What Pixel Power does

Pixel Power is a UK-based broadcast software company founded in 1987 and headquartered in Cambridge, operating as a private limited company (Pixel Power Ltd.) with 51-100 employees. It specializes in software-defined platforms for live production, playout, automation, graphics, and multiviewer monitoring, targeting primarily European public broadcasters that need to modernize their broadcast infrastructure. Following its 2025 acquisition by Imagine Communications from Rohde & Schwarz, Pixel Power now operates as part of the acquirer's Make TV portfolio rather than as an independent subsidiary.

The company's product line consists of three proprietary, software-defined platforms designed for IP, cloud, and hybrid operations. Prismon is a multiviewer and convergent A/V monitoring platform for broadcast, headend, and OTT environments, differentiated by integration and interoperability. StreamMaster is a modular media processing platform delivering real-time 3D graphics, transcoding, logo and graphics insertion, content rendering, master control, and DVE, differentiated by customizability and configurability. Gallium is a workflow orchestration platform that automates delivery of live and file-based programming across multiple platforms, positioned for ease of use and implementation. Together these platforms cover the live production and channel origination stack, addressing channel playout, graphics insertion, monitoring, and multi-platform content delivery.

Pixel Power's commercial model is enterprise B2B with pricing not publicly disclosed; given the buyer profile of European public broadcasters and the mission-critical nature of playout and graphics infrastructure, contracts are likely structured as multi-year, high-value framework agreements rather than high-volume transactional sales. Marketing and distribution channels are not documented in the source data, but the 2025 acquisition by Imagine Communications is expected to fold Pixel Power into Imagine's broader global sales and partner ecosystem, spanning national and regional broadcasters, sports production, enterprise, and house of worship segments. The company holds no disclosed patents, certifications, or third-party awards in the available evidence, and its competitive positioning rests on the maturity of its three platforms, its installed base in European public broadcasting, and its alignment with IP and cloud-native broadcast workflows.

Name

Pixel Power

Legal name

Pixel Power Ltd.

Website

https://pixelpower.com

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

51–100 employees

Short description

Pixel Power is a UK-based broadcast software vendor founded in 1987, providing software-defined playout, automation, graphics, and multiviewer platforms (Prismon, StreamMaster, Gallium) primarily to European public broadcasters; acquired by Imagine Communications in 2025.

Ownership category

akta.pro rank

Product category

Broadcast Playout and Automation Software

NAICS

Motion Picture and Video Distribution (512120), Television Broadcasting Stations (516120), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

Keywords

• Broadcast playout software
• Media processing platforms
• Multiviewer monitoring
• Workflow orchestration
• Channel origination automation

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Pixel Power develops and sells software-defined broadcast platforms for graphics production, playout, automation, streaming, and multiviewer monitoring. Its portfolio covers the Prismon multiviewer, the StreamMaster modular media processing platform with real-time 3D graphics, transcoding, master control and DVE, and the Gallium workflow orchestration platform for automating live and file-based content delivery. These platforms are designed for IP, cloud, and hybrid broadcast operations and are deployed by public broadcasters and media companies.

Product overview

Pixel Power, acquired by Imagine Communications from Rohde & Schwarz in 2025, offers a portfolio of software-defined broadcast solutions. The product line consists of three main platforms: Prismon (multiviewer and A/V monitoring), StreamMaster (modular media processing for graphics, transcoding, and master control), and Gallium (workflow orchestration for automating content delivery). These software-defined platforms align with IP, cloud, and hybrid operations, providing flexible deployment options for live production and playout environments.

Differentiator

Problem solved

Functional benefit

Brands

• Prismon: Software-defined multiviewer and convergent A/V monitoring platform for broadcast, headend, and OTT environments.
• StreamMaster
• Gallium

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Imagine CommunicationscoreStrategic or Co-development Partner · 1 January 2025In 2025, Imagine Communications completed the acquisition of Pixel Power Ltd. from Rohde & Schwarz. The acquisition aimed to expand Imagine's broadcast solutions by integrating Pixel Power's live production and playout platforms, including products in automation, graphics, and multiviewer solutions. This integration strengthened Imagine's portfolio targeting the European public broadcaster market.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Grass Valley: A leading broadcast technology vendor offering production switchers, playout, routing, multiviewers, and automation. Direct overlap with Pixel Power across playout, automation, and multiviewer product lines serving similar broadcaster customers.
• Ross Video: Broadcast technology company offering production switchers, graphics, automation, and infrastructure. Directly comparable to Pixel Power across live production graphics, master control, and playout workflows for broadcasters.
• Evertz Microsystems: Provides routing, multiviewers, playout, and IP-based broadcast infrastructure. Comparable to Pixel Power in master control, monitoring, and playout, particularly for large public broadcaster and network deployments.
• Vizrt Group: Specializes in broadcast graphics, virtual sets, and playout automation. Strongly comparable to Pixel Power's StreamMaster real-time graphics and master control capabilities and Gallium orchestration workflows.
• TAG Video Systems: Specializes in software-based multiviewer and monitoring solutions for IP broadcast and OTT. Directly comparable to Pixel Power's Prismon product line for A/V monitoring across broadcast and OTT environments.
• Pebble Beach Systems: Focused on broadcast automation and integrated playout for broadcasters. Closely comparable to Pixel Power's Gallium orchestration and StreamMaster playout capabilities, especially for channel origination customers.

Broad incumbents

• Imagine Communications: Now Pixel Power's parent company, Imagine is a broad broadcast infrastructure vendor offering Selenio, Aviator, Versio, and ADC automation. Overlapping with Pixel Power in playout, automation, and routing, with a wider portfolio across the broadcast stack.
• Harmonic: Provides video infrastructure including playout, OTT distribution, and contribution. Comparable to Pixel Power at the OTT/distribution edge of broadcast workflows and in cloud-native playout architectures.

Emerging players

• Cinegy: Software-defined broadcast workflow, playout, and MAM vendor. Comparable to Pixel Power as a software-native alternative targeting IP/cloud playout and channel origination.

Others

• Telos Alliance: Broadcast audio and processing technology vendor. Adjacent peer in broadcast infrastructure, often co-deployed with playout/automation vendors like Pixel Power inside broadcaster workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel Power