British Friendly Society). The employer-side product is monetised via a publicly disclosed modular per-employee-per-month pricing ladder (Level 1 Flex £1.00–£8.40, Level 2 £9.90, Level 3 £14.50, Level 4 £17.90, Private Medical Options full £24.75), while insurer screening and claims services are priced per service or per insured life. The company is doctor-led, with co-founder Dr. Bippon Vinayak (Executive Chairman) and Dr. Anne King (CEO), and reports scale metrics of 200+ staff across two UK offices, 5,000+ medical specialists, 3,000+ therapists, 600+ doctors on platform, 4,000+ corporate clients, and 10 million paid end users.

Name

Square Health

Legal name

Square Health Limited

Website

https://squarehealth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Square Health is a UK-based, doctor-led B2B healthtech and clinical services provider delivering white-labelled virtual GP, screening, mental health, physiotherapy, rehabilitation, and occupational health services to insurers (life, disability, PMI) and FTSE 100 employers via its proprietary Clinic In A Pocket platform and Docslot booking engine, serving over 10 million end users and 4,000+ corporate clients.

Ownership category

akta.pro rank

Product category

Digital Health Services and Health Technology

NAICS

Offices of Physicians (6211), All Other Outpatient Care Centers (621498), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Patient Intake, Registration & Digital Forms (HLACADAD)

Keywords

• Corporate health screening
• Virtual GP services
• Insurance medical screening
• Occupational health solutions
• Telehealth platform licensing

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Health Screening Services: Health screening services including nurse screenings, doctor examinations, cardiac tests, pathology tests, tele-interviews, and GP reports provided to insurance companies for underwriting and risk assessment purposes. Billed per service or per insured life.
2. Virtual GP and Healthcare Consultations: Online GP consultations, second opinions, physiotherapy, rehabilitation, and mental health services provided to corporate clients and insurance customers. Revenue derived from per-consultation fees or bundled into employer/insurer subscription packages.
3. Health Tech Platform Licensing: Licensing of proprietary platforms including Docslot (appointment booking), Clinic In A Pocket (white-labelled app), and bespoke IT solutions to insurance and corporate partners. Revenue generated through platform fees, setup costs, and per-user licensing.
4. Occupational Health Services: Integrated occupational health services for employers including management referrals, absence management, neurodiversity coaching, and case management. Provided as part of employer benefit packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Square Health provides integrated medical screening, healthcare services, and proprietary health technology platforms to insurance companies and large corporate employers. Its core deliverables include Virtual GP consultations, second opinions, physiotherapy, rehabilitation, mental health support, comprehensive health screening (nurse/doctor/cardiac/pathology), and white-labelled mobile health apps powered by its proprietary Docslot booking platform and Clinic In A Pocket app framework.

Product overview

Square Health offers a platform-plus-modules architecture built around its Clinic In A Pocket mobile platform, which serves as the central framework for delivering integrated healthcare services. The product portfolio includes proprietary technology solutions (Docslot appointment booking, Bespoke IT Solutions with Smart Report and Smart Decision/Quantum tools) combined with an extensive range of clinical service modules covering Virtual GP, Second Opinion, Physiotherapy, Rehabilitation, Mental Health, and comprehensive health screening services (Nurse Screening, Doctor Examinations, VIP/High Net Worth Service, Corporate Screening, Tele-interviews, GP Reports, International Medicals, Pathology Tests, Cardiac Tests). For employers, Square Health provides Private Medical Options (a modular 4-tier plan) and Integrated Occupational Health services, plus the Keep Britain Working initiative. All services are accessible via the Clinic In A Pocket app or web platforms, with enterprise partners managing services through an OAuth-connected dashboard.

Differentiator

Problem solved

Functional benefit

Brands

• Clinic In A Pocket: A comprehensive mobile healthcare app and platform enabling a wide range of healthcare services including Virtual GP, Second Opinion, Physiotherapy, Rehabilitation, and Mental Health.
• Docslot

Products and services

• Clinic In A Pocket Comprehensive mobile healthcare platform framework that delivers white-labelled and bespoke healthcare solutions (Virtual GP, Second Opinion, Physiotherapy, Rehabilitation, Mental Health) for partner brands including HSBC Health, Aviva Digicare, LV=, and British Friendly Society.
• Docslot Proprietary online clinical appointment booking platform providing optimal appointment scheduling and venue management for the delivery of healthcare and consultations, handling hundreds of thousands of appointments annually with multi-system integration to avoid double-booking.
• Virtual GP Face-to-face GP consultations with experienced UK-based doctors conducted via mobile devices, including health-related text questions and prescription services, provided to insurance customers and corporate employees.
• Second Opinion Medical consultation service providing face-to-face or app-based second opinions from UK-based specialists covering all medical conditions including mental illness support, for insurance claimants and corporate clients.
• Physiotherapy Musculoskeletal therapy service connecting customers with a network of over 5,000 physiotherapists, chiropractors, and osteopaths across the UK, delivered face-to-face or via video app technology.
• Rehabilitation Physical, psychological, and vocational rehabilitation service coordinated through a multidisciplinary team of over 3,000 therapists, organising Immediate Needs Assessment reports and coordinating care with multiple treating parties.
• Mental Health Counselling and Cognitive Behavioural Therapy (CBT) services delivered via telehealth platform with video interaction capabilities, including access to self-management courses and videos for mental health support.
• Nurse Screening Health screening service delivered by a hand-picked panel of nurses using Square Health's appointment booking app and secure mobile devices, providing real-time appointments at customer-preferred locations for insurance underwriting.
• Doctor Examinations National mobile and surgery-based doctor examination service for insurance underwriting with flexible appointments via Square Health's appointment booking app, immediate secure upload of completed reports, and ISO 27001-compliant secure mobile devices.
• High Net Worth (VIP) Health Screen Premium health screening service for VIP and high-net-worth clients featuring a named individual managing the end-to-end process, dedicated team, extended and flexible hours, chauffeur service, and mobile cardiac testing.
• Corporate Screening On-site corporate health screening days delivered at workplaces with hand-picked examiner panels, including tailored screening days, personalised reports, and opportunities to discuss results with medical personnel.
• Tele-interviews Clinically-led telephone triage service for insurance underwriting allowing clients to be called immediately or booked for convenient times, supporting full and targeted tele-interviews with quick turnaround.
• GP Reports Efficient GP report service with established relationships with GP surgeries across the UK, supporting efficient AMRA uploads, requests, and follow-ups to ensure timely delivery for insurance underwriting.
• Pathology Tests Full range of laboratory tests using accredited labs with quick turnaround, supporting favourite menus, bespoke profiles, blood, urine, and saliva sampling, and finger prick testing for insurance underwriting.
• Cardiac Tests Complete suite of cardiac assessments including ECHOs, CT coronary angiograms, exercise ECGs (Bruce Protocol), and mobile exercise ECGs using bike equipment for insurance underwriting and health screening.
• International Medicals Global medical examination arrangement service with an extensive network of doctors worldwide, providing dedicated experienced team, multi-lingual doctors, and bespoke service for overseas territories for international insurance underwriting.
• Private Medical Options Modular employer healthcare service bundle with four price tiers (Flex £1.00-£8.40, Level 2 £9.90, Level 3 £14.50, Level 4 £17.90, Full £24.75 per employee per month) offering digital services, absence management, remote GP, mental health support, physiotherapy, wellness, EAP, diagnostics, and hospital coverage options for corporate clients.
• Integrated Occupational Health Integrated occupational health service combining traditional occupational health with primary healthcare and wellbeing needs, including absence management, remote GP services, manager support, neurodiversity coaching, and active case management for employers.
• Employee Assistance Programme (EAP) Employee Assistance Programme regulated by the CQC providing advice, counselling services, a 24/7 helpline, and legal and financial guidance for corporate clients and their employees.
• Bespoke IT Solutions Custom IT solution builds for clients including white-labelled app technology, the Smart Report tool for medical report generation, and the Smart Decision/Quantum tool for claims liability and quantification, tailored to client-specific requirements.

Quantifiable outcome

• Over 40% of FTSE 100 companies served
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Push DoctormajorStrategic or Co-development Partner · 6 December 2021Square Health acquired Push Doctor, a UK-based digital GP advice platform, for an undisclosed sum in December 2021. Push Doctor provided services to over 5.7 million NHS patients and private patients, with full NHS patient record integrations. This acquisition expanded Square Health's digital GP capabilities and patient network.
• HSBC Bank (HSBC Health)coreOEM/ Whitelabel/ Licensing PartnerHSBC partnered with Square Health to provide HSBC Patient Access health services, accessible via the HSBC Health mobile application on iOS and Android. Square Health powers the underlying digital GP and health services for HSBC customers.
• Aviva DigicarecoreOEM/ Whitelabel/ Licensing PartnerAviva Digicare employee benefits programme is powered by Square Health's digital healthcare platform, providing Aviva's corporate clients and employees with access to virtual GP, mental health, and other health services.
• Lloyds Banking Group (Scottish Widows)coreOEM/ Whitelabel/ Licensing PartnerSquare Health provides integrated health and wellbeing services to Lloyds Banking Group customers and employees, including those of its Scottish Widows brand, as part of employee benefit programmes.
• Unum Help@handcoreOEM/ Whitelabel/ Licensing PartnerUnum Help@hand employee benefits programme is powered by Square Health's integrated health and wellbeing services including mental health support, GP services, and physiotherapy for Unum's corporate clients.
• British Friendly SocietycoreOEM/ Whitelabel/ Licensing PartnerBritish Friendly Society partnered with Square Health to offer members free access to Virtual GP, UK-based 2nd Opinion, Health MOTs, Counselling and Physiotherapy services through a white-labelled Clinic In A Pocket app. Over 250 members used the services with positive testimonials reported.
• LV=coreOEM/ Whitelabel/ Licensing PartnerLV= partnered with Square Health to provide customers with convenient access to qualified UK doctors and specialists at no added cost, extending LV='s customer support capabilities into healthcare advice.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teladoc Health: Global virtual care platform offering telehealth, mental health and chronic condition management to insurers and employers. Operates at much larger scale but addresses the same enterprise customer need for embedded virtual care.
• VitalityHealth: UK health and life insurer offering PMI, screening, virtual GP and wellbeing services integrated into its insurance products. Comparable employer-sponsored health benefit positioning and overlapping corporate client base.
• Nuffield Health: UK not-for-profit health and wellbeing provider offering corporate health benefits, screening, physiotherapy and mental health services. Comparable employer-sponsored health and wellbeing positioning for FTSE-style clients.
• Bupa UK: Major UK private health insurer and provider with PMI, health screening, mental health and GP services. Larger incumbent that competes across multiple of Square Health's product modules and serves many of the same corporate clients.
• AXA Health (UK): UK private medical insurance provider offering corporate PMI, mental health support and virtual GP services. Competes with Square Health for employer-sponsored healthcare contracts and PMI-linked digital services.

Direct peers

• HealthHero: European telehealth and digital health provider offering virtual GP, mental health and chronic condition services to insurers and employers. Closely comparable in target customers, white-label delivery and clinical scope.
• Babylon Health: UK-headquartered digital health and virtual care platform serving insurers, employers and NHS patients. Closely comparable product set (virtual GP, mental health, chronic care) and overlapping UK enterprise and NHS distribution.
• Doctor Care Anywhere: UK-listed virtual GP and digital health platform selling to insurers and employers with similar employer-sponsored and payer-sponsored models. Directly competes for the same FTSE 100 and UK insurer contracts as Square Health.
• Livi (Kry International): Swedish-origin digital GP operating in the UK via NHS partnerships and private channels. Competes with Square Health's Virtual GP offering for both NHS contracts and employer-sponsored schemes.

Others

• Healthcode: UK health IT provider focused on private medical insurance billing, clinical messaging and practice management infrastructure. Adjacent enabler to Square Health's Smart Decision/Quantum claims and Docslot scheduling tooling within the UK PMI ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/squarehealthltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Health