Juice Media

What Juice Media does

Juice Media, Inc. is a data-led omnichannel media strategy and activation group headquartered in Marina Del Rey, California, founded in 2013 and operating as a subsidiary within the Altice family of companies. The company delivers end-to-end media services, including strategy, planning, purchase, and management of advertising across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels. Its core platform, the Juice Media Platform, integrates a proprietary household graph (Juice Audience Builder™), an owned demand-side platform (Juice Media DSP) with CPMs stated at 20-40% below market, multi-touch attribution (MTA) models built on Shapley Values and Markov Chain mathematics, an AI Media Optimizer for predictive budget allocation, and an in-house Creative Studio for quick-turn ad production.

Juice Media monetizes through a mix of media-buying management fees, retainers, and commissions, plus volume-based incentives, rebates, and added-value media from partners across its aggregated client spend. Its go-to-market is a high-touch, consultative enterprise sales motion targeted at direct-to-consumer brands and large enterprise marketers seeking digital transformation across fragmented channels. The company claims $1B+ in cumulative media investment delivered across channels, 8+ brands scaled to billion-dollar valuations or acquisitions, and outcomes spanning 10+ industries including e-commerce, SaaS, D2C, consumer goods, retail, telecom, healthcare, and online marketplace.

In 2024, the company executed two acquisitions—Mooko Media (April) and Media Design Group (August)—to extend mobile, digital, streaming, and traditional TV measurement and execution capabilities. Operational indicators include 101-250 employees primarily based in Los Angeles under a hybrid model, recognition including a 2024 Gold Globee (COO Jessie Segal), a 2024 Global Tech Award, and an Effie Award, plus partnerships and data-sharing arrangements with other Altice-affiliated media properties.

Name

Juice Media

Legal name

Juice Media, Inc.

Website

https://juicemedia.ai

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Juice Media is a data-led omnichannel media agency and ad-tech platform serving enterprise and DTC brands. It combines proprietary AI/ML-powered multi-touch attribution, a household-graph audience builder, and an owned DSP to optimize media spend across TV, CTV, and digital channels.

Ownership category

akta.pro rank

Product category

Media Buying and Advertising Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Omnichannel media buying
• Programmatic advertising
• Multi-touch attribution
• Audience targeting
• Media mix modeling

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Buying and Management Fees: Juice Media charges management fees, retainers, and commissions for media buying services. They represent media costs at contracted rates in media plans. The company also receives volume-based incentives, rebates, bonuses, and added value media from media partners based on aggregate spend across their client base.
2. Advertising Placement Services: Revenue from strategy, planning, purchase, and management of media and advertising services across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, and out-of-home channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Juice Media is a data-led omnichannel media strategy and activation group that plans, buys, and optimizes advertising across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels. It delivers these services through proprietary AI/ML-powered tooling, including a household-graph audience builder, an owned demand-side platform (DSP), multi-touch attribution modeling, and a predictive media allocation optimizer. The company sells managed media services and technology-enabled campaigns directly to enterprise and mid-market brand marketers.

Product overview

Juice Media is a data-led omnichannel strategy and activation group operating as a unified platform providing end-to-end media services. The core offering centers on the Juice Media Platform, which integrates Juice Audience Builder™ for proprietary household-graph-based audience targeting, the Juice Media DSP for programmatic real-time bidding, and Multi-Touch Attribution (MTA) powered by custom AI/ML models (Shapley Values, Markov Chain) for cross-channel measurement. The AI Media Optimizer layer synthesizes MTA insights with historical benchmarks for predictive optimization and media dollar allocation. The platform is augmented by a Creative Studio for quick-turn ad production and was expanded in 2024 through acquisitions of Mooko Media and Media Design Group (MDG) to enhance mobile/digital capabilities in analytics, attribution, and customer journey execution. Services span linear TV, CTV/OTT, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Juice Media Platform
• Juice Audience Builder
• Juice Media DSP
• Multi-Touch Attribution (MTA)
• AI Media Optimizer
• Creative Studio

Quantifiable outcome

• 96% increase in conversion rate for major ecommerce customer by layering OTT on search campaigns
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Mooko MediacoreStrategic or Co-development Partner · 1 January 2024Acquisition in 2024 to expand mobile and digital marketing capabilities. Enhanced expertise in analytics, attribution, and customer journey execution across media channels.
• Media Design Group (MDG)coreStrategic or Co-development Partner · 1 January 2024Acquisition in 2024 to expand digital advertising capabilities and enhance media measurement and optimization, particularly in mobile, streaming, and traditional TV advertising.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kepler Group: Kepler Group is a data-driven marketing agency specializing in performance media, analytics, and CRM, serving enterprise brands with proprietary measurement and activation capabilities. Comparable to Juice Media's AI/ML-powered attribution and DTC-plus-enterprise client focus.
• Brainlabs: Brainlabs is a data-led digital media agency operating its own programmatic tech stack and emphasizing mathematical/algorithmic optimization of media spend. Comparable to Juice Media's Shapley+Markov attribution methodology and owned-DSP approach, with similar enterprise and DTC client base.
• PMG: PMG is a US-based independent media agency combining proprietary tech with media planning/buying across digital and omnichannel channels. Closely comparable to Juice Media in emphasizing data-led strategy, proprietary audience and measurement capabilities, and serving enterprise and DTC brands.
• Goodway Group: Goodway Group is an independent media agency combining data-driven planning, programmatic buying, and analytics for enterprise brands. Comparable to Juice Media's mid-market independent agency profile with proprietary measurement and activation focus on omnichannel outcomes.
• Crossmedia: Crossmedia is an independent media agency offering data-driven omnichannel planning and buying across linear TV, digital, and programmatic. Directly comparable to Juice Media's enterprise-focused, multi-channel service model with proprietary data and analytics capabilities.
• Tinuiti: Tinuiti is a US-based data-driven performance and omnichannel media agency combining proprietary technology with media buying across paid social, search, programmatic, CTV, and Amazon. Directly comparable to Juice Media on the data-led full-funnel agency model with proprietary measurement and audience tools, though larger in scale.

Broad incumbents

• GroupM: GroupM is WPP's media investment group, the world's largest media agency network managing over $50B in annual media spend with proprietary measurement (GroupM Nexus) and addressable capabilities. Comparable to Juice Media as a broad incumbent offering overlap across omnichannel planning, programmatic, and attribution at massive global scale.
• Publicis Media: Publicis Media is the media arm of Publicis Groupe, offering end-to-end planning, buying, and data/analytics (including Epsilon data assets). Comparable to Juice Media as a broad incumbent providing omnichannel media services at global scale with proprietary identity and measurement technology.
• Kantar Media: Kantar is the global market research and media measurement division (formerly WPP) offering cross-platform measurement, audience analytics, and ad effectiveness tools. Comparable to Juice Media's MTA/MMM offerings as a broad incumbent measurement specialist serving advertisers globally.

Others

• LiveRamp: LiveRamp is a data collaboration platform providing identity resolution, clean rooms, and audience activation infrastructure used by advertisers and agencies. Comparable to Juice Media's Juice Audience Builder™ household graph and attribution stack as an enabling identity/data technology layer in the ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Media