GBM

What GBM does

GBM is a Costa Rica-headquartered regional IT services integrator and exclusive IBM distributor serving enterprise and mid-market clients across Central America, the Caribbean, Colombia, and Miami. Founded in 1991, the company employs 2,000+ professionals across 8+ country offices and has been recognized by IDC as a leader in IT services in Central America and the Caribbean for 14 consecutive years. Its portfolio spans managed IT services, cloud computing (IBM Cloud, Azure, AWS), corporate networking, cybersecurity (SOC-as-a-service, SIEM, SASE/CSPM), SAP implementation, AI and automation (RPA, BotStore, agentic AI), business intelligence, IT outsourcing, and digital workplace solutions, with proprietary platforms including GBM League, GBM Digital Factory, SmartOps, Smart User, SmartDesk, GBM Cybersecurity Center, GBM FinOps, BotStore, and InnoHUB.

The company's technology stack is anchored on IBM (watsonx Orchestrate, OpenPages, Cloud Paks, Power Virtual Server, Flash System, Spectrum Storage) and SAP (S/4HANA, HANA, Cloud, Concur, CX, BI), augmented by premier partnerships with Cisco, Lenovo, Microsoft, VMware, Red Hat, AWS, Nutanix, and Veeam. GBM delivers joint solutions such as SAP Cloud ERP Private on IBM Power Virtual Server and co-developed agentic AI solutions on IBM watsonx Orchestrate, including a POC for e& delivered within 8 weeks and showcased at the World Economic Forum in Davos.

GBM generates revenue through four streams: professional services (consulting, digital transformation, implementation), recurring managed services (SmartOps, Smart User subscriptions, SmartDesk, IT outsourcing under multi-year contracts with minimum 8-month on-site terms), hardware and software product resale as an authorized distributor for IBM, Lenovo, Cisco, Dell, Lexmark, SAP, Microsoft, VMware, Veeam, and Red Hat, and education/training through GBM University and GBM Academy. Pricing is largely quote-based, with selected fixed-price offerings such as SmartPOS at US$59/month. The go-to-market combines direct enterprise field sales, inside sales via regional call centers, and channel partner co-selling with major technology vendors, targeting enterprise clients in banking, retail, manufacturing, pharmaceuticals, telecommunications, government, and food & beverage.

Name

GBM

Legal name

GBM DE GUATEMALA SOCIEDAD ANÓNIMA; GBM DOMINICANA SOCIEDAD ANÓNIMA; GBM DE NICARAGUA SOCIEDAD ANÓNIMA; GBM DE HONDURAS SOCIEDAD ANÓNIMA; GBM DE EL SALVADOR, S.A. DE C.V.; GBM DE PANAMÁ SOCIEDAD ANÓNIMA; GBM DE COSTA RICA, SOCIEDAD ANÓNIMA

Website

https://gbm.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GBM is a Costa Rica-headquartered IT services integrator and exclusive IBM distributor serving enterprise and mid-market clients across Central America, the Caribbean, Colombia, and Miami with managed services, cloud, SAP implementation, cybersecurity, and AI solutions.

Ownership category

akta.pro rank

Product category

IT Services and Solutions Integration

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

akta.pro secondary industries

Server, Storage & Virtualization Management Services (BPAEABAI), Business Continuity Management (BCM) Platforms (HDABAIAD)

Keywords

• IT services
• Managed services
• Cloud computing
• SAP implementation
• Cybersecurity services

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Services: GBM generates revenue primarily through IT consulting, digital transformation advisory, implementation, and managed services. These include SAP implementation, cybersecurity services, cloud migration, outsourcing, and application services. Revenue is generated through project-based contracts and long-term managed service agreements.
2. Managed Services: Recurring managed service contracts including SmartOps (remote IT administration), Smart User (device management subscription), Smart On Premise (on-site technical staff), SmartDesk (service desk), outsourcing (IT, AMS, ISI), and continuity services (Smart Backup, Smart Recovery, Smart Resiliency). Revenue is recurring based on contract terms.
3. Hardware and Software Product Sales: GBM resells technology products including IBM servers and storage, Lenovo servers and computers, Cisco networking and collaboration equipment, Dell computers, Lexmark printers, SAP software licenses, Microsoft 365, VMware, Veeam backup, Red Hat, and other vendor products. Revenue is generated through product sales as an authorized distributor and reseller.
4. Education and Training Services: GBM University and GBM Academy provide technical certifications, leadership programs, coaching, mentoring, and skills development courses. Revenue generated through training fees and certification programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GBM is a regional IT services integrator and exclusive IBM distributor operating across Central America, the Caribbean, Colombia, and Miami. The company delivers managed IT services (SmartOps, Smart User, Smart Desk, Smart On Premise), cybersecurity (SOC-as-a-service, SIEM, SASE/CSPM), hybrid cloud (GBM Cloud, FinOps, IBM Power Virtual Server, Azure, AWS), SAP enterprise solutions (Business Suite, S/4HANA, Cloud, CX, BI, Concur), RPA and automation (Digital Workforce, BotStore, Hyperautomation), retail technology (Smart POS, Smart Commerce), digital workplace (DEX, VDI), business continuity (Smart Backup, Smart Recovery, Smart Resiliency), and education (GBM University, GBM Academy). Revenue is generated through professional services, recurring managed contracts, hardware and software resale, and subscription offerings.

Product overview

GBM (Gulf Business Machines) is a regional IT services provider operating in Central America, the Caribbean, and Colombia. The company operates as a comprehensive technology services firm offering a platform-plus-services model consisting of core product lines (GBM League, GBM Cloud, GBM Cybersecurity Center, Digital Workforce, Smart User, Smart Desk, Smart POS, DEX, Digital Factory), SAP enterprise solutions (Business Suite, HANA ERP, Cloud, Business One, CX, BI, HCM, Concur, Smart Growth), productivity tools (Microsoft 365, Office 365, Modern Work, Copilot), infrastructure (IBM Flash System, Lenovo ThinkAgile/ThinkSystem, Cisco Meraki, hyperconvergence, virtualization, networking), and managed services (SmartOps, Smart Capacity, Smart Backup/Recovery/Resiliency, IT/Business Process Outsourcing, FinOps, observability). The portfolio is delivered through professional services, staff augmentation, and managed services contracts, with exclusive distribution partnerships for IBM and authorized partnerships with SAP (Gold), Cisco, Microsoft, Lenovo, VMware, AWS, and other major technology vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartOps 100% remote IT infrastructure administration service with 24x7 monitoring, Service Desk, Operation Center, and Excellence Center for SAP and multi-technology environments, covering SAP, databases, operating systems, hypervisors, networking, and collaboration environments.
• Smart User AI-powered device management subscription service covering monitoring, updates, endpoint management, geolocation, and proactive security for laptops, tablets, servers, and network infrastructure, with continuous improvement advisory.
• SmartDesk Single-point-of-contact service desk enabling incident and request management, vendor management, and ITIL-aligned change, incident, event, and access governance processes for enterprise users.
• GBM Cybersecurity Center (SOC-as-a-Service) Managed security operations center offering vulnerability management, endpoint protection, cloud cybersecurity, advisory services, and attack simulation for enterprise customers.
• GBM Cloud Hybrid cloud services platform offering FinOps management, multi-cloud support across Azure, AWS, and IBM Cloud, and We Build Clouds professional services for enterprise cloud adoption and migration.
• GBM League (Big 3 IT Solution) GBM's flagship IT solutions practice combining Big 3 IT solutions, automation services, and GBM Cloud capabilities for comprehensive digital transformation of enterprise clients.
• GBM Digital Factory End-to-end software development lifecycle service covering discovery workshop, requirements analysis, solution design, agile development, CI/CD, testing, hypercare, and product delivery for enterprise customers.
• Digital Workforce (RPA) Robotic Process Automation services using Automation Anywhere for digital workforce automation across enterprise business processes.
• BotStore / Marketplace Automation marketplace offering pre-built RPA bots from Automation Anywhere for various enterprise business processes.
• Smart POS Interactive point-of-sale solution for retail businesses offering an equipment catalog, availability guarantee, remote and on-site support, warranty, maintenance, and continuous improvement advisory, starting at US$59 per month.
• SAP Business Suite Solutions Comprehensive SAP enterprise software ecosystem including SAP S/4HANA, SAP HANA ERP, SAP Business Planning & Consolidation (BPC), SAP Business Objects BI, and SAP Analytics Cloud for integrated business management.
• SAP HANA ERP In-memory database and ERP platform enabling real-time data processing and analytics for enterprise resource planning.
• SAP Cloud (GROW with SAP and RISE with SAP) SAP cloud deployment options including GROW with SAP public cloud and RISE with SAP private cloud, often deployed on IBM Power Virtual Server infrastructure.
• SAP Business One (ERP for SMBs) ERP solution designed for small and medium-sized businesses seeking integrated business management capabilities.
• SAP Concur Travel and expense management software featuring CONCUR Expense, CONCUR Travel, and CONCUR Invoice, with integration to more than 150 applications.
• SAP CX (Customer Experience / C/4HANA) SAP C/4HANA customer experience solutions including SAP Customer Data Cloud, SAP Marketing Cloud, SAP Commerce Cloud, SAP Sales Cloud, and SAP Service Cloud for enterprise customers.
• SAP Business Intelligence (BI) Business Intelligence solutions including SAP Business Objects BI, SAP Analytics Cloud, and Enterprise Performance Management (EPM) for strategic insights and predictive analytics.
• IT Outsourcing Comprehensive IT outsourcing services for infrastructure, applications, and operations delivered across Central America and the Caribbean.
• Application Services Custom application development and maintenance services delivered to enterprise clients across the region.
• Observability Center IT infrastructure monitoring and observability services for proactive issue detection across enterprise environments.
• Hyperautomation Advanced automation services combining RPA, AI, and process mining for end-to-end enterprise process automation.
• AMS (Application Management Services) Application Management Services providing ongoing support, maintenance, and optimization for enterprise applications under outsourcing contracts.
• ISI (Intelligence Service Integration) Intelligence service integration providing advanced analytics, automation, and AI-driven service delivery for enterprise customers.
• Smart Backup / Smart Recovery / Smart Resiliency Integrated business continuity suite offering data backup (Smart Backup), disaster recovery (Smart Recovery), and operational resilience (Smart Resiliency) for enterprise environments.
• Smart On Premise (Smart Facility and Smart Power) On-site technical staff services including Smart Facility (microcomputer equipment support coordinated from remote centers) and Smart Power (technical staff assignment with service level agreements, minimum 8-month contracts).
• Smart Print Managed print services for office printing needs including equipment catalog, availability guarantee, and remote support.
• GBM University Educational solutions unit providing high-level technical and soft skills development programs including certifications, coaching, mentoring, and leadership programs for organizations and individuals.
• GBM Academy Technical training and certification programs for professional development on technology vendor stacks including IBM, SAP, Cisco, Microsoft, and others.
• Digital Transformation Services End-to-end digital transformation advisory and implementation services for enterprise customers across Central America and the Caribbean.
• GBM FinOps Cloud financial operations service to optimize and control cloud spending across hybrid environments for enterprise customers.
• GBM Cloud Security Assessment Security assessment that simulates cloud environment attacks to evaluate cybersecurity posture against zero-day attacks, cryptomining data leakage, and advanced cloud threats.
• Digital Marketing Services Comprehensive digital marketing services covering strategy, SEO, communication, digital channels, analytics, and immersive VR/AR experiences for clients.

Quantifiable outcome

• Companies embedding AI into ERP systems can achieve up to 27% higher ROI (IBM Institute for Business Value study)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• SAPcoreStrategic or Co-development Partner · 2 July 2026GBM is a SAP Gold Partner and represents the full SAP portfolio including SAP Business Suite, S/4HANA, SAP HANA, SAP Cloud, SAP Grow, and SAP Rise. GBM supports clients including JYSK, DIFARE Group, and Plastilene Group in implementing SAP Cloud ERP Private on IBM Power Virtual Server. GBM also implements SAP Concur, SAP Customer Experience (C/4HANA), SAP Business Planning & Consolidation, and provides SAP HCM, CX, and BI solutions across the region.
• IBMcoreStrategic or Co-development Partner · 19 January 2026GBM is an exclusive IBM distributor and premier partner in Central America and the Caribbean. The two companies co-developed an enterprise-grade agentic AI solution for e& built on IBM watsonx Orchestrate and IBM OpenPages, with GBM supporting delivery of a joint POC within 8 weeks. GBM also supports IBM Power Virtual Server implementations for SAP Cloud ERP Private deployments. IBM named GBM as a Partner Plus Award winner at IBM THINK 2026. This is a foundational, multi-decade strategic partnership covering IBM's full technology portfolio including storage, servers, cloud, AI, cybersecurity, and software.
• CiscocoreChannel Partner/ Reseller/ DistributorGBM is a Cisco partner offering networking, collaboration (Webex), cybersecurity (Umbrella, AMP4 Endpoints, AnyConnect), and hybrid work solutions. GBM has received Cisco Partner of the Year recognition. The partnership covers Cisco Meraki, Cisco switching and routing, Contact Center, and Cisco ACI infrastructure.
• LenovocoreChannel Partner/ Reseller/ DistributorGBM represents Lenovo's full server and computer portfolio including ThinkAgile (HX Series, MX Azure Stack HCI, VMware vSAN) and ThinkSystem x86 servers, as well as ThinkPad laptops such as the ThinkPad T14s Gen 6 with Microsoft Copilot Pro integration. The partnership positions GBM as the leading Lenovo integrator in Central America and the Caribbean.
• MicrosoftmajorChannel Partner/ Reseller/ DistributorGBM offers Microsoft 365, Office 365, Microsoft Azure cloud solutions, and Microsoft Copilot solutions. GBM provides Copilot Pro-optimized hardware (Lenovo ThinkPad T14s Gen 6) as part of its Smart User managed service.
• Red HatmajorChannel Partner/ Reseller/ DistributorGBM offers Red Hat solutions including Red Hat OpenShift and Red Hat Enterprise Linux as part of its hybrid cloud and container platform offerings.
• VMware (by Broadcom)majorChannel Partner/ Reseller/ DistributorGBM provides VMware solutions including vSphere, vSAN, and hyper-converged infrastructure as part of its server and virtualization portfolio.
• AWS (Amazon Web Services)majorChannel Partner/ Reseller/ DistributorGBM offers AWS cloud solutions as part of its hybrid cloud portfolio, providing cloud migration and management services for enterprises.
• VeeammajorChannel Partner/ Reseller/ DistributorGBM is recognized as Veeam Impact Partner of the Year, providing Veeam backup and data management solutions as part of its business continuity and data protection services.
• NutanixmajorChannel Partner/ Reseller/ DistributorGBM represents Nutanix's hyper-converged infrastructure and cloud solutions as part of its enterprise infrastructure portfolio.
• Automation AnywhereminorChannel Partner/ Reseller/ DistributorGBM offers Automation Anywhere's RPA (Robotic Process Automation) solutions through its BotStore and Digital Workforce automation marketplace, enabling enterprise process automation.
• e& (emiratensis group)majorStrategic or Co-development PartnerGBM supported IBM and e& in developing an enterprise-grade agentic AI solution for governance, risk, and compliance workflows. The joint POC was delivered within 8 weeks at the World Economic Forum in Davos, demonstrating agentic AI operating at enterprise scale within e&'s governance framework.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Logicalis: Global IT solutions and managed services integrator with a strong Latin America presence. Comparable to GBM through its multi-vendor integrator model (Cisco, IBM, Microsoft, HPE), managed services portfolio, and regional go-to-market across similar enterprise verticals.
• Intcomex: Latin America–focused IT distribution and value-added services company. Comparable to GBM through its regional IT distribution model, multi-country footprint (Miami HQ + LatAm), and channel partner relationships with major OEMs.
• Stefanini: Brazilian-origin global IT services and consulting company with deep Latin America operations. Comparable to GBM through its systems integration, managed services, RPA/automation, and multi-country LatAm delivery model serving enterprise clients.
• Softtek: Mexico-founded IT services and digital transformation firm with significant Latin America presence. Comparable to GBM through its enterprise IT outsourcing, SAP implementation, application services, and managed services delivery to large regional enterprises.
• NEORIS: Latin America–headquartered IT services and digital transformation firm backed by Atento heritage. Comparable to GBM through its SAP/Microsoft implementation, application services, and proximity to similar enterprise transformation RFPs in the region.

Broad incumbents

• Capgemini: Global IT services and engineering firm with growing Latin America delivery presence. Comparable to GBM through its systems integration, cloud, and managed services, though at much larger scale and broader global portfolio.
• Globant: Latin American IT services and digital transformation leader with global delivery. Comparable to GBM in its regional talent base and enterprise digital transformation focus, but operates at significantly larger scale and broader geographic footprint.
• Ingram Micro: Global IT distribution and lifecycle services company with substantial Latin America operations. Comparable to GBM through its hardware/software distribution and an expanding portfolio of cloud and managed services for regional partners.
• Indra: Spanish IT services and digital transformation firm with LatAm operations (Minsait, Propels). Comparable to GBM through its enterprise IT services, BPO, and digital transformation focus, including SAP and cloud services for large regional clients.
• T-Systems: Deutsche Telekom's enterprise IT subsidiary with established Latin America operations. Comparable to GBM through its managed services, cloud, and SAP delivery capabilities for large multinational enterprises in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GBMCorp
• Facebookfacebook.com/GBMCorp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBM