Juice Media
Juice Media is a data-led omnichannel media agency and ad-tech platform serving enterprise and DTC brands. It combines proprietary AI/ML-powered multi-touch attribution, a household-graph audience builder, and an owned DSP to optimize media spend across TV, CTV, and digital channels.
- Company typePrivate
- Founded2013
- HeadquartersMarina Del Rey, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Juice Media does
Juice Media, Inc. is a data-led omnichannel media strategy and activation group headquartered in Marina Del Rey, California, founded in 2013 and operating as a subsidiary within the Altice family of companies. The company delivers end-to-end media services, including strategy, planning, purchase, and management of advertising across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels. Its core platform, the Juice Media Platform, integrates a proprietary household graph (Juice Audience Builder™), an owned demand-side platform (Juice Media DSP) with CPMs stated at 20-40% below market, multi-touch attribution (MTA) models built on Shapley Values and Markov Chain mathematics, an AI Media Optimizer for predictive budget allocation, and an in-house Creative Studio for quick-turn ad production.
Juice Media monetizes through a mix of media-buying management fees, retainers, and commissions, plus volume-based incentives, rebates, and added-value media from partners across its aggregated client spend. Its go-to-market is a high-touch, consultative enterprise sales motion targeted at direct-to-consumer brands and large enterprise marketers seeking digital transformation across fragmented channels. The company claims $1B+ in cumulative media investment delivered across channels, 8+ brands scaled to billion-dollar valuations or acquisitions, and outcomes spanning 10+ industries including e-commerce, SaaS, D2C, consumer goods, retail, telecom, healthcare, and online marketplace.
In 2024, the company executed two acquisitions—Mooko Media (April) and Media Design Group (August)—to extend mobile, digital, streaming, and traditional TV measurement and execution capabilities. Operational indicators include 101-250 employees primarily based in Los Angeles under a hybrid model, recognition including a 2024 Gold Globee (COO Jessie Segal), a 2024 Global Tech Award, and an Effie Award, plus partnerships and data-sharing arrangements with other Altice-affiliated media properties.
Juice Media firmographics
Firmographics- Name
- Juice Media
- Legal name
- Juice Media, Inc.
- Website
- https://juicemedia.ai
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Juice Media is a data-led omnichannel media agency and ad-tech platform serving enterprise and DTC brands. It combines proprietary AI/ML-powered multi-touch attribution, a household-graph audience builder, and an owned DSP to optimize media spend across TV, CTV, and digital channels.
- Ownership category
- akta.pro rank
Juice Media industry classification
Industry- Product category
- Media Buying and Advertising Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industries
- Media Planning, Buying & Optimization (BPAFAAAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Juice Media is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Juice Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Media Buying and Management Fees: Juice Media charges management fees, retainers, and commissions for media buying services. They represent media costs at contracted rates in media plans. The company also receives volume-based incentives, rebates, bonuses, and added value media from media partners based on aggregate spend across their client base.
- Advertising Placement Services: Revenue from strategy, planning, purchase, and management of media and advertising services across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, and out-of-home channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom media strategies tailored to client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Juice Media product offering
Product offeringCore offering
Juice Media is a data-led omnichannel media strategy and activation group that plans, buys, and optimizes advertising across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels. It delivers these services through proprietary AI/ML-powered tooling, including a household-graph audience builder, an owned demand-side platform (DSP), multi-touch attribution modeling, and a predictive media allocation optimizer. The company sells managed media services and technology-enabled campaigns directly to enterprise and mid-market brand marketers.
Product overview
Juice Media is a data-led omnichannel strategy and activation group operating as a unified platform providing end-to-end media services. The core offering centers on the Juice Media Platform, which integrates Juice Audience Builder™ for proprietary household-graph-based audience targeting, the Juice Media DSP for programmatic real-time bidding, and Multi-Touch Attribution (MTA) powered by custom AI/ML models (Shapley Values, Markov Chain) for cross-channel measurement. The AI Media Optimizer layer synthesizes MTA insights with historical benchmarks for predictive optimization and media dollar allocation. The platform is augmented by a Creative Studio for quick-turn ad production and was expanded in 2024 through acquisitions of Mooko Media and Media Design Group (MDG) to enhance mobile/digital capabilities in analytics, attribution, and customer journey execution. Services span linear TV, CTV/OTT, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Juice Media Platform
- Juice Audience Builder
- Juice Media DSP
- Multi-Touch Attribution (MTA)
- AI Media Optimizer
- Creative Studio
Quantifiable outcome
- 96% increase in conversion rate for major ecommerce customer by layering OTT on search campaigns
- +4 more outcomes
Companies that use Juice Media
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Juice Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Juice Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mooko MediacoreAcquisition in 2024 to expand mobile and digital marketing capabilities. Enhanced expertise in analytics, attribution, and customer journey execution across media channels.
- Media Design Group (MDG)coreAcquisition in 2024 to expand digital advertising capabilities and enhance media measurement and optimization, particularly in mobile, streaming, and traditional TV advertising.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Juice Media competitors and assessment
Company assessmentDirect peers
- Kepler Group: Kepler Group is a data-driven marketing agency specializing in performance media, analytics, and CRM, serving enterprise brands with proprietary measurement and activation capabilities. Comparable to Juice Media's AI/ML-powered attribution and DTC-plus-enterprise client focus.
- Brainlabs: Brainlabs is a data-led digital media agency operating its own programmatic tech stack and emphasizing mathematical/algorithmic optimization of media spend. Comparable to Juice Media's Shapley+Markov attribution methodology and owned-DSP approach, with similar enterprise and DTC client base.
- PMG: PMG is a US-based independent media agency combining proprietary tech with media planning/buying across digital and omnichannel channels. Closely comparable to Juice Media in emphasizing data-led strategy, proprietary audience and measurement capabilities, and serving enterprise and DTC brands.
- Goodway Group: Goodway Group is an independent media agency combining data-driven planning, programmatic buying, and analytics for enterprise brands. Comparable to Juice Media's mid-market independent agency profile with proprietary measurement and activation focus on omnichannel outcomes.
- Crossmedia: Crossmedia is an independent media agency offering data-driven omnichannel planning and buying across linear TV, digital, and programmatic. Directly comparable to Juice Media's enterprise-focused, multi-channel service model with proprietary data and analytics capabilities.
- Tinuiti: Tinuiti is a US-based data-driven performance and omnichannel media agency combining proprietary technology with media buying across paid social, search, programmatic, CTV, and Amazon. Directly comparable to Juice Media on the data-led full-funnel agency model with proprietary measurement and audience tools, though larger in scale.
Broad incumbents
- GroupM: GroupM is WPP's media investment group, the world's largest media agency network managing over $50B in annual media spend with proprietary measurement (GroupM Nexus) and addressable capabilities. Comparable to Juice Media as a broad incumbent offering overlap across omnichannel planning, programmatic, and attribution at massive global scale.
- Publicis Media: Publicis Media is the media arm of Publicis Groupe, offering end-to-end planning, buying, and data/analytics (including Epsilon data assets). Comparable to Juice Media as a broad incumbent providing omnichannel media services at global scale with proprietary identity and measurement technology.
- Kantar Media: Kantar is the global market research and media measurement division (formerly WPP) offering cross-platform measurement, audience analytics, and ad effectiveness tools. Comparable to Juice Media's MTA/MMM offerings as a broad incumbent measurement specialist serving advertisers globally.
Others
- LiveRamp: LiveRamp is a data collaboration platform providing identity resolution, clean rooms, and audience activation infrastructure used by advertisers and agencies. Comparable to Juice Media's Juice Audience Builder™ household graph and attribution stack as an enabling identity/data technology layer in the ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Juice Media social profiles
Digital presenceJuice Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juice Media leadership team
Management profileNumber of profiles
Profiles9 records
Juice Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Juice Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juice Media M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juice Media
What does Juice Media do?
Juice Media is a data-led omnichannel media strategy and activation group that plans, buys, and optimizes advertising across linear TV, OTT/CTV, online video, programmatic, paid social, search, native, terrestrial radio, streaming audio, and out-of-home channels. It delivers these services through proprietary AI/ML-powered tooling, including a household-graph audience builder, an owned demand-side platform (DSP), multi-touch attribution modeling, and a predictive media allocation optimizer. The company sells managed media services and technology-enabled campaigns directly to enterprise and mid-market brand marketers.
Is Juice Media a public or private company?
Juice Media is a private company. It is classified as corporate owned and is currently operating.
When was Juice Media founded?
Juice Media was founded in 2013. It employs 101 to 250 people.
Where is Juice Media based?
Juice Media is headquartered in Marina Del Rey, United States, in the North America region.
How does Juice Media make money?
Two revenue lines are on record. Media Buying and Management Fees are the primary driver. The others are advertising Placement Services.
Who are Juice Media's main competitors?
Direct peers on record are Kepler Group, Brainlabs, PMG, Goodway Group, Crossmedia and Tinuiti. Broad incumbents are GroupM, Publicis Media and Kantar Media. LiveRamp is listed as an others.
Does Juice Media have an API?
No public API is recorded for Juice Media.
What industry is Juice Media in?
Juice Media's product category is Media Buying and Advertising Services. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541830 and its SIC code is 7311.