What KidsKonnect does

KidsKonnect is a Dutch software company that provides an integrated SaaS platform for the childcare, host parent care, and primary education sectors. The company was formed in 2019 through the merger of several established Dutch childcare software vendors (Flexkids, Konnect, HHBrainware/Kocon, and TecSoft/The Nanny) and has since expanded through additional acquisitions including KidsVision (2020), Social Schools, DoenKids/Jibbie, Portabase, Deona (2022), and VerbeterMeter (2023). Its core product is a cloud-based, fully integrated platform spanning child planning, staff scheduling, parent communication, invoicing, and financial administration, unified by the KidsKonnect HUB integration layer that connects to 20+ third-party software partners including AFAS, Unit4, Exact Online, Microsoft Business Central, ParnasSys, Nmbrs, and Tikkie. The platform serves approximately 5,000 locations and 675,000 children, with 500,000+ parents using the OuderApp daily and 40,000+ professionals using the software operationally.

The portfolio is organized across ten product brands — Flexkids, KidsVision, Portabase, Konnect, DoenKids, Deona, Social Schools, CPMLive (corporate performance management), VerbeterMeter (satisfaction measurement), and Kinderopvang Academie (training) — covering the full 0-12 child journey from daycare through primary education. KidsKonnect operates a direct enterprise sales motion with annual SaaS subscriptions, dedicated implementation consultants, and 3-6 month onboarding timelines depending on module scope. The company is headquartered in Almere, Netherlands, with three office locations and 230+ employees. CEO Peter Baars leads the business, and in 2025 KidsKonnect announced a corporate rebranding to Ovivio while retaining the same team and service offering. Additional context: the platform holds ISO/IEC 27001:2022 certification audited by BSI, and is expanding into Belgium via the Deona brand.

Name

KidsKonnect

Legal name

KidsKonnect

Website

https://kidskonnect.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

KidsKonnect (rebranding to Ovivio) is a Dutch SaaS provider serving childcare, host parent care, and primary education organizations with integrated software for child planning, staff scheduling, parent communication, invoicing, and financial administration across 5,000+ locations and approximately 675,000 children in the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): KidsKonnect operates as a subscription-based SaaS model for childcare organizations. The software is delivered fully in the cloud with no hardware requirements for customers. Implementation support, training, and onboarding are included as part of the service.
2. Portabase Childcare Allowance Calculator: A standalone tool for calculating childcare allowance (kinderopvangtoeslag) offered at €9.95 per month with monthly cancellation, separate from the main platform subscription.
3. Training and Consultancy Services: Individual consultant guidance, classroom and online training sessions, and webinars provided to ensure customers maximize value from the software. These are bundled with the software subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

KidsKonnect provides a fully integrated cloud-based software platform for the Dutch childcare (kinderopvang), host parent care (gastouderopvang), and primary education (basisonderwijs) sectors, serving children aged 0-12 years. The platform covers child planning, staff scheduling, parent communication, financial administration, invoicing, document management, and operational dashboards, with all modules connected through a central KidsKonnect HUB integration layer. Multiple branded products (Flexkids, KidsVision, Konnect, Portabase, DoenKids, Deona, Social Schools, CPMLive, VerbeterMeter, Kinderopvang Academie) are sold to childcare organizations across the Netherlands.

Product overview

KidsKonnect (rebranded as Ovivio in 2025) is a fully integrated software platform for the Dutch childcare sector (kinderopvang), host parent care (gastouderopvang), and primary education (basisonderwijs). The platform serves children aged 0-12 years and connects all stakeholders (parents, staff, directors, location managers) through a unified ecosystem. The portfolio comprises multiple acquired brands and modules that work together: the core Flexkids, KidsVision (Microsoft-based), Konnect, and Portabase packages handle core childcare operations including child planning, staff scheduling, parent communication, invoicing, and document management; the KidsKonnect HUB serves as the central integration platform connecting to third-party software. Add-on modules include DoenKids (activity database), Deona (administration software), Social Schools (education communication apps), CPMLive (corporate performance management with AI-powered optimization), VerbeterMeter (satisfaction surveys, now integrated into OuderApp), and Kinderopvang Academie (professional training platform). Supporting modules cover parent apps, group/location/employee portals, financial administration, management dashboards, CRM, sales funnel, digital signing, auto-approval, video and photo sharing, payment processing, accounting, workflow management, and website building. The platform serves more than 5,000 locations with approximately 675,000 children in the system.

Differentiator

Problem solved

Functional benefit

Brands

• Flexkids: Complete software package supporting all childcare processes from registration to invoicing
• Konnect
• KidsVision
• Portabase
• DoenKids
• Deona
• Social Schools
• CPMLive
• VerbeterMeter
• Kinderopvang Academie

Products and services

• Flexkids Complete childcare software package supporting all processes from enrollment to planning, communication, and invoicing. Connected to a central Hub for integrating other software such as AFAS and Unit4.
• KidsVision Microsoft-based childcare software applications supporting enrollment, digital signing, planning, invoicing, communication, and innovation. Runs on a Microsoft platform with cloud-based deployment.
• Konnect Parent communication package for childcare including photos, reports, cost overviews, sign-in/out, news messages, and diary functionality. Integrates with Flexkids, KidsVision, and Portabase.
• Portabase Software package for daycare centers and host parent bureaus that automates planning, invoicing, hour registration, document management, and communication. Includes calculator tool for childcare allowance.
• DoenKids Online activity database for after-school care, daycare, and toddler groups with thousands of activity ideas searchable by age, developmental area, and duration. Includes activity planning with custom branding.
• Deona Complete software package for childcare simplifying administration, streamlining parent communication, and maintaining clear planning. Includes separate editions for different age categories with centralized multi-location management.
• Social Schools Digital communication and collaboration apps for education bringing together staff, children, and parents. Includes school app, portfolio app, board app, and school website with modular cloud-based deployment.
• CPMLive Corporate performance management solution for data-driven childcare operations. Supports planning, budgeting, forecasting, dashboards, financial management, HRM analytics, staffing optimization, and a Doorstroomassistent (Flow Assistant) for optimized child placement.
• VerbeterMeter Customer and employee satisfaction tool for childcare with automated surveys, benchmarking against national standards, and real-time dashboards. Now integrated into Konnect OuderApp.
• Kinderopvang Academie Online training and coaching platform for pedagogical professionals and childcare organizations offering LMS, e-learning courses, workshops, coaching, custom programs, and portfolio management.
• OuderApp Parent-facing mobile application for receiving photos, reports, announcements, and managing child attendance, extra day requests, and swap days. Fully integrated with child planning for automatic billing.
• Portabase Childcare Allowance Calculator Standalone calculator tool for childcare allowance (kinderopvangtoeslag) offered at €9.95 per month with monthly cancellation. Allows website visitors to calculate childcare allowance contributions directly on a childcare organization's website.

Quantifiable outcome

• 70% more efficient staff deployment achieved through integrated child planning and staff scheduling
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AFAS SoftwarecoreTechnology or IntegrationAFAS provides ERP and HRM software. The KidsKonnect HUB enables live integration with AFAS Profit Financieel for seamless financial data exchange, eliminating double administration.
• ParnasSyscoreTechnology or IntegrationParnasSys is an educational administration system that connects childcare and primary school data. KidsKonnect offers digital handoff of observation forms to primary schools through this partnership.
• Microsoft Business CentralcoreTechnology or IntegrationMicrosoft's ERP solution integrated with KidsKonnect via live-link for the most efficient all-in-one accounting solution.
• Kiki Training en CoachingminorStrategic or Co-development PartnerTraining and coaching partner supporting professional development in the childcare sector, complementing Kinderopvang Academie's offerings.
• Exact OnlinecoreTechnology or IntegrationExact Online accounting software connected via live-link to KidsKonnect, enabling direct export of invoices and eliminating double administration.
• CPM (Corporate Performance Management)coreStrategic or Co-development PartnerCPMLive corporate performance management software is a key strategic product under KidsKonnect, providing data-driven planning, budgeting, and forecasting specifically for childcare organizations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Famly: European (Denmark-rooted) all-in-one childcare management platform offering child planning, parent communication, invoicing, and staff scheduling — functionally parallel to KidsKonnect's Flexkids/Konnect modules, and a peer in any cross-border expansion scenario.
• Bitcare: Dutch-based childcare administration software provider targeting the same Nederlandse kinderopvang market with comparable child planning and parent communication functionality. Most directly competitive domestic peer given overlapping customer base and feature set.
• HiMama: Canadian childcare management app focused on parent communication, daily reports, photos, and child development tracking. Closely comparable on the parent-engagement and child-tracking axes and active in international daycare markets.

Broad incumbents

• Brightwheel: US-headquartered childcare and early education management platform with billing, parent communication, attendance, and learning modules at substantially larger scale than KidsKonnect. Comparable category leader but with very different geographic footprint and business maturity.
• Procare Solutions: Long-established US childcare management software covering center operations, billing, family engagement, and accounting. Comparable integrated platform for the broader childcare vertical but operating in a different regulatory regime and market.

Others

• Magister: Dutch student information system and education management suite used by schools for administration, gradebooks, and communications. Adjacent to KidsKonnect's basisonderwijs offerings via Social Schools and a comparable Dutch-market player in the primary education segment.
• Skooler: Dutch/Nordic-based education platform providing Microsoft-integrated classroom, communication, and analytics tools for K-12 schools. Adjacent to KidsKonnect's Social Schools brand and reflects the overlap between childcare and primary education technology stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ovivio_nl
• Facebookfacebook.com/ovivionl
• LinkedInlinkedin.com/company/ovivio-nl
• Instagraminstagram.com/ovivionl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsKonnect