JC Sales
JC Sales (Shims Bargain, Inc.) is a Los Angeles-based B2B wholesale distributor founded in 1993, supplying general merchandise across 20+ categories to dollar stores, convenience stores, discount stores, supermarkets, pharmacies, gift shops, and import/export wholesalers via a showroom, Cash & Carry outlet, and nationwide/international e-commerce platform.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What JC Sales does
JC Sales, operating under the legal entity Shims Bargain, Inc., is a privately held B2B wholesale distributor founded in 1993 and headquartered in Los Angeles, California. The company supplies a broad assortment of general merchandise — spanning Accessories, Apparel, Auto, Baby, Beauty, Beverages, Candy, Cookies & Snacks, Decorations, Electronics, Grocery, Hardware, Health, Home Care, Houseware, Kitchen, Office & School, Paper & Plastic, Party Supply, Pet, Pharmacy, Toys, and Seasonal items — alongside a dedicated Hispanic items category and a private-label line marketed as MIRACLE GIRL™. It serves seven SMB retail verticals: dollar stores, convenience stores, gift shops, pharmacies, supermarkets, discount stores, and import/export wholesalers, and offers bilingual English/Spanish customer support.
The company runs a dual-channel distribution model: a physical Cash & Carry showroom/outlet in Los Angeles that serves walk-in wholesale buyers, paired with an e-commerce platform (jcsalesweb.com) that ships merchandise nationwide and internationally. Pricing is unit-based, with per-item prices ranging from $0.07 to $80.84 and per-pack (PK) pricing applied for wholesale quantities; ordering is pay-as-you-go with no subscription tier identified. The product catalog is organized by category and includes merchandising overlays such as WOW! Promo (discounted deals), New Items, Top Sellers, Featured Items, and While Supplies Last. No consumer-facing marketing or app presence is present; all sales are restricted to wholesale business customers.
JC Sales has been operating continuously for over 30 years and currently employs between 251 and 500 people. There are no disclosed funding rounds, no external institutional investors, no subsidiaries, and no public revenue figure. A 2025 U.S. Consumer Product Safety Commission recall of approximately 51,160 Lil' Buddies Pet Laser Toys (sold from February 2023 through November 2025) for unsecured button-cell battery compartments is the only documented regulatory action in the source material.
JC Sales firmographics
Firmographics- Name
- JC Sales
- Legal name
- Shims Bargain, Inc.
- Website
- https://jcsalesweb.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- JC Sales (Shims Bargain, Inc.) is a Los Angeles-based B2B wholesale distributor founded in 1993, supplying general merchandise across 20+ categories to dollar stores, convenience stores, discount stores, supermarkets, pharmacies, gift shops, and import/export wholesalers via a showroom, Cash & Carry outlet, and nationwide/international e-commerce platform.
- Ownership category
- akta.pro rank
JC Sales industry classification
Industry- Product category
- Wholesale Distribution
- NAICS
- Merchant Wholesalers, Nondurable Goods (424), Grocery and Related Product Merchant Wholesalers (4244), General Merchandise Retailers (455)
- SIC
- Wholesale-Groceries & Related Products (5140), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)
Keywords
Where JC Sales is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JC Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale merchandise sales: Full-service wholesaler selling diverse product categories including Dollar items, Health and Beauty products, Foods and Beverage, General merchandise, Seasonal items, and Hispanic items. Operates since 1993. Products sold at wholesale quantities and prices to retail businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale unit and pack pricing for business customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
JC Sales product offering
Product offeringCore offering
JC Sales is a full-service B2B wholesaler distributing diverse general merchandise categories — including Dollar items, Health and Beauty, Foods and Beverage, General merchandise, Seasonal items, and Hispanic items — to retail businesses. The company operates through a wholesale e-commerce platform (jcsalesweb.com) shipping nationwide and internationally, complemented by a physical showroom and Cash & Carry outlet in Los Angeles, California. Products are sold in case/pack quantities at wholesale unit prices ranging from $0.07 to $80.84 per item.
Product overview
JC Sales (Shims Bargain, Inc.) is a full-service wholesale company headquartered in Los Angeles, California, operating since 1993. The company operates as a B2B e-commerce platform combined with physical showroom and Cash & Carry outlet locations. Their product portfolio encompasses wholesale general merchandise across diverse categories including Accessories, Apparel, Auto, Baby, Beauty, Beverages, Candy, Cookie & Snacks, Decorations, Electronics, Grocery, Hardware, Health, Home Care, Houseware, Kitchen, Office & School, Paper & Plastic, Party Supply, Pet, Pharmacy, Toys, and Seasonal Items. The core offering consists of general merchandise wholesale distribution, supplemented by promotional deals under the 'WOW! Promo' sub-brand and branded product lines like 'MIRACLE GIRL'. The company targets Dollar stores, Convenience stores, Gift shops, Pharmacies, Supermarkets, Discount stores, and Import/Export wholesalers, with shipping available nationwide and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- General Merchandise Wholesale Distribution Full-service B2B wholesale distribution of general merchandise across 20+ categories (Accessories, Apparel, Auto, Baby, Beauty, Beverage, Candy, Cookie & Snacks, Decoration, Electronics, Grocery, Hardware, Health, Home Care, Houseware, Kitchen, Office & School, Paper & Plastic, Party Supply, Pet, Pharmacy, Toys, Seasonal Items) sold in case/pack quantities at wholesale prices to retail businesses.
- WOW! Promo Promotional wholesale category offering discounted deals across multiple product categories including beverages, candy, snacks, home care, and seasonal items at reduced wholesale prices for business buyers.
- Cash & Carry Outlet Physical cash-and-carry wholesale outlet located in Los Angeles, California, adjacent to the JC Sales showroom, allowing wholesale buyers to purchase merchandise in person. Showroom hours: Mon-Fri 6:00AM - 3:00PM PST, Sat 6:00AM - 12:00PM PST.
- MIRACLE GIRL™ Branded product line carried by JC Sales under the MIRACLE GIRL trademark, sold wholesale to retail buyers.
Companies that use JC Sales
Customer profileSegments7 records
Ideal customer profiles5 records
JC Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JC Sales partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
JC Sales competitors and assessment
Company assessmentDirect peers
- Restaurant Depot: Restaurant Depot operates cash-and-carry wholesale stores selling restaurant supplies, groceries, and equipment to foodservice operators and small businesses — the same Cash & Carry B2B wholesale format as JC Sales, but focused on foodservice rather than general merchandise and discount retail.
- Imperial Dade: Imperial Dade is a national B2B distributor of foodservice packaging, janitorial, and foodservice supplies serving customers across the US through a distribution network. Comparable wholesale distribution model to JC Sales, with overlapping categories (paper, plastic, cleaning, foodservice) and similar customer profile of small/medium businesses.
Broad incumbents
- C&S Wholesale Grocers: C&S is the largest grocery wholesaler in the US, supplying supermarket and retail chains with broad-line grocery and household products. Highly comparable business model to JC Sales' wholesale distribution arm, but at vastly greater scale and with institutional retail customers rather than small independents.
- Sysco: Sysco is the largest broadline foodservice distributor in North America, distributing groceries, beverages, and food-related supplies to restaurants and institutions. Overlaps with JC Sales' grocery and beverage wholesale categories, though Sysco focuses on foodservice rather than dollar/discount retail.
- US Foods: US Foods is a major broadline foodservice distributor selling groceries, beverages, and supplies to restaurants and institutional buyers across the US. Comparable to JC Sales' grocery/food distribution business with similar logistics and category breadth, though at much larger scale and foodservice-focused.
- BJ's Wholesale Club: BJ's operates membership warehouse clubs selling groceries and general merchandise to consumers and small business members. Similar Cash & Carry / warehouse-club wholesale format to JC Sales' LA outlet, though at vastly greater scale and with a consumer-facing membership model.
- Bunzl Distribution: Bunzl is a global distribution and outsourcing company supplying a broad range of non-food consumables (paper, packaging, cleaning, safety) to retailers, foodservice operators, and institutions. Comparable B2B wholesale distribution model with similar product mix overlap on paper, plastic, and household supplies.
- SuperValu (now part of United Natural Foods): UNFI (United Natural Foods) is a major North American grocery wholesaler and distributor serving retailers and food service operators. Highly comparable broadline grocery and general merchandise wholesale model to JC Sales, though at significantly larger institutional scale.
- Costco Wholesale: Costco operates warehouse club stores selling groceries and general merchandise via membership to both consumers and small businesses. Operates the same Cash & Carry / warehouse-club wholesale format as JC Sales' LA outlet, with overlapping category breadth in groceries, household, and seasonal merchandise, though at vastly greater scale.
Others
- Dollar Tree: Dollar Tree is one of JC Sales' primary retail customers, operating thousands of discount retail stores nationwide purchasing general merchandise at wholesale. Not a competitor but a downstream customer channel whose health and procurement patterns directly affect JC Sales' revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
JC Sales social profiles
Digital presenceJC Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
JC Sales leadership team
Management profileNumber of profiles
JC Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JC Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JC Sales
What does JC Sales do?
JC Sales is a full-service B2B wholesaler distributing diverse general merchandise categories — including Dollar items, Health and Beauty, Foods and Beverage, General merchandise, Seasonal items, and Hispanic items — to retail businesses. The company operates through a wholesale e-commerce platform (jcsalesweb.com) shipping nationwide and internationally, complemented by a physical showroom and Cash & Carry outlet in Los Angeles, California. Products are sold in case/pack quantities at wholesale unit prices ranging from $0.07 to $80.84 per item.
Is JC Sales a public or private company?
JC Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JC Sales founded?
JC Sales was founded in 1993. It employs 251 to 500 people.
Where is JC Sales based?
JC Sales is headquartered in Los Angeles, United States, in the North America region.
How does JC Sales make money?
One revenue line is on record: wholesale merchandise sales.
Who are JC Sales's main competitors?
Direct peers on record are Restaurant Depot and Imperial Dade. Broad incumbents are C&S Wholesale Grocers, Sysco, US Foods, BJ's Wholesale Club, Bunzl Distribution, SuperValu (now part of United Natural Foods) and Costco Wholesale. Dollar Tree is listed as an others.
Does JC Sales have an API?
No public API is recorded for JC Sales.
What industry is JC Sales in?
JC Sales's product category is Wholesale Distribution. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAEADAC, Business-to-Business Warehouse Clubs (Cash & Carry). Its NAICS code is 424 and its SIC code is 5140.