EZFacility

What EZFacility does

EZFacility is a cloud-based SaaS provider of club and sports facility management software, founded in 2003 and headquartered in Woodbury, New York, with additional offices in the United Kingdom (Chertsey and Leeds) and Canada. Its platform centralizes facility scheduling, league and tournament management, membership management, point-of-sale, payment processing (EZPayments), RFID-based access control, payroll and commission tracking, marketing automation (EZMessaging SMS), and reporting for gyms, health clubs, sports facilities, personal training studios, ice rinks, shooting ranges, tennis and volleyball clubs, pickleball venues, university recreation centers, and parks and recreation departments. The core product is delivered as a web-based application hosted on Amazon Web Services with 99.99% uptime, complemented by a branded mobile app for iOS and Android, sub-brands including EZSignUp and EZPayments, and a RESTful API for third-party integrations. PCI DSS Level 1 and EU-U.S. Data Privacy Framework certifications support payment processing and cross-border data handling.

EZFacility operates as a division of Jonas Software, having been acquired in September 2009, and has since added four acquired brands (eFit Financial, SDA Solutions, Member Solutions/Youbill, and Frontline Solutions) plus internally developed products (MemberMe, EZSignUp, EZPayments, EZMessaging). The company generates revenue through annual software subscriptions, branded mobile app deployment, transaction fees on $460 million of annual payment volume, hardware sales (RFID cards, access control equipment), and professional services, with quote-based pricing determined through sales consultation. Go-to-market is hybrid: enterprise field sales and 30-minute demo calls for larger multi-location operators, inside sales for mid-market, and self-serve online demos/trials for SMBs, serving thousands of customers across 30+ countries.

Name

EZFacility

Legal name

EZFacility, Inc.

Website

https://ezfacility.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

EZFacility is a cloud-based SaaS platform providing scheduling, membership management, billing, POS, payment processing, and mobile tools to gyms, sports facilities, fitness studios, and recreation centers across 30+ countries, operating as a division of Jonas Software.

Ownership category

akta.pro rank

Product category

Club and Sports Facility Management Software

NAICS

Fitness and Recreational Sports Centers (713940), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Management, Booking & Membership Platforms (Software for LAN Centers) (MPAFALAJ)

akta.pro secondary industry

PC Digital Game Stores & Launchers (MPAFACAA)

Keywords

• Gym management software
• Sports facility scheduling
• Club management platform
• Member management software
• Fitness center billing

Headquarters

HQ city

Bethpage

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Annual or monthly subscription-based pricing for access to the club management platform including scheduling, membership management, billing, POS, and reporting features.
2. Branded Mobile App: Revenue from branded mobile app deployment for iOS and Android platforms with custom facility branding and features.
3. EZPayments Processing: Integrated PCI-compliant payment processing with competitive rates for in-person, online, and mobile transactions.
4. Hardware and Accessories: RFID cards, access control hardware, and other physical products sold through the EZFacility store.
5. Professional Services: Training, implementation support, and customization services for enterprise deployments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

EZFacility sells a web-based, all-in-one club management software platform that provides facility and resource scheduling, league and tournament scheduling, membership management, recurring billing, point-of-sale, branded mobile apps, SMS marketing, PCI-compliant payment processing, RFID access control, online event registration, and reporting for gyms, fitness centers, sports facilities, recreation centers, and related verticals. Revenue is generated primarily through annual/monthly subscriptions, with additional streams from branded mobile apps, payment processing fees, hardware/accessories, and professional services.

Product overview

EZFacility offers a unified web-based platform providing online scheduling, membership management, point-of-sale, and billing solutions for sports and fitness facilities. The core EZFacility Platform serves as the primary product, with multiple integrated modules including EZPayments for payment processing, EZLeagues for league scheduling, EZSignUp for event registration, and EZMessaging for SMS marketing. The platform also includes a Branded Mobile App, RFID Solutions for access control, and extensive add-on modules covering facility management, membership, POS, payroll, marketing, reporting, and more. An EZF API Services layer enables third-party integrations. The company operates as a division of Jonas Software and serves thousands of users across 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• EZSignUp: Online event registration and management software solution for associations, sports facilities, corporations, clubs, and nonprofits
• EZPayments
• EZMessaging

Products and services

• EZFacility Platform Web-based all-in-one club management software providing online scheduling, membership management, point-of-sale, billing, league and tournament scheduling, reporting, and staff management for gyms, fitness centers, sports facilities, and recreation centers. Hosted on AWS with 99.99% uptime and PCI DSS Level 1 certified.
• EZSignUp Online event registration and management software solution providing event registrations, members, payments, communications, and schedules management from a single platform. Used for races, tournaments, camps, sports leagues, and community events.
• EZPayments PCI-compliant payment processing solution enabling secure payment processing, automated recurring billing, real-time online payments, and in-person purchases with full transaction tracking for EZFacility customers.
• EZMessaging SMS text messaging solution for instant member notifications, automated reminders, and marketing campaigns with a 97% read rate within 3-5 minutes and custom shortcode keywords. White-labeled to facility brands.
• Branded Mobile App (MemberMe) Custom-branded mobile application available on Apple App Store and Google Play, providing members facility information, social media, schedules, trainer profiles, push notifications, promotions, and mobile wallet member card integration.
• EZF API Services RESTful API services enabling real-time data integration between the EZFacility platform and external websites or applications. Includes Clients API, Sessions/Reservations API, Bookings API, POS API, and EZLeagues API, secured via OAuth2 Resource Owner Password Credentials Flow.
• EZLeagues League and tournament scheduling software enabling complex schedule creation with referee assignments, printable scorecards, and photo ID cards for player verification. Supports even/odd team counts, BYEs, and back-to-back double headers.
• RFID Solutions RFID-based member card and access control hardware solutions for facility entry and member identification, integrated with EZFacility's access control feature via Brivo DataSync API for 24-hour controlled security.

Quantifiable outcome

• 4,500,000+ sessions scheduled annually
• +3 more outcomes

Named customers13 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• HP UnitedcoreGTM or Marketing Partner · 7 November 2024Primary Club Sponsor for HP United's 2024/2025 inaugural season. EZFacility logo featured as front-of-shirt sponsor on home and away kits, demonstrating commitment to youth sports development in Canada.
• TextmunicationcoreTechnology or Integration · 6 September 2018White-label SMS solution branded as 'EZMessaging' providing instant member notifications. 97% read rate within 3-5 minutes with custom shortcode keywords. API integrated solution for automated communication, lead generation, and member engagement including renewal reminders and prospect follow-ups.
• QuickBooks OnlinecoreTechnology or IntegrationOfficial integration partner for accounting software. Customers can sync EZFacility financials directly into QuickBooks Online platform for streamlined accounting and financial management.
• BrivocoreTechnology or Integration24-hour controlled security access partnership. Brivo's DataSync API enables cloud-to-cloud data exchange for membership access privileges, providing round-the-clock facility security with automatic member data synchronization.
• Between the Lines Sports CampuscoreStrategic or Co-development PartnerLong-term customer since 2020 using EZFacility at their sports campus. Partnership deepened through HP United youth soccer sponsorship.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Active Network / Community Pass: Active Network (a Global Payments company) provides recreation management, activity registration, and park-and-rec software at scale for municipalities and community organizations — a broader incumbent that overlaps with EZFacility's parks & recreation and community center verticals.

Direct peers

• SportsEngine (NBC Sports): SportsEngine is a youth and amateur sports management platform offering registration, scheduling, communication, and league tools. It competes with EZFacility's EZLeagues and EZSignUp products in the youth sports, league, and tournament segments.
• Zen Planner: Zen Planner is a gym and martial arts studio management platform with member management, billing, scheduling, and performance tracking. It is especially strong in martial arts and CrossFit — segments where EZFacility's Member Solutions/Youbill and Sand & Steel-style facilities compete.
• Mindbody: Mindbody is the largest B2B SaaS platform for fitness studios, gyms, salons, and wellness businesses, offering scheduling, memberships, billing, POS, and a branded app — directly competing with EZFacility across gyms, fitness centers, and personal training studios globally.
• ClubReady: ClubReady provides club management software for fitness studios and gyms, with scheduling, member management, billing, and lead-capture tools. It directly competes with EZFacility in the multi-location gym and boutique fitness segments.
• Daxko: Daxko provides operations, membership, and programming software for YMCAs, JCCs, and community recreation centers — directly overlapping with EZFacility's community centers, YMCA, and parks & recreation customer segments.
• Mariana Tek: Mariana Tek provides enterprise-grade fitness studio management software with scheduling, membership, payments, and branded apps, focused on boutique fitness brands. It competes with EZFacility in the higher end of the gym/studio market.
• Glofox: Glofox is a gym and fitness studio management platform offering membership management, scheduling, billing, branded apps, and ecommerce — a direct SMB-focused competitor to EZFacility's gym management and member management modules.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness, wellness, yoga, and martial arts businesses, with scheduling, memberships, POS, and a branded app. Overlaps directly with EZFacility's gym, yoga, and martial arts verticals.

Emerging players

• TeamSnap: TeamSnap is a team and league management platform for youth and amateur sports, with rostering, scheduling, communication, and payment tools. It overlaps with EZFacility's league and tournament scheduling modules, especially for SMB sports clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EZFacility
• YouTubeyoutube.com/user/EZFacility
• Facebookfacebook.com/EZFacility
• LinkedInlinkedin.com/company/ezfacility

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZFacility