SKOOP

Digital Signage Softwareskoop.digital

Company typePrivate
Founded2018
HeadquartersRoyal Oak, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

SKOOP firmographics

Firmographics

Name: SKOOP
Legal name: Skoop, Inc.
Website: https://skoop.digital
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

SKOOP industry classification

Industry

Product category: Digital Signage Software
NAICS: Software Publishers (513210), Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
akta.pro secondary industry: Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

Digital signage software
Cloud signage platform
POS-integrated menus
Retail media network
AI signage automation

Where SKOOP is headquartered

Location

Headquarters

HQ city: Royal Oak
HQ country: United States
HQ region: North America

Markets served

SKOOP business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription: Cloud-based digital signage software platform delivered as a subscription service, providing access to content management, screen management, AI features, and analytics capabilities.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise and business plans available via quote

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

SKOOP product offering

Product offering

Core offering

Skoop sells a cloud-based digital signage management platform that lets businesses control screens across multiple locations, create and schedule content in a Design Studio, and auto-update displays in real time via POS integration. It adds AI-driven content creation and workflow automation, retail media network monetization, and a developer SDK for deploying AI agents on screens and kiosks.

Product overview

Skoop is a unified digital signage software platform that combines screen management, content creation, AI-powered automation, and monetization tools. The core Skoop Signage Platform serves as the central hub, with integrated modules including Skoop AI (automated content and workflows), Screen Management (multi-location control), Content Management, Design Studio, Reporting & Analytics, Retail Media Network/Ad Sales, and Admin & Security. The company has partnered with Amazon to power the Amazon Signage Stick. Mobile apps extend accessibility via iOS, Android, and Amazon Appstore platforms.

Differentiator

Problem solved

Functional benefit

Products and services

Skoop Signage Platform All-in-one digital signage and display software platform that enables businesses to manage screens across multiple locations, create content, automate workflows with AI, and monetize through retail media networks.
Design Studio Visual content creation tool enabling users to design professional-quality digital signage with no design expertise required. Features custom design capabilities for dynamic content.
AI Agent Builder Developer tools (Beta) for building and deploying AI agents on screens and kiosks. Provides SDKs and APIs for integration and customization of AI agents.
Skoop Signage iOS App Native iOS mobile application for managing digital signage remotely from iPhone and iPad devices.
Skoop Signage Android App Native Android mobile application for managing digital signage remotely from Android devices.

Companies that use SKOOP

Customer profile

Named customers9 records

Segments11 records

Ideal customer profiles4 records

SKOOP technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

SKOOP partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

AmazoncoreOEM/ Whitelabel/ Licensing PartnerSkoop has partnered with Amazon to power Amazon's new signage stick, extending the platform's reach into consumer and SMB hardware bundles for easy digital signage deployment.
DutchiecoreTechnology or IntegrationDutchie partners with Skoop Signage for innovative digital signage in cannabis dispensary retail experiences, providing integrated solutions for the legal cannabis market.
SquarecoreTechnology or IntegrationSquare integrates Skoop Signage to streamline digital displays and improve in-store transaction experiences for small businesses through POS-integrated menu boards.
LightspeedcoreTechnology or IntegrationLightspeed and Skoop Signage partner to optimize digital menu boards and point-of-sale signage for retail and hospitality businesses using Lightspeed POS.
CulverscoreTechnology or IntegrationCulvers collaborates with Skoop Signage to deliver seamless digital menu boards in quick-service restaurant locations, demonstrating enterprise-scale deployment.
Digital Signage Expo (DSE)coreGTM or Marketing PartnerDSE partners with Skoop Signage to showcase cutting-edge digital signage solutions for businesses at industry-leading events, supporting market presence and lead generation.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

SKOOP competitors and assessment

Company assessment

Emerging players

Kitcast: Apple TV-based digital signage platform. Overlaps with Skoop's consumer/SMB self-serve motion and could converge as Skoop expands to TV-stick form factors (e.g., Amazon Signage Stick).

Direct peers

OptiSigns: Digital signage software with strong POS integration support and AI-assisted content features. Directly competes with Skoop on the same SMB/multi-location value proposition.
ScreenCloud: Cloud digital signage OS with app marketplace, integrations, and multi-location screen management. Highly comparable PLG motion and SMB-to-enterprise segment overlap with Skoop.
Rise Vision: Cloud digital signage platform with templates, scheduling, and content apps. Competes with Skoop for education, corporate, and SMB signage deployments.
Enplug: Cloud-based digital signage software with app marketplace and device-agnostic screen management. Comparable product positioning and target verticals to Skoop.
Broadsign: DOOH-focused digital signage and programmatic ad-sales platform. Comparable to Skoop's Retail Media Network / ad monetization feature set for out-of-home and retail media operators.
Yodeck: Cloud-based digital signage platform targeting SMB and enterprise with self-serve CMS, screen management, and content scheduling — closely aligned with Skoop's core product surface area.

Broad incumbents

BrightSign: Established digital signage media player and cloud platform vendor. Competitor in the same SaaS-managed signage category as Skoop, with deep enterprise and integrator channel presence.
Samsung VXT: Samsung's cloud-based digital signage CMS for screens powered by Samsung displays. Directly competes with Skoop in CMS/content management for multi-location signage networks, with the added advantage of Samsung hardware.
Cisco Digital Media Suite: Cisco's enterprise digital signage and IPTV platform serving large corporations and campuses. Comparable to Skoop's enterprise segment and multi-location screen management capabilities, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

SKOOP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SKOOP leadership team

Management profile

Number of profiles

Profiles2 records

SKOOP funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SKOOP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKOOP

What does SKOOP do?

Is SKOOP a public or private company?

SKOOP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SKOOP founded?

SKOOP was founded in 2018. It employs 11 to 50 people.

Where is SKOOP based?

SKOOP is headquartered in Royal Oak, United States, in the North America region.

How does SKOOP make money?

One revenue line is on record: saaS Subscription.

Who are SKOOP's main competitors?

Kitcast is listed as an emerging player. Direct peers are OptiSigns, ScreenCloud, Rise Vision, Enplug, Broadsign and Yodeck. Broad incumbents are BrightSign, Samsung VXT and Cisco Digital Media Suite.

Does SKOOP have an API?

Yes. Skoop offers developer-first tools for building and deploying AI agents on screens and kiosks. The platform provides SDKs and APIs that enable developers to integrate, customize, and deploy AI agents seamlessly. Tools are available via the AI Agent Builder (currently in Beta).

What industry is SKOOP in?

SKOOP's product category is Digital Signage Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.