Dominion Payroll
Dominion Payroll is a privately held Richmond, Virginia-based workforce management firm that delivers integrated payroll, HR, time, benefits, and talent solutions to more than 5,000 U.S. SMB and mid-market clients (5 to 5,000 employees) across all 50 states via the iSolved platform, with revenue from subscriptions, add-on HR services, and channel partner referrals.
- Company typePrivate
- Founded2002
- HeadquartersRichmond, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dominion Payroll does
Dominion Payroll is a privately held workforce management company founded in 2002 and headquartered in Richmond, Virginia. The company delivers an integrated suite of payroll, HR, time and attendance, benefits administration, and talent acquisition and management services to U.S. employers with 5 to 5,000 employees, serving more than 5,000 clients across all 50 states with over 140,000 employees paid weekly. Its offering is built on the third-party iSolved single sign-on platform and organized around six core service modules (Talent Acquisition, Talent Management, Payroll & Time, Human Resources, Benefits, and Additional Services), supplemented by add-on products such as DP Boost HR, DP Assist, DP Recruit, and DP Complete for sub-35-employee businesses, plus a 90,000-course Learn & Grow LMS, Zayzoon earned wage access, and Predictive People Analytics.
Revenue is generated through quote-based subscription fees for payroll processing, HR administration, time tracking, and benefits management, with additional professional services revenue from HR consulting (DP Boost HR, DP Assist) and recruiting (DP Recruit), plus ancillary recurring fees from 401k, merchant services, expense management, and the Learn & Grow LMS. The company operates a sales-led go-to-market combining direct field and inside sales, a web-based quote request funnel, and strategic channel partnerships with CPA firms, franchises, banks, and private equity groups that drive referrals. The company has expanded its footprint through regional offices in Nashville, Dallas/Fort Worth, Florida, the Carolinas, and Kentucky, and acquired Paylogic Payroll Services in January 2021 to extend its client base.
Dominion Payroll firmographics
Firmographics- Name
- Dominion Payroll
- Legal name
- Dominion Payroll
- Website
- https://dominionpayroll.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dominion Payroll is a privately held Richmond, Virginia-based workforce management firm that delivers integrated payroll, HR, time, benefits, and talent solutions to more than 5,000 U.S. SMB and mid-market clients (5 to 5,000 employees) across all 50 states via the iSolved platform, with revenue from subscriptions, add-on HR services, and channel partner referrals.
- Ownership category
- akta.pro rank
Dominion Payroll industry classification
Industry- Product category
- Payroll and HR Services
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Full-Service Payroll Processing (BPACAIAA), Global Payroll & Multi-Country Payroll Management (BPACAHAC), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)
Keywords
Where Dominion Payroll is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Dominion Payroll business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payroll & HR Services Subscription: Recurring subscription fees for payroll processing, HR administration, time tracking, and benefits management services. Pricing is quote-based based on company size and service needs. Operates on a per-employee or tiered service model typical of PEO and HRIS providers.
- HR Consulting (DP Boost HR, DP Assist): Additional revenue from enhanced HR support services including DP Boost HR (end-to-end proactive HR consulting), DP Assist (dedicated payroll consultant), and DP Recruit (full-service recruiting support)
- Additional Services: Additional service revenue from 401k management, merchant services, Learn & Grow LMS, expense management, and other supplementary workforce solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on company size and service requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dominion Payroll product offering
Product offeringCore offering
Dominion Payroll provides outsourced payroll processing and integrated human resources services to U.S. employers with 5 to 5,000 employees, delivered through a single sign-on workforce management platform. The offering spans payroll and tax filing, time and attendance, benefits administration, HR compliance, talent acquisition, and talent management, supported by an in-house customer care team.
Product overview
Dominion Payroll is a workforce management firm offering a unified platform built on iSolved technology. The core portfolio comprises six service modules: Talent Acquisition (applicant tracking, onboarding, background screening), Talent Management (Predictive People Analytics, Share & Perform, Zayzoon, UCM, expense management), Payroll & Time (processing, scheduler, clocks, biometric, tax, general ledger), Human Resources (DP Boost HR, DP Assist, performance management, Learn & Grow LMS), Benefits (enrollment, reconciliation, ACA, carrier connections, COBRA/HSA/FSA), and Additional Services (401k, merchant services). Add-on products like DP Boost HR, DP Assist, and DP Recruit provide tiered support levels. The company serves clients from 5 to 5,000 employees across all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- DP Boost HR: End-to-end proactive HR consulting with a dedicated expert to empower companies of all sizes
- DP Assist
- DP Recruit
- DP Complete
- Share & Perform
- Learn & Grow
- UCM
- ZayZoon
Products and services
- Payroll & Time
- Talent Acquisition
- Talent Management
- Human Resources
- Benefits
- Additional Services
- DP Boost HR
- DP Assist
- DP Recruit
- Learn & Grow LMS
Quantifiable outcome
- 14.9% lower turnover among employees receiving continuous feedback (industry statistic cited in content on continuous performance management)
- +2 more outcomes
Companies that use Dominion Payroll
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Dominion Payroll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature4 records
Dominion Payroll partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- iSolvedcoreiSolved is the core technology platform powering Dominion Payroll's services. The platform is described as an industry-leading, single sign-on tool that integrates all employer needs (payroll, HR, time, benefits, talent) into one scalable system. Dominion Payroll's entire workforce management offering runs on this platform.
- ZayzooncoreZayzoon provides Earned Wage Access (EWA) functionality integrated into Dominion Payroll's talent management offerings. This allows employees to access wages they've already earned before payday, supporting financial wellness.
- CPA FirmscoreCPA and accounting firm partners who refer clients needing payroll and HR services. Strategic partnerships designed to enhance operational efficiency for businesses.
- FranchisescoreFranchise partners seeking standardized workforce management solutions across their franchise network.
- BankscoreBanking partners referring commercial clients for integrated payroll and HR solutions. Strategic partnership to serve mutual business clients.
- Private Equity FirmscorePrivate equity partnerships designed to provide workforce management solutions for portfolio companies, enhancing operational efficiency through integrated payroll, HR, and benefits administration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dominion Payroll competitors and assessment
Company assessmentDirect peers
- Gusto: Gusto is a payroll, HR, and benefits platform purpose-built for small businesses and startups. It is directly comparable to Dominion Payroll as a direct competitor in the small business payroll segment with integrated HR, benefits, and time functionality delivered via a SaaS subscription model.
- Rippling: Rippling is a unified workforce management platform combining payroll, HR, IT, and finance for SMB to mid-market employers. It is directly comparable to Dominion Payroll as a modern all-in-one platform competitor targeting the same customer size (5-5,000 employees) with subscription-based recurring revenue and similar product breadth.
- TriNet: TriNet is a PEO providing HR, payroll, benefits, and compliance services primarily to small and mid-sized businesses. It is directly comparable to Dominion Payroll as a co-employment/PEO competitor serving overlapping SMB-to-mid-market segments with similar bundled service offerings and recurring revenue model.
- Justworks: Justworks is a Professional Employer Organization (PEO) providing payroll, benefits, HR, and compliance services to SMB employers. It is directly comparable to Dominion Payroll as a PEO-style service competitor with bundled HR/payroll/benefits offerings targeting similar customer segments with subscription-based recurring revenue.
- Paycor: Paycor is a payroll and HCM provider serving SMB and mid-market employers with payroll, HR, talent, and time solutions. It is directly comparable to Dominion Payroll as a mid-market HCM competitor offering similar integrated functionality via a SaaS platform targeting employers of similar size.
- Paylocity: Paylocity is a cloud-based payroll and HCM provider serving mid-market employers in the US. It is directly comparable to Dominion Payroll as a technology-led payroll/HR platform competing in the same mid-market segment with similar integrated payroll, HR, time, benefits, and talent management functionality.
- Insperity: Insperity is one of the largest US PEOs providing workforce solutions including payroll, benefits, HR, and performance management to SMB and mid-market businesses. It is directly comparable to Dominion Payroll as a full-service PEO competitor with overlapping target customer base and similar integrated service delivery model.
Broad incumbents
- UKG (Ultimate Kronos Group): UKG is a major provider of workforce management, HR, and payroll solutions serving mid-market and enterprise customers globally. It is comparable to Dominion Payroll as a broader incumbent where their HCM and workforce management offerings overlap with Dominion's integrated iSolved platform capabilities.
- ADP (Automatic Data Processing): ADP is the largest US payroll and HR services provider, serving businesses of all sizes from SMB to enterprise across all 50 states. It is comparable to Dominion Payroll as a direct competitor in the SMB and mid-market segments and as a broader incumbent that Dominion's national reach and iSolved platform compete against.
- Paychex: Paychex is a major US payroll, HR, and benefits provider serving SMB and mid-market employers with a national sales footprint. It is comparable to Dominion Payroll as a primary competitor in the same SMB-to-mid-market payroll/HR segment with similar integrated service offerings and recurring subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dominion Payroll social profiles
Digital presenceDominion Payroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dominion Payroll leadership team
Management profileNumber of profiles
Profiles4 records
Dominion Payroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dominion Payroll M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dominion Payroll
What does Dominion Payroll do?
Dominion Payroll provides outsourced payroll processing and integrated human resources services to U.S. employers with 5 to 5,000 employees, delivered through a single sign-on workforce management platform. The offering spans payroll and tax filing, time and attendance, benefits administration, HR compliance, talent acquisition, and talent management, supported by an in-house customer care team.
Is Dominion Payroll a public or private company?
Dominion Payroll is a private company. It is classified as unknown and is currently operating.
When was Dominion Payroll founded?
Dominion Payroll was founded in 2002. It employs 101 to 250 people.
Where is Dominion Payroll based?
Dominion Payroll is headquartered in Richmond, United States, in the North America region.
How does Dominion Payroll make money?
Three revenue lines are on record. Payroll & HR Services Subscription is the primary driver. The others are HR Consulting (DP Boost HR, DP Assist) and additional Services.
Who are Dominion Payroll's main competitors?
Direct peers on record are Gusto, Rippling, TriNet, Justworks, Paycor, Paylocity and Insperity. Broad incumbents are UKG (Ultimate Kronos Group), ADP (Automatic Data Processing) and Paychex.
Does Dominion Payroll have an API?
No public API is recorded for Dominion Payroll.
What industry is Dominion Payroll in?
Dominion Payroll's product category is Payroll and HR Services. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAIAA, Full-Service Payroll Processing. Its NAICS code is 541214 and its SIC code is 7363.