International Orange Spa

Name

International Orange Spa

Legal name

International Orange Spa, Inc.

Website

https://internationalorange.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Services-Nursing & Personal Care Facilities (8050), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Classic/European Facials (HSALADAA), Oxygen Facials (HSALADAL), Sensitive Skin & Rosacea-Calming Treatments (HSALADAF), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Natural/Organic & Clean Skincare (CRABAAAH), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Day spa services
• Therapeutic massage
• Customized facials
• Skincare retail
• Spa memberships

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spa Services: Therapeutic services including facials and massages offered at various durations (55-90 minutes) and price points ($200-$315). Services include signature massages, prenatal massage, oncology massage, and various facial treatments including microdermabrasion, Gua Sha, and specialized protocols.
2. Retail Product Sales: Sale of curated skincare, body care, and lifestyle products through both in-spa shop and online e-commerce platform. Products include botanical and clean-clinical skincare brands, body oils, moisturizers, sunscreens, and artisanal items.
3. Spa Memberships: Monthly subscription memberships (io Relax at $170/month for massage, io Renew at $180/month for facial, io Transform at $350/month for both) requiring 6-month commitment. Members receive 10% off other services and access to exclusive retail rewards program.
4. Gift Certificates: Sale of gift certificates in various denominations ($50-$1000) redeemable for spa services, gratuity, pre-paid memberships, and retail products in the shop (not valid for online purchases).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

International Orange is a wellness and lifestyle brand operating a destination day spa that delivers customized facial treatments and therapeutic massages (including oncology and prenatal specialty services) at its Marin Country Mart location. The brand also sells a curated assortment of evidence-based, botanical and clean-clinical skincare alongside its proprietary io Essentials private-label line via in-spa retail and US e-commerce, and offers monthly subscription memberships (io Relax, io Renew, io Transform) that bundle recurring services with amenity access.

Product overview

International Orange (io) is a wellness and lifestyle brand operating a destination day spa with integrated retail. The company offers a portfolio of therapeutic spa services organized around two core pillars: io Facials (customized facial treatments including Signature, In Fiore, iS Clinical Resurfacing/Fire-and-Ice, Gua Sha, Microdermabrasion, and Oncology Facials) and io Massage (Signature, Signature FIRM, Pre/Post Natal, and Oncology Massage). io also offers subscription memberships (io Relax, io Renew, and io Transform) providing monthly access to services with amenity benefits. On the retail side, io curates and sells an evidence-based, botanical and clean-clinical skincare assortment across 15+ third-party brands including 107 Beauty, Arcona, In Fiore, iS Clinical, Josh Rosebrook, Luzern, Monastery, Orgaid, and Suntegrity, complemented by its own proprietary io Essentials private-label line (body wash, hand & body lotion, face & body mist). Gift certificates are available in digital and paper formats. The spa features amenities including sauna, steam room, quiet lounge, and bay view deck at its Marin Country Mart location.

Differentiator

Problem solved

Functional benefit

Brands

• io Essentials: The company's own line of organic and wild-crafted head-to-toe skincare and body care products.

Products and services

• io Signature Customized Facial Customized foundational facial treatment featuring professional exfoliation options, targeted treatment masks, advanced facial massage, and head/neck/shoulders massage, delivered by a licensed esthetician for clearer, healthier, more balanced skin.
• In Fiore Facial Refining and revitalizing facial combining a brightening peel with wild-harvested mineral infusion to support clarity, brightness, and skin health, finished with io's signature Slap, Tap & Roll massage.
• iS Clinical Resurfacing Facial Fire-and-Ice style facial combining warming and cooling sensations to refresh skin, refine texture, diminish blemishes, and improve fine lines and wrinkles with little to no downtime.
• Gua Sha Facial Restorative facial using smooth Gua Sha stones to encourage lymphatic drainage and healthy circulation, sculpt and lift facial muscles, and release tension, finishing with a specialty treatment mask.
• Microdermabrasion Facial Crystal-free, diamond-tip microdermabrasion providing advanced mechanical exfoliation to resurface skin, stimulate circulation, and support lymphatic flow, followed by a specialty mask.
• io Oncology Facial Customized, nurturing facial designed for clients at any stage of their cancer journey, provided by oncology-trained estheticians focusing on hydration, barrier support, and skin comfort using light-pressure techniques.
• io Signature Massage Integrative massage balancing relaxation with focused relief using medium pressure, customizable for a flowing experience or targeted work on specific areas, available in 60-minute and 90-minute sessions.
• io Signature FIRM Massage Firm pressure massage building on the therapeutic benefits of io Signature Massage to release deeper layers of tension, available in 60-minute and 90-minute sessions.
• io Pre + Post Natal Massage Nurturing and relaxing massage alleviating aches and pains during and after pregnancy, using side-lying positioning with supportive body pillow and wedge pillows, offered in 55-minute and 85-minute sessions.
• Oncology Massage Gentle, nurturing massage designed for clients at any stage of their cancer journey, using light pressure to calm the nervous system, reduce anxiety, and restore grounded presence.
• io Relax Membership Monthly spa membership at $170/month that includes one 60-minute io Signature Massage (Swedish-based integrated with specialized techniques), lounge, steam room, and sauna access plus 10% off other services; Monday-Friday scheduling; six-month commitment required.
• io Renew Membership Monthly spa membership at $180/month that includes one 60-minute io Facial (Signature, In Fiore, iS Clinical, or Microdermabrasion option), lounge, steam room, and sauna access plus 10% off other services; six-month commitment required.
• io Transform Membership Monthly spa membership at $350/month combining one 60-minute io Signature Massage and one 60-minute io Facial, with lounge, steam room, and sauna access plus 10% off other services; six-month commitment required.
• Email Gift Certificate Digital gift certificate automatically emailed to the recipient, available in denominations from $50 to $1000 and valid for spa services, gratuity, pre-paid memberships, and in-shop purchases (not valid for online purchases).
• Paper Gift Certificate Physical handwritten cardstock gift certificate available via USPS First-Class mail or UPS delivery, redeemable for spa services, gratuity, pre-paid memberships, and in-shop purchases.
• io Essentials Body Wash Organic and wild-crafted body wash from International Orange's io Essentials private-label product line, designed to elevate everyday wellness routines.
• io Essentials Hand & Body Lotion Organic and wild-crafted hand and body lotion from International Orange's io Essentials private-label product line, designed to elevate everyday wellness routines.
• io Essentials Face & Body Mist Organic and wild-crafted face and body mist from International Orange's io Essentials private-label product line, designed to elevate everyday wellness routines.

Quantifiable outcome

• 20 years of operation in the Bay Area wellness market
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Burke Williams Spa: California-based luxury day spa chain offering facials, massage, and body treatments at premium price points across multiple Bay Area and SoCal locations. Directly comparable as a destination day spa serving the same Marin/SF clientele with overlapping service menu.
• Woodhouse Spa: Luxury day spa franchise providing facials, massage, and body treatments with a similar premium-service positioning. Comparable in service mix, price points, and amenity-driven destination model.
• Hand & Stone Massage and Facial Spa: National membership-based massage and facial spa chain. Directly comparable because both operate on a recurring-membership model with massage-plus-facial service bundles, targeting similar wellness consumers.
• Rescue Spa: Philadelphia-based luxury destination spa and curated clean-beauty retailer offering facials, massage, and niche skincare brands. Closely comparable in integrative spa-plus-boutique model and clean-clinical product curation.

Emerging players

• The NOW Massage: Boutique massage studio brand expanding across US metros with a membership-driven model and curated retail. Comparable as a membership-based massage concept intersecting with the same premium-wellness consumer.
• Heyday: Modern facial-focused shop offering customized facials with extended retail of clean skincare brands. Comparable in facial service curation, clean/botanical product assortment, and membership offerings.
• Skin Laundry: Tech-enabled facial services brand combining in-clinic treatments with retail skincare. Comparable as a facial-led service-plus-retail concept targeting similar skincare-conscious consumers.

Broad incumbents

• Ole Henriksen: Established clean-clinical skincare brand with associated spa/retail footprint. Comparable because International Orange curates similar clean/botanical brands and operates an io Essentials private-label line in the same category.
• Drybar: National specialty beauty services chain (hair blowouts) with membership and retail. Comparable as a service-plus-product specialty beauty brand with multi-location retail and DTC distribution.

Others

• iS Clinical: Professional-grade clinical skincare brand stocked at International Orange and featured in its iS Clinical Resurfacing Facial. Comparable as a strategic brand partner and supply-side peer within the clean-clinical skincare category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iospayoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Orange Spa