Name

Intro-Tech Automotive

Legal name

Intro-Tech Automotive, Inc

Website

https://intro-techautomotive.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Intro-Tech Automotive, founded in 1991 and headquartered in Tempe, Arizona, manufactures custom-fit automotive accessories — car floor mats, sunshades, and snow shades — using CAD computer cutting technology for individual vehicle owners via direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Automotive Accessories

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Custom automotive accessories
• Car floor mats
• Windshield sunshades
• Custom-fit car covers
• Auto interior protection

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automotive Accessories Sales: One-time purchase revenue from selling custom automotive floor mats and sunshades directly to consumers. Products include Hexomat, Flexomat, Protect-A-Mat floor mats and various sunshade models. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Intro-Tech Automotive manufactures and sells custom-fit automotive interior accessories, including three lines of car floor mats (Hexomat, Protect-A-Mat, Flexomats) and four lines of windshield sunshades (Custom Auto Shade, Ultimate Reflector, Custom Premium Folding Shade, Custom Winter Auto Snow Shade), along with in-house PitStop furniture and car covers. All products are computer precision cut using CAD technology to match specific vehicle applications, with 2,600 to over 10,000 custom patterns available per product line. The company sells directly to individual vehicle owners through phone, email, company website, and the dashdesigns.com e-commerce storefront, with lifetime warranties on key product lines.

Product overview

Intro-Tech Automotive is a manufacturer of premium quality custom automotive accessories, specializing in car floor mats and sunshades. The company operates using CAD computer cutting technology and offers custom-fit products for a wide range of vehicle applications. Their product portfolio consists of three distinct floor mat lines (Hexomat, Protect-A-Mat, and Flexomats) differentiated by material and price tier, and four sunshade products (Custom Auto Shade, Ultimate Reflector, Custom Premium Folding Shade, and Winter Auto Snow Shade) offering varying features and temperature reduction capabilities. All products are custom-fit using computer precision cutting for specific vehicle applications, with pattern availability ranging from 2,600 to over 10,000 custom configurations per product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Hexomat Car Floor Mats
• Protect-A-Mat Car Floor Mats
• Flexomats Car Floor Mats
• Custom Auto Shade Sunshade
• Ultimate Reflector Folding Auto Shade
• Custom Premium Folding Auto Shade
• Custom Winter Auto Snow Shade
• PitStop Furniture

Quantifiable outcome

• Reduces inside temperatures up to 40 degrees Fahrenheit
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• SEMA AssociationminorOthersIndustry trade association membership in the Specialty Equipment Market Association, providing access to automotive aftermarket trade shows and industry events. Logo displayed on company website indicating active membership.

Scale indicators12 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Rugged Ridge: Rugged Ridge (part of Horizon Global) is a broader aftermarket accessories brand covering floor liners, cargo protection, and exterior accessories. It competes with Intro-Tech in the all-weather floor mat niche while operating across a much wider product portfolio.

Direct peers

• Dash Designs: Dash Designs operates the e-commerce storefront through which Intro-Tech's products are sold online and is itself a manufacturer of custom-fit dash covers and sunshades. It is both a commercial partner and a directly comparable sunshade/accessory peer.
• Husky Liners: Husky Liners manufactures custom-molded and universal-fit floor mats, cargo liners, and sunshades sold through DTC and retail channels. Direct overlap with Intro-Tech's Hexomat/Flexomats and sunshade lines makes it a primary head-to-head competitor.
• Custom Accessories: Custom Accessories is a broad-line manufacturer and distributor of aftermarket automotive accessories including floor mats, seat covers, and sunshades. It overlaps with Intro-Tech's core product categories, though it leans more toward mass-market retail distribution.
• Lloyd Mats: Lloyd Mats manufactures custom and universal automotive floor mats, including all-weather and carpeted lines. It overlaps with Intro-Tech's Protect-A-Mat and Flexomats ranges and serves the same consumer DIY replacement market.
• Covercraft: Covercraft is a leading US manufacturer of custom-fit car covers, seat covers, and sunshades. It overlaps directly with Intro-Tech's auto accessories portfolio (car covers and sunshades) and shares a custom-fit, vehicle-specific product philosophy.
• Bestop: Bestop manufactures premium automotive accessories including floor mats, soft tops, and interior protection products. Comparable to Intro-Tech as a US-based, custom-fit aftermarket accessories manufacturer with a similar premium positioning.
• MAXpider: MAXpider (3D Mats) designs and sells custom-fit all-weather floor mats with proprietary KAGU/TPU materials. It competes head-to-head with Intro-Tech's Hexomat line on premium custom-fit floor mats sold via DTC e-commerce.
• WeatherTech: WeatherTech is the dominant US manufacturer of custom-fit automotive floor mats (FloorLiner, All-Weather Mats) and sunshades. It is the closest direct competitor to Intro-Tech across both core product lines and the custom-fit DTC business model.

Emerging players

• Auto Custom Carpets: Auto Custom Carpets manufactures replacement molded and loop automotive carpets and floor mats for classic, custom, and modern vehicles. It is comparable to Intro-Tech as a custom-fit, US-manufactured floor mat specialist with a restoration-oriented customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intro-Tech Automotive