Coco Mats

What Coco Mats does

Coco Mats (CocoMats.com) is a privately held, family-owned manufacturer of custom-made automotive floor mats, founded in 1996 and headquartered in Fort Mill, South Carolina. The company produces handcrafted, made-to-order mats across eight product lines — Coco (coconut husk fiber), Checker, Sisal, Seagrass, Wool, Echo, Woven Vinyl, and Nylon 6.6 — each cut to vehicle-specific patterns using a proprietary library of 3,000+ templates covering vintage and modern European vehicles including Porsche, Mercedes-Benz, BMW, VW, and Mazda. Manufacturing is centered on a single Fort Mill facility using globally sourced natural materials (coco fiber from Kerala, sisal from Tanzania, natural rubber from Bangkok), with a signature 1/8-inch nibbed rubber backing designed to prevent mat movement, and a 3-4 week production lead time per order.

The company operates exclusively as a direct-to-consumer e-commerce business through its own BigCommerce-powered website, with no resellers, distributors, or retail storefronts. Pricing is positioned at the premium end of the aftermarket accessory market, with mat sets ranging from $249.95 to $518.95 plus shipping. Revenue streams consist of custom floor mats (primary), accessories and add-ons such as trunk mats and mat attachments, and a secondary line of branded apparel and gift products. The customer base is a long-tail of classic-car collectors and modern European vehicle owners, supported by sponsorship relationships with the Porsche Club of America, BMW CCA Foundation, and Drive Towards a Cure, and brand exposure via Jay Leno's Garage.

The Fürstil sub-brand, launched in 2014, extends the product portfolio into modern textile-based mat designs and represents the company's principal product-line expansion beyond its original coco-fiber heritage. International shipping is offered to 30+ countries via UPS, FedEx, and DHL at discounted rates. No external funding, acquisitions, M&A activity, or institutional investment has been disclosed; ownership remains founder-led and independent.

Name

Coco Mats

Legal name

CocoMats.com

Website

https://cocomats.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Coco Mats is a privately held, Fort Mill, South Carolina-based manufacturer of handcrafted, made-to-order custom car floor mats, serving classic-car collectors and modern European vehicle owners globally through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Floor Mats

akta.pro primary industry

Molded Fiber Packaging (Pulp Trays, Clamshells, Egg Cartons) (IMALACAF)

akta.pro secondary industry

Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

Keywords

• Custom car floor mats
• Handcrafted automotive mats
• Coco fiber mats
• Custom fit car mats
• Made in usa mats

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Floor Mats: Primary revenue stream from handcrafted custom car floor mats made to order. Products include Coco Mats, Checker Mats, Sisal Mats, Seagrass Mats, Wool Mats, Echo Mats, Woven Vinyl Mats, and Nylon 6.6 Mats. Each set is custom-fitted to the customer's vehicle using their 3000+ template library.
2. Apparel and Merchandise: Secondary revenue from branded apparel including T-shirts, hoodies, hats, and gift certificates. These items provide additional revenue and brand visibility.
3. Accessories and Add-ons: Revenue from mat attachments (grommets/velcro), trunk mats, deck mats, tunnel covers, garage mats, color swatches, and gift boxes

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CocoMats.com handcrafts custom-made car floor mats from natural materials (coconut husk fiber, sisal, seagrass, wool, nylon, and vinyl) with natural rubber nibbed backing. Each mat set is custom-fitted to the customer's specific vehicle make and model using a proprietary library of 3,000+ vehicle templates, then handmade to order at their Fort Mill, SC facility with a 3-4 week production time. They also offer branded apparel, accessories, and gift products.

Product overview

CocoMats.com is a custom car floor mat manufacturer offering hand-crafted, made-to-order automotive floor mats. The core product line consists of eight distinct mat types: Coco Mats (coconut husk fiber), Checker Mats, Sisal Mats, Seagrass Mats, Wool Mats, Echo Mats, Woven Vinyl Mats, and Nylon 6.6 Mats. All mats are customizable by vehicle make/model, color, and pattern, with add-on options including mat attachments, trunk/cargo mats, deck mats, and indoor garage mats. The company also sells branded apparel (t-shirts, hoodies, hats) and gift products. The Fürstil sub-brand, launched in 2014, offers alternative textile floor mats focused on modern design and durability. All products are handmade to order in Fort Mill, South Carolina, with a production time of 3-4 weeks. Founded in 1996.

Differentiator

Problem solved

Functional benefit

Brands

• Fürstil: Experimental sister company launched in 2014 that explores different uses of textiles as floor mats, working with design, functionality, and durability. In German, 'für stil' means 'for style'.

Products and services

• Coco Mats Hand-woven car floor mats made from coconut husk fibers with natural rubber nibbed backing, available in 23 color combinations including herringbone, dot, and basket weave patterns. Designed for vehicle owners seeking natural fiber floor mats.
• Checker Mats
• Sisal Mats
• Seagrass Mats
• Wool Mats
• Echo Mats
• Woven Vinyl Mats
• Nylon 6.6 Mats
• Mat Attachments
• CocoMats T-Shirt
• CocoMats Tri-Blend Shirt
• CocoMats Hoodie
• CocoMats Dad Hat
• CocoMats Trucker Hat
• Color Swatches
• Gift Box
• Emailed Gift Certificate

Quantifiable outcome

• 3000+ vehicle patterns available for custom manufacturing
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FürstilminorOEM/ Whitelabel/ Licensing Partner · 1 January 2014Fürstil Auto Mats started in 2014 as CocoMats.com's experimental sister company. Fürstil explores different uses of textiles as floor mats, working with design, functionality, and durability. In German, 'für stil' means 'for style'. Products include Checker, Echo, Woven Vinyl, and Nylon 6.6 floor mats.
• Porsche Club of America (PCA)coreGTM or Marketing PartnerCocoMats.com is a proud sponsor of the Porsche Club of America. They have produced video content with PCA showing how their mats are made, and PCA members are a key customer segment for their custom Porsche floor mats.
• BMW CCA FoundationminorGTM or Marketing PartnerCocoMats.com is a proud sponsor of the BMW Car Club of America Foundation, supporting the BMW enthusiast community.
• Drive Towards a CureminorGTM or Marketing PartnerCocoMats.com is a proud sponsor of Drive Towards a Cure, a charitable organization in the automotive space.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• WeatherTech: WeatherTech is the largest US maker of custom-fit automotive floor protection (FloorLiners, All-Weather Mats) sold primarily through its own DTC site. It is the most directly comparable competitor to CocoMats on custom-fit DTC positioning, though at significantly higher scale and with a mass-market customer base rather than classic/European enthusiast focus.
• Husky Liners: Husky Liners produces custom-fit WeatherBeater, X-Act Contour, and Gearbox floor liners sold through DTC and select retailers. It is a direct competitor to CocoMats in the custom-fit automotive floor protection category, with broader vehicle coverage and a more mass-market price/positioning.
• Lloyd Mats: Lloyd Mats has manufactured custom automotive floor mats in the US since 1978, offering carpet, rubber, and specialty mats with extensive vehicle pattern coverage. It is a direct peer to CocoMats on custom-fit floor mats, focused on a similar broad enthusiast and replacement audience.
• 3D Maxpider: 3D Maxpider designs custom-fit all-weather and Kagu floor liners sold DTC and through dealers. It is a direct competitor to CocoMats on digitally scanned custom fitment and modern DTC mat positioning.
• Auto Custom Carpets: Auto Custom Carpets is a long-standing US manufacturer of replacement automotive carpets and floor mats, including molded carpet sets for classic cars. It is a direct peer to CocoMats on classic-vehicle interior replacement products.
• Intro-Tech Automotive: Intro-Tech Automotive produces custom-fit Ultimate Reflector car sunshades and related interior protection accessories sold DTC. It overlaps with CocoMats on premium, custom-fit automotive interior accessories for enthusiast vehicle owners.

Emerging players

• TuxMat: TuxMat is a newer Canadian custom-fit floor mat brand targeting premium and EV vehicles via DTC. It overlaps with CocoMats on premium custom-fit positioning but focuses on modern vehicles and a younger customer base.

Broad incumbents

• Covercraft: Covercraft is a large US manufacturer of vehicle protection products including seat covers, dash covers, and floor mats. It is a broad incumbent in automotive interior protection, with overlapping custom-fit capabilities but a much wider product portfolio than CocoMats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCS-xqhLYGVtPEnJgEZZx_nw
• Facebookfacebook.com/cocomatscom
• Xx.com/therealcocomats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coco Mats