Atlas Chiropractic of Fort Wayne

What Atlas Chiropractic of Fort Wayne does

Atlas Chiropractic of Fort Wayne is a solo chiropractic practice founded in 2023 by Dr. Emily Staples, operating from a single office at 5113 N Bend Dr in Fort Wayne, Indiana. The practice specializes in NUCCA (National Upper Cervical Chiropractic Association) chiropractic care, a precise, low-force technique that corrects misalignments of the atlas (C1) vertebra without twisting, cracking, or popping. Its diagnostic and treatment workflow uses high-frequency digital X-ray imaging combined with geometric calculation formulas to derive patient-specific correction vectors, with post-adjustment X-rays used to verify alignment changes. The practice also employs functional leg length assessment to identify compensation patterns linked to upper cervical subluxation.

The business operates as a direct-to-consumer professional services firm targeting individual patients in the Fort Wayne metropolitan area and surrounding Indiana counties. Its core revenue stream is fee-for-service payment for examinations, imaging, and NUCCA adjustments, with complimentary initial consultations used as a lead-conversion mechanism. Patient acquisition is driven primarily by content marketing (blog, video blog, social media on Facebook, Instagram, YouTube, and Twitter) and digital scheduling through the JaneApp platform, supported by a marketing technology stack including Unbounce landing pages, ManyChat chatbot engagement, OneSignal push notifications, and Facebook Pixel tracking.

The practice holds a structural monopoly in its catchment area: Dr. Staples is the only NUCCA-trained chiropractor in Fort Wayne, Allen County, and all adjacent counties, and one of only four NUCCA providers statewide in Indiana. The patient base consists of individuals with chronic pain, headaches, migraines, vertigo, TMJ disorders, postural issues, and related conditions who are seeking a non-invasive alternative to medication or traditional high-force chiropractic. Operating hours are limited to roughly 20 hours per week across five days, reflecting the single-practitioner model.

Name

Atlas Chiropractic of Fort Wayne

Legal name

Atlas Chiropractic LLC

Website

https://atlaschirofw.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Chiropractic of Fort Wayne is a solo NUCCA upper cervical chiropractic practice founded in 2023 by Dr. Emily Staples, serving individual patients with chronic pain, migraines, vertigo, and TMJ disorders across the Fort Wayne, Indiana metro area as the region's only NUCCA provider.

Ownership category

akta.pro rank

Product category

Upper Cervical Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industry

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Upper cervical chiropractic
• NUCCA chiropractic care
• Atlas vertebra adjustment
• Spinal alignment services
• Chiropractic pain relief

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Care Services: The practice generates revenue through fee-for-service chiropractic care appointments. Initial consultations are complimentary, while subsequent appointments involve examination, imaging, and adjustments billed to patients. The practice accepts payments for services rendered at each visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Atlas Chiropractic of Fort Wayne provides NUCCA upper cervical chiropractic care, delivering precise, low-force adjustments to the atlas (C1 vertebra) without twisting, cracking, or popping. The service is supported by digital X-ray imaging used to calculate patient-specific correction formulas and to verify alignment outcomes, with the practice positioned as the sole NUCCA provider in Fort Wayne and all surrounding Indiana counties. Patients are acquired through complimentary consultations and digital self-booking, then progress into examination, imaging, adjustment, and maintenance care visits.

Product overview

Atlas Chiropractic of Fort Wayne operates as a single-location chiropractic practice offering NUCCA (National Upper Cervical Chiropractic Association) upper cervical specific care. The core offering is the NUCCA adjustment technique, a gentle and precise method for correcting misalignments of the atlas (C1) vertebra without traditional cracking or twisting. This foundational service is supported by complementary offerings including a complimentary initial consultation, digital spinal imaging and analysis for precise correction calculation, and follow-up maintenance care visits. The practice does not offer a software platform or multiple products—the entire portfolio centers on the NUCCA chiropractic service delivered in-person at their Fort Wayne office, with supporting educational content through blog posts covering conditions such as migraines, vertigo, TMJ, fibromyalgia, and neck/back pain.

Differentiator

Problem solved

Functional benefit

Products and services

• NUCCA Upper Cervical Chiropractic Care Core chiropractic service delivering precise, gentle adjustments to the atlas (C1 vertebra) using the NUCCA (National Upper Cervical Chiropractic Association) method, designed for adults and families in the Fort Wayne region suffering from migraines, vertigo, TMJ, neck and back pain, and other chronic conditions related to upper cervical misalignment. Delivered in-person at the Fort Wayne office without twisting, cracking, or popping.
• Complimentary Consultation A free 15–20 minute initial consultation for prospective patients to discuss their health concerns and determine whether NUCCA care is appropriate for their needs, serving as the top-of-funnel entry point for new patients.
• Digital Spinal Imaging and Analysis Diagnostic service using high-frequency digital X-ray imaging of the upper cervical spine to precisely measure atlas alignment in three dimensions, enabling calculation of a patient-specific NUCCA correction formula. Includes pre- and post-adjustment X-rays to verify treatment outcomes.
• Follow-up Maintenance Care Ongoing check-up visits (typically under 15 minutes) that verify alignment is holding and deliver corrections only when needed, rather than on a fixed schedule, designed to maintain long-term results for established patients.

Quantifiable outcome

• Corrections typically hold for weeks or months, reducing visit frequency over time
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Jane App: Cloud-based practice management and booking software widely used by independent chiropractors, physiotherapists, and wellness clinics. Comparable as a key technology infrastructure provider supporting Atlas's scheduling and patient management workflow.
• NUCCA (National Upper Cervical Chiropractic Association): The professional association and standards body for NUCCA practitioners. Comparable not as a competitor but as the certifying/listing organization whose directory Atlas Chiropractic relies on for patient discovery.

Broad incumbents

• Chiro One Wellness Centers: Large multi-location chiropractic group in the Midwest. Comparable as a regional chiropractic services provider serving similar demographics, though focused on general chiropractic rather than NUCCA upper cervical specialty.
• HealthSource Chiropractic: Franchised chiropractic network with both general and specialty service offerings. Comparable as a broader chiropractic brand competing for the same patient base seeking non-invasive pain relief.
• Tuck Chiropractic Clinic: Regional multi-location chiropractic group in the Mid-Atlantic/Southeast offering general chiropractic and rehabilitative services. Comparable as a multi-clinician group practice competing for the same patient conditions (back pain, headaches).
• 100% Chiropractic: National chiropractic franchise combining adjustments with wellness services like massage and stretch therapy. Comparable as a multi-service chiropractic competitor with similar DTC marketing to families and individuals.
• The Joint Chiropractic: National chiropractic franchise offering walk-in, low-cost adjustments across hundreds of locations. Comparable as a chiropractic services competitor but with a fundamentally different volume/retail model rather than Atlas's specialty upper-cervical focus.

Direct peers

• Precision Chiropractic: Independent upper cervical/precision chiropractic practice offering NUCCA-style care. Comparable as a direct peer focused on gentle, atlas-specific corrections with digital imaging verification.
• Upper Cervical Chiropractic of Las Vegas: Independent practice specializing in upper cervical chiropractic techniques. Comparable as a direct peer offering the same niche specialty, evidence-based imaging protocols, and cash-pay service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atlaschirofw
• YouTubeyoutube.com/@atlaschirofw
• Facebookfacebook.com/atlaschirofw
• Instagraminstagram.com/atlaschirofw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Chiropractic of Fort Wayne