CannaCraft

What CannaCraft does

CannaCraft is a vertically integrated cannabis manufacturer founded in 2014 in Santa Rosa, California, operating from a 40,000+ sq ft Sonoma County facility. The company produces and distributes a portfolio of 200+ cannabis products across multiple delivery formats (vape cartridges, sublingual drops, soft gels, gummies, chocolates, beverages, topicals, flower, and concentrates) under consumer-facing brands including AbsoluteXtracts (ABX), Care By Design, Farmer and the Felon, Loud+Clear, Hi-Fi Sessions, Humboldt Terp Council, and Gem + Jane. Core technology centers on proprietary non-volatile SuperCritical CO2 extraction methods, dual-processing techniques designed to preserve minor cannabinoids (including CBDA, THCA, and Delta-8 THC) and full-spectrum terpenes, and proprietary emulsion technology for cannabis beverages. The company runs 20+ extractors around the clock processing approximately 150,000 lbs of dry plant material annually.

The business model is B2B wholesale to licensed cannabis dispensaries, with no direct-to-consumer sales channel. Distribution is anchored by Kind House Distribution, a wholly-owned distribution entity delivering weekly to over 500 California retailers, augmented by a Colorado partnership with Keef Brands reaching over 550 dispensary accounts. Kind House also distributes third-party brands under contract, creating a transaction-fee revenue layer on top of branded product manufacturing. Customer segments span experienced cannabis consumers, wellness/medicinal users seeking precise CBD:THC ratios, alcohol-alternative recreational users via beverages, and women-focused consumers via the Gem + Jane line.

The company is led by CEO Jim Hourigan (joined as COO January 2019, CEO November 2019) with co-founders Dennis Hunter and Ned Fussell maintaining active roles. The board includes independent directors with CPG, capital management, and healthcare backgrounds. The company operates with 200+ employees and reports legal entity CRFT Manufacturing, Inc., with California state license numbers CDPH-10002270 and CDPH-10004584. No external institutional funding or revenue figures are publicly disclosed.

Name

CannaCraft

Legal name

CRFT Manufacturing, Inc.

Website

https://cannacraft.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

CannaCraft is a vertically integrated cannabis manufacturer founded in 2014 in Santa Rosa, California, operating 200+ products across brands like ABX, Care By Design, Hi-Fi Sessions, and Humboldt Terp Council. It distributes wholesale to over 500 California retailers via Kind House Distribution and into Colorado through Keef Brands.

Ownership category

akta.pro rank

Product category

Cannabis Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)

Keywords

• Cannabis manufacturing
• Cannabis extraction
• Cannabis distribution
• Cannabis brand portfolio
• Cannabis infused products

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cannabis Product Manufacturing & Distribution: CannaCraft manufactures and distributes a portfolio of cannabis brands including AbsoluteXtracts, Care By Design, Hi-Fi Sessions, Farmer and the Felon, Loud + Clear, Humboldt Terp Council, and others. Products include vape cartridges, sublingual drops, soft gels, topicals, gel capsules, packaged flower, infused chocolates, gummies, and beverages. Revenue comes from wholesale distribution to licensed dispensaries.
2. Distribution Services: Kind House Distribution, a wholly-owned distribution entity, provides weekly deliveries to over 500 licensed retailers throughout California, distributing CannaCraft brands as well as third-party brands under distribution contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CannaCraft manufactures and distributes a vertically integrated portfolio of cannabis products under multiple brands including AbsoluteXtracts (ABX), Care By Design, Hi-Fi Sessions, Farmer and the Felon, Loud + Clear, Humboldt Terp Council, Satori, and Gem + Jane. Products span vape cartridges, sublingual drops, soft gel capsules, topicals, packaged flower, gummies, infused chocolates, and cannabis beverages, produced at its 40,000+ sq ft facility in Santa Rosa, CA and distributed wholesale to over 500 licensed cannabis retailers through its wholly-owned Kind House Distribution entity.

Product overview

CannaCraft is a vertically-integrated cannabis manufacturing company operating since 2014 with over 200 products across multiple delivery formats. The company manages the complete production lifecycle through in-house cultivation, extraction, formulation, manufacturing, and statewide distribution via Kind House Distribution. The brand portfolio includes six consumer-facing sub-brands: AbsoluteXtracts (ABX) for premium vape cartridges and concentrates; Care By Design for CBD-forward wellness products in various CBD:THC ratios; Farmer and the Felon for value-oriented flower and pre-rolls; Loud+Clear for high-potency diamond vape products; Hi-Fi Sessions cannabis beverages in collaboration with Lagunitas; and Humboldt Terp Council for live resin and live rosin concentrates. Products span vape cartridges, sublingual drops, soft gel capsules, gummies, chocolates, beverages, topicals, flower, and concentrates. Distribution reaches over 500 licensed California retailers with select brands available in Colorado through Keef Brands partnership.

Differentiator

Problem solved

Functional benefit

Brands

• AbsoluteXtracts (ABX): A heritage brand leading the way in 100% pure cannabis vaping with proprietary dual processing extraction methods to optimize THC potency and amplify flavor.
• Care By Design
• Farmer and the Felon
• Loud + Clear
• Hi-Fi Sessions
• Humboldt Terp Council
• Gem + Jane
• Satori

Products and services

• AbsoluteXtracts (ABX) Heritage cannabis brand pioneering 100% pure cannabis vaping with proprietary dual processing extraction methods that optimize THC potency and amplify flavor while preserving terpenes, flavonoids, and major and minor cannabinoids.
• Care By Design Pioneer of CBD to THC ratio products delivering therapeutic relief with full-spectrum oil including major/minor cannabinoids, cannabinoid acids (CBDa and THCa), terpenes, and flavonoids. Offers products in Rest, Relief, Relax, and Focus effect-based lines.
• Farmer and the Felon Value-oriented cannabis brand featuring top shelf cannabis flower and pre-rolls at everyday prices with proceeds invested in social justice for non-violent cannabis offenders.
• Loud+Clear High-potency diamond vape brand featuring 100% cannabis oil with liquid diamonds, HTE, and botanical terpenes crafted from fresh frozen cannabis for amplified flavor and potency.
• Hi-Fi Sessions California cannabis beverage line of hoppy sparkling water with no carbs, no calories, and no hangovers. Features onset and offset time similar to alcohol for social cannabis consumption.
• Humboldt Terp Council Award-winning live resin and live rosin cannabis concentrates from the Emerald Triangle. Homegrown, handcrafted concentrates that have won multiple Emerald Cup awards including 1st place in concentrates in 2018 and 2019.
• Gem + Jane Women-focused sparkling botanical beverage infused with microdoses of rare cannabinoids (THCV, Delta-8 THC, CBD). Low calorie (20-25 cal/12oz), sweetened with agave, featuring citrus, berries, herbs and flower flavors.
• Satori Edibles Cannabis-infused chocolate and confectionery products manufactured and distributed by CannaCraft as part of its edible product portfolio.
• Kind House Distribution Wholly-owned distribution entity operating statewide delivery fleet making weekly deliveries to over 500 licensed retailers throughout California. Also distributes third-party brands under distribution contracts.

Quantifiable outcome

• Top 2 selling cannabis brands in California (AbsoluteXtracts and Care by Design)
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sweet FlowerminorChannel Partner/ Reseller/ Distributor · 17 June 2021Los Angeles area dispensary chain that served as exclusive launch partner for Gem + Jane sparkling botanical beverage through end of June 2021.
• ValidCareminorStrategic or Co-development Partner · 24 March 2021Clinical research partner for landmark CBD safety study. Care By Design participated in IRB-approved study exploring effects of CBD on liver health, observing 839 adults' daily CBD use.
• Humboldt Terp CouncilcoreStrategic or Co-development Partner · 28 January 2021Award-winning small-batch cannabis manufacturer acquired into CannaCraft family. Based in Arcata, California, continues to manufacture in Humboldt County while integrating distribution with Kind House Distribution. Won Emerald Cup 1st place for concentrates in 2018 and 2019.
• American Red CrossminorOthers · 13 October 2017CannaCraft donated 12,000 sq ft of office space at their headquarters to serve as American Red Cross Regional Headquarters for Northern California fire relief efforts.
• Kind House DistributioncoreChannel Partner/ Reseller/ DistributorWholly-owned distribution entity of CannaCraft making weekly deliveries to over 500 licensed retailers throughout California. Also distributes third-party brands under distribution contracts.
• Keef BrandscoreChannel Partner/ Reseller/ DistributorColorado-based manufacturing and distribution partner. Keef Brands manufactures and distributes Care By Design and Hi-Fi Hops through their network of over 550 dispensary accounts in Colorado.
• Project CBDminorStrategic or Co-development PartnerLeading cannabis research platform that provided guidance for Care By Design's original CBD:THC ratio formulations, leveraging whole plant extract benefits.
• Last Prisoner ProjectminorOthersNon-profit dedicated to restorative justice in cannabis industry. Farmer and the Felon brand donates portion of profits to support the organization working to release non-violent cannabis prisoners.
• The Challenged Athletes FoundationminorOthersNon-profit organization providing support to disabled Americans pursuing active lifestyles. CannaCraft sponsored ultra-endurance athlete André Kaljich's expedition from lowest to highest point in South America.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kiva Confections: California-based cannabis edible and confection manufacturer with comparable scale and multi-category product portfolio (gummies, chocolates) sold through licensed dispensaries.
• Stiiizy: Leading California cannabis vaporizer brand with proprietary hardware and cartridge technology, directly competing with AbsoluteXtracts and Loud+Clear in the vape category.
• Jetty Extracts: California cannabis extractor and vape cartridge producer using hydrocarbon processes, competing head-to-head in the concentrates and vape category.
• Lowell Farms: California-focused vertically integrated cannabis cultivator and branded product company with comparable flower, vape, and pre-roll portfolio sold through California dispensaries.
• Glass House Brands: Vertically integrated California cannabis operator with cultivation, manufacturing, and retail; comparable scope and California focus to CannaCraft's operations.
• Cookies: Culturally iconic California cannabis brand with multi-category product portfolio (flower, vapes, edibles) and broad dispensary distribution, comparable go-to-market in California.
• Heavy Hitters / King Roll Technology: California vape cartridge manufacturer competing in the same premium concentrate vaporizer segment as ABX and Loud+Clear.
• Sunderstorm: California cannabis manufacturer of edibles and vapes with multi-state distribution, including its own Kanha gummies line, directly comparable in product format mix.

Broad incumbents

• Curaleaf Holdings: Large multi-state cannabis operator with broad cultivation, manufacturing, and retail footprint across multiple U.S. states, representing the broader competitive landscape against which CannaCraft's California-focused strategy must scale.
• Cresco Labs: Multi-state cannabis operator with vertically integrated branded products and wholesale distribution across numerous state markets, illustrating the broader competitive set CannaCraft faces as it expands geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CannaCraftInc
• YouTubeyoutube.com/channel/UC2Z70NYj2IA6vsil59n6g_Q
• Facebookfacebook.com/CannaCraftBrands
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/cannacraftbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CannaCraft