Forman Mills

What Forman Mills does

Forman Mills is a US-based off-price apparel and footwear retailer operating a warehouse-style discount model under which it sells branded and designer merchandise at discounts of up to 80% off regular department store prices. The company was founded in 1977 and is headquartered in Pennsauken, New Jersey, with operations concentrated in the Northeast and a current footprint of 48 physical stores. Its product portfolio spans Mens, Ladies, Kids & Toys, Shoes, Home goods, Team Gear, and School Uniforms, featuring recognized brands such as Adidas, PUMA, and Reebok. Supporting services include a Text Rewards loyalty program, layaway payment options, gift cards, and Amazon Locker pickup at select locations.

The company generates revenue almost entirely through one-time retail sales at owned brick-and-mortar stores, targeting value-conscious consumers, families, students purchasing school uniforms, and sports fans. Pricing is not publicly disclosed; the central value proposition is everyday price discounts rather than subscription or membership mechanics. Distribution is entirely physical retail with no direct e-commerce storefront, supplemented by Amazon Lockers as a third-party convenience service. Marketing relies on organic social channels (Facebook, Instagram, Twitter, YouTube) and email newsletter.

Forman Mills was acquired by Shoppers World, a US-based regional department store operator, in June 2023 in an undisclosed transaction that rescued the business from potential bankruptcy. Under Shoppers World ownership the company has resumed expansion, opening a new Bronx, NY store in March 2026 and announcing a Philadelphia, PA store for May 2026. The company employs between 1,001 and 5,000 people and is led by President & CEO Mike Kvitko. No revenue figures, funding rounds, or AI/ML capabilities are disclosed in available materials.

Name

Forman Mills

Legal name

Forman Mills

Website

https://formanmills.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Forman Mills is a US off-price apparel and footwear retailer operating 48 warehouse-style stores in the Northeast, selling branded merchandise such as Adidas, PUMA, and Reebok at up to 80% off department store prices to value-conscious consumers, families, and students. The company was acquired by Shoppers World in June 2023.

Ownership category

akta.pro rank

Product category

Off-Price Apparel and Footwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), General Merchandise Retailers (455)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Off-Price Department Stores (Apparel-Led) (CRAEABAB)

akta.pro secondary industry

Off-Price Department Store Chains (National) (CRAGAEAG)

Keywords

• Off-price apparel
• Discount retail
• Family clothing
• Footwear sales
• Warehouse retail

Headquarters

HQ city

Pennsauken

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Off-Price Retail Sales: Revenue generated from selling brand-name and designer merchandise at discounted prices (up to 80% off department store prices). One-time product sales through physical retail stores with no subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Forman Mills operates as a national off-price retailer selling brand-name and designer apparel, footwear, home goods, and team gear at discounts of up to 80% off regular department store prices. The company runs a warehouse-style brick-and-mortar chain with 48 stores and supports transactions through a Text Rewards loyalty program and Layaway payment option.

Product overview

Forman Mills is a national off-price retailer offering brand-name and designer merchandise at discounts up to 80% off department store prices. The company operates a warehouse-style discount retail model featuring multiple product categories including Mens, Ladies, Kids & Toys, Shoes, Home goods, Team Gear, and School Uniforms. The portfolio is organized as a unified off-price retail platform with supporting services including a Text Rewards loyalty program, Layaway payment options, Gift Cards, and Amazon Lockers for package pickup. The company operates 48 stores nationwide with plans for continued expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Mens Department Off-price men's apparel and fashion featuring brand-name merchandise at discounts up to 80% off department store prices, sold through Forman Mills retail stores and the company website.
• Ladies Department Off-price women's apparel and fashion featuring brand-name merchandise at discounts up to 80% off department store prices.
• Kids & Toys Off-price children's clothing and toys featuring brand-name merchandise at discounts up to 80% off department store prices.
• Shoes Off-price footwear featuring brand names including Adidas, PUMA, and Reebok at discounts up to 80% off department store prices.
• Home Off-price home goods and décor at discounts up to 80% off department store prices.
• Team Gear Sports and team-related apparel and merchandise sold at off-price discounts.
• School Uniforms School uniform offerings for students at off-price discounts.
• Text Rewards Loyalty Program Loyalty rewards program offering exclusive savings and special offers to registered members via text messaging.
• Layaway Payment Service Layaway payment option allowing customers to reserve merchandise and pay in installments before taking the items home.
• Gift Cards Gift cards available for purchase and use at Forman Mills retail stores.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Shoppers WorldcoreStrategic or Co-development Partner · 1 June 2023Shoppers World, a US-based regional department store operator, acquired Forman Mills in June 2023 for an undisclosed sum. The acquisition rescued Forman Mills from potential bankruptcy and enabled continued store expansion and geographic reach growth.
• AmazonminorChannel Partner/ Reseller/ DistributorForman Mills locations feature Amazon Lockers, allowing customers to pick up Amazon packages at store locations. This partnership provides added convenience for shoppers visiting Forman Mills stores.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• TJX Companies (TJ Maxx / Marshalls / HomeGoods): TJX is the largest US off-price apparel and home retailer. It is the category-defining incumbent; Forman Mills operates the same closeout/treasure-hunt off-price model at substantially smaller scale.
• Macy's Backstage: Macy's Backstage is the off-price extension of Macy's, selling branded apparel and home goods at lower price points inside or alongside Macy's stores. Comparable discount/off-price assortment within a larger department-store operator (analogous to Forman Mills under Shoppers World).

Direct peers

• Ross Stores: Ross is a national off-price retailer of apparel, footwear, and home goods sold at 20-60% off department-store prices. Directly comparable to Forman Mills in customer value proposition, store experience, and category mix.
• Burlington Stores: Burlington operates an off-price apparel, footwear, accessories, and home goods chain at 40-60% off comparable department-store prices. Closely comparable in store size, assortment, and discount positioning.
• Nordstrom Rack: Nordstrom Rack is the off-price banner of Nordstrom, offering brand-name apparel, footwear, and accessories at discounts. Comparable in branded-merchandise discount positioning and family-shopper orientation.
• Gabe's: Gabe's is a regional off-price retailer of apparel, footwear, accessories, and home goods concentrated in the Mid-Atlantic and Southeast. Closely comparable in warehouse-style off-price format and family-value customer base.
• Marshalls (part of TJX): Marshalls is TJX's off-price apparel/footwear chain selling brand-name and designer merchandise at discounted prices. Directly comparable to Forman Mills' off-price apparel-led model and treasure-hunt store experience.

Emerging players

• Sierra (TJX): Sierra is TJX's off-price banner focused on active, outdoor, and family apparel at discount prices. Comparable as an off-price family-oriented apparel concept, though Sierra is omnichannel while Forman Mills is store-only.
• Ollie's Bargain Outlet: Ollie's is a discount retailer of brand-name merchandise at closeout prices with a heavy mix of home, toys, and household goods. Partial overlap with Forman Mills' Home and Kids & Toys categories and shared value-customer orientation.

Others

• Five Below: Five Below is an extreme-value specialty retailer targeting teen and family shoppers with merchandise priced at $5 and below. Adjacent to Forman Mills in value-conscious family shopping, but a different category mix and price-point structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FormanMills
• YouTubeyoutube.com/FormanMillsTV
• Facebookformanmills.com/Facebook/login.html
• Instagraminstagram.com/formanmills1
• LinkedInlinkedin.com/company/forman-mills

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forman Mills