This isBeyond
This is Beyond is a London-based B2B events company producing curated trade shows for the luxury travel industry, operating brands including PURE Life Experiences, L.E/Miami, We Are Africa, Further East, Do Not Disturb, and SET, and acquired by Emerald in March 2025.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What This isBeyond does
This is Beyond is a London-headquartered B2B events company that produces a portfolio of curated trade shows and immersive experiences for the luxury travel and hospitality industry. Founded in 2008 by Serge Dive and Sarah Ball, the company operates a house-of-brands architecture spanning six flagship events — PURE Life Experiences (launched 2009, Marrakech), L.E/Miami (2013), We Are Africa (2014, Cape Town), Further East (2018, Bali), Do Not Disturb (2022, sustainable travel, Puglia) and SET (2022, entertainment-travel crossover) — each supplemented by un-conference formats (MATTER, FUSE, AWAKEN) and experiential extensions. The company runs no proprietary technology platform; its stack consists of commodity tools (Salesforce CRM, Asana, standard event management software, Microsoft/Google Workspace). Operations are run from London and a Cape Town regional office opened in 2014, with an 11–50 headcount.
Revenue is generated primarily through quote-based exhibitor and sponsorship packages and buyer delegate fees across the six events, with selective curation and multi-year contracts supporting premium pricing. The go-to-market is a hybrid of event-driven, sales-led, and community-led motions, combining direct enterprise sales targeting luxury travel brands and travel designers with year-round LinkedIn-driven community engagement (#allinthistogether). The company was acquired by Emerald in March 2025 as part of a broader events-industry consolidation, joining Emerald's portfolio alongside Insurtech Insights and Plant Based World Expo.
This isBeyond firmographics
Firmographics- Name
- This isBeyond
- Legal name
- This is Beyond Limited
- Website
- https://thisisbeyond.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- This is Beyond is a London-based B2B events company producing curated trade shows for the luxury travel industry, operating brands including PURE Life Experiences, L.E/Miami, We Are Africa, Further East, Do Not Disturb, and SET, and acquired by Emerald in March 2025.
- Ownership category
- akta.pro rank
This isBeyond industry classification
Industry- Product category
- Luxury Travel Events
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)
- akta.pro secondary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
Keywords
Where This isBeyond is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
This isBeyond business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor and Sponsor Fees: The primary revenue stream comes from charging luxury travel brands, hospitality companies, and experiences providers to exhibit at or sponsor the company's events. The events feature carefully curated exhibitor communities with premium pricing due to exclusive access to qualified buyers.
- Buyer Delegate Fees: Revenue generated from qualified buyers and travel designers who pay to attend the curated marketplace events, gaining access to exhibitors and networking opportunities.
- Sponsorship and Partnership Revenue: Additional revenue from brands seeking sponsorship opportunities at events, including branding, activations, and exclusive partnerships with specific events or the broader company platform.
- Content and Media: Beyond Luxury Media (now This is Beyond) originally operated as a media company, suggesting content licensing and media partnerships as a historical revenue stream that continues through thought leadership content and industry publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Exhibitor and sponsorship packages vary by event and are customized based on brand positioning and package inclusions. |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
This isBeyond product offering
Product offeringCore offering
This is Beyond produces and operates a portfolio of curated B2B trade events for the global luxury travel industry, including PURE Life Experiences, L.E/Miami, We Are Africa, Further East, Do Not Disturb, and SET. Each event functions as an invite-only or rigorously curated marketplace connecting vetted luxury travel suppliers, hospitality brands, and experiential providers with qualified travel designers and buyer delegates through appointment scheduling, networking formats, and thought leadership programming.
Product overview
This is Beyond operates as a B2B events company managing a portfolio of trade shows and immersive experiences for the travel and hospitality industries. The platform follows a house-of-brands architecture, with the parent company overseeing multiple distinct event brands: PURE Life Experiences (luxury travel marketplace founded 2009), L.E/Miami (design-led luxury travel, 2013), We Are Africa and We Are Africa North America (African travel trade, 2014/2018), Further East (Asian travel trade, 2018), Do Not Disturb (sustainable travel, 2022), and SET (entertainment-travel crossover, 2022). Each flagship event is supplemented by un-conference formats (MATTER, FUSE, AWAKEN) and experiential extensions (PURE Pursuits, Conservation Lab). The company also organizes internal team retreats (Assemble) and publishes thought leadership content. The company was acquired by Emerald in early 2025. Operations are headquartered in London with a secondary office in Cape Town.
Differentiator
Problem solved
Functional benefit
Brands
- PURE Life Experiences: Luxury travel marketplace and experiential event featuring marketplace meetings and networking.
- L.E/Miami
- We Are Africa
- Further East
- Do Not Disturb
- SET
- The House of Beyond
Products and services
- PURE Life Experiences Flagship luxury travel marketplace event providing up to four days of inspiring spaces and carefully considered scheduling for business meetings and networking with curated contacts. Founded in 2009 in Marrakech for luxury travel suppliers and qualified travel designer buyers.
- L.E/Miami Globally recognized platform for high-end, design-led luxury travel bringing together the most forward-thinking brands and travel designers in the contemporary luxury space. Launched June 2013 in Miami.
- We Are Africa African travel trade show launched in Cape Town Stadium in May 2014, connecting buyers with African travel suppliers. Includes the FUSE un-conference and a community development partnership with Uthando.
- We Are Africa North America Expansion of We Are Africa into the North American market, launched October 2018 to bring African travel offerings to U.S. buyers.
- Further East Travel trade show covering Asian and Pacific markets, launched November 2018 on the shores of Bali's Seminyak Beach, accompanied by the AWAKEN un-conference.
- Do Not Disturb Event focused on sustainable travel, first in-person show held in Puglia, Italy in November 2022. Committed to protecting people and the planet with green principles at the core of its ethos.
- SET World's first invite-only trade event uniting the entertainment and travel industries, launched in 2022. Designed for exclusive networking between entertainment and travel professionals.
Quantifiable outcome
- Over a decade of successful event delivery since 2009
- +1 more outcomes
Companies that use This isBeyond
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
This isBeyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
This isBeyond partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
This isBeyond competitors and assessment
Company assessmentOthers
- Skift: A travel industry media, research, and events firm. Adjacent in serving the travel industry with insights, content, and forums — and has covered This is Beyond's industry position directly.
Broad incumbents
- Northstar Travel Group: A major travel industry media and events company producing trade shows and publications. Comparable in offering a mix of B2B events and content/media products to the travel industry.
- IMEX Group: A major B2B exhibitions organizer for the meetings, incentives, and events industry. Comparable in event organization scale and methodology, though focused on MICE rather than travel specifically.
- ITB Berlin: One of the world's largest travel trade shows, operated by Messe Berlin. Operates a similar B2B travel marketplace format at much greater scale, but with a broader (non-luxury-specific) scope.
- World Travel Market (RX Global): A flagship global travel trade event organized by RX Global. Comparable in B2B marketplace model and exhibitor/buyer matchmaking, but with broader (mass-market to luxury) coverage rather than pure luxury focus.
Regional players
- SATTE (Informa Markets): South Asia's leading travel trade show, operated by Informa Markets. Operates a comparable B2B travel marketplace format but is regional rather than globally distributed.
- Arabian Travel Market (RX Global): A leading Middle East travel trade event run by RX Global. Comparable in B2B marketplace format and luxury audience overlap (especially for events in Morocco), but with a regional focus.
Direct peers
- Traveller Made: A curated B2B network and event platform connecting luxury travel designers with suppliers. Closely comparable to This is Beyond's curated community approach and luxury travel designer audience.
- ILTM (RX Global): The flagship global luxury travel trade event, operated by RX Global (Reed Exhibitions). It is the most direct competitor to PURE Life Experiences and L.E/Miami, offering the same B2B luxury travel marketplace format at larger scale.
Emerging players
- Arival: A research and community platform focused on tours, activities, and experiences operators. Comparable in serving a niche travel vertical with curated community and event programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
This isBeyond social profiles
Digital presenceThis isBeyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
This isBeyond leadership team
Management profileNumber of profiles
Profiles7 records
This isBeyond subsidiaries and ownership
Company hierarchySubsidiaries6 records
This isBeyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This isBeyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This isBeyond
What does This isBeyond do?
This is Beyond produces and operates a portfolio of curated B2B trade events for the global luxury travel industry, including PURE Life Experiences, L.E/Miami, We Are Africa, Further East, Do Not Disturb, and SET. Each event functions as an invite-only or rigorously curated marketplace connecting vetted luxury travel suppliers, hospitality brands, and experiential providers with qualified travel designers and buyer delegates through appointment scheduling, networking formats, and thought leadership programming.
Is This isBeyond a public or private company?
This isBeyond is a private company. It is classified as corporate owned and is currently operating.
When was This isBeyond founded?
This isBeyond was founded in 2008. It employs 11 to 50 people.
Where is This isBeyond based?
This isBeyond is headquartered in London, United Kingdom, in the Europe region.
How does This isBeyond make money?
Four revenue lines are on record. Exhibitor and Sponsor Fees are the primary driver. The others are buyer Delegate Fees, sponsorship and Partnership Revenue and content and Media.
Who are This isBeyond's main competitors?
Skift is listed as an others. Broad incumbents are Northstar Travel Group, IMEX Group, ITB Berlin and World Travel Market (RX Global). Regional players are SATTE (Informa Markets) and Arabian Travel Market (RX Global). Direct peers are Traveller Made and ILTM (RX Global). Arival is listed as an emerging player.
Does This isBeyond have an API?
No public API is recorded for This isBeyond.
What industry is This isBeyond in?
This isBeyond's product category is Luxury Travel Events. Its primary akta.pro industry code is THALAFAJ, B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges), with a secondary code of THAKABAC, Luxury & Premium Leisure Travel Agencies. Its NAICS code is 56159 and its SIC code is 7990.