What Activa does

Activa is a privately held, vertically integrated land developer and homebuilder headquartered in Waterloo Region, Ontario, founded in 1984 under Activa Holdings Inc. The company develops complete residential communities — currently five active (Harvest Park, Trussler West, Ladyslipper at Vista Hills, Vista Hills, Erinbrook Towns) on top of 17 completed communities over 40+ years — and constructs homes across four branded series (Starter, Ascent, Summit, Summit Suites) spanning villas from $379,990 to premium single-detached homes above $1.27 million, plus a rental program at select communities managed by Cornerstone Property Management.

The company's core technology is residential construction built to ENERGY STAR certification standards (20% more efficient than Ontario building code) with a growing Net Zero Ready line featuring dual-fuel heat pumps, AeroBarrier air sealing, drain water heat recovery, under-slab insulation, and solar-ready infrastructure. Supporting capabilities include an award-winning in-house Design Studio for finish selection and a Customer Experience Program with dedicated coordinators guiding buyers through pre-drywall orientation, pre-delivery inspection, and Tarion-backed warranty (1-year workmanship, 2-year mechanical, 7-year structural). Since 2018, Activa has built over 1,000 ENERGY STAR certified homes.

Revenue is generated primarily through one-time new-home sales across Starter, Ascent, Summit, Summit Suites, villas, stacked townhomes, and condo/freehold townhomes, with pricing varying by series, community, and lot size. A secondary recurring revenue stream comes from monthly rental units ($2,290-$2,545/month) operated under partnership with Cornerstone Property Management. Activa sells direct-to-consumer through five on-site sales centres, model homes, and a multi-channel marketing presence (website, Instagram, Facebook, YouTube, LinkedIn, ActivaLearn blog). Customer segments span first-time buyers, growing families, multi-generational families, sustainability-focused buyers, and renters, all served within the Waterloo Region.

Name

Activa

Legal name

Activa Holdings Inc.

Website

https://activa.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Activa is a private, vertically integrated land developer and homebuilder founded in 1984 in Waterloo Region, Ontario. It builds ENERGY STAR and Net Zero Ready homes across four series — Starter, Ascent, Summit, and Summit Suites — and also operates a rental program in select communities.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), Residential Property Managers (531311)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• New home construction
• Residential land development
• Energy efficient homes
• Single family homes
• Townhome builder

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Home Sales: Activa sells newly constructed homes across multiple series (Starter, Ascent, Summit, Summit Suites) with prices ranging from approximately $379,990 for villas to over $1 million for premium single-detached homes. Revenue is generated through one-time home purchases with various financing options.
2. Rental Income: Activa offers rental units in select communities (Trussler West) with monthly rents ranging from $2,290 to $2,545. Property management is handled through Cornerstone Property Management Inc. Provides recurring monthly revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Activa is a land developer and homebuilder that develops complete residential communities in Waterloo Region, Ontario, and constructs and sells new homes across four product series (Starter, Ascent, Summit, Summit Suites) in single detached, townhome, and villa configurations, all built to ENERGY STAR standards with optional Net Zero Ready construction. The company also offers a residential rental program managed through Cornerstone Property Management Inc., and provides an in-house Design Studio, dedicated Customer Experience Coordinators, and statutory Tarion warranty support throughout the home buying process.

Product overview

Activa is a land developer and homebuilder headquartered in Waterloo Region, Ontario, with over 40 years of experience. The company operates as both a land developer and homebuilder, creating complete communities with various housing types. The product portfolio includes four distinct home series: Starter Series (entry-level, ENERGY STAR certified), Ascent Series (elevated finishes), Summit Series (Net Zero Ready, premium), and Summit Suites (with secondary suites for multi-generational living). Home types span Single Detached Homes, Freehold Townhomes, Condo Townhomes (including stacked, back-to-back, rear-garage, three-storey, and two-storey configurations), and Villas. Activa also offers a Rental Program for residential leasing. Supporting services include a Design Studio for finish selection, Customer Experience Program for buyer support, and Tarion Warranty coverage. Key product features include ENERGY STAR certification and Net Zero Ready home construction.

Differentiator

Problem solved

Functional benefit

Brands

• Activa Series: Home series product lines including Starter Series, Ascent Series, Summit Series, and Summit Suites, offering entry-level to premium home options.

Products and services

• Starter Series Entry-level Activa home line combining affordability, smart design, and ENERGY STAR certification for first-time homebuyers, available as Single Detached Homes and Townhomes on 30', 36', and 40' lots.

Quantifiable outcome

• 20% more energy-efficient than homes built to minimum building code requirements
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• TarioncoreStrategic or Co-development PartnerTarion administers warranties and protections for purchasers of new homes in Ontario. Activa partners with Tarion to provide statutory warranties including 30-day, 1-year, 2-year, and 7-year warranty coverage for all new home buyers.
• Habitat for Humanity Waterloo RegionmajorOthersActiva has been a proud supporter and sponsor of Habitat for Humanity for over 30 years, providing access to single-detached homes in the 1990s, donating funds (including $25k on 25th anniversary), sponsoring golf tournaments, and supporting builds.
• KidsAbilitymajorOthersActiva supports KidsAbility through charitable donations and community partnerships, helping local children and families access programs and services.
• House of FriendshipminorOthersActiva supports House of Friendship through charitable donations as part of their community giving back initiatives.
• Hockey Helps the HomelessminorOthersActiva participates in Hockey Helps the Homeless initiative, investing time, resources, and energy into causes that improve lives of others in the Waterloo Region.
• University of Waterloo Athletics and Recreation DepartmentmajorOthersActiva sponsors University of Waterloo Athletics including the Waterloo Warriors Multi-Sport and Games Day Camp, Team Up Community Outreach Program, and Warriors Family Day. Supports local athletes, youth, and families through recreation.
• Cornerstone Property Management Inc.coreChannel Partner/ Reseller/ DistributorCornerstone Property Management Inc. manages Activa's rental units, handling leasing operations and ongoing property management for rental communities including Trussler West.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Valour Holdings (Heartland Homes / Fernwood Homes): Ontario-focused residential builder operating regional sub-brands with single-detached and townhome products. Comparable as a multi-brand Ontario homebuilder of similar regional scale with overlapping product segmentation.

Broad incumbents

• Minto Group: Ontario-based builder and developer of single-family homes, townhomes, and condos with sustainability/energy-efficiency branding. Comparable as an Ontario for-sale residential builder with ENERGY STAR credentials and a multi-tier product offering similar to Activa's series approach.
• Empire Communities: Large Ontario homebuilder (single detached, townhomes, condos) with energy-efficient construction and brand-name sub-series (e.g., Empire Freehold Towns). Comparable multi-series product approach with Ontario-wide geographic reach at greater scale than Activa.
• Mattamy Homes: Canada's largest privately held homebuilder operating across multiple provinces including Ontario. Comparable as a for-sale residential builder with similar product segmentation (single detached, townhomes) and ENERGY STAR / energy-efficiency emphasis, though at materially larger scale and broader geography than Activa.
• Brookfield Residential: Major North American residential developer and homebuilder with significant Ontario operations. Comparable as a vertically integrated land developer + homebuilder offering ENERGY STAR and sustainability-positioned product across single detached and townhome formats.
• Great Gulf: Ontario-based builder of single-family homes, townhomes, and condos with Energy Star / Net Zero / green-building credentials. Comparable as a builder emphasizing sustainability branding and multi-tier product offerings in overlapping Ontario markets.

Direct peers

• Tartan Homes: Ottawa-focused homebuilder and land developer with similar vertical integration (land development + construction) and ENERGY STAR / energy-efficient home positioning. Directly comparable as a regional Ontario builder/developer of similar scale and product mix.
• Fieldgate Homes: GTA-area homebuilder developing single detached homes, townhomes, and condos with ENERGY STAR certification. Comparable as an Ontario for-sale residential builder at similar mid-tier regional scale with comparable product segmentation.
• Reid's Heritage Homes: Southwestern Ontario homebuilder (Kitchener-Waterloo / Cambridge / Guelph region) with ENERGY STAR certified construction and multi-series product line. Closest direct geographic peer to Activa, operating in overlapping Waterloo Region submarkets with similar single-detached and townhome offerings.

Others

• Cornerstone Property Management Inc. Property management partner that runs Activa's rental program (Trussler West / The Moraine). Listed as OTHERS because they are an operational partner rather than a competitor, but directly relevant given their role in Activa's recurring revenue stream.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC69As2WLwGfSU-LgjdKXpxQ
• Facebookfacebook.com/builtbyactiva
• LinkedInlinkedin.com/company/activa-group
• Instagraminstagram.com/builtbyactiva
• Xx.com/activa_homes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activa