TGI FRIDAYS
- Company typePrivate
- Founded1995
- HeadquartersSouth Melbourne, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
TGI FRIDAYS firmographics
Firmographics- Name
- TGI FRIDAYS
- Legal name
- TGI Friday's Asia Pacific Pty Ltd
- Website
- https://tgifridays.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
TGI FRIDAYS industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (7225), Food Services and Drinking Places (722), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where TGI FRIDAYS is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices19 records
Markets served
TGI FRIDAYS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Restaurant Dining Sales: Revenue from food and beverage sales across company-owned and franchised restaurant locations. Customers dine in or take away.
- Franchise Fees and Royalties: Income from franchising the TGI Fridays brand to operators in various markets, including development fees and ongoing royalties.
- Delivery and Takeaway Orders: Revenue from delivery orders through third-party platforms (Uber Eats, Menulog, DoorDash) and direct takeaway orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Burgers - $16.90 on Mondays (dine-in) |
| Unit Pricing | Pay-as-you-go | $1 Wings on Tuesdays |
| Unit Pricing | Pay-as-you-go | Half Price Ribs on Wednesdays |
| Unit Pricing | Pay-as-you-go | $24.90 Steak on Thursdays |
| Unit Pricing | Pay-as-you-go | $10.90 Cocktails Monday-Thursday |
| Unit Pricing | Pay-as-you-go | $18.90 Lunch Deal Monday-Friday |
| Unit Pricing | Pay-as-you-go | Happy Hour Drinks Specials |
| Unit Pricing | Pay-as-you-go | Kids Eat Free Monday-Thursday |
| Subscription | Annual | $15 Birthday Reward |
| Unit Pricing | Pay-as-you-go | Margaritas from $20.90 |
| Unit Pricing | Pay-as-you-go | Long Island Iced Teas from $21.90 |
| Unit Pricing | Pay-as-you-go | Super Bowls Cocktails from $39.90 |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
TGI FRIDAYS product offering
Product offeringCore offering
TGI Fridays Australia operates a chain of 19 casual dining American-style bar and grill restaurants in shopping centres across Victoria, New South Wales, Queensland, South Australia, and Western Australia, serving a menu of burgers, ribs, wings, steaks, share plates, and handcrafted cocktails. Revenue is generated primarily through dine-in restaurant sales, complemented by takeaway, third-party delivery (Uber Eats, Menulog, DoorDash), a mobile app ordering channel, gift cards, function and event bookings, and franchise/license fees from sub-franchised locations and international master franchisees. The business also operates the MyFridays Rewards loyalty program and a digital shuffleboard entertainment offering (Shufflr) at its Melbourne Central flagship.
Product overview
TGI Fridays is a casual dining restaurant chain offering American-style food and handcrafted cocktails. The core product offering includes a food menu featuring burgers, wings, ribs, and steaks, paired with an extensive drinks menu of signature cocktails, beers, and wines. The business operates through physical restaurant locations across Australia with digital services including online ordering via the MyFridays app, delivery through third-party partners (Uber Eats, DoorDash, Menulog), and a loyalty program (MyFridays Rewards). Additional offerings include private event hosting (Functions & Events), gift cards, and franchise opportunities. The brand also features signature products like the Whiskey Glaze and entertainment options like Shufflr shuffleboard at select locations.
Differentiator
Problem solved
Functional benefit
Brands
- MyFridays Rewards: The loyalty rewards program of TGI Fridays Australia offering points, birthday rewards, and member-only deals.
- Shufflr
Products and services
- MyFridays Rewards
- TGI Fridays Food Menu The full American-style casual dining food menu served across all TGI Fridays Australia restaurant locations, featuring burgers, ribs, wings, steaks, share plates, and signature Whiskey Glaze items.
- TGI Fridays Drinks Menu The full bar and beverage menu including handcrafted cocktails (signature margaritas, Long Island Iced Tea), beers, wines, spirits, and non-alcoholic options available at TGI Fridays Australia locations.
- Functions & Events Direct-booking service for private parties, corporate events, birthday celebrations, and group functions hosted at TGI Fridays Australia restaurant locations, with enquiry and booking handled via the brand website.
- Online Ordering Digital ordering channel enabling customers to place food and beverage orders for collection or delivery via the TGI Fridays mobile app and website, with MyFridays Rewards integration.
- Gift Cards TGI Fridays branded gift cards that can be purchased online or in-restaurant and redeemed at any TGI Fridays Australia location for food and beverages.
- Shufflr Shuffleboard Sub-branded digital interactive shuffleboard entertainment experience available to diners at the TGI Fridays Melbourne Central location, offered as a differentiated in-restaurant activity.
- International Franchise Program Brand licensing and franchise development offering for international markets, providing master franchisees and developers the rights to operate TGI Fridays restaurants in designated territories outside Australia.
- Smash Burgers New menu launch introducing a lineup of smash-style burgers added to the TGI Fridays food menu in April 2026, targeted at families and broad casual dining appeal.
Quantifiable outcome
- Birthday reward redemption increases customer loyalty and repeat visits
Companies that use TGI FRIDAYS
Customer profileSegments4 records
Ideal customer profiles4 records
TGI FRIDAYS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
TGI FRIDAYS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PrideIn Hotels and ResortscoreTGI Fridays signed a development agreement with PrideIn Hotels and Resorts to expand into Kenya, marking the company's first entry into Sub-Saharan Africa. The partnership aims to develop 10 restaurants in Kenya within the next year as part of TGI Fridays' broader international growth strategy.
- Uber EatscoreTGI Fridays partners with Uber Eats for delivery services at most restaurant locations across Australia, allowing customers to order for home delivery through the Uber Eats platform.
- MenulogcoreTGI Fridays partners with Menulog for delivery services at select restaurant locations including Southland, Marion, Macquarie, Joondalup, Green Hills, Fountain Gate, Epping, Eastland, Doncaster, and Tuggerah.
- DoorDashcoreTGI Fridays partners with DoorDash for delivery services at select restaurant locations including Southland, Marion, Macquarie, Joondalup, Chadstone, Carousel, Fountain Gate, Epping, Eastland, Doncaster, Green Hills, Robina, and Surfers Paradise.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
TGI FRIDAYS competitors and assessment
Company assessmentDirect peers
- Nando's Australia: International casual dining chain with strong Australian presence, specializing in peri-peri chicken with a counter-plus-table service model. Comparable in shopping centre locations, casual dining occasion, and digital ordering/loyalty infrastructure.
- Grill'd: Australian-born premium casual burger chain with strong loyalty program (Fuel Rewards) and shopping centre/high-street locations. Comparable in casual dining positioning, demographic targeting (young adults, families), and loyalty-driven engagement model.
- Hard Rock Cafe: Iconic American-themed casual dining chain with global locations, combining American fare with strong entertainment/merchandise positioning. Direct comparable in brand-as-experience model, cocktail program, and tourist/casual dining customer base.
- Sizzler: American-origin casual dining chain with Australian operations, offering steaks, ribs, salads, and a salad bar in a family-friendly setting. Historical positioning very similar to TGI Fridays, with comparable target market and shopping centre footprint.
- Hog's Breath Cafe: Australian casual dining chain specializing in steaks, ribs, and a full bar experience. Most directly comparable peer to TGI Fridays Australia in terms of menu (American-style grill), shopping centre presence, and family/casual dining occasion.
- Oporto: Australian-origin Portuguese-style chicken casual dining chain owned by Craveable Brands. Comparable in casual dining occasion, Australian shopping centre footprint, and value-driven menu positioning targeting young adults and families.
- Outback Steakhouse: Australian arm of Bloomin' Brands' American casual dining concept, with multiple Australian locations serving steaks, ribs, and cocktails. Closest global brand comparable to TGI Fridays in terms of positioning, menu, and customer demographic.
Broad incumbents
- Chili's Grill & Bar: Global American casual dining chain (Brinker International) with locations across multiple continents. Comparable menu (burgers, ribs, fajitas, margaritas) and demographic but not currently in Australia — a relevant global comparable and potential future market entrant or peer benchmark.
- Applebee's: Large US-based casual dining chain with American grill/bar positioning similar to TGI Fridays. Useful as a global segment benchmark for casual dining performance, though not a direct Australia competitor.
Regional players
- Lone Star Rib House & Brews: New Zealand-based casual dining chain specializing in ribs, steaks, and craft beer with a similar American-themed grill-and-bar concept. Most relevant trans-Tasman peer; demonstrates similar menu/positioning across a different geography.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TGI FRIDAYS social profiles
Digital presenceTGI FRIDAYS compliance and trust
Trust signalCompliance1 record
TGI FRIDAYS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TGI FRIDAYS leadership team
Management profileNumber of profiles
Profiles1 record
TGI FRIDAYS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TGI FRIDAYS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TGI FRIDAYS
What does TGI FRIDAYS do?
TGI Fridays Australia operates a chain of 19 casual dining American-style bar and grill restaurants in shopping centres across Victoria, New South Wales, Queensland, South Australia, and Western Australia, serving a menu of burgers, ribs, wings, steaks, share plates, and handcrafted cocktails. Revenue is generated primarily through dine-in restaurant sales, complemented by takeaway, third-party delivery (Uber Eats, Menulog, DoorDash), a mobile app ordering channel, gift cards, function and event bookings, and franchise/license fees from sub-franchised locations and international master franchisees. The business also operates the MyFridays Rewards loyalty program and a digital shuffleboard entertainment offering (Shufflr) at its Melbourne Central flagship.
Is TGI FRIDAYS a public or private company?
TGI FRIDAYS is a private company. It is classified as private equity controlled and is currently operating.
When was TGI FRIDAYS founded?
TGI FRIDAYS was founded in 1995. It employs 251 to 500 people.
Where is TGI FRIDAYS based?
TGI FRIDAYS is headquartered in South Melbourne, Australia, in the Oceania region.
How does TGI FRIDAYS make money?
Three revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are franchise Fees and Royalties and delivery and Takeaway Orders.
Who are TGI FRIDAYS's main competitors?
Direct peers on record are Nando's Australia, Grill'd, Hard Rock Cafe, Sizzler, Hog's Breath Cafe, Oporto and Outback Steakhouse. Broad incumbents are Chili's Grill & Bar and Applebee's. Lone Star Rib House & Brews is listed as a regional player.
Does TGI FRIDAYS have an API?
No public API is recorded for TGI FRIDAYS.
What industry is TGI FRIDAYS in?
TGI FRIDAYS's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAHAKAL, Concessions, Pop-Ups & Temporary Foodservice for Events. Its NAICS code is 7225 and its SIC code is 5810.