MobyMax
MobyMax is a Pittsburgh-based EdTech company providing a cloud-based adaptive K-8 learning platform with 115 modules across 27 subjects. It sells schoolwide licenses at $4,795 per school plus family, tutoring, and professional development subscriptions, targeting K-8 schools, homeschool families, and special education programs.
- Company typePrivate
- Founded2010
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What MobyMax does
MobyMax is a Pittsburgh-based private EdTech company founded in 2010 by brothers Glynn Willett and Wade Willett. The company operates as MobyMax Education, LLC, with trademarks and content held by Learn Without Limits, LLC. MobyMax builds and operates a cloud-based adaptive learning platform for K-8 students, organized around four core solutions: Differentiated Learning, Assessments, Interactive Class, and Engagement (Real Rewards). The platform comprises 115 modules across 27 subjects — Math, Reading, Early Reading, Language, Writing, Science, Social Studies, Fact Fluency, and more — and is anchored by an adaptive diagnostic placement engine that automatically identifies each student's missing skills and assigns personalized lesson paths without teacher intervention. Specialized offerings include automatic IEP goal tracking (Special Ed Magic) for special education, Teach Me Videos (over 10,000 instructional videos), Cognitive Skill Manipulatives, and gamification features (badges, game time, class rewards). The platform is delivered via desktop and tablet (Touch Curriculum) and integrates with Clever, ClassLink, and Google Classroom for single sign-on and rostering.
MobyMax monetizes primarily through annual schoolwide licenses at $4,795 per school, covering unlimited teachers and students and all K-8 subjects. District-wide multi-year contracts (up to 5 years) are available at up to 20% off schoolwide pricing; high schools serving only grades 9-12 are included free with district deals. A second revenue stream comes from direct-to-consumer and supplemental channels: Moby Families at $7.99/month for homeschool and tutoring parents with a 30-day free trial, and per-student subject licenses for non-traditional schools (virtual schools, tutoring companies, after-school programs, adult education). A third stream is professional development services — $299 custom webinars, $1,995 Moby Virtual Day, $3,995 in-person Moby Day, and $1,195 Moby Mastery cohorts — sold as add-ons to license holders. The go-to-market motion blends free self-serve teacher registration (product-led growth) with phone-based enterprise field sales for school and district deals, supplemented by free weekly training webinars, case-study-driven content marketing, paid PR/awards, and active social channels on Facebook, X, Pinterest, and Instagram.
MobyMax reports cumulative usage of 28.7 million students and 1.5 million teachers and claims 425+ industry awards over 10 years. Compliance posture includes COPPA, FERPA, California's SOPIPA, and New York Education Law 2-d. The company has been bootstrapped with no external venture capital or private equity involvement disclosed, and ownership remains concentrated with the Willett brothers who continue in co-CEO roles. Pricing at $4,795/school is positioned explicitly against the $75,000-$100,000+ that the average school reportedly pays for multiple edtech tools, framing MobyMax as a comprehensive consolidation play.
MobyMax firmographics
Firmographics- Name
- MobyMax
- Legal name
- MobyMax Education, LLC
- Website
- https://mobymax.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MobyMax is a Pittsburgh-based EdTech company providing a cloud-based adaptive K-8 learning platform with 115 modules across 27 subjects. It sells schoolwide licenses at $4,795 per school plus family, tutoring, and professional development subscriptions, targeting K-8 schools, homeschool families, and special education programs.
- Ownership category
- akta.pro rank
MobyMax industry classification
Industry- Product category
- K-8 Adaptive Learning Software
- NAICS
- Educational Support Services (611710), All Other Miscellaneous Schools and Instruction (611699)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE), AutoML & Low-Code ML Platform Operations (HDAAABAL)
Keywords
Where MobyMax is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MobyMax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- School/District Sitewide Licenses: Annual subscription for unlimited teachers and students at a school or district. Priced at $4,795 per school per year, with multi-year discounts available (up to 5 years). District pricing offers up to 20% off schoolwide pricing.
- Family/Homeschool Subscriptions: Monthly subscription for families and homeschool parents at $7.99/month. Includes free 30-day trial. Children can sign in independently while parents monitor progress.
- Per-Student Subject Licenses: Optional per-student pricing for non-traditional schools (online schools, tutoring companies, after-school programs, adult education). Subjects include Math, ELA, Science, Social Studies.
- Professional Development Services: Custom webinars at $299/session, Moby Virtual Day (virtual full-day training) at $1,995, Moby Day (in-person full-day training) at $3,995, and Moby Mastery PD at $1,195 per school cohort.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Schoolwide License — $4,795 per year for unlimited teachers and students at one school |
| Subscription | Multi-year contract | Districtwide License — discounted rate for all schools in a district |
| Subscription | Monthly | Family/Homeschool Subscription — $7.99/month per family |
| Per seat | Annual | Per-Student Subject Licenses — pricing varies by subject and student count |
| Unit Pricing | Pay-as-you-go | Custom Webinar — $299 per 1-hour session |
| Unit Pricing | Pay-as-you-go | Moby Virtual Day — $1,995 per virtual full-day training |
| Unit Pricing | Pay-as-you-go | Moby Day (In-Person) — $3,995 per in-person full-day training |
| Unit Pricing | Annual | Moby Mastery PD — $1,195 per school cohort per year |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
MobyMax product offering
Product offeringCore offering
MobyMax is a cloud-based adaptive K-8 learning platform that automatically finds and fixes learning gaps through diagnostic placement testing and personalized lesson assignment. It covers 27 subjects across math, reading, language, writing, science, and social studies, with built-in automatic IEP tracking for special education, interactive classroom tools, and gamified rewards. The platform serves schools and districts via sitewide licenses, families via a direct subscription, and offers professional development add-ons.
Product overview
MobyMax is a unified K-8 curriculum platform organized around four core solutions: Differentiated Learning, Assessments, Interactive Class, and Real Rewards. The platform comprises 115 modules covering 27 subjects including Math, Early Reading, Reading, Language, Writing, Science, and Social Studies. Core components include the adaptive Differentiated Learning engine with Teach Me Videos and Cognitive Skill Manipulatives, the Assessments suite (Skill Checker, Placement Tests, Benchmarker, Quick Test), Interactive Class tools (whiteboard activities, team games), and gamification features (badges, certificates, game time). Specialized offerings include Special Ed Magic with automatic IEP tracking, Moby Families for homeschool parents ($7.99/month), Moby Fact Fluency, Moby Language, Moby Reading, and State Test Prep. The platform is accessible on desktop, tablet (Touch Curriculum), and for remote learning, with pricing at $4,795 for schoolwide licenses.
Differentiator
Problem solved
Functional benefit
Brands
- Moby Families: A separate subscription service for families and homeschool parents to use MobyMax tools at home, starting at $7.99 per month.
Products and services
- MobyMax Adaptive K-8 Curriculum Platform (School/District License) Comprehensive cloud-based adaptive K-8 curriculum platform covering 27 subjects (Math, Reading, Early Reading, Language, Writing, Science, Social Studies, Phonics, Vocabulary, Spelling and more). Sold to K-8 schools and districts as an annual sitewide license at $4,795 per school (with multi-year and district discounts up to 20%). Includes automated diagnostic placement testing, personalized lesson paths, 360-degree progress monitoring, IEP tracking, interactive classroom tools, gamification, and over 10,000 Teach Me Videos.
- Moby Families Subscription Direct-to-consumer monthly subscription for families and homeschool parents at $7.99/month (after a free 30-day trial) that provides access to the same MobyMax curriculum tools available to schools for use at home. Includes a parent monitoring dashboard with detailed progress reporting and lets children sign in independently.
- Per-Student Subject Licenses for Non-Traditional Schools Annual per-student licensing in individual subjects (Math, ELA, Science, Social Studies) available to non-traditional educational providers including virtual schools, tutoring companies, micro-schools, after-school programs, and adult education programs that need flexible seat-based access instead of sitewide licenses.
- Custom Webinar (Professional Development Add-On) One-hour live webinar session priced at $299 each ($99 as an add-on to school/district license) that provides hyper-focused, customized professional instruction on MobyMax usage arranged around the school's schedule and content needs.
- Moby Virtual Day (Virtual Full-Day Training) Full day of virtual training priced at $1,995 per day featuring breakout groups, interactive activities, workshops, and prizes. Customized agenda and option for multiple groups to alternate to reduce cost per school or district.
- Moby Day (In-Person Full-Day Training) Full-day in-person training priced at $3,995 per day with engaging format, teacher-customized topics, and customer-selected day/time/attendees. A 10% discount applies to consecutive-day bookings.
- Moby Mastery PD Program Full annual professional development course priced at $1,195 per school cohort per year. Helps all teachers at a school become MobyMax experts while gaining insights into closing learning gaps using real-time data. Each course has its own start date.
Quantifiable outcome
- Students increase one full grade level in ~20 hours of work (equivalent to 30 minutes per week over a school year)
- +5 more outcomes
Companies that use MobyMax
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
MobyMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
MobyMax partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ClevercoreClever is a single sign-on (SSO) and rostering platform integrated with MobyMax. Schools using Clever can authenticate teachers and students directly into MobyMax through Clever's portal, streamlining onboarding and reducing administrative friction.
- ClassLinkcoreClassLink is a single sign-on and identity management platform integrated with MobyMax. ClassLink users can access MobyMax through their ClassLink launchpad, providing seamless authentication and roster synchronization.
- Google ClassroomcoreGoogle Classroom integration allows teachers to distribute MobyMax assignments directly through Google Classroom. Students can access MobyMax content via their Google Classroom stream, leveraging existing Google for Education infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
MobyMax competitors and assessment
Company assessmentDirect peers
- Edmentum: Edmentum offers K-12 adaptive learning, assessment, and intervention solutions including Exact Path and Courseware — directly competing with MobyMax for school and district personalized learning contracts.
- Age of Learning (ABCmouse / Reading Eggs): Age of Learning offers ABCmouse, Reading Eggs, and Adventure Academy — adaptive K-8 curriculum products that compete directly with MobyMax for school, family, and homeschool subscriptions.
- Lexia Learning (Cambium Learning Group): Lexia provides adaptive literacy reading instruction for K-12 students — directly competing with MobyMax's reading, early reading, and language modules for the same school and intervention budgets.
- iReady (Curriculum Associates): Curriculum Associates' iReady is one of the largest K-12 adaptive learning platforms in the U.S., offering diagnostic assessments and personalized instruction in reading and math — directly competing with MobyMax for the same school and district buyers with similar adaptive technology.
- DreamBox Learning: DreamBox offers adaptive K-8 math instruction using intelligent adaptive technology — directly competing with MobyMax's math curriculum and fact fluency modules for the same school and district customers.
- Imagine Learning: Imagine Learning provides K-12 literacy, math, and English language learner solutions with adaptive instruction — directly competing with MobyMax across multiple subjects and grade levels for school and district contracts.
- IXL Learning: IXL provides adaptive K-12 learning in math, English, science, and social studies with diagnostic assessments and personalized practice — a direct competitor targeting the same school, district, and family segments as MobyMax with comparable subscription pricing.
Broad incumbents
- Renaissance Learning: Renaissance is a major K-12 education technology company offering Star Assessments, Accelerated Reader, and myON — providing adaptive assessment and personalized learning at scale across thousands of districts as a broader incumbent.
Emerging players
- BrainPOP: BrainPOP provides animated K-12 educational content across science, math, social studies, and ELA — competing with MobyMax for school and district subscriptions, particularly in the science and social studies subject areas.
- Khan Academy: Khan Academy provides free K-12 instructional content, practice exercises, and teacher tools — increasingly adopted in schools as a free or low-cost adaptive learning alternative that competes with MobyMax on price and content breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MobyMax social profiles
Digital presenceMobyMax compliance and trust
Trust signalCompliance4 records
MobyMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobyMax leadership team
Management profileNumber of profiles
Profiles2 records
MobyMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobyMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobyMax
What does MobyMax do?
MobyMax is a cloud-based adaptive K-8 learning platform that automatically finds and fixes learning gaps through diagnostic placement testing and personalized lesson assignment. It covers 27 subjects across math, reading, language, writing, science, and social studies, with built-in automatic IEP tracking for special education, interactive classroom tools, and gamified rewards. The platform serves schools and districts via sitewide licenses, families via a direct subscription, and offers professional development add-ons.
Is MobyMax a public or private company?
MobyMax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MobyMax founded?
MobyMax was founded in 2010. It employs 101 to 250 people.
Where is MobyMax based?
MobyMax is headquartered in Pittsburgh, United States, in the North America region.
How does MobyMax make money?
Four revenue lines are on record. School/District Sitewide Licenses are the primary driver. The others are family/Homeschool Subscriptions, per-Student Subject Licenses and professional Development Services.
Who are MobyMax's main competitors?
Direct peers on record are Edmentum, Age of Learning (ABCmouse / Reading Eggs), Lexia Learning (Cambium Learning Group), iReady (Curriculum Associates), DreamBox Learning, Imagine Learning and IXL Learning. Renaissance Learning is listed as a broad incumbent. Emerging players are BrainPOP and Khan Academy.
Does MobyMax have an API?
No public API is recorded for MobyMax.
What industry is MobyMax in?
MobyMax's product category is K-8 Adaptive Learning Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAJ, LMS Analytics, Insights & Learning Record Stores (LRS). Its NAICS code is 611710 and its SIC code is 7372.