YogaUOnline
YogaUOnline is a privately-held online yoga education platform operating since 2009, delivering video courses, a pose library, and Yoga Alliance continuing education to yoga teachers and adults 50+ seeking therapeutic yoga for healthy aging, osteoporosis, arthritis, and pelvic floor health.
- Company typePrivate
- Founded2009
- HeadquartersFairfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What YogaUOnline does
YogaUOnline, operated by Auriga Wellness, LLC (Iowa-domiciled), is an online yoga education platform founded in 2009 that distributes instructional video content directly to consumers via its website. The platform serves two primary audiences: yoga practitioners — particularly adults 50+ focused on healthy aging, osteoporosis prevention, arthritis management, pelvic floor health, and stress relief — and certified yoga teachers seeking Yoga Alliance-approved continuing education credits. Its core products include the Yoga 2.0 Pose Library (115+ poses organized by type, anatomy, and benefit), individual courses priced at $127–$147 for lifetime access, a subscription-based Yoga Video Practice Channel with a 7-day free trial, and free downloadable lead-magnet guides on specialized topics.
The platform is built on a standard web-based streaming architecture using Vimeo for video delivery, PayPal and credit card processing for transactions, and Infusionsoft (Keap) for email marketing automation. No mobile app, proprietary AI, or API integrations are disclosed. Content is produced by credentialed instructors including physical therapists, MDs, E-RYT500 teachers, and C-IAYT yoga therapists. Revenue is generated through three streams: one-time individual course purchases ($127–$147), recurring subscription memberships (monthly and annual plans), and a freemium layer of free educational downloads that funnel users into paid offerings. The company's go-to-market is content-led and SEO-driven, leveraging a 17-year archive of blog articles and a tagged pose library to attract organic traffic, with Instagram and email nurture as supporting channels.
YogaUOnline operates as a privately-held, unfunded LLC with 11–50 employees, co-founded and led by Eva Norlyk Smith, Ph.D. It distributes exclusively through direct-to-consumer digital channels with a declared geographic footprint spanning the US, UK, and Canada. Strategic emphasis is on deepening therapeutic-niche course content rather than pursuing external capital, partnerships, or enterprise channels.
YogaUOnline firmographics
Firmographics- Name
- YogaUOnline
- Legal name
- Auriga Wellness, LLC
- Website
- https://yogauonline.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YogaUOnline is a privately-held online yoga education platform operating since 2009, delivering video courses, a pose library, and Yoga Alliance continuing education to yoga teachers and adults 50+ seeking therapeutic yoga for healthy aging, osteoporosis, arthritis, and pelvic floor health.
- Ownership category
- akta.pro rank
YogaUOnline industry classification
Industry- Product category
- Online Yoga Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)
Keywords
Where YogaUOnline is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YogaUOnline business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Course Sales: One-time purchases for lifetime access to specific online courses covering topics like yoga for osteoporosis, pelvic floor health, arthritis, flexibility, and anatomy. Courses include video lectures, practice videos, webinar recordings, and transcripts. Priced at $127-$147 per course.
- Subscription Membership: Monthly and annual subscription plans for the Yoga Video Practice Channel providing unlimited access to video content. Free 7-day trial available; converts to paid monthly subscription automatically. Annual discounted memberships available with 14-day getting started period.
- Free Content / Lead Magnets: Free downloads on topics like forward bend pitfalls, arthritis, pelvic floor health, and body awareness serve as lead magnets to capture email addresses and demonstrate expertise, driving conversion to paid courses and subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 7-day free trial for new members to access the Yoga Video Practice Channel |
| Subscription | Monthly | Monthly subscription for full access to video practice channel and all content |
| Subscription | Annual | Annual prepaid membership at discounted rate |
| One time/ perpetual license | Pay-as-you-go | Lifetime access to individual courses with video lectures, practice videos, and transcripts |
| Freemium | Pay-as-you-go | Free educational resources including downloads on yoga topics |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
YogaUOnline product offering
Product offeringCore offering
YogaUOnline is an online yoga education platform that delivers video-based yoga courses, a comprehensive Yoga 2.0 Pose Library, and a subscription video practice channel to individual yoga practitioners and certified yoga teachers. The platform specializes in anatomy-based and therapeutic yoga content covering topics such as osteoporosis, pelvic floor health, arthritis, flexibility, and healthy aging, with most offerings qualifying for Yoga Alliance continuing education credits.
Product overview
YogaUOnline is an online yoga education platform operated by Auriga Wellness, LLC, offering a content marketplace and subscription service for yoga practitioners and teachers. The platform provides a Yoga 2.0 Pose Library with 115+ yoga poses organized by type, anatomy, and benefit, alongside an extensive catalog of Online Courses taught by leading yoga teachers covering topics such as yoga therapy, anatomy, healthy aging, and teacher education. The Practice Channel offers subscription-based video membership with free trial access. Additional offerings include Teacher Education courses qualifying for Yoga Alliance CE credits, Wellness Courses focused on specific health conditions (osteoporosis, arthritis, chronic pain), and a Yoga Teacher Directory. Courses are priced individually ($0-$147 lifetime access) and through monthly/yearly subscription memberships. The platform is headquartered in Iowa with operations focused on digital content delivery.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 70% improvement in urine leakage frequency in yoga study participants
- +1 more outcomes
Companies that use YogaUOnline
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
YogaUOnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
YogaUOnline partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
YogaUOnline competitors and assessment
Company assessmentDirect peers
- Glo: Glo (formerly YogaGlo) is a subscription-based online yoga, meditation, and Pilates platform with on-demand and live classes. Directly comparable to YogaUOnline in digital delivery, instructor-led class library, and subscription monetization, though broader in scope and substantially larger in scale.
- Yoga International: Yoga International is a subscription-based online yoga education platform offering classes, courses, and teacher training content. Directly comparable to YogaUOnline in online yoga education, CE-relevant courses, and subscription monetization for both practitioners and teachers.
- Alo Moves: Alo Moves is the digital fitness and yoga platform from Alo Yoga offering streaming classes across yoga, fitness, and mindfulness. Comparable to YogaUOnline as a direct-to-consumer online yoga subscription, with stronger mobile app presence and broader lifestyle brand tie-in.
- Insight Timer: Insight Timer is a large free and paid meditation, yoga, and wellness platform with a community-led content model. Comparable to YogaUOnline in online yoga/wellness delivery and teacher monetization, but with a much larger free-tier user base and stronger mobile/social community features.
- Down Dog: Down Dog generates randomized yoga, HIIT, and barre sessions via a mobile app with a low-cost subscription. Comparable to YogaUOnline as a direct-to-consumer online yoga platform, but differentiated by algorithmically generated classes versus YogaUOnline's curated instructor-led content.
Broad incumbents
- Gaia (formerly Gaiam TV): Gaia is a subscription streaming service focused on yoga, meditation, and alternative wellness content with a deep library of classes and original series. Comparable to YogaUOnline in subscription-based online yoga education, but operates at much larger scale with a broader content scope beyond therapeutic yoga.
- Peloton: Peloton operates a connected fitness platform with on-demand and live yoga, meditation, and strength classes. Comparable to YogaUOnline as a digital yoga/wellness subscription, but with vastly greater scale, hardware integration, and capital resources.
- Calm: Calm is a leading meditation, sleep, and wellness app with a broad content library including yoga and mindful movement. Comparable to YogaUOnline in digital wellness subscription delivery and consumer brand awareness, though primary focus is meditation rather than yoga instruction.
Emerging players
- FitOn: FitOn is a free ad-supported and premium fitness app offering yoga, Pilates, HIIT, and wellness content with celebrity instructors. Comparable to YogaUOnline as a digital fitness/yoga platform, but with a freemium ad-supported model versus YogaUOnline's subscription/transactional hybrid.
Regional players
- Udemy (Health & Fitness / Yoga category): Udemy hosts a large marketplace of instructor-uploaded yoga courses at low one-time price points. Comparable to YogaUOnline in online yoga course delivery and individual lifetime-access pricing, but operates as a horizontal marketplace rather than a curated editorial platform and lacks Yoga Alliance CE credit positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
YogaUOnline social profiles
Digital presenceYogaUOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaUOnline leadership team
Management profileNumber of profiles
Profiles1 record
YogaUOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaUOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaUOnline
What does YogaUOnline do?
YogaUOnline is an online yoga education platform that delivers video-based yoga courses, a comprehensive Yoga 2.0 Pose Library, and a subscription video practice channel to individual yoga practitioners and certified yoga teachers. The platform specializes in anatomy-based and therapeutic yoga content covering topics such as osteoporosis, pelvic floor health, arthritis, flexibility, and healthy aging, with most offerings qualifying for Yoga Alliance continuing education credits.
Is YogaUOnline a public or private company?
YogaUOnline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YogaUOnline founded?
YogaUOnline was founded in 2009. It employs 11 to 50 people.
Where is YogaUOnline based?
YogaUOnline is headquartered in Fairfield, United States, in the North America region.
How does YogaUOnline make money?
Three revenue lines are on record. Individual Course Sales are the primary driver. The others are subscription Membership and free Content / Lead Magnets.
Who are YogaUOnline's main competitors?
Direct peers on record are Glo, Yoga International, Alo Moves, Insight Timer and Down Dog. Broad incumbents are Gaia (formerly Gaiam TV), Peloton and Calm. FitOn is listed as an emerging player. Udemy (Health & Fitness / Yoga category) is listed as a regional player.
Does YogaUOnline have an API?
No public API is recorded for YogaUOnline.
What industry is YogaUOnline in?
YogaUOnline's product category is Online Yoga Education. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates. Its NAICS code is 611710 and its SIC code is 8200.