Charlie's Acres

What Charlie's Acres does

Charlie's Acres Farm Animal Sanctuary is a 501(c)(3) nonprofit (EIN 81-4125573) founded in 2016 by Tracy Vogt in Sonoma, California. The organization operates a single-site animal sanctuary providing lifelong care for 150+ rescued farmed animals across species including cows, pigs, chickens, turkeys, ducks, geese, sheep, and goats, sourced from situations of neglect, abandonment, abuse, laboratory testing, and animal agriculture. The Vogt family purchased and donated the underlying property; operations are funded through donations, recurring sponsorships, paid visitor experiences, corporate partnerships, and an annual gala auction.

The revenue model is a diversified nonprofit stack spanning eight streams: tax-deductible donations (Qgiv); individual animal sponsorships at $25-$200/month (Qgiv); corporate sponsorships at $100-$500/month including barn-level logo placement; paid tour and experience fees ($50-$75/person for 2-3 hour formats); corporate team-building events at $50-$75/person; Shopify merchandise; gift certificates; and the annual Fancy Farmraiser Benefit & Auction. Products span on-site offerings (Private Tours, Community Tours, Tour + Plant-Based Picnic, Photography Tour, Goat Yoga, School Field Trips) and remote/virtual offerings (Virtual Tours, Virtual Field Trips, and a new Virtual Class Pet Program for K-12 schools opening registration for the 2026-27 school year). Distribution runs through Calendly, FareHarbor, Airbnb Experiences, Shopify, Qgiv, Linktree, and direct email outreach, with no proprietary technology disclosed.

The organization serves four primary segments: individual visitors and families (Sonoma tourists and plant-based lifestyle consumers), corporate groups (team building and CSR), K-12 schools and educators (humane education), and volunteers. It is governed by a five-member board chaired by founder Tracy Vogt, with board members drawn from the plant-based CPG, legal, and entrepreneurial communities, and operates with 11-50 employees under named functional leads covering Animal Care, Programs & Education, Facilities, and Photoshoots & Social Media.

Name

Charlie's Acres

Legal name

Charlie's Acres Farm Animal Sanctuary

Website

https://charliesacres.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlie's Acres is a Sonoma, California-based 501(c)(3) nonprofit sanctuary providing lifelong care for 150+ rescued farmed animals, generating revenue through donations, recurring animal and corporate sponsorships, paid tours and corporate team-building experiences, merchandise, and educational programs including a new K-12 Virtual Class Pet subscription.

Ownership category

akta.pro rank

Product category

Animal Sanctuary Services

NAICS

Zoos and Botanical Gardens (71213)

SIC

Agricultural Services (700)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Animal Welfare & Advocacy Organizations (AFAEALAC), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Farm animal sanctuary
• Humane education programs
• Animal welfare nonprofit
• Corporate team building
• Virtual class pet

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Tax-deductible charitable contributions to support the sanctuary's rescue operations, animal care, and educational programs. The organization is a 501(c)(3) registered nonprofit (EIN 81-4125573).
2. Corporate Sponsorships: Monthly corporate sponsorship tiers ($100-$500/month) with benefits including animal sponsorship certificates, private tours, virtual tour pop-ins, annual team offsites, picnic area access, and logo placement at barns.
3. Animal Sponsorships: Individual monthly animal sponsorships ($25-$200/month) providing food, bedding, vet care, and enrichment. Includes private tour access, personalized certificates, merchandise, and annual photography tours for higher tiers.
4. Tour and Experience Fees: Revenue from in-person experiences including private tours, community tours, goat yoga, photography tours, and tour + plant-based picnics. Virtual tours also available.
5. Corporate Team Building Events: Corporate group experiences at $50/person for 2-hour tours or $75/person for 3-hour tour + picnic experiences, accommodating groups of various sizes.
6. Gift Certificates: Gift certificates available for all eligible experiences at Charlie's Acres including private tours, goat yoga, sheep meditation, and virtual tours.
7. Merchandise Sales: Online merchandise shop selling Charlie's Acres branded items through Shopify storefront.
8. Special Events: Annual Fancy Farmraiser Benefit & Auction as a major fundraising event.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Charlie's Acres provides lifelong sanctuary care for 150+ rescued farmed animals including cows, pigs, chickens, turkeys, ducks, geese, sheep, and goats. The organization sells guided in-person and virtual tour experiences, goat yoga, plant-based picnic outings, photography tours, corporate team building events, and school field trips. Recurring individual animal sponsorships ($25-$200/month) and corporate sponsorship tiers ($100-$500/month) provide ongoing funding alongside merchandise sales and an annual benefit auction.

Product overview

Charlie's Acres is a 501(c)(3) nonprofit farmed animal sanctuary offering a portfolio of visitor experiences centered around rescued farm animal welfare and humane education. The core offering consists of guided in-person tours (Private Tours, Community Tours) and virtual experiences (Virtual Tours, Virtual Field Trips). These are enhanced through add-on modules including Tour + Plant-Based Picnic Experience, Tour + Photoshoot, Goat Yoga, Corporate Team Building, and School Field Trips. The organization also offers animal sponsorship programs and a Virtual Class Pet Program for schools. Booking is facilitated through Calendly, FareHarbor, Airbnb Experiences, and Qgiv platforms, with merchandise sold via Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tours Two-hour guided sanctuary tour visiting rescued farm animals including cows, pigs, goats, sheep, chickens, ducks, geese, and turkeys, with stories of each animal's rescue and resilience. Priced at $50 per person with groups limited to 10 guests for a safe and positive experience.
• Community Tours Group-guided educational tours of the sanctuary available on weekends, offering visitors the opportunity to meet rescued farm animals in a shared group setting.
• Tour + Plant-Based Picnic Experience Three-hour sanctuary tour combined with a plant-based charcuterie platter paired with local wine in the scenic picnic area overlooking pastures. Sponsored by Nova Terra, Renegade Foods, and Etude Winery. Priced at $75 per person.
• Tour + Photoshoot Professional photography tour experience where photographers capture guest interactions with rescued farm animals through treats and gentle grooming, producing high-quality souvenir photos.
• Goat Yoga Yoga sessions held at the sanctuary on select dates, combining a wellness activity with animal interaction alongside rescued goats.
• Corporate Team Building Company offsite events at the sanctuary including guided tours and tour plus picnic experiences, with corporate sponsorship tiers (Animal Patron $100/month, Corporate Partner $250/month, Corporate Champion $500/month) that add team Zoom pop-ins, annual offsites, scenic picnic area access, and logo placement at barns. Accommodates groups up to 30 people, with groups over 10 divided into staggered starts.
• School Field Trips On-site educational field trips at the sanctuary for classes second grade and above, featuring animal care activities and direct interactions with rescued farm animals, with an optional plant-based lunch.
• Virtual Class Pet Program Humane education program where classrooms symbolically adopt a rescued animal resident and receive an adoption certificate, photos, information, humane education lessons, and four 30-minute video calls with animal caregivers throughout the school year. Registration opens September 2026 for the 2026-27 school year.
• Virtual Tours Interactive live virtual tours of the sanctuary for corporate groups, families, and long-distance friends, available in 30 and 60-minute formats scheduled via Linktree.
• Virtual Field Trips Educational Zoom-based virtual field trips where students meet rescued farmed animals across the pastures, hear resilience stories, learn species facts, and observe enrichment activities.
• Gift Certificates Gift certificates redeemable for any eligible experience at the sanctuary including private tours, tour plus picnics, goat yoga, sheep meditation, and virtual tours.
• Animal Sponsorship Monthly individual sponsorship program supporting a specific rescued animal resident, with tiered packages from $25 to $200 per month. Benefits include personalized sponsorship certificates, animal story updates with photos, greeting cards, merchandise such as canvas bags and T-shirts, and private on-site or virtual tours ranging from two to four per year depending on tier, plus an annual photography tour for the highest tier.
• Corporate Sponsorship Packages Three-tier monthly corporate animal sponsorship program: Animal Patron ($100/month), Corporate Partner ($250/month), and Corporate Champion ($500/month). Benefits scale to include personalized sponsorship certificates, animal story updates with photos, greeting cards, annual gifts, merchandise discounts, two 30-minute team Zoom pop-ins, an annual team offsite for up to 30 people, an annual virtual tour, scenic picnic area access, and logo placement at the barn of the sponsored animal visible to 3,500-4,000 annual visitors at the highest tier.
• Fancy Farmraiser Benefit & Auction Annual benefit and fundraising auction event held by Charlie's Acres, with the 2026 edition marking the sanctuary's 10th anniversary of rescue operations since founding in 2016. Tickets and event registration are processed via the Qgiv platform.
• Charlie's Acres Branded Merchandise Branded merchandise sold online through a Shopify storefront at charlies-acres.myshopify.com and available for in-person purchase at the sanctuary.

Quantifiable outcome

• 150+ rescued animals provided lifelong sanctuary care
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered supporting, core and minor.

• Nova TerrasupportingGTM or Marketing Partner · 1 January 2024Nova Terra is a sponsor of the Tour + Plant-Based Picnic Experience at Charlie's Acres. They are a whole food plant-based charcuterie company providing products for the picnic offering.
• Renegade FoodssupportingGTM or Marketing Partner · 1 January 2024Renegade Foods sponsors the Tour + Plant-Based Picnic Experience and has fully sponsored Hannah & Margaret the goats. They are a whole food plant-based charcuterie company.
• Etude WinerysupportingGTM or Marketing Partner · 1 January 2024Etude Winery provides wine pairing for the Tour + Plant-Based Picnic Experience at the sanctuary.
• Eclipse FoodssupportingGTM or Marketing Partner · 1 January 2024Eclipse Foods, a plant-based dairy company, has fully sponsored Honey the cow for her entire life at the sanctuary. They create ice cream made entirely from plants.
• Farm SanctuarycoreStrategic or Co-development Partner · 1 January 2024Farm Sanctuary worked with local animal control to secure legal custody of 20 sheep from a dairy farm cruelty case. Four of these sheep came to reside at Charlie's Acres as part of the Kings County Girls group.
• Rescue + Freedom ProjectcoreStrategic or Co-development Partner · 1 January 2024Coordinated the rescue of Petunia the Gottingen pig from laboratory testing. Rescue + Freedom Project facilitated the connection between the laboratory and Charlie's Acres.
• Advancing Law for AnimalscoreStrategic or Co-development Partner · 1 January 2024Law firm that represented activists protesting outside a slaughterhouse. Rather than accepting monetary compensation, the lawyers requested cows to be saved as part of a court case resolution, resulting in Jade and Juno coming to Charlie's Acres.
• GTFO It's VeganminorGTM or Marketing Partner · 1 January 2024Recommended online vegan supermarket for customers having trouble finding featured plant-based brands at local grocery stores.
• Plant-Based Food Brands (Staff Picks)supportingGTM or Marketing Partner · 1 January 2024Staff recommended plant-based brands including Nova Terra, Violife, Beyond Meat, Gardein, Kite Hill, Sacred Serve, Vegg, Just, Follow Your Heart, Tofurky, Field Roast, Oatly, Renegade Foods, Sophie's Kitchen, So Delicious, Daiya, Califia Farms, Nada Moo, Lightlife, Good Catch Foods, and All Vegetarian Inc.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farm Sanctuary: Farm Sanctuary is the largest US farmed animal sanctuary organization and a direct peer — also rescues farm animals, runs sanctuary-based education, and is an active partner of Charlie's Acres (coordinated the Kings County sheep rescue). Operates two main sanctuary locations in NY and CA.
• Gentle Barn: Gentle Barn is a direct farmed animal sanctuary peer operating in Santa Clarita, CA (and a TN location), offering sanctuary tours, school field trips, and humane education for rescued farm animals — same core business model and audience as Charlie's Acres.
• Peaceful Prairie Sanctuary: Peaceful Prairie is a farmed animal sanctuary in Colorado providing lifelong care, public tours, and educational programming — closely comparable in mission, scale, and operating model to Charlie's Acres.
• Animal Acres: Animal Acres is a farmed animal sanctuary near Los Angeles offering public visits, tours, and educational programming — comparable in scope, mission, and visitor-experience business model to Charlie's Acres.
• Woodstock Farm Sanctuary: Woodstock Farm Sanctuary in High Falls, NY is a farmed animal sanctuary that provides lifelong care and offers public tours, vegan outreach, and humane education — directly comparable in mission and operating model to Charlie's Acres.
• Luvin Arms Animal Sanctuary: Luvin Arms is a farmed animal sanctuary in Colorado offering public tours, vegan education, and corporate/individual sponsorships — directly comparable in operating model and donor/visitor value proposition to Charlie's Acres.

Emerging players

• Our Hen House: Our Hen House is a farmed animal advocacy media and education organization; while not a sanctuary itself, it is a peer in the farmed-animal welfare/education space with overlapping audience, content, and donor base.
• Goat Yoga (various operators): Multiple goat yoga experience operators (e.g., on Airbnb Experiences) overlap with Charlie's Acres' goat yoga offering, though most are entertainment-only without the rescue/sanctuary mission. Relevant as a comparator for pricing and consumer expectations in the experience segment.

Broad incumbents

• San Francisco SPCA: SF SPCA is a long-established Northern California animal welfare nonprofit with adoption, education, and veterinary services. Comparable in mission category and Bay Area/CA donor pool, though it focuses on companion animals rather than farmed animals.
• Pasadena Humane Society: Pasadena Humane is a large, established animal welfare organization in California offering shelter, adoption, education, and humane programs. While broader than a farmed-animal sanctuary, it competes for similar donors, volunteers, and corporate CSR in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/charliesacresfarmanimalsanctuary
• Instagraminstagram.com/charliesacres
• TikToktiktok.com/@charliesacres?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlie's Acres