Bualuang Securities

What Bualuang Securities does

Bualuang Securities Public Company Limited (บริษัทหลักทรัพย์บัวหลวง จำกัด (มหาชน)) is a Thai securities brokerage firm operating as a wholly-owned subsidiary of Bangkok Bank Public Company Limited. The firm provides a full-service securities brokerage offering spanning retail, institutional, and corporate clients in Thailand, including equities and derivatives trading, investment banking, securities research, mutual fund distribution, margin lending (Credit Balance), securities borrowing and lending (SBL), and structured products. Bualuang holds an AA credit rating from TRIS Rating with shareholders' equity of 8,752 million THB as of December 31, 2024, and maintains its headquarters in the Silom Complex Building in Bangkok's central business district.

The firm's technology stack centers on an integrated digital platform ecosystem. Wealth Connex is the flagship all-in-one investment app unifying trading across Thai stocks, mutual funds, ETFs, foreign stocks via DR01 depositary receipts, and gold. Streaming provides real-time desktop trading with advanced charting; Aspen Bualuang Trade is a mobile trading app with iAlgo algorithmic order types (Trailing Stop, Conditional Order, Bracket Order, Better Order); AomWise targets beginner investors with simplified onboarding via NDID digital identity verification and automated investing (DCA). Analytics and advisory tools include BLS Stock Signals, BLS iTracker, BLS iExcel, Auto Top Funds Portfolio, and Auto Global Portfolio. The firm also operates an Introducing Broker Agent (IBA) network and physical branches for advisory-led sales.

Bualuang generates revenue through transaction-based brokerage commissions on equity and derivatives trading, interest income from margin lending and SBL, investment banking fees from underwriting and M&A advisory, research and advisory services, and fund distribution commissions. Distribution is a hybrid model: digital self-serve via apps combined with consultant-assisted sales, an IBA partner network, and Bangkok Bank's bank-branch cross-sell channel. The firm has signaled thematic expansion through 14 new DR01 listings in 2026 covering AI infrastructure, semiconductors, space economy, digital assets, US bonds, and gold, and has received multiple 2025 industry awards including Best Investment Bank Thailand, Best Equity House, Best Capital Markets, Best Securities Brokerage, and Best M&A Deals.

Name

Bualuang Securities

Legal name

บริษัทหลักทรัพย์ บัวหลวง จำกัด (มหาชน)

Website

https://bualuang.co.th

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Bualuang Securities is a Thai securities brokerage firm and wholly-owned subsidiary of Bangkok Bank, offering retail, institutional, and corporate clients digital trading platforms, investment banking, securities research, and mutual fund distribution across Thai and foreign markets.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC)

akta.pro secondary industries

Wealth Lending & Margin / Securities-Backed Lines (Retail) (FSAAAAAN), Supranational, Sub-Sovereign & Agency (SSA) Bonds (FSACABAD)

Keywords

• Securities brokerage
• Investment banking
• Retail trading
• Mutual fund distribution
• Institutional research

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Brokerage Commission: Commissions charged on equity and derivatives trading transactions executed for clients.
2. Interest Income: Interest earned from margin lending (credit balance) and securities borrowing and lending (SBL) services.
3. Investment Banking Fees: Fees from underwriting, M&A advisory, and capital markets services.
4. Research and Advisory Services: Securities research and investment advisory services provided to institutional and retail clients.
5. Fund Distribution Fees: Distribution commissions from mutual funds and structured products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Bualuang Securities Public Company Limited operates as a full-service Thai securities brokerage, providing equity and derivatives trading, mutual fund and unit trust distribution (including DR01 and DW01 warrants), fixed-income and structured note sales, margin lending, securities borrowing and lending (SBL), investment banking advisory, and institutional sales and research. The firm delivers these services through proprietary digital platforms (Wealth Connex, Streaming, Aspen Bualuang Trade, AomWise, Global Trade Master, Streaming Fund+) supported by its parent Bangkok Bank's branch network.

Product overview

Bualuang Securities operates as a full-service securities brokerage firm under Bangkok Bank Group, offering a comprehensive suite of investment products and digital trading platforms. The core offering centers on Wealth Connex, an all-in-one investment app that unifies access to Thai stocks, DR01 foreign depositary receipts, DW01 derivative warrants, mutual funds, ETFs, fixed income, and structured products. Supporting platforms include Streaming (desktop trading), Aspen Bualuang Trade (mobile trading), Global Trade Master (foreign investing), and Streaming Fund+ (mutual fund platform), alongside automated advisory services (Auto Top Funds Portfolio, Auto Global Portfolio) and program trading (iProgramTrade, iAlgo). The product ecosystem extends to beginner investing via AomWise, analytics tools including Stock Signals and iTracker, and educational programs like The Stock Master.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Connex: All-in-one investment app for trading stocks, derivatives, mutual funds, and global investing.
• AomWise
• Streaming
• Aspen Bualuang Trade
• BLS iTracker
• iAlgo
• Streaming Fund+
• Global Trade Master
• BLS iChannel
• BLS Academy
• DW01
• DR01
• BLS Stock Signals
• BLS Consolidated Portfolio
• BLS iPoints
• BLS Wealth Privileges
• The Stock Master
• The Investment Master @University

Products and services

• Equity and Derivatives Brokerage
• Mutual Fund and Unit Trust Distribution
• Margin Lending and Securities Borrowing & Lending (SBL)
• Investment Banking Services (IBA)
• Institutional Sales and Research
• Wealth Connex Digital Trading Platform
• Streaming Digital Trading Platform
• Aspen Bualuang Trade
• AomWise Trading Platform
• Global Trade Master Platform
• Streaming Fund+ Platform

Quantifiable outcome

• Account approval within 15 minutes for online account opening during business hours
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bualuang Asset Management Co., Ltd. (บริษัทหลักทรัพย์จัดการกองทุนรวม บัวหลวง)coreStrategic or Co-development PartnerRelated company providing mutual fund management services. Partners with Bualuang Securities in educational programs like The Investment Master @University, combining securities brokerage, fund management, and banking expertise.
• NDID (National Digital ID)coreTechnology or IntegrationNational Digital ID platform integration enabling digital identity verification for online account opening. Customers can verify identity through bank mobile apps (Bangkok Bank, Krungthai Bank, Siam Commercial Bank, and other banks) without paperwork.
• 17 Leading Asset Management CompaniesminorChannel Partner/ Reseller/ DistributorPartnership with 17 leading asset management companies for mutual fund distribution through Streaming Fund+ platform, providing investors access to diverse fund products.
• SET (The Stock Exchange of Thailand)coreTechnology or IntegrationPartnership with SET for securities trading, DR01 depositary receipts, and TSD e-Document services enabling electronic document delivery for shareholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UOB Kay Hian (Thailand): Thai brokerage with online trading platform (UTrade), derivatives and securities lending. Direct peer in retail online brokerage and SBL.
• Finansia Syrus Securities: Thai securities firm offering retail and institutional brokerage, investment banking and online trading platforms. Direct competitor in equities, derivatives and IB services.
• CGS-CIMB Securities (Thailand): Joint venture of CGS and CIMB offering Thai retail and institutional brokerage plus investment banking. Comparable in equities, derivatives and ECM mandates.
• SCB Securities (Siam Commercial Bank group): Securities arm of another major Thai bank, offering equities, mutual funds, derivatives and digital platforms. Similar bank-led distribution and full-service brokerage model.
• KGI Securities (Thailand): Major Thai securities broker offering equities, derivatives, mutual funds, margin lending and digital trading. Directly competes with BLS across retail and institutional segments in Thailand.
• Yuanta Securities (Thailand): Subsidiary of Yuanta Group (Korea/Taiwan), active in Thai retail and institutional brokerage. Comparable digital platform-led full-service brokerage.
• Phillip Securities (Thailand): Thailand-focused broker with strong retail franchise via POEMS platform, derivatives, and online trading. Closely comparable to BLS in product breadth and digital self-serve GTM.
• Krungthai XSpring Securities (KT Zmico): Securities firm under Krungthai Bank group with retail trading, derivatives and digital platform offerings. Competes with BLS across Thai retail and institutional client segments.
• Country Group Securities: Thai securities firm offering equities, derivatives, mutual funds and investment banking with digital channels. Comparable mid-to-large Thai brokerage peer.
• Maybank Securities (Thailand): Bank-affiliated Thai broker with retail and institutional trading, research and ECM/DCM services. Comparable full-service offering supported by a large regional banking parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bualuangsec
• YouTubeyoutube.com/bualuangsec
• Facebookfacebook.com/bualuangsec
• Instagraminstagram.com/bualuangsec
• TikToktiktok.com/@bualuangsecurities

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bualuang Securities