What MoonCloth does

MoonCloth Designs is a privately held hemp-based textile and wellness products company headquartered in San Francisco with manufacturing partners in the Los Angeles and Bay Area. Founded in 2016 by Sarah Harf and joined in 2017 by co-founder Kelsi Lavicka, the company designs and produces sustainable hemp textiles (100% hemp, hemp-silk blends, hemp-organic cotton blends, hemp canvas, with custom screen printing, custom color dyeing, and commercial-grade fire, stain and waterproofing treatments) and hemp seed oil wellness products (hand wash, body wash, shampoo, conditioner, body lotion, hand sanitizer, massage oil, body scrubs, meditation oils). The company operates across two intertwined go-to-market motions: a B2B private label and contract manufacturing service targeting luxury boutique hotels and hospitality brands (including Soho House, Design Hotels, Sensei Resort, Casetta Hospitality, Sagra Farms, AERO Airlines, CHOZEN and HACIENDA De Leyenda), and a direct-to-consumer e-commerce channel through moonclothdesigns.com plus a partnership with Macys.com. Contract terms include custom scent design, branded recycled-glass packaging with refillable bulk formulations (in partnership with KURE Products' aluminum dispensers), and 2-3 year fulfillment commitments. The team is small (1-10 employees), with board advisory from Emily Paxhia of Poseidon Asset Management and a single disclosed funding event from Head and Heart Capital in January 2020 (amount undisclosed).

Name

MoonCloth

Legal name

MoonCloth Designs

Website

https://moonclothdesigns.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MoonCloth Designs designs and manufactures sustainable hemp textiles and hemp seed oil wellness products, primarily private-label amenities and custom decor for luxury boutique hotels and hospitality brands, with secondary direct-to-consumer sales via its own e-commerce shop and Macys.com.

Ownership category

akta.pro rank

Product category

Sustainable Hemp Textiles and Wellness Products

NAICS

Broadwoven Fabric Mills (313210), Curtain and Linen Mills (31412), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Women's, Misses', And Juniors Outerwear (2330), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Hemp textile manufacturing
• Private label amenities
• Sustainable hospitality products
• Hemp wellness products
• Eco-friendly home decor

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing Services: Custom bathroom and spa product amenities for businesses and hospitality. Includes organic shampoo, conditioner, body wash, body oil, hand wash, hand sanitizer, massage oil, body scrubs. Custom scent design and private label bottles/packaging for 2-3 year fulfillment contracts.
2. Hemp Textile Sales: Commercial grade fabrics sold by the yard for interior design projects including upholstery, window treatments, décor pillows, floor poufs, robes. Also direct-to-consumer sales of hemp products including MOMENT collection, kimonos, meditation oils.
3. Custom Design Collaborations: Artisanal collaborations with artists for limited edition hemp products. Includes artist collaborations with Olivia Steele, Ethan Lipsitz, Alea Rain for custom embroidered pillows, meditation cushions, hand painted ponchos.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MoonCloth designs and manufactures hemp-based sustainable textiles and wellness products for the luxury hospitality industry. The company provides private label bath and spa amenities (shampoo, conditioner, body wash, hand sanitizer), custom hemp textile manufacturing by the yard, and consumer wellness products including meditation oils, hemp-silk kimonos, and bath and body items. Their services target luxury boutique hotels and hospitality brands seeking eco-friendly, premium-quality alternatives to conventional single-use plastics and textiles.

Product overview

MoonCloth is a hemp textiles and wellness product design company that offers two primary service lines: (1) Private Label Sustainable Amenities for businesses and hospitality including organic bath products, body oils, hand sanitizers, and eco wellness kits made with hemp seed oil; and (2) Sustainable Hemp Textiles + Decor Manufacturing providing commercial grade fabrics by the yard and custom manufacturing for interior design. Their product portfolio includes the MOMENT Meditation Oil and MOMENT A Hemp Wellness Collection for consumer retail, along with bespoke hemp-silk kimonos, hemp furniture collections, and artist collaboration pieces. The company operates on a B2B model primarily serving luxury hospitality brands including Soho House, Design Hotels, Casetta, Sagra Farms, AERO Airlines, and CHOZEN Retreat with custom private label products and eco amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Sustainable Amenities Custom bathroom and spa amenity products for businesses and hospitality including organic shampoo, conditioner, body wash, body oil, hand wash, hand sanitizer, massage oil, body scrubs, and eco wellness kits. Custom scent design and private label bottles/packaging available under 2-3 year fulfillment contracts.
• Sustainable Hemp Textiles and Decor Manufacturing Commercial grade hemp fabric sales by the yard and custom manufacturing for interior design projects including upholstery, window treatments, decor pillows, floor poufs, and robes. Offerings include all hemp base fabrics, custom pattern screen printing, custom color dying, 100% hemp canvas, hemp silk blend, hemp organic cotton blends, and resources for cactus leather, coconut leather, and cork fabrics.
• MOMENT Hemp Wellness Collection A bath and body collection focused on taking moments to connect with oneself and the environment, featuring hemp seed oil-based wellness products for daily rituals.
• MOMENT Meditation Oil A meditation and breath practice oil formulated with nutrient-rich hemp seed oil, Copal Resin, and Palo Santo, designed for daily ritual use to awaken senses and ease into meditation. Available in 0.33oz/10ml size with base Palo Santo scent and Rose Oil variant.
• Hemp-Silk Flower Dyed Kimono Limited edition hand-dyed kimono made from hemp-silk fabric using a regenerative dye process that repurposes wedding flowers. Created through collaboration with Bloom Generation, Scrambles Quilts, and Caravan Provisions.

Quantifiable outcome

• Hemp uses 50% less water and land compared to cotton
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Soho House & CocoreStrategic or Co-development PartnerMoonCloth designed and manufactured two bespoke eco hemp textile prints with LA-based artist Ethan Lipsitz for the Soho Warehouse in Downtown LA. Terrazzo-printed chaise lounges designed by MoonCloth and Ethan Lipsitz are featured throughout the venue. MoonCloth is described as a great collaborator with 'a sense of ease and creativity' according to VP of The Americas at Design Hotels.
• Design HotelscoreStrategic or Co-development PartnerOngoing partnership including artist residency event activation at Timber Cove Resort in Northern California. MoonCloth designed and curated an eco-friendly artist oasis sanctuary with custom hemp decor pillows, meditation pillows, botanical scents, tea lounge design, and artist installations for a 50-person floor seated dinner.
• Sensei ResortcoreStrategic or Co-development PartnerMoonCloth works with Sensei Resort to design hemp-based hotel décor and furniture that 'both look and feel good.'
• LyricminorStrategic or Co-development PartnerMoonCloth has collaborated with Lyric, a hospitality brand, as part of their portfolio of luxury hospitality clients.
• Atra Form / OSO Design StudiocoreStrategic or Co-development PartnerMoonCloth partnered with Swedish-Mexican designer Alexander Diaz Andersson, Creative Director of Atra, to design an eco luxury hemp furniture capsule collection. The collection is available for purchase and hospitality customization.
• Civana HousecoreStrategic or Co-development PartnerMoonCloth partnered with Civana House in San Francisco to design the first Sustainable Hemp Wellness Showroom featuring hemp textiles, hemp seed oil wellness products, hemp cork floor pillows, hemp furniture, and recycled vintage furnishings. Civana Foundation is a global community focused on climate change and sustainable solutions.
• Casetta HospitalitycoreStrategic or Co-development PartnerMoonCloth developed custom branded eco amenities featuring jasmine and sandalwood scents for all 5 Casetta hotel properties. Products include recycled glass pump bottles with refillable bulk formulations for guest and public bathrooms.
• Sagra Farms HospitalitycoreStrategic or Co-development PartnerCollaboration to launch Sagra's brand in Spring 2021 with 5 private label shower and bathroom amenity products. Products feature easy refillable solutions with sustainable natural formulas. Featured in Wall Street Journal Magazine.
• AERO AirlinesminorStrategic or Co-development PartnerMoonCloth developed AERO's first private label eco friendly sanitizer product featuring reusable travel size glass branded bottles with organic hemp seed oil infused citrus essential oil blend. Available on all AERO European destination flights.
• CHOZEN Luxury Retreat CenterminorStrategic or Co-development PartnerMoonCloth designed custom eco wellness kits for CHOZEN guests including 100% hemp canvas pouches with logo embroidery, upcycled leather detailing, and custom essential oil scent blend (lemongrass, eucalyptus, lavender, palo santo) in branded glass bamboo bottles.
• Hacienda De LeyendaminorStrategic or Co-development PartnerPrivate label collaboration for bi-coastal retreat rental properties in Truckee Tahoe CA and Woodstock NY with expansion to Malibu and Ibiza. Products include custom private label items available for guests to purchase.
• KURE Products SystemcoreTechnology or IntegrationMoonCloth teamed up with California-based KURE to offer easy refillable custom design aluminum bottle dispensers for hotel bathroom and spa amenities. The partnership saves hotels 50%-70% of product cost and reduces plastic consumption by 94% on average.
• Sooka InteriorsminorGTM or Marketing PartnerMarketing collaboration to launch eco hemp wellness products with Sooka Interiors, featuring products at the Island Houses Hotel in Bali. Sooka has strong presence in European and Asian markets and is based between the Netherlands and Indonesia.
• Bloom GenerationminorStrategic or Co-development PartnerPartnership with wedding and event florist to repurpose flowers from celebrations into regenerative dye process for hemp-silk products, creating the Death + Rebirth Kimono collection.
• Eva Kaczor (Psychedelic Breath)minorStrategic or Co-development PartnerCollaboration with founder of Psychedelic Breath for inner guidance breathwork meditation content. Eva's teachings inspired MoonCloth to create the MOMENT meditation oil product.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jungmaven: Jungmaven is a hemp-focused apparel and home goods brand offering clothing, bedding, and wellness products made from hemp. It is directly comparable to MoonCloth in material specialization (hemp) and shared positioning of hemp as a sustainable, premium textile.
• Boll & Branch: Boll & Branch is a premium sustainable home textiles brand selling bedding, towels, and decor with a strong DTC and hospitality channel. Comparable to MoonCloth in targeting design-conscious consumers and boutique hotels with ethically sourced, premium textiles.
• Avocado Green Brands: Avocado produces organic and hemp-based mattresses, bedding, and home furnishings with a sustainability-first brand positioning. Comparable to MoonCloth in using hemp as a hero material and selling premium sustainable home goods to eco-conscious consumers and hospitality buyers.
• Coyuchi: Coyuchi is an organic home textiles brand offering bedding, towels, robes, and wellness products with sustainability certifications. Comparable to MoonCloth in the organic, luxury home textiles category with overlap in robes, bath products, and design-led hospitality offerings.
• EO Products: EO Products is a natural personal care company making bath, body, and essential oil products often distributed through hospitality channels. Comparable to MoonCloth in hemp-based bath and body formulations and B2B hospitality amenity offerings with refillable, sustainable packaging.
• The Citizenry: The Citizenry is a premium sustainable home goods brand selling textiles, decor, and furniture with artisan collaborations and direct-to-consumer distribution. Comparable to MoonCloth in design-led, sustainable home textiles with artist partnerships and premium positioning.

Broad incumbents

• Dr. Bronner's: Dr. Bronner's is a leading natural personal care company using hemp seed oil across soaps, lotions, and body care. Comparable to MoonCloth in hemp seed oil wellness formulations and sustainability-driven brand positioning, though at much larger scale and broader retail distribution.
• Patagonia: Patagonia is an established sustainable apparel and outdoor brand using hemp in select product lines and operating with strong environmental mission. Comparable to MoonCloth in hemp textile use and sustainability storytelling, but at vastly larger scale and broader product portfolio.
• West Elm: West Elm is a major home furnishings retailer with a robust sustainable and Fair Trade Certified assortment including bedding, rugs, and decor. Comparable to MoonCloth in selling sustainable home textiles and decor to design-conscious buyers, though as a mass-market retailer with broader product depth.
• Mrs. Meyer's Clean Day: Mrs. Meyer's is a household cleaning and personal care brand with plant-derived ingredients and broad retail distribution. Comparable to MoonCloth in supplying eco-conscious bath and cleaning products, though at much larger scale and with mass-market rather than luxury hospitality focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mooncloth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoonCloth