Field of Vision

What Field of Vision does

Field of Vision, founded in Dublin in 2020 by Omar Salem (CEO), David Deneher (COO), and Tim Farrelly (CTO), builds AI-powered handheld haptic devices that translate live sports action into real-time tactile sensations for visually impaired sports fans. The company's flagship FOV-03 device uses computer vision and AI to process live sports data feeds, a moveable magnetic ball to track ball position, and vibration motors to convey passes, tackles, and goals through touch. The standalone device runs on Wi-Fi with a 6-hour battery and is designed to operate alongside Audio Descriptive Commentary at venues.

The company operates a B2B model, selling yearly subscriptions to stadiums and sports venues for match-day device deployment, maintenance, and remote support. Pricing is quote-based and enterprise-oriented, with pilots and deployments currently covering five sports — football, rugby, AFL, tennis, and motorsports. Field of Vision has assembled a partnership network spanning rights holders (FIFA, AFL, EFL, Serie A, Australian Open), marquee European and Australian clubs (Manchester City, Tottenham, Atletico Madrid, Austin FC, Philadelphia Union), and technology providers (Telstra for 5G, Infosys for tennis data feeds), alongside consumer brand associations with Guinness and Toyota.

The company is at an early commercial stage with a headcount of 1-10 employees and one undisclosed seed funding round from Alsessor and Qatar Sportstech. International expansion into the US and Australia began in 2022, accelerated by participation in the 2025 Enterprise Ireland delegation to Australia during the Lions Tour and selection into the 2025 EFL Innovation Lab, which opens access to 72 English football clubs. A direct-to-consumer at-home edition of the device is planned for 2027, which would materially expand the addressable market beyond venue-attending visually impaired fans.

Name

Field of Vision

Legal name

Field of Vision

Website

https://fov.ie

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Field of Vision builds AI-powered handheld haptic devices that translate live sports action into real-time tactile sensations for visually impaired sports fans. The Dublin-based firm sells yearly subscriptions to stadiums and plans a 2027 at-home consumer launch.

Ownership category

akta.pro rank

Product category

Assistive Technology Devices

NAICS

Sporting and Athletic Goods Manufacturing (33992), Spectator Sports (71121)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)

Keywords

• Assistive sports technology
• Haptic feedback devices
• Visually impaired accessibility
• AI sports tracking
• Tactile sports devices

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Stadium Subscription: Stadiums and venues purchase devices under a yearly subscription covering match-delivery service and device maintenance.
2. At-Home Device (Planned 2027): Dedicated at-home edition planned for launch in 2027, targeting individual visually impaired sports fans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Field of Vision designs and manufactures the FOV-03 handheld haptic device that uses AI and computer vision to translate live sports action into real-time tactile feedback for visually impaired fans. The device tracks ball position via a magnetic ball mechanism and conveys key events (passes, tackles, goals) through custom haptic vibrations, integrating with venue data feeds via built-in cellular/Wi-Fi connectivity. Revenue is generated through annual subscriptions to sports venues and stadiums, with a planned at-home consumer edition launching in 2027.

Product overview

Field of Vision is a Dublin-based sports accessibility technology company that creates AI-powered handheld devices for visually impaired fans. The core product is the FOV-03 handheld device that translates live sports action into real-time tactile sensations using a moveable magnetic ball and haptic motors. The company also offers an at-home edition scheduled for 2027 launch. Stadium deployment is available via yearly subscription covering match-delivery service and device maintenance. The FOV-03 works alongside Audio Descriptive Commentary (ADC) to provide a multimodal experience combining sound and touch. Currently tested with football, rugby, Australian rules football, tennis, and motorsports.

Differentiator

Problem solved

Functional benefit

Products and services

• FOV-03 Handheld Tactile Device AI-powered handheld haptic device that translates live sports action into real-time tactile sensations for visually impaired fans. Features a moveable magnetic ball that tracks live ball position and haptic motors that convey actions like passes, tackles, and goals through custom vibrations. The device has built-in cellular data and Wi-Fi connectivity, approximately six hours of battery life, and USB-C fast charging. Designed for sports venues and stadiums with annual subscription covering match-delivery service and device maintenance.

Quantifiable outcome

• 6+ hours continuous match use per charge
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Australian OpencoreStrategic or Co-development PartnerPartnership with Australian Open to provide MatchFeel accessibility technology powered by Infosys data, allowing visually impaired fans to track every shot in real time at the tournament.
• EFLcoreStrategic or Co-development PartnerSelected to join the inaugural EFL Innovation Lab, a 10-week programme aimed at enhancing fan engagement, unlocking data insights, and driving operational excellence across the League's 72 clubs.
• TelstracoreStrategic or Co-development PartnerTelstra's 5G powers Field of Vision at Marvel Stadium, enabling visually impaired AFL fans to track each play in real time. Partnership includes the '5G Touch & Track' campaign showcasing the technology.
• InfosyscoreTechnology or IntegrationInfosys provides data powering 'MatchFeel' at the Australian Open, allowing visually impaired fans to track every shot in real time through Field of Vision devices.
• FIFAflagshipStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website, indicating partnership with the international football governing body.
• AFLflagshipStrategic or Co-development PartnerPartnership with Australian Football League for deployment at Marvel Stadium and trials with visually impaired AFL fans.
• Manchester CityflagshipStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Tottenham HotspurflagshipStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Atletico MadridflagshipStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Serie AflagshipStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• GuinnessflagshipGTM or Marketing PartnerGuinness 'Never Settle' campaign features blind rugby fan Martin experiencing the game through Field of Vision, showcasing the technology.
• Irish Rugby Football Union (IRFU)minorStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Bohemians FCminorStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Austin FCminorStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Philadelphia UnionminorStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• Irish Football Association (IFA)minorStrategic or Co-development PartnerOfficial partner logo displayed on Field of Vision website.
• ToyotaminorGTM or Marketing PartnerOfficial partner logo displayed on Field of Vision website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• OrCam Technologies: Wearable AI device maker for visually impaired users (MyEye). Comparable because both are AI-driven, hardware-form-factor accessibility tools for the blind community, though OrCam targets daily life whereas FOV targets live sports.
• Envision: AI-powered smart glasses and mobile app that read text and describe scenes for visually impaired users. Comparable because both monetize AI-driven accessibility hardware/software aimed at the blind and low-vision community.

Broad incumbents

• Aira Tech Corp: Subscription-based remote visual interpreting service for blind and low-vision users. Comparable because both deliver a recurring service layer on top of assistive technology for the same end-user population, even though Aira is software/human-led and FOV is hardware/AI.
• Hawk-Eye Innovations: Sports tracking and officiating technology used across tennis, football, cricket and more. Comparable because Hawk-Eye sits underneath the same live sports data feeds that FOV consumes, and both sell into elite leagues and federations globally.
• Catapult Sports: Wearable sports tracking hardware and analytics sold to elite teams and leagues. Comparable because Catapult monetizes sports-specific hardware + data into elite teams, the same B2B motion FOV uses with stadiums and federations.
• Second Spectrum: AI-powered sports tracking and analytics provider for leagues and broadcasters. Comparable because Second Spectrum supplies live, AI-driven sports data into the same broadcast and league ecosystem FOV serves.
• Seeing AI (Microsoft): Microsoft's AI app for visually impaired users that describes surroundings, text, and people. Comparable because it targets the same end-user population with AI-driven accessibility tooling, though it is a software-only consumer app versus FOV's sports-specific hardware.
• Be My Eyes: App connecting blind and low-vision users with sighted volunteers via live video. Comparable because Be My Eyes serves the same visually impaired end-user base with a real-time assistive experience, even though its model is human-mediated rather than AI/hardware.

Direct peers

• Spalk: Virtual sports commentary and audio descriptive commentary platform for live broadcasts. Comparable because Spalk's audio descriptive offering overlaps with the same accessibility-for-sports problem FOV addresses, and both sell into leagues and broadcasters.
• KinaTrax: Markerless sports biomechanics tracking using computer vision. Comparable because KinaTrax's markerless computer-vision sports tracking is the same underlying technology class FOV relies on for ball/event translation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field of Vision