What Blockchain Sports does

Blockchain Sports is a Dubai-headquartered sports-tech company that operates an integrated ecosystem combining a Layer 1 blockchain (Atleta), AI-driven talent scouting, NFT-based athlete cards, extended reality (XR) training technology, and physical football and motorsport academies. Core technical infrastructure includes the Atleta blockchain (with Explorer, Staking, Governance, DEX, Lending, and Bridge), Computer Vision-based match-metrics capture integrated with Chainlink, an NFT marketplace for athlete cards, and XR systems such as the Infinity Suit, haptic feedback technology, and VR/XR simulators for motorsport training. The company also operates football academies in Rio and Acopiara (Brazil), a Belarus partnership with FC UniXLabs, a Japanese partnership with Para Mundo Academy, and the Halcon Moto Academy in Andalucían Circuit, Spain, providing talent pathways from grassroots identification to professional contract placement.

The business model spans multiple revenue mechanics: marketplace commissions from NFT athlete card sales and resales; recurring token-based economics from ATLETA staking, governance, and DeFi services; professional-services revenue from academy training and motorsport programs; and transaction-fee income from events, the O Grande Jogo reality show, and content such as Photochain. Customer segments include young football athletes (particularly from developing regions), engaged sports fans purchasing NFTs and using the Blockchain Sports Arena fan engagement platform, football clubs seeking AI analytics and scouting (e.g., FC Acopiara, FC UniXLabs Belarus), and motorsport enthusiasts participating in Drifterz and XR training.

Founded in 2020 by CEO Dmitry Saksonov following a prior personal and professional setback, the company reached a $250M valuation within roughly four years and secured a $3.3B strategic partnership with Saudi Arabia-based Alpha Jossor Investments in September 2024. The company operates offices in Dubai (HQ), Tokyo (opened October 2024), and physical academies in Brazil and Spain, employs 251-500 staff, and maintains a product footprint of more than twenty disclosed ecosystem products and sub-brands. Key risks include regulatory scrutiny of crypto-based sports platforms, undisclosed revenue and token-economics sustainability, and execution risk across its broad geographic and product expansion.

Name

Blockchain Sports

Legal name

Blockchain Sports

Website

https://bcsports.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Blockchain Sports is a Dubai-based sports-tech company operating a blockchain-powered ecosystem that combines AI talent scouting, NFT athlete cards, XR training technology, and football and motorsport academies serving young athletes, sports fans, and football clubs worldwide.

Ownership category

akta.pro rank

Product category

Sports Technology Platform

NAICS

Sporting Goods Retailers (45911), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121), Amusement Arcades (71312)

SIC

Services-Membership Sports & Recreation Clubs (7997), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports NFTs & Collectibles Marketplaces (FSADANAH)

akta.pro secondary industries

Blockchain Game Studios & Game Development (FSAPAGAC), Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), Web3/Blockchain Game Studios (MPAFAAAO), Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)

Keywords

• Sports blockchain platform
• Athlete NFT marketplace
• Football talent scouting
• AI sports analytics
• Digital sports assets

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NFT Sales and Resales: The company creates and sells NFT athlete cards that visualize player metrics and performance. These cards have set volumes and sales values, and cardholders can profit from resales through the scouting service. This represents a marketplace commission model on secondary sales.
2. Academy and Training Services: Revenue generated from football academies in Brazil (Rio and Acopiara) and motorsport training at Halcon Moto Academy in Spain. The academies provide talent development, coaching, and pathway to professional contracts.
3. Event and Entertainment: Production of reality shows like O Grande Jogo, participation in international events, and content production including Photochain interviews with football legends.
4. Atleta Token Ecosystem: The Atleta Network token powers staking, governance, and DeFi services within the ecosystem including the testnet's 20M+ transactions and 1M+ wallets.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Blockchain Sports operates a sports-technology ecosystem that combines a proprietary Layer 1 blockchain (Atleta Network) with an NFT marketplace for athlete digital cards, football academies, motorsport training, AI-driven talent scouting (Neuro Sport, KeyScout), and extended reality hardware/software (Infinity Suit, haptic, VR simulators). Its customers include individual sports fans who collect NFTs and play games, young football athletes seeking professional pathways, and enterprise football clubs that license analytics and scouting technology.

Product overview

Blockchain Sports operates as a multi-subproject sports-tech ecosystem combining blockchain technology, AI analytics, and extended reality for athlete development and fan engagement. The core infrastructure includes the Atleta L1 blockchain and ATLETA token, which power the NFT marketplace for athlete cards, staking, governance, and DeFi services. The ecosystem spans football academies in Brazil and Belarus, XR technologies (VR simulators, haptic feedback, Infinity Suit), motorsport divisions (Drifterz racing game, VR simulators), and media content (Photochain documentaries, O Grande Jogo reality show). Additional products include talent scouting platforms (KeyScout, Neuro Sport), fan engagement tools (Footballerz, FootUnion app), GPS and biometric tracking devices, and social initiatives (Favela de Ouro, Atleta Grants Program). The company is headquartered in Dubai with offices in Tokyo, and holds a $250 million valuation.

Differentiator

Problem solved

Functional benefit

Brands

• Atleta Network: Layer 1 blockchain infrastructure powering the sports ecosystem with tokens, staking, governance, and decentralized applications.
• O Grande Jogo
• Drifterz
• Blockchain Sports XR
• Neuro Sport
• Photochain
• KeyScout
• Footballerz
• Tempo de Futebol
• Favela de Ouro
• Atleta Grants Program

Products and services

• Atleta Blockchain Layer 1 blockchain designed specifically for sports applications, offering Explorer, Staking, Governance, Bridge, DEX, and Lending Protocol capabilities to support athlete records, DeFi services, and NFT marketplaces.
• ATLETA Token Native cryptocurrency token of the Atleta blockchain ecosystem, used for transactions, staking, governance, and rewards within the platform.
• NFT Marketplace Digital marketplace for NFT athlete cards where holders can buy, sell, and trade blockchain-verified digitized athlete assets tied to on-chain performance metrics.
• Blockchain Sports Football Academies Physical football academies in Brazil (Rio, Acopiara, Sobral) and Belarus (FC UniXLabs) providing training programs, scouting, and pathways to professional football contracts, including FC Acopiara's participation in Cearense championships.
• Halcon Moto Academy Motorsport training facility based at the Andalucía Circuit in Spain, providing year-round training on world-class tracks with options for both 4,110m and 2,200m configurations for future racing champions.
• Drifterz Drift racing game accessible via Telegram bot featuring epic battles, unique cars, dynamic tracks, and upgrade-driven rewards for players.
• Blockchain Sports XR Extended reality technology stack including the Infinity Suit wearable (movement tracking and biometric data collection), haptic feedback systems, and VR simulators for motorsport training and immersive sports experiences; CES Innovation Award winner for Infinity Football XR.
• Neuro Sport Advanced AI-powered talent scouting platform that leverages artificial intelligence and machine learning to identify and develop promising athletes across the company's football ecosystem.
• KeyScout Talent identification and scouting platform launched at SPORTEL Monaco to help identify and develop promising football players using data-driven methods.
• Footballerz Interactive fan engagement game that connects fans and players through competitions and participation activities, providing a new platform for engagement within the Blockchain Sports ecosystem.
• Blockchain Sports Arena Global fan engagement platform that rewards supporters for participating in competitive challenges such as sharing club content and promoting matches, featuring a leaderboard system where fans earn recognition from clubs and players.

Quantifiable outcome

• Over 200 students empowered in academies
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Para Mundo AcademymajorStrategic or Co-development Partner · 1 October 2024Partnership with Japanese academy to provide young talents opportunities to train and play in Europe, with future plans for the renowned Kawasaki stadium.
• FC TokyominorStrategic or Co-development Partner · 1 October 2024Productive meetings with FC Tokyo and other top Japanese clubs opening doors to future partnerships and opportunities for young talents.
• Edmilson FoundationminorStrategic or Co-development Partner · 1 October 2024Collaboration aimed at empowering youth through blockchain sports initiatives.
• Ministry of Sport of CearácoreOthers · 1 August 2024Government partnership providing Blockchain Sports access to 328 football fields in Brazil for talent identification and scouting programs, enabling large-scale talent searches.
• Ceará Football FederationmajorOthers · 1 August 2024President Mauro Carmelio represents federation supporting Blockchain Sports academies and talent development in Ceará, Brazil.
• BybitcoreStrategic or Co-development Partner · 1 April 2024Meeting of CEOs to discuss prospects of cooperation in integrating blockchain technology into sports disciplines and events. Bybit is one of world's top 3 cryptocurrency exchanges with over $6 billion daily trading volume. Partnership includes Atleta x Bybit event with prizes including Porsche 718 and Rolex.
• BitmainmajorTechnology or Integration · 1 April 2024Strategic collaboration joining forces with Bitmain, a leading hardware manufacturer in the blockchain technology space.
• Halcon Moto AcademymajorStrategic or Co-development PartnerMotorsport academy based at Andalucía Circuit in Tabernas, Spain, providing year-round training on world-class tracks (4,110m and 2,200m options) for future racing champions.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Footium: Web3 football manager simulator where users own clubs as NFTs and earn rewards. Comparable to Blockchain Sports as a newer entrant combining football gaming with tokenized digital assets, aligning with the Drifterz / Footballerz gaming side of the business.
• GameOn / GameOn Fantasy Sports: Sports prediction and fantasy NFT platform issuing NFT game tickets for sports outcomes. Comparable to Blockchain Sports' football NFT and fan engagement play, particularly Footballerz, in combining gamified sports engagement with tokenized collectibles.
• Ethernity Chain: Authenticated NFT ecosystem focusing on licensed sports and entertainment collectibles with celebrity athletes. Comparable as a smaller, vertical-focused NFT player competing for athlete IP in the same digital sports collectibles category as Blockchain Sports.

Direct peers

• Sorare: Paris-based fantasy football NFT platform where users collect and trade officially licensed player cards tied to on-pitch performance. Directly comparable to Blockchain Sports' football NFT marketplace and Football Digitalization Platform, both leveraging blockchain for athlete-linked digital assets.
• Dapper Labs: Operator of NBA Top Shot and Flow blockchain, offering licensed sports collectibles and a purpose-built chain. Comparable to Blockchain Sports in combining a sports-NFT marketplace with a proprietary L1 (Atleta) purpose-built for sports use cases.
• Chiliz / Socios.com: Sports-focused blockchain and fan token platform that lets fans acquire team-branded tokens for engagement, voting, and rewards. Closely comparable to Blockchain Sports' Atleta token, fan engagement platform, and Footballerz game, all targeting sports fan monetization via Web3.
• ZED RUN: Blockchain-based horse racing game with NFT horses, competitive racing, and breeding mechanics. Closely comparable to Blockchain Sports' Drifterz NFT drifting game - both are Web3 racing/games leveraging NFTs and competitive mechanics.
• RealFevr: Football-focused NFT marketplace featuring licensed player video moments and FEVR token. Directly overlaps with Blockchain Sports' NFT marketplace for athlete digital assets and Football Digitalization Platform concept.

Broad incumbents

• Axie Infinity: Pioneer play-to-earn game built on its own Ronin chain, with NFT creatures and tokens. Comparable as a broader Web3 gaming incumbent whose business model (NFT-driven game economy) parallels Atleta ecosystem's Drifterz and NFT marketplace strategy.
• Decentraland / The Sandbox: Large metaverse platforms with their own tokens, virtual real estate, and creator economies. Comparable as broader Web3 incumbent platform plays whose model of token + NFT + virtual experience parallels the Blockchain Sports Arena, Atleta Network, and XR / metaverse components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blockchainsprts
• YouTubeyoutube.com/@blockchain_sports
• Instagraminstagram.com/blockchain.sports
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blockchain Sports