Renegade Foods
Renegade Foods is a Sonoma County, California-based plant-based food company that crafts premium vegan salami using traditional European fermentation and smoking techniques, selling direct-to-consumer, on Amazon, and through retail, restaurant, and winery partners across 20+ US states.
- Company typePrivate
- Founded2019
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Renegade Foods does
Renegade Foods is a Sonoma County, California-based plant-based food company that manufactures premium vegan charcuterie, specifically a portfolio of artisan plant-based salamis and accompanying charcuterie kits. Founded in 2019 by Iona Campbell (CEO) and Kalie Marder (COO), the company produces wheat-gluten based salami using traditional European fermentation and smoking techniques adapted to plant proteins, with the majority of ingredients sourced as organic and the formulations positioned as clean-label. The company's central technical differentiator is an industry-first shelf-stable formulation that enables ambient-temperature shipping and storage with a 4-5 month shelf life unopened, a capability that addresses a known logistics constraint in the perishable vegan deli meat category.
The product portfolio comprises six core salami flavors organized in regional 3-packs—an original Italian/Spanish trio (Smoky Soppressata, Sweet Toscana, Spicy Chorizo) and a French/Hungarian trio (Salami Lorraine, Salami Provence, Salami Budapesti)—plus a grab-and-go artisan salami stick 9-pack containing 13+ grams of protein per serving and a Signature Charcuterie Kit for entertaining. The company generates revenue through four primary channels: (1) direct e-commerce via its Shopify-powered website with both one-time purchase and subscription options, (2) the Renegade Nation subscription program offering monthly or quarterly recurring deliveries with seasonal salamis four times a year, (3) the Amazon marketplace, and (4) wholesale distribution to retail partners (specialty grocers, Harry & David gift retail), restaurants (including celebrity and Michelin-starred chef placements), and wineries across 20+ US states. SKU pricing ranges from $31.95 for a 9-pack of salami sticks to $110 for a Signature Charcuterie Kit, anchoring the brand in the premium price tier of the plant-based category.
Commercially, Renegade Foods operates as a privately held, founder-controlled business with 1-10 employees and a single disclosed institutional relationship (Gaingels, 2022). Production reportedly tripled following the March 2023 shelf-stable product launch, and the company has steadily expanded both its SKU set and its geographic footprint since founding, though revenue remains undisclosed and the business has not pursued mainstream grocery distribution at scale. The operating model emphasizes content marketing, earned media in plant-based and lifestyle outlets, and a community-driven subscription engine rather than large trade-marketing budgets.
Renegade Foods firmographics
Firmographics- Name
- Renegade Foods
- Legal name
- Renegade Foods
- Website
- https://renegadefoods.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Renegade Foods is a Sonoma County, California-based plant-based food company that crafts premium vegan salami using traditional European fermentation and smoking techniques, selling direct-to-consumer, on Amazon, and through retail, restaurant, and winery partners across 20+ US states.
- Ownership category
- akta.pro rank
Renegade Foods industry classification
Industry- Product category
- Plant-based charcuterie / vegan deli meat
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)
- akta.pro secondary industries
- Jerky & Meat Snacks (CRADABAK), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD)
Keywords
Where Renegade Foods is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Renegade Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchases and subscription orders placed through company website (renegadefoods.com) for plant-based salami products in various configurations (3-packs, variety packs, charcuterie kits)
- Online Marketplace: Sales through Amazon platform, specifically for artisan vegan salami sticks in 9-pack variety boxes
- Wholesale Distribution: Bulk sales to retail partners (grocery stores, specialty food shops), restaurants, wineries, and gift retailers including Harry & David
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Italian/Spanish Salami 3-Pack - $42.75 |
| Unit Pricing | Monthly | French/Hungarian Salami 3-Pack - $46.50 |
| Unit Pricing | Pay-as-you-go | Italian/Spanish Salami Stick 9-Pack - $31.95 |
| Unit Pricing | Pay-as-you-go | Signature Charcuterie Kit - $110.00 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Renegade Foods product offering
Product offeringCore offering
Renegade Foods crafts premium, 100% plant-based salami and charcuterie products using traditional old-world European techniques including smoking and fermentation. Their core product line features organic, wheat-gluten-based salami in 3-pack variety boxes (Italian/Spanish and French/Hungarian flavors), shelf-stable individual salami sticks, and curated charcuterie kits. The company is known for the industry-first shelf-stable vegan deli meat formulation that does not require refrigeration for shipping and storage.
Product overview
Renegade Foods is a Sonoma County-based plant-based food company offering a portfolio of artisanal vegan salamis and charcuterie products. The core product line consists of two main salami 3-pack varieties: the original Italian/Spanish collection (Smoky Soppressata, Sweet Toscana, Spicy Chorizo) and the newer French/Hungarian collection (Lorraine, Provence, Budapesti). The company recently expanded into grab-and-go format with its Italian/Spanish Salami Stick 9-Pack. Products are sold as individual 3-packs, curated charcuterie kits, and through the Renegade Nation subscription program. All products are shelf-stable, organic, and made using traditional old-world techniques including smoking and fermentation. The company sells direct-to-consumer via its Shopify-powered website and through Amazon, as well as to retail and restaurant partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Italian/Spanish Salami 3-Pack A sampler pack containing three original Italian/Spanish-style plant-based salamis: Smoky Soppressata (applewood smoke and black pepper), Sweet Toscana (sweet Italian herbs and roasted red peppers), and Spicy Chorizo (smoked paprika and garlic). Made from wheat gluten with organic ingredients and priced at $42.75.
- Plant-Based French/Hungarian Salami 3-Pack A variety pack featuring three European-inspired flavors: Salami Lorraine (France, red wine and shallots), Salami Provence (France, thyme and bay leaf), and Salami Budapesti (Hungary, roasted garlic and white pepper). Priced at $46.50.
- Italian/Spanish Salami Stick 9-Pack Grab-and-go artisan vegan salami sticks in three flavors (Smoky Soppressata, Sweet Toscana, Spicy Chorizo), 3 sticks per flavor. Each 1.25 oz stick contains 13+ grams of protein and is shelf-stable. Priced at $31.95.
- Signature Charcuterie Kit Curated, artisanal animal-free charcuterie kit designed for entertaining guests or sharing with loved ones. Priced at $110.00.
- Renegade Nation Subscription Monthly or quarterly subscription service delivering favorite 3-packs of plant-based salami. Members receive free seasonal salami 4 times per year and early access to events, promotions, and samples.
- Renegade Foods Gift Card Gift cards available in denominations starting at $50 for purchase of Renegade Foods products.
Quantifiable outcome
- Shelf life of 4-5 months unopened
- +2 more outcomes
Companies that use Renegade Foods
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Renegade Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Renegade Foods partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Harry & Davidcore112-year-old specialty gift retailer partnered with Renegade Foods for their first vegan meat gift basket offering. Renegade Foods was selected as the inaugural vegan charcuterie partner, representing a significant validation of the brand's premium positioning and expansion into gifting market.
- Paradise Ridge WineryminorSanta Rosa, CA winery partner carrying Renegade Foods plant-based salami products, aligning with wine-country culinary positioning
- V. SattuiminorNapa, CA winery and food market partner carrying Renegade Foods products
- David Hill Vineyards & WineryminorForest Grove, OR winery partner carrying Renegade Foods products
- Rainbow GroceryminorSan Francisco, CA cooperative grocery store carrying Renegade Foods products
- Good Earth Natural FoodsminorFairfax and Mill Valley, CA natural foods retailer carrying Renegade Foods products
- Cultured KindnessminorPortland, OR retailer partner for Renegade Foods products
- PlantX/ XMarketminorMulti-location vegan grocery and online platform with locations in Chicago, IL, Venice, CA, and online
- Graze + Gather Co.minorOakland, CA restaurant partner serving Renegade Foods plant-based salami
- Rebel CheeseminorAustin, TX vegan cheese shop and restaurant partner for Renegade Foods products
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Renegade Foods competitors and assessment
Company assessmentDirect peers
- Tofurky: Direct plant-based deli meat and sausage competitor with similar vegetarian/vegan positioning. Tofurky offers plant-based deli slices, sausages, and tempeh across grocery and foodservice channels, competing head-to-head with Renegade Foods in the plant-based protein category.
- Lightlife (Maple Leaf Foods): Plant-based deli meats and meat alternatives owned by Maple Leaf Foods. Lightlife competes directly in plant-based deli slices, hot dogs, and breakfast items with broad grocery distribution, making it a primary shelf competitor to Renegade's shelf-stable deli meats.
- Field Roast (Greenleaf Foods/Maple Leaf): Premium plant-based sausages, roasts, and charcuterie-style products. Field Roast occupies the premium natural foods position similar to Renegade, with comparable European-inspired flavors and Whole Foods/natural channel distribution overlap.
- Yves Veggie Cuisine: Plant-based deli slices, burgers, and ground meat alternatives sold across Canadian and U.S. grocery. Yves is a comparable small/specialty plant-based deli meat brand serving similar vegetarian/flexitarian consumer segments.
Broad incumbents
- Beyond Meat: The largest publicly-traded plant-based meat company with broad deli, sausage, and snack product lines. Beyond Meat serves overlapping vegan/flexitarian consumers and competes for shelf space in the same retail channels Renegade targets.
- Applegate Farms (Hormel): Natural and organic deli meats with strong clean-label and antibiotic-free positioning. Applegate competes for the same conscious consumer shopping the deli case, though currently primarily conventional meat-based; comparable on positioning, quality, and shelf placement.
- Boar's Head: Premium deli meats brand with national distribution across grocery and foodservice. Boar's Head represents the premium meat charcuterie incumbent that Renegade must displace from charcuterie boards, gift baskets (Harry & David), and deli cases.
Emerging players
- Miyoko's Creamery (McCormick): Premium plant-based cheese and charcuterie spread brand recently acquired by McCormick. Pairs directly with Renegade on the plant-based charcuterie board, sharing specialty retail and wine-country gifting channels.
- Violife (Upfield): Global plant-based cheese brand owned by Upfield. Violife offers vegan charcuterie pairings (cheeses, spreads) that complement Renegade's plant-based meat offerings on the same board/category merchandising.
Others
- PlantX: Plant-based retail platform and existing Renegade distribution partner through XMarket locations in Chicago, Venice, CA, and online. Comparable as both a peer retail channel and adjacent plant-based consumer brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Renegade Foods social profiles
Digital presenceRenegade Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renegade Foods leadership team
Management profileNumber of profiles
Profiles2 records
Renegade Foods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renegade Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renegade Foods
What does Renegade Foods do?
Renegade Foods crafts premium, 100% plant-based salami and charcuterie products using traditional old-world European techniques including smoking and fermentation. Their core product line features organic, wheat-gluten-based salami in 3-pack variety boxes (Italian/Spanish and French/Hungarian flavors), shelf-stable individual salami sticks, and curated charcuterie kits. The company is known for the industry-first shelf-stable vegan deli meat formulation that does not require refrigeration for shipping and storage.
Is Renegade Foods a public or private company?
Renegade Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renegade Foods founded?
Renegade Foods was founded in 2019. It employs 1 to 10 people.
Where is Renegade Foods based?
Renegade Foods is headquartered in Berkeley, United States, in the North America region.
How does Renegade Foods make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are online Marketplace and wholesale Distribution.
Who are Renegade Foods's main competitors?
Direct peers on record are Tofurky, Lightlife (Maple Leaf Foods), Field Roast (Greenleaf Foods/Maple Leaf) and Yves Veggie Cuisine. Broad incumbents are Beyond Meat, Applegate Farms (Hormel) and Boar's Head. Emerging players are Miyoko's Creamery (McCormick) and Violife (Upfield). PlantX is listed as an others.
Does Renegade Foods have an API?
No public API is recorded for Renegade Foods.
What industry is Renegade Foods in?
Renegade Foods's product category is Plant-based charcuterie / vegan deli meat. Its primary akta.pro industry code is AFANAEAE, Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style), with a secondary code of CRADABAK, Jerky & Meat Snacks. Its NAICS code is 311 and its SIC code is 2013.