MAPAL Group
MAPAL Group is a Madrid-based B2B SaaS provider of MAPAL OS, an end-to-end hospitality management platform spanning workforce, compliance, learning, F&B, and analytics, serving multi-site restaurant, hotel, catering, and bar operators across 52+ countries.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MAPAL Group does
MAPAL Group, headquartered in Madrid, Spain, and founded in 2008, is a B2B SaaS provider of hospitality management software serving multi-site restaurant, hotel, bar, catering, and quick-service operators across 52-54 countries. Its flagship MAPAL OS platform delivers end-to-end back-of-house software covering nine integrated modules — Flow Learning (LMS), Compliance (food safety/HACCP), Workforce (scheduling/time tracking), Engagement, Easilys F&B (kitchen and cost management), Facilities, Analytics, Reputation, and the Culture Suite — with the MAPAL One mobile application providing frontline employee access to schedules, time clocks, and communications.
The platform is cloud-hosted on Microsoft Azure and AWS (EU/EEA infrastructure), incorporates AI-driven conversational assistants, recommendation engines, predictive analytics, and workflow automation, and integrates with third-party systems including Zendesk, Signaturit, Hastee (payroll advance), Mindtools, Intellum Evolve, and RoSPA Qualifications. MAPAL serves enterprise customers including Compass Group, Sodexo, Hilton, KFC, Five Guys, Nobu, Costa, Areas, Dishoom, SSP, Tortilla, and Sticks'n'Sushi across more than 45,000 hospitality sites globally.
The company monetizes via quote-based multi-year SaaS subscriptions sold through direct enterprise field sales, operates through five country entities (Mapal Software S.L. in Spain, Flow Hospitality LTD in the UK, Ideolys SAS in France, GetCompliant 2013 AB in Sweden, Savvie AS in Norway, plus the recently acquired Inpulse), and is privately held under Eurazeo with PSG as co-investor. The most recent strategic action was the acquisition of Inpulse, an employee engagement company, announced on 2025-12-22.
MAPAL Group firmographics
Firmographics- Name
- MAPAL Group
- Legal name
- Mapal Software S.L.
- Website
- https://mapal-os.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MAPAL Group is a Madrid-based B2B SaaS provider of MAPAL OS, an end-to-end hospitality management platform spanning workforce, compliance, learning, F&B, and analytics, serving multi-site restaurant, hotel, catering, and bar operators across 52+ countries.
- Ownership category
- akta.pro rank
MAPAL Group industry classification
Industry- Product category
- Hospitality Management Software
- NAICS
- Travel Agencies (561510), Satellite Telecommunications (517410), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where MAPAL Group is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
MAPAL Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Licensing: Mapal operates as a B2B SaaS company providing software licenses under subscription agreements. The company grants non-exclusive, non-transferable licenses valid for contracted periods to hospitality operators. Pricing is quote-based for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise multi-site licensing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MAPAL Group product offering
Product offeringCore offering
MAPAL Group provides MAPAL OS, a cloud-based end-to-end back-of-house hospitality operating system that digitises paper-based processes across workforce management, learning and development, food safety compliance, food and beverage management, facilities, analytics, employee engagement, and online reputation management. The platform is licensed as B2B SaaS to multi-site enterprise hospitality operators such as contract caterers, hotel chains, restaurant groups, and quick-service chains across 45,000+ sites in 52-54 countries.
Product overview
MAPAL OS is a comprehensive hospitality operating system offering an end-to-end back-of-house software platform for workplace culture, productivity, analytics, and intelligence. The platform consists of MAPAL OS as the core unified system, with MAPAL One as the employee-facing mobile application for workforce management. The product portfolio includes integrated modules: Flow Learning (LMS for hospitality training), Compliance (food safety and checklist management), Workforce (staff scheduling and team management), Engagement (employee engagement and feedback), Culture Suite (workplace culture management), Easilys f&b (food and beverage management), Facilities (asset and maintenance management), Analytics (business intelligence and reporting), and Reputation (online reputation management). The platform serves contract catering, full-service restaurants, hotels, pubs and bars, and quick-service restaurants across 45,000+ sites in over 52 countries. The recent acquisition of Inpulse in December 2025 further expands the group's hospitality technology capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Flow Learning: Learning Management System for Hospitality - training and development platform
- Compliance
- Workforce
- Engagement
- Easilys F&B
- Facilities
- Analytics
- Reputation
Products and services
- MAPAL OS End-to-end back-of-house hospitality operating system that digitises paper-based processes, enables workplace culture management, productivity tracking, analytics, and intelligence across restaurants, hotels, bars, and catering operations for enterprise multi-site hospitality operators.
- Flow Learning Learning Management System (LMS) designed specifically for hospitality, enabling digitisation of courses, training assets, onboarding, upskilling, and certification tracking for hospitality workforces.
- Compliance Food safety checklist and compliance management software for restaurants, including HACCP-aligned digital procedures, audits, and compliance monitoring across multi-site operations.
- Workforce Staff scheduling and team management solution for restaurants and hospitality operators, including shift planning, time tracking, GPS time clock, and team coordination capabilities.
- Engagement Employee engagement solution designed for hospitality workers, capturing feedback, motivating teams, and supporting retention across multi-site hospitality operations.
- Easilys F&B Food and beverage management software for chefs and restaurant managers, supporting purchasing, inventory, cost control, and waste reduction across hospitality kitchens.
- Facilities Asset management and preventive maintenance software for hospitality operations, supporting facility tracking and maintenance workflows across sites.
- Analytics Business intelligence and operational analytics software for hospitality, providing live statistics, performance analytics, and reporting across multi-site operations.
- Reputation Online reputation management solution for hospitality operators, enabling monitoring and management of online presence and social media reputation across sites.
- Culture Suite Workplace culture management solution enabling hospitality operators to build, measure, and maintain organisational culture consistently across multi-site operations.
- MAPAL One Mobile application giving hospitality employees access to work shifts, scheduling, time tracking, vacation management, geolocation-based time clocks, messaging, communications, and documentation.
Quantifiable outcome
- Espresso House conducts approximately 500 audits per month using Compliance software, centralized instead of one-by-one, saving significant time and money
- +1 more outcomes
Companies that use MAPAL Group
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
MAPAL Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
MAPAL Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InpulsecoreInpulse has joined the Mapal Group as announced on December 22, 2025. This represents an acquisition/integration of employee engagement and feedback capabilities into the Mapal hospitality technology ecosystem.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
MAPAL Group competitors and assessment
Company assessmentDirect peers
- 7shifts: 7shifts is an employee scheduling and team management platform purpose-built for restaurants. It is a direct competitor to MAPAL's Workforce and Engagement modules in the restaurant segment, particularly among QSR and full-service chains.
- Crunchtime: Crunchtime provides restaurant operations software focused on food cost, inventory, scheduling, and learning. It is a direct peer to MAPAL across back-of-house hospitality modules, particularly for enterprise restaurant brands.
- Restaurant365: Restaurant365 is a cloud-based accounting, inventory, and workforce platform for the restaurant industry. It overlaps directly with MAPAL's Easilys F&B, Workforce, and Analytics modules and targets the same multi-site restaurant operator segment.
- Quinyx: Quinyx is a workforce management and employee engagement platform for hospitality, retail, and other shift-based industries. It directly overlaps with MAPAL's Workforce, Engagement, and scheduling capabilities for multi-site hospitality operators.
- Fourth: Fourth is a hospitality-specific back-of-house platform offering workforce management, inventory, menu engineering, and predictive analytics. Like MAPAL, it serves multi-site restaurant, hotel, and contract-catering operators and competes head-to-head in scheduling, learning, and operational intelligence.
- TouchBistro: TouchBistro provides POS and restaurant management software with integrated workforce and analytics features. While traditionally POS-led, its back-of-house suite competes with MAPAL's modules in the independent and small-chain restaurant segment.
Broad incumbents
- Oracle MICROS: Oracle MICROS is a long-standing incumbent in hospitality technology, offering POS, property management, and back-office suites to hotels and restaurants. It competes with MAPAL in the hotel and large multi-site hospitality operator segment.
- Lightspeed Restaurant: Lightspeed's restaurant division provides POS, payments, and back-office tools including workforce and inventory. It competes with MAPAL across multi-site restaurant deployments, particularly in the UK and European markets.
- Toast: Toast is a US-based restaurant management platform combining POS, payroll, team management, and analytics. While broader in scope and POS-led, Toast directly overlaps with MAPAL's workforce, training, and operational analytics modules for multi-site restaurant groups.
Emerging players
- Caterease: Caterease is a catering-specific event management platform used by hospitality and contract-catering operators. While narrower in scope, it overlaps with MAPAL's contract-catering workflows and targets a subset of MAPAL's primary customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAPAL Group social profiles
Digital presenceMAPAL Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAPAL Group leadership team
Management profileNumber of profiles
MAPAL Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
MAPAL Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAPAL Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAPAL Group
What does MAPAL Group do?
MAPAL Group provides MAPAL OS, a cloud-based end-to-end back-of-house hospitality operating system that digitises paper-based processes across workforce management, learning and development, food safety compliance, food and beverage management, facilities, analytics, employee engagement, and online reputation management. The platform is licensed as B2B SaaS to multi-site enterprise hospitality operators such as contract caterers, hotel chains, restaurant groups, and quick-service chains across 45,000+ sites in 52-54 countries.
Is MAPAL Group a public or private company?
MAPAL Group is a private company. It is classified as private equity controlled and is currently operating.
When was MAPAL Group founded?
MAPAL Group was founded in 2008. It employs 101 to 250 people.
Where is MAPAL Group based?
MAPAL Group is headquartered in Madrid, Spain, in the Europe region.
How does MAPAL Group make money?
One revenue line is on record: saaS Subscription Licensing.
Who are MAPAL Group's main competitors?
Direct peers on record are 7shifts, Crunchtime, Restaurant365, Quinyx, Fourth and TouchBistro. Broad incumbents are Oracle MICROS, Lightspeed Restaurant and Toast. Caterease is listed as an emerging player.
Does MAPAL Group have an API?
No public API is recorded for MAPAL Group.
What industry is MAPAL Group in?
MAPAL Group's product category is Hospitality Management Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 561510 and its SIC code is 7370.