Made In Network
Made In Network is a Nashville-based digital production agency and boutique YouTube creator network (40 channels, 70M+ monthly views) that provides end-to-end content production, channel management, and brand partnership services to both premium internet creators and enterprise brands such as KFC, Amazon, and Wayfair.
- Company typePrivate
- Founded2013
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made In Network does
Made In Network is a privately held, digital production agency and boutique creator network headquartered in Nashville, Tennessee, with additional offices in Los Angeles and New York City. Founded in 2013 and operating for 13 years, the company operates a curated YouTube network of 40 channels aggregating 70+ million monthly views. Its core offering is full-service content production and creator management, delivered across two interconnected service lines: Creator Services (channel operations, creative development, production, packaging, brand integrations, and distribution for established internet creators) and Brand Partnership Services (360-degree content creation, cross-platform distribution, and audience development for brands and agencies).
The company serves a two-sided client base. On the creator side, it works with high-profile internet personalities including Matty Matheson, Action Bronson, Tan France, Guy Fieri, Baily Sarian, Binging with Babish, 2 Chainz, and CinemaSins. On the brand side, its portfolio includes KFC, Amazon, Wayfair, Rocket Mortgage, Havas, and Curiosity Stream. The company is led by co-founder and CEO Kevin Grosch, co-founder and board member Mark Montgomery, COO Keith Johnson, and Head of Advertising and Partnerships Jeff Meyer, supported by a team of strategists, creatives, directors, designers, producers, and creators.
The business model is professional services revenue derived from project-based content production engagements and creator management arrangements. Go-to-market is direct enterprise field sales through dedicated contact paths for brands/agencies and for creators, with no self-serve, product-led, or subscription model indicated. The company does not disclose revenue, has no announced funding rounds, owns no disclosed proprietary technology platform, and shows no AI/ML capabilities. Its core assets are human creative talent, 13 years of relationship capital with brands and creators, and the aggregated distribution leverage of its YouTube network.
Made In Network firmographics
Firmographics- Name
- Made In Network
- Website
- https://madeinnetwork.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made In Network is a Nashville-based digital production agency and boutique YouTube creator network (40 channels, 70M+ monthly views) that provides end-to-end content production, channel management, and brand partnership services to both premium internet creators and enterprise brands such as KFC, Amazon, and Wayfair.
- Ownership category
- akta.pro rank
Made In Network industry classification
Industry- Product category
- Digital Content Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
- akta.pro secondary industries
- Creator Talent Management & Representation (MPAAAHAB), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Made In Network is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Made In Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Production Services: Full-service content production for brands including creative development, writing, showrunning, production, cross-platform rollout, and audience development. Revenue generated through project-based professional services engagements.
- Creator Network Management: Services for creators including channel management, publishing, audience development, brand partnerships facilitation, commercialization and business development. Revenue derived from creator representation and management arrangements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Made In Network product offering
Product offeringCore offering
Made In Network is a digital production agency and boutique creator network that delivers end-to-end content services. It operates two interconnected service lines: Creator Services (channel management, creative development, production, packaging, brand integrations, distribution, and audience development for internet content creators) and Brand Partnership Services (full 360-degree content creation, cross-platform distribution, and audience development for brands and agencies).
Product overview
Made In Network is a digital production agency and boutique creator network that operates as a unified service-based offering rather than a traditional software product. The company provides two interconnected service lines: Creator Services (channel ops, creative development, production, packaging, brand integrations, and distribution for content creators with audiences) and Brand Partnership Services (full 360-degree content creation, cross-platform distribution, and audience development for brands and agencies). Both service lines are delivered by a team of strategists, creatives, directors, designers, producers, and creators, unified by a mission to help ideas become content people actually watch.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Services Comprehensive support services for internet content creators, including concept and production for serialized content, channel management and publishing, audience development and data strategy, brand partnerships facilitation, and commercialization and business development. The offering is designed for established creators seeking to scale content operations and monetize through brand partnerships.
- Brand Partnership Services Full 360-degree content creation, distribution, and audience development services for brands and agencies. Includes brand partnerships and creator integrations, episodic and serialized content, cross-channel campaigns, content drops, and full channel builds.
Companies that use Made In Network
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Made In Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Made In Network partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- KFCminorBrand partnership for content creation and creator integrations. KFC featured in Made In Network's portfolio of brand work.
- AmazonminorContent distribution partnership through Amazon's streaming and commerce platforms. Amazon logo displayed in client showcase.
- WayfairminorBrand partnership for content creation and creator integrations. Wayfair featured in Made In Network's portfolio of brand work.
- HavascoreStrategic partnership with Havas, a global media and communications company, for content creation and distribution services.
- Curiosity StreamminorStreaming platform partnership for content distribution and creator content placement. Logo displayed in client showcase.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Made In Network competitors and assessment
Company assessmentDirect peers
- Studio71: One of the largest multi-channel networks and creator management companies, managing hundreds of YouTube channels and providing production, brand-partnership, and audience-development services — directly comparable to Made In Network's core MCN-plus-production-agency model.
- Tastemade: Food, travel, and lifestyle digital media company and creator network operating owned-and-operated channels, producing original series, and partnering with brands. Particularly comparable given Made In Network's heavy concentration of food creators (Matty Matheson, Action Bronson, Babish) and KFC as a brand client.
- Fullscreen: Creator management and multi-channel network offering talent representation, branded content production, and social media strategy. Directly comparable business model combining creator management services with brand-side content production.
- Kin Community: Lifestyle-focused multi-channel network managing hundreds of creator channels across food, parenting, beauty, and home verticals. Closely comparable in the creator-network-plus-brand-partnerships structure and in vertical mix (lifestyle, food, beauty).
- Collective Digital Studio: Multi-channel network and creator management company providing production, distribution, and brand-partnership services. Closely analogous MCN-plus-talent-management business serving lifestyle and entertainment creators.
Broad incumbents
- Maker Studios (Disney Digital Network): Was the largest YouTube MCN globally before being acquired by Disney; now operates within Disney's broader media portfolio. Comparable as a creator-network competitor at much larger scale, and representative of the consolidation path boutique MCNs face.
- Hello Sunshine: Media company and brand founded by Reese Witherspoon that develops and produces scripted and unscripted content, manages creator/audio businesses, and partners with brands. Comparable as a creator-led media company that produces serialized content and partners with major brands.
- Propagate: Content studio and production company developing original unscripted and scripted IP with strong brand-integration capabilities. Comparable as a production-services operation that pairs creator talent with brand sponsorships and serialized content strategies.
- Group Nine Media (now part of Vox Media): Digital media company that operated a portfolio of creator-led brands (NowThis, The Dodo, Seeker, Thrillist) with brand-partnership monetization. Comparable in combining owned creator channels, serialized content, and brand-integrated revenue, though at much larger scale.
Emerging players
- Range Media Partners: Talent management and content production company representing creators, directors, writers, and musicians while developing original IP and brand partnerships. Comparable in the dual creator-representation-plus-original-production model serving high-profile digital talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Made In Network social profiles
Digital presenceMade In Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made In Network leadership team
Management profileNumber of profiles
Profiles4 records
Made In Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made In Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made In Network
What does Made In Network do?
Made In Network is a digital production agency and boutique creator network that delivers end-to-end content services. It operates two interconnected service lines: Creator Services (channel management, creative development, production, packaging, brand integrations, distribution, and audience development for internet content creators) and Brand Partnership Services (full 360-degree content creation, cross-platform distribution, and audience development for brands and agencies).
Is Made In Network a public or private company?
Made In Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made In Network founded?
Made In Network was founded in 2013. It employs 11 to 50 people.
Where is Made In Network based?
Made In Network is headquartered in Nashville, United States, in the North America region.
How does Made In Network make money?
Two revenue lines are on record. Digital Production Services are the primary driver. The others are creator Network Management.
Who are Made In Network's main competitors?
Direct peers on record are Studio71, Tastemade, Fullscreen, Kin Community and Collective Digital Studio. Broad incumbents are Maker Studios (Disney Digital Network), Hello Sunshine, Propagate and Group Nine Media (now part of Vox Media). Range Media Partners is listed as an emerging player.
Does Made In Network have an API?
No public API is recorded for Made In Network.
What industry is Made In Network in?
Made In Network's product category is Digital Content Production Services. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks), with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 51211 and its SIC code is 7812.