On Vinyl Media Group

What On Vinyl Media Group does

On Vinyl Media Group is a privately held boutique music design company headquartered in Austin, TX, founded in 2015. It operates a hyperlocal model connecting Austin-area musicians with local retail, hospitality, and corporate clients through three service lines: corporate event and private party booking, music licensing and curation for filmmakers and businesses, and commercial retail background music solutions. The company is minority- and woman-founded and led by CEO and co-founder Nathalie Phan alongside co-founders Alex Duck and Austin Marshall, all St. Edward's University alumni.

The company's core technology is human-driven music curation and licensing rather than a software platform. It owns two sub-brands: SoundSync Music, a wholly-owned subsidiary focused on synchronization licensing for film, TV, and advertising placements, and Vinyl List, an online music magazine publishing local artist features, reviews, and public playlists. Notably, On Vinyl has wound down its proprietary music platform and now delivers customized music plans on a consultative basis, reducing technology intensity in favor of services revenue. There is no API, no SDK, no app, and no disclosed AI capabilities.

Commercially, On Vinyl uses a direct, sales-led go-to-market targeting Austin-area SMBs for ongoing curation/licensing relationships and larger corporate buyers for episodic event bookings. Revenue derives from licensing royalties on artist placements and professional services fees for curation and event production. The company has no disclosed external funding, operates with 1-10 employees, is geographically confined to Austin, and generates an undisclosed but likely sub-$1M annual revenue base given its narrow footprint and services-led model.

Name

On Vinyl Media Group

Legal name

On Vinyl Media Group, LLC

Website

https://onvinylmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

On Vinyl Media Group is a privately held, woman- and minority-founded boutique music design company in Austin that licenses, curates, and books local Austin musicians for retail businesses, hospitality venues, corporate events, and sync placements via its SoundSync Music subsidiary.

Ownership category

akta.pro rank

Product category

Music Curation and Licensing Services

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industries

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Music & Synchronization Rights for Film/TV (MPADALAC)

Keywords

• Music licensing services
• Music curation
• Corporate event booking
• Sync licensing
• Local artist promotion

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Licensing: Non-exclusive licensing contracts that grant permission to use local artists' recorded music in local businesses, with artists receiving royalties each time their music is played.
2. Music Curation Services: Custom-curated playlists and background music solutions for retail businesses, restaurants, and commercial establishments.
3. Event Booking Services: Turnkey corporate event and private party booking services including artist booking, communications, and stage management.
4. Sync Licensing (via SoundSync Music): Synchronization licensing for filmmakers and media creators seeking music for their productions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

On Vinyl Media Group curates local Austin music for use in retail and hospitality businesses, providing non-exclusive music licensing and background music curation. It also offers turnkey corporate event and private party booking services that include artist booking, communications, and stage setup/breakdown. Through its sister company SoundSync Music, it provides synchronization licensing for filmmakers and media creators.

Product overview

On Vinyl Media Group is a boutique music design company based in Austin, TX operating since 2015. The company offers three core service lines: (1) Corporate Events & Private Parties for booking local musicians at corporate events and weddings, (2) Music Licensing & Curation services for filmmakers and retail businesses, and (3) Commercial Retail Music Solutions for background music in local establishments. The portfolio includes the Vinyl List online music magazine showcasing local Austin artists, and is partnered with SoundSync Music, a sister company focused on synchronization licensing for visual media.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events & Private Parties Booking Turnkey booking service for corporate events, private parties, and weddings that includes booking local bands, artists, or DJs, managing artist communications, and handling stage setup and breakdown.
• Music Licensing & Music Curation

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SoundSync MusiccoreStrategic or Co-development PartnerSoundSync Music is a sister company under On Vinyl Media Group, specializing in synchronization licensing for filmmakers and media creators. On Vinyl Media refers customers needing sync licensing services to SoundSync Music, creating an integrated service offering for music licensing needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Artlist:
• ReverbNation: Artist development and music promotion platform helping independent musicians grow audiences and access licensing opportunities. Adjacent to On Vinyl Media's mission of supporting local musicians and providing exposure through the Vinyl List magazine.

Direct peers

• Songtradr: Global B2B music licensing marketplace connecting brands, agencies, and content creators with pre-cleared music. Highly comparable to SoundSync Music's sync licensing offering and shares the music rights representation and licensing focus central to On Vinyl Media.
• Musicbed: Sync licensing platform curating independent artist music for film, TV, advertising, and brand campaigns. Directly comparable to SoundSync Music's synchronization licensing services for filmmakers and visual media.
• Cloud Cover Music: Background music and video streaming service for businesses, specializing in fully licensed music for retail, hospitality, and other commercial settings. Competes directly with On Vinyl Media's commercial retail music solutions.
• Soundtrack Your Brand: Streaming-based background music platform for businesses, including restaurants, retail, and hotels. Targets the same commercial customer base as On Vinyl Media's music curation service but delivers via a scalable SaaS model rather than bespoke services.

Broad incumbents

• Mood Media: Global leader in in-store music, messaging, and commercial audio experiences for retail and hospitality. Directly comparable to On Vinyl Media's background music curation service, though Mood Media operates at massive scale with proprietary technology rather than a boutique hyperlocal model.
• Epidemic Sound: Major music licensing platform providing royalty-free music and sound effects to content creators, brands, and agencies worldwide. Operates in the same sync licensing space as SoundSync Music at significantly larger scale.

Emerging players

• Jamendo Licensing: Independent music platform offering background music licensing for businesses and sync licensing for creative projects. Comparable to On Vinyl Media's dual focus on commercial background music and sync licensing, with a similar independent artist emphasis.
• Songtail: Music licensing marketplace connecting filmmakers and content creators with independent artists for sync placements. Comparable niche focus on independent artist sync licensing similar to SoundSync Music's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onvinylmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Vinyl Media Group