TapBlaze
TapBlaze is a self-funded Los Angeles mobile game studio founded by Anthony Lai in 2014 that designs and publishes 30+ original-IP casual and simulation games (e.g., Good Pizza, Great Pizza, Homematch) globally across iOS, Android, Steam, and Apple Arcade, monetized via freemium in-app purchases and in-game advertising.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TapBlaze does
TapBlaze, LLC is a privately held, self-funded mobile game development studio founded in 2014 by Anthony Lai and headquartered at 11901 Santa Monica Blvd, Los Angeles, California. The studio designs and publishes original-IP casual and simulation games for global consumers, with a portfolio of more than 30 titles spanning business simulators (Good Pizza, Great Pizza; Good Coffee, Great Coffee), home design (Homematch), and other casual genres. Games are distributed as free-to-play downloads across Apple App Store, Google Play, Amazon Appstore, Steam, and Apple Arcade, with flagship IP Good Pizza, Great Pizza also available as a premium ad-free and no-IAP variant on Apple Arcade.
The studio's underlying technology is a cross-platform mobile and PC game development stack using Firebase for analytics and crash reporting, Singular for install and post-install attribution, a roster of 13+ third-party ad networks (AdMob, AppLovin, Unity Ads, Meta, IronSource, Mintegral, Moloco, Pangle, TapJoy, Chartboost, Digital Turbine, BidMachine, Liftoff/Vungle) for in-game advertising, and Shopify for physical merchandise e-commerce. TapBlaze ID provides an optional cloud-save account layer that lets players restore progress across devices via a hashed email identifier. Children's-directed titles comply with COPPA's contextual-only advertising requirement, and overall data handling is aligned with GDPR (EEA/UK) and CCPA (California) frameworks.
TapBlaze operates a freemium revenue model combining in-app purchases (virtual currency, bonuses, in-game advantages), in-game advertising (banners, interstitials, and rewarded video in non-children's titles), and a small premium download footprint on app stores and Steam. The customer base is a long-tail of casual mobile gamers globally, with no enterprise or single-anchor customer dependency. The company is bootstrapped, employs 1-10 people, and is not venture-backed; the firmographic founding year of 2012 conflicts with the company's own materials and the founder-attributed history of 2014, which is treated as the authoritative date here.
TapBlaze firmographics
Firmographics- Name
- TapBlaze
- Legal name
- TapBlaze, LLC
- Website
- https://tapblaze.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TapBlaze is a self-funded Los Angeles mobile game studio founded by Anthony Lai in 2014 that designs and publishes 30+ original-IP casual and simulation games (e.g., Good Pizza, Great Pizza, Homematch) globally across iOS, Android, Steam, and Apple Arcade, monetized via freemium in-app purchases and in-game advertising.
- Ownership category
- akta.pro rank
TapBlaze industry classification
Industry- Product category
- Casual Mobile Gaming
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Stores (General) (MPAFACAC)
- akta.pro secondary industry
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
Keywords
Where TapBlaze is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TapBlaze business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Free-to-play games generate revenue through in-app purchases of virtual items, currency, and bonuses. Players can purchase bonus game time, additional credits, and other in-game advantages through an in-game store powered by Shopify for physical merchandise and transactional purchase history tracking.
- In-Game Advertising: Non-children's games display contextual, interstitial, and rewarded video advertisements from third-party ad networks including Admob, Applovin, BidMachine, Chartboost, Digital Turbine, Ironsource, Meta, Mintegral, Moloco, Pangle, TapJoy, Unity Ads, and Liftoff/Vungle. Children's apps display only contextual advertising per COPPA requirements.
- Premium Game Sales: Some titles are available as premium paid downloads on app stores and Steam, in addition to their free-to-play versions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
TapBlaze product offering
Product offeringCore offering
TapBlaze is a self-funded mobile game development studio that creates and publishes original IP simulation and casual games for iOS, Android, Amazon, Steam, and Apple Arcade. Its flagship titles include business simulator games such as Good Pizza, Great Pizza, Good Coffee, Great Coffee, and the home design game Homematch, distributed as free-to-play titles with in-app purchases and in-game advertising.
Product overview
TapBlaze is a mobile game development studio that creates and publishes simulation and casual games. The company's portfolio consists of business simulator games including Good Pizza, Great Pizza (pizza shop management), Good Coffee, Great Coffee (cafe management), and Homematch (interior design simulation). These games are available across multiple platforms including iOS, Android, Amazon, and Steam. TapBlaze has created and published over 30 games since its founding in 2014, with a focus on original IPs and engaging player experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Good Pizza, Great Pizza: Pizza Business Simulator game
- Homematch
- Good Coffee, Great Coffee
Products and services
- Good Pizza, Great Pizza A pizza business simulator game where players fulfill pizza orders from customers, manage their pizza shop, and progress through levels to become the master ovenist. Targeted at casual mobile gamers worldwide and available across iOS, Android, Amazon, Steam, and Apple Arcade (as Good Pizza, Great Pizza+).
- Good Coffee, Great Coffee A coffee business simulator game where players prepare drinks, experiment with flavors, decorate their shop, and manage café costs to become the best barista in town. Targeted at casual mobile gamers interested in café management simulation.
- Homematch A home design game where players act as interior decorators, satisfying clients' design requests while maintaining interior design intuition to become the master homematcher. Targeted at casual mobile gamers interested in interior design simulation.
Companies that use TapBlaze
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
TapBlaze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature2 records
TapBlaze partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ZendeskcoreZendesk provides customer support services for TapBlaze players aged 16 and above. User support requests, chat records, and complaint handling are managed through Zendesk. Data retention for Zendesk-hosted support data is 1 year or until the user's request to delete, whichever is sooner.
- KnownhostcoreKnownhost serves as TapBlaze's server partner to provide game services and host game infrastructure. Data is retained until the user's de-registration from the service or termination of the entrustment agreement.
- Firebase (Google)coreFirebase is used for analytics and crash reporting data to support internal operations and product improvement for TapBlaze's games.
- SingularcoreSingular serves as TapBlaze's attribution provider for paid advertising, handling install attribution and post-install event tracking (such as in-app purchases) across TapBlaze's games.
- AdMob (Google)coreAdMob serves as one of TapBlaze's primary ad networks for displaying in-game advertisements in non-children's games. Ad formats include banners, interstitials, and rewarded videos.
- Unity AdscoreUnity Ads provides in-game advertising services for TapBlaze's general apps, serving ads to players in various formats including banners, interstitials, and rewarded videos.
- Apple ArcadecoreApple Arcade features TapBlaze's Good Pizza, Great Pizza+ as a premium title on its subscription platform, with no ads or in-app purchases for subscribers. TapBlaze titles are promoted alongside other curated premium games on the Apple Arcade service.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
TapBlaze competitors and assessment
Company assessmentDirect peers
- Voodoo: Paris-based mobile casual game publisher with a large portfolio of hyper-casual and casual titles distributed across the same global app store channels as TapBlaze. Directly comparable in go-to-market (app store organic + rewarded ads) and product category (casual mobile games).
- Playrix: Mobile casual/simulation game publisher behind Homescapes and Gardenscapes. Closely comparable genre (interior design, business simulation) and target audience, with much larger scale but identical product DNA to TapBlaze's Homematch and shop-management titles.
- Rovio Entertainment: Finnish mobile game studio (Angry Birds) that scaled a single casual IP into a global franchise. Directly comparable as a small European-headquartered casual mobile studio that built long-tail revenue from a simulation/casual hit.
- Outfit7: Mobile casual game developer behind Talking Tom Gold Run and other casual titles. Comparable in scale, F2P/IAP monetization, and cross-platform app store distribution strategy targeting broad consumer audiences.
- CrazyLabs: Mobile casual/hyper-casual game publisher (previously TabTale) with a portfolio of simulation and casual titles. Comparable genre focus, distribution model, and reliance on ad-driven monetization for non-paying users.
- Ketchapp: Paris-based mobile casual game publisher (now part of Ubisoft) known for lightweight F2P titles distributed across iOS and Android app stores. Closely comparable scale and product DNA to TapBlaze's small casual portfolio.
- Miniclip: Mobile and online casual game publisher (8 Ball Pool, Agar.io) with a comparable cross-platform distribution footprint (mobile + web) and F2P + IAP monetization targeting mass-market casual players.
Broad incumbents
- King: Casual mobile gaming incumbent (Candy Crush) owned by Activision Blizzard. Operates in the same casual genre and free-to-play IAP model, but at vastly larger scale; serves as the upside benchmark for what a casual mobile hit portfolio can become.
- Zynga: Mobile casual and social game publisher with a large portfolio (Words With Friends, Zynga Poker, CSR Racing). Comparable business model (F2P + IAP + ads) and platform footprint, though Zynga operates at significantly larger scale and genre breadth.
Emerging players
- Habby: Mobile casual game developer (Archero, Survivor.io) with comparable small-team, hit-driven F2P mobile publishing model. Directly comparable go-to-market in casual app store distribution and global F2P monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TapBlaze social profiles
Digital presenceTapBlaze compliance and trust
Trust signalCompliance2 records
TapBlaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapBlaze leadership team
Management profileNumber of profiles
Profiles1 record
TapBlaze funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapBlaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapBlaze
What does TapBlaze do?
TapBlaze is a self-funded mobile game development studio that creates and publishes original IP simulation and casual games for iOS, Android, Amazon, Steam, and Apple Arcade. Its flagship titles include business simulator games such as Good Pizza, Great Pizza, Good Coffee, Great Coffee, and the home design game Homematch, distributed as free-to-play titles with in-app purchases and in-game advertising.
Is TapBlaze a public or private company?
TapBlaze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TapBlaze founded?
TapBlaze was founded in 2014. It employs 1 to 10 people.
Where is TapBlaze based?
TapBlaze is headquartered in Los Angeles, United States, in the North America region.
How does TapBlaze make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are in-Game Advertising and premium Game Sales.
Who are TapBlaze's main competitors?
Direct peers on record are Voodoo, Playrix, Rovio Entertainment, Outfit7, CrazyLabs, Ketchapp and Miniclip. Broad incumbents are King and Zynga. Habby is listed as an emerging player.
Does TapBlaze have an API?
No public API is recorded for TapBlaze.
What industry is TapBlaze in?
TapBlaze's product category is Casual Mobile Gaming. Its primary akta.pro industry code is MPAFACAC, Mobile App Stores (General), with a secondary code of MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content). Its NAICS code is 541430 and its SIC code is 7372.