Project CBD
Project CBD is a California-based nonprofit founded in 2010 that publishes science-based educational content and a curated research library about CBD, cannabinoids, and medical cannabis for consumers, patients, caregivers, and health professionals.
- Company typePrivate
- Founded2010
- HeadquartersHealdsburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Project CBD does
Project CBD is a California-based nonprofit organization founded in 2010 and headquartered in Healdsburg, California. Its stated mission is to promote and publicize research into the medical uses of cannabidiol (CBD) and other components of the cannabis plant, serving consumers, patients, caregivers, health professionals, and policy-makers who need science-grounded information about cannabinoid therapeutics.
The organization operates a content and community-led educational platform. Core products include the Project CBD website with categorized articles and special reports, a Medical Conditions library organizing peer-reviewed research across neurological, mental health, oncological, and other categories (notably 250+ cancer studies and 350+ neurological-disease reviews), a curated CBD Brand Directory linking consumers to ethical artisanal manufacturers, a free weekly newsletter, and downloadable tools such as the CBD Dosing Guide. The underlying technology is a research aggregation and editorial publishing system rather than a software product: content is organized by condition, topic, and scientific category and delivered in English, Spanish, and Japanese. The organization does not sell CBD products, does not offer paid tiers, and has no API, app, or disclosed AI capabilities.
Revenue mechanics are those of a small donor-supported nonprofit. Income streams are reader donations, sponsor/support fees from a handful of listed CBD brands (including Simply Crafted CBD, OP6 CBD, OHHO, CBD Dog Health, and Cannabiva), and royalties from books authored by director Martin A. Lee (Smoke Signals, Acid Dreams, The Essential Guide to CBD). Customer segments are horizontal and persona-based: consumers seeking CBD education and health professionals (primary); scientists/researchers and ethical CBD manufacturers (secondary). The organization explicitly maintains editorial independence and does not sell or directly promote products.
Project CBD firmographics
Firmographics- Name
- Project CBD
- Legal name
- Project CBD
- Website
- https://projectcbd.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project CBD is a California-based nonprofit founded in 2010 that publishes science-based educational content and a curated research library about CBD, cannabinoids, and medical cannabis for consumers, patients, caregivers, and health professionals.
- Ownership category
- akta.pro rank
Project CBD industry classification
Industry- Product category
- Cannabis and CBD Health Education
- NAICS
- Voluntary Health Organizations (813212)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industry
- Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)
Keywords
Where Project CBD is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project CBD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Donations and contributions: As a California-based nonprofit organization, Project CBD relies on donations from supporters and readers to fund their educational mission and research publication activities.
- Book sales and publications: Project CBD director Martin A. Lee has authored several books including Smoke Signals, Acid Dreams, and The Essential Guide to CBD, which are sold through standard retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Project CBD product offering
Product offeringCore offering
Project CBD is a California-based nonprofit educational platform that aggregates and publishes peer-reviewed research, clinical studies, and educational content about CBD, the endocannabinoid system, and cannabis therapeutics. It offers a searchable library organized by 30+ medical conditions, a curated CBD brands directory, a downloadable CBD Dosing Guide, and a free weekly newsletter, serving patients, caregivers, health professionals, and policy-makers.
Product overview
Project CBD operates as a single unified educational platform offering information about CBD and medical cannabis. The core offering is its comprehensive website featuring categorized articles, a medical conditions library with research summaries, a CBD brands directory for product discovery, and a weekly newsletter. The platform also provides downloadable resources like the CBD Dosing Guide. There are no separate modules, add-ons, or paid tiers—the organization functions as a nonprofit educational resource rather than a product-based company.
Differentiator
Problem solved
Functional benefit
Products and services
- Project CBD Educational Website A comprehensive free online educational resource providing categorized articles, research summaries, and guidance on CBD, medical cannabis, dosing, safety, and health conditions for patients, caregivers, health professionals, and policy-makers.
- CBD Brands Directory A curated directory helping consumers identify and find high-quality, artisanal CBD-rich products, while providing visibility for ethical product manufacturers to be discovered among informed consumers.
- Medical Conditions Library A categorized library of educational content and third-party research about the efficacy of CBD and other plant medicines as treatments for 30+ health conditions, including cancer, neurological diseases, and mental health.
- Weekly Newsletter A free weekly newsletter providing updates on cannabis science, drug policy, psychedelics, the hemp industry, plant medicine, and other CBD-related news and special offers.
- CBD Dosing Guide An official downloadable PDF guide intended to help curious patients approach trying medical cannabis and/or CBD products for the first time, covering dosing principles and safety.
Quantifiable outcome
- Over 250 peer-reviewed science reports on CBD and cancer archived and accessible
- +1 more outcomes
Companies that use Project CBD
Customer profileSegments4 records
Ideal customer profiles3 records
Project CBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project CBD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Simply Crafted CBDminorFeatured supporter brand displayed on Project CBD website. Simply Crafted is an artisanal CBD brand that aligns with Project CBD's emphasis on quality, ethically-produced CBD products. The brand is featured in the Project CBD supporters section, suggesting a promotional or support relationship.
- OP6 CBDminorFeatured supporter brand displayed on Project CBD website. OP6 CBD is shown among the Project CBD supporters, indicating a support or promotional relationship with the organization.
- OHHOminorFeatured supporter brand displayed on Project CBD website. OHHO is listed among Project CBD supporters, suggesting a brand support or sponsorship relationship.
- CBD Dog HealthminorFeatured supporter brand displayed on Project CBD website. CBD Dog Health is a pet-focused CBD brand featured among supporters, consistent with Project CBD's coverage of CBD for pets.
- Cannabiva CBDminorFeatured supporter brand displayed on Project CBD website. Cannabiva CBD is among the brand supporters shown on the Project CBD platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Project CBD competitors and assessment
Company assessmentDirect peers
- High Times: Long-running cannabis media brand publishing news, culture, and educational content. Comparable to Project CBD as an established editorial-led cannabis information platform with overlapping readership.
- Marijuana Policy Project: Cannabis policy reform and education nonprofit. Comparable to Project CBD as an established nonprofit operating in the cannabis policy and education ecosystem, with overlapping audience among policy-minded readers and clinicians.
- The CBD Insider: CBD-focused industry news and education publication covering research, regulation, and product quality. Comparable to Project CBD because it targets the same informed consumer/health-professional audience with CBD science and purchasing guidance.
- Cannabis Now: Cannabis publication covering medical, legal, and cultural topics. Comparable to Project CBD as another established editorial-led media outlet addressing medical cannabis and CBD educational needs for consumers and professionals.
- Realm of Caring Foundation: Nonprofit providing cannabinoid research, education, and support for patients and clinicians. Comparable to Project CBD because it combines peer-reviewed research aggregation with consumer/physician education on CBD therapeutics.
- Americans for Safe Access: Medical cannabis patient advocacy and education nonprofit. Comparable to Project CBD because it serves a similar healthcare-provider and patient constituency with research-backed cannabis therapeutic content.
- Ministry of Hemp: Independent hemp- and CBD-focused publication producing educational content and research reviews. Comparable to Project CBD as a CBD-specialized independent editorial platform covering science, policy, and product quality.
- NORML: National nonprofit that provides cannabis-related education, policy research, and consumer information. Directly comparable to Project CBD as another established nonprofit operating in the cannabis education and advocacy space.
Broad incumbents
- Leafly: Large cannabis information and discovery platform offering condition-based educational content, strain data, and brand discovery. Comparable to Project CBD as a consumer-facing cannabis education and brand directory platform, though it is broader in scope and for-profit.
Others
- Weedmaps: Cannabis marketplace and consumer information platform. Comparable to Project CBD through its educational content layer and brand directory functionality, though its core business is commerce rather than education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Project CBD social profiles
Digital presenceProject CBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project CBD leadership team
Management profileNumber of profiles
Profiles3 records
Project CBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project CBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project CBD
What does Project CBD do?
Project CBD is a California-based nonprofit educational platform that aggregates and publishes peer-reviewed research, clinical studies, and educational content about CBD, the endocannabinoid system, and cannabis therapeutics. It offers a searchable library organized by 30+ medical conditions, a curated CBD brands directory, a downloadable CBD Dosing Guide, and a free weekly newsletter, serving patients, caregivers, health professionals, and policy-makers.
Is Project CBD a public or private company?
Project CBD is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project CBD founded?
Project CBD was founded in 2010. It employs 1 to 10 people.
Where is Project CBD based?
Project CBD is headquartered in Healdsburg, United States, in the North America region.
How does Project CBD make money?
Two revenue lines are on record. Donations and contributions are the primary driver. The others are book sales and publications.
Who are Project CBD's main competitors?
Direct peers on record are High Times, Marijuana Policy Project, The CBD Insider, Cannabis Now, Realm of Caring Foundation, Americans for Safe Access, Ministry of Hemp and NORML. Leafly is listed as a broad incumbent. Weedmaps is listed as an others.
Does Project CBD have an API?
No public API is recorded for Project CBD.
What industry is Project CBD in?
Project CBD's product category is Cannabis and CBD Health Education. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of BPADAIAL, Community Health, Health Promotion & Behavior Change (SBCC). Its NAICS code is 813212 and its SIC code is 8731.