Squeaky Wheel Media
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Squeaky Wheel Media firmographics
Firmographics- Name
- Squeaky Wheel Media
- Legal name
- Squeaky
- Website
- https://squeaky.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Squeaky Wheel Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Squeaky Wheel Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Agency Services: Professional services revenue from strategy, design, branding, web development, UX/UI, motion graphics, video production, and marketing services for ETF firms, REITs, and nonprofits. Projects include full identity lifecycle, website development, digital ecosystems, and ongoing campaign support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Squeaky Wheel Media product offering
Product offeringCore offering
Squeaky Wheel Media is an independent digital agency that provides strategy, branding, design, web development, UX/UI, motion graphics, and digital marketing services to enterprise clients. It specializes in serving ETF firms, retail REITs, and mission-driven nonprofits, building digital platforms including custom Drupal CMS sites, WordPress builds, and broker personalization tools, while also operating two proprietary community platforms (IHadCancer.com and AlwaysBeNice.com).
Product overview
Squeaky is an independent digital agency providing a comprehensive suite of digital services including strategy, branding, design, web development, UX/UI, motion graphics, and marketing. The agency specializes in ETF firms, REITs, and mission-driven nonprofits. Beyond agency services, Squeaky operates owned digital platforms including IHadCancer.com (a cancer support community with over 300,000 members) and AlwaysBeNice.com (a social impact initiative). The agency has helped launch over 60 startups and supports financial services clients managing over $200B in assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Agency Services Full-service digital agency offering strategy, branding, design, web development, UX/UI, motion graphics, video production, and marketing services for enterprise clients in fintech (ETF issuers, asset managers), retail REITs, and mission-driven nonprofits across healthcare, mental health, and community support verticals.
- IHadCancer.com Proprietary cancer support network community platform connecting survivors, fighters, supporters, and caregivers, with 300,000+ members, recognized by the Webby Awards for Community. Used as a co-branded campaign channel for healthcare clients such as People Science Health.
- AlwaysBeNice.com Social impact initiative and owned platform encouraging people to positively impact everyone they encounter, with merchandise including stickers and an Always Be Nice Hazy Pale Ale partnership distributed across the US, El Salvador, and other countries.
Quantifiable outcome
- Simplify Asset Management reached $13B in AUM within 5 years of working with Squeaky
- +3 more outcomes
Companies that use Squeaky Wheel Media
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Squeaky Wheel Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Squeaky Wheel Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Media Firm for Campaign ManagementminorSqueaky partners with a trusted media firm for ad placement and reporting on LinkedIn and email campaigns, particularly for ETF client campaigns like Toews Asset Management.
- Accessibility FirmminorSqueaky partnered with a specialized accessibility firm for Urban Edge Properties project, conducting both automated and manual testing to achieve WCAG AA compliance.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Squeaky Wheel Media competitors and assessment
Company assessmentDirect peers
- Huge Inc. A digital agency offering strategy, design, and technology services to enterprise clients across financial services, retail, and other regulated industries - directly comparable to Squeaky's full-service offering with similar vertical specialization.
- Work & Co: A digital product agency building flagship digital experiences, brands, and platforms for notable enterprise clients. Comparable to Squeaky in combining brand, design, and development for high-stakes client engagements.
- Mekanism: An integrated creative agency combining brand storytelling, content production, and media across financial services, CPG, and tech clients. Comparable to Squeaky as a mid-size, brand-led agency serving similar enterprise verticals.
- Codal: A digital agency and product development firm specializing in web platforms, UX/UI, and digital transformation for enterprise clients in regulated industries - comparable in service mix and client profile.
- Ladder: A boutique digital growth agency offering strategy, design, and development services to mid-market and enterprise clients. Comparable in size and full-service agency model serving complex client needs.
- Code and Theory: A digital-first agency focused on design, engineering, and content transformation for enterprise clients, including financial services and complex regulated industries. Closely comparable to Squeaky in scale, integration model, and enterprise orientation.
Emerging players
- Siege Media: A digital marketing and content agency focused on SEO-driven content and brand work for enterprise and high-growth clients. Comparable as a boutique digital agency but with a narrower content-led focus than Squeaky's full-service offering.
Broad incumbents
- R/GA: A large global experience design and advertising agency offering brand, marketing, and product services to enterprise clients including financial services. Broader and larger than Squeaky but overlapping significantly in service categories and verticals.
- VML: A global creative and brand experience agency under WPP, providing integrated brand, marketing, and commerce services to enterprise clients. Larger and broader than Squeaky but a relevant competitor in the brand and digital space.
- DEPT: A global digital agency combining creativity, technology, and data for enterprise clients across financial services and tech. A larger, broader peer operating in many of the same categories as Squeaky.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Squeaky Wheel Media social profiles
Digital presenceSqueaky Wheel Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squeaky Wheel Media leadership team
Management profileNumber of profiles
Profiles4 records
Squeaky Wheel Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Squeaky Wheel Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squeaky Wheel Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squeaky Wheel Media
What does Squeaky Wheel Media do?
Squeaky Wheel Media is an independent digital agency that provides strategy, branding, design, web development, UX/UI, motion graphics, and digital marketing services to enterprise clients. It specializes in serving ETF firms, retail REITs, and mission-driven nonprofits, building digital platforms including custom Drupal CMS sites, WordPress builds, and broker personalization tools, while also operating two proprietary community platforms (IHadCancer.com and AlwaysBeNice.com).
Is Squeaky Wheel Media a public or private company?
Squeaky Wheel Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squeaky Wheel Media founded?
Squeaky Wheel Media was founded in 2001. It employs 11 to 50 people.
Where is Squeaky Wheel Media based?
Squeaky Wheel Media is headquartered in New York, United States, in the North America region.
How does Squeaky Wheel Media make money?
One revenue line is on record: digital Agency Services.
Who are Squeaky Wheel Media's main competitors?
Direct peers on record are Huge Inc., Work & Co, Mekanism, Codal, Ladder and Code and Theory. Siege Media is listed as an emerging player. Broad incumbents are R/GA, VML and DEPT.
Does Squeaky Wheel Media have an API?
No public API is recorded for Squeaky Wheel Media.