Spirit Horse Vineyards

Name

Spirit Horse Vineyards

Legal name

Spirit Horse Vineyards

Website

https://spirithorsevineyards.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique wine production
• Wine club membership
• Direct-to-consumer wine
• Private wine tastings
• Small-lot wines

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of small-lot, limited-edition wines through e-commerce storefront (obtainwine.com). Wines include Napa Valley Estate reds, Pinot Noirs, Rosés, and Sparkling wines from Rogue Valley.
2. Wine Society Membership: Quarterly wine club with 3, 6, or 12 bottle shipment options. Members receive 20% discount on all purchases, 30% off first case, free shipping on orders over $200, and access to exclusive events and wines. Ships in May, September, November, and February.
3. Private Events: Corporate and personal event packages including in-home wine tastings, sommelier-guided tastings, wine meditation experiences, and ranch visits. Non-profits receive 20% of wine sales back to their cause.
4. Philanthropy Donations: 20% of gross wine sales donated to Fly Girl Scholarship (using code FLYGIRL), plus 10% of net profits donated to Spirit Horse Riding Center and women-led causes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spirit Horse Vineyards is a 100% woman-owned boutique winery that produces and sells small-lot, limited-edition wines from estate and partner vineyards in Napa Valley, Willamette Valley, and Rogue Valley. The company sells direct-to-consumer through an e-commerce shop (obtainwine.com), operates a quarterly Wine Society membership (3, 6, or 12 bottle shipments), and hosts private wine tastings, sommelier workshops, and ranch visits for individuals and corporate groups. It also runs philanthropy initiatives including the Fly Girl Scholarship supporting women in the wine industry.

Product overview

Spirit Horse Vineyards is a 100% woman-owned boutique winery crafting small-lot, limited-edition wines from world-class vineyards in Napa Valley, Willamette Valley, and Rogue Valley. The product portfolio centers on estate wines including Cabernet Sauvignon, Cabernet Franc, Zinfandel, Petite Sirah, Rosé, and Sparkling wines from named vineyards. The company operates a Wine Society membership (3, 6, or 12 bottle quarterly shipments) as its primary recurring revenue product, alongside direct wine sales. Supplementary offerings include private event services (tastings, meditations, ranch visits) and the Fly Girl Scholarship program which donates 20% of gross wine sales to support women in the wine industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Napa Valley Estate Library Reserve Cabernet Franc A boutique Napa Valley Cabernet Franc from estate vineyards, offered as a library reserve wine in Spirit Horse's small-lot limited-edition collection.
• Napa Valley Estate Fly Girl Zinfandel (2016 Legacy Zinfandel Library Reserve) A limited-edition 2016 Napa Valley Estate Zinfandel crafted in honor of Hazel Lee, the first Chinese American woman fighter pilot in WWII; complex, spicy wine tied to the Fly Girl Scholarship program.
• Napa Valley Estate Library Reserve Cabernet Sauvignon A library reserve Napa Valley Cabernet Sauvignon from estate vineyards, crafted in small lots for the boutique portfolio.
• Napa Valley Estate Petite Sirah A boutique Napa Valley Petite Sirah from estate vineyards, part of the small-lot limited-edition collection.
• Race Horse Rosé A small-lot Rosé wine from the Spirit Horse portfolio, offered as part of the boutique wine collection.
• Spirit Horse Wine Society Membership A quarterly wine club membership offering curated small-lot wines delivered in 3, 6, or 12 bottle shipments; members receive 20% off purchases, 30% off first case, free doorstep delivery in Vancouver/Portland, access to exclusive events, private tastings at the Napa Valley ranch, and international wine adventures.
• Private Event Services Corporate and personal event packages including in-home wine tastings, Taste Like a Somm workshops, guided wine meditation, and day at the rescue horse ranch with wine tasting, often hosted by founder Heather Rader.

Quantifiable outcome

• 10% of net profits donated to Spirit Horse Riding Center and women-led causes
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Spirit Horse Riding CentercoreStrategic or Co-development PartnerFounded in 2012 by Charlotte Dougherty, the Spirit Horse Riding Center is a 100% volunteer-powered nonprofit equine therapy program in Napa Valley. Provides inclusive lessons, camps, and classes for individuals facing developmental, emotional, physical, and social challenges. Spirit Horse Vineyards supports by hosting fundraising events, donating 10% of net profits, and sharing their story with the community.
• Northwest Wine & Food SocietycoreStrategic or Co-development PartnerPartnership to co-administer the Fly Girl Scholarship supporting women pursuing wine-related education. Scholarship named for Hazel Lee, first Chinese American woman fighter pilot in WWII. Application window September-December 2024, awards of $1000-$5000 to up to 5 recipients annually.
• NikeminorGTM or Marketing PartnerPast event partner for corporate wine experiences and tastings.
• AmazonminorGTM or Marketing PartnerPast event partner for corporate wine experiences and tastings.
• GoogleminorGTM or Marketing PartnerPast event partner for corporate wine experiences and tastings.
• Kendra Scott JewelryminorGTM or Marketing PartnerPast event partner for joint marketing events and experiences.
• Cellar55 Wine Bar and MembershipminorChannel Partner/ Reseller/ DistributorVancouver, WA partner venue offering Wine Society member pickup parties and tastings.
• Dove CottageminorChannel Partner/ Reseller/ DistributorSonoma, California partner accommodation offering 10% off to Wine Society members year-round.
• The Painted LadyminorChannel Partner/ Reseller/ DistributorWillamette Valley, Oregon partner restaurant and guest cottage offering 4th night free or $200 gift certificate to Wine Society members booking 3-night stays.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ONEHOPE Wine: Mission-driven DTC wine brand that donates a portion of every bottle to charity, with a similar purpose-led subscription and e-commerce model. Spirit Horse mirrors ONEHOPE's philanthropic-per-bottle positioning but at a much smaller boutique scale and with a women's-empowerment focus.
• Theopolis Vineyards: Woman-owned boutique winery founded by Shea Fearn in Napa Valley, producing small-lot estate wines sold direct to consumer. Closely comparable to Spirit Horse in size, female-founder identity, Napa-anchored production, and DTC-heavy distribution.
• Verasion Wines: Boutique woman-founded winery in Napa producing small-lot, limited-production wines sold primarily DTC. Comparable boutique footprint and mission-driven, community-oriented brand identity.
• Thirty-Six Wine Co. Women-focused boutique wine brand built around storytelling, community, and DTC sales. Highly comparable in mission-led positioning and target consumer (women wine enthusiasts).
• Ashes & Diamonds Winery: Small-lot, design-forward boutique winery in Napa/Sonoma emphasizing DTC, storytelling, and curated consumer experiences. Comparable in scale, DTC focus, and emphasis on lifestyle brand over mass distribution.

Emerging players

• Bricoleur Vineyards: Family-founded boutique winery in Sonoma with DTC tasting-room focus, estate wines, and event-driven programming. Comparable in boutique scale and emphasis on experiences plus community.

Broad incumbents

• Winc: Large-scale wine subscription club with a national DTC model and broad varietal portfolio. Comparable subscription mechanism and DTC-first distribution but at materially greater scale and capital intensity than Spirit Horse.
• Firstleaf: Data-driven wine subscription club selling DTC nationally. Comparable in subscription-led DTC motion; representative of the larger subscription incumbents Spirit Horse competes with for online wine share.
• Bright Cellars: Subscription wine club with quiz-based personalization and DTC shipping. Comparable as a peer subscription wine club competing for similar online wine consumers.
• La Crema Winery: Established boutique-to-mid-tier winery with DTC, wine club, and broader wholesale distribution across Napa, Sonoma, and Oregon. Comparable in multi-region sourcing (Napa, Willamette) and DTC-plus-club model, but with materially greater scale and channel breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/spirithorsevineyards
• Xx.com/SpiritHorseWine
• Facebookfacebook.com/SpiritHorseVineyards
• LinkedInlinkedin.com/company/spirit-horse-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Horse Vineyards