Casetta Group
Casetta Group is a privately held boutique hotel management company operating architecturally significant, historic properties across California and New Mexico, with East Coast expansion underway, serving leisure travelers, event hosts, and dining guests through direct-to-consumer bookings and on-site F&B.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Casetta Group does
Casetta Group, LLC is a privately held boutique hotel management company, organized as a Delaware LLC and headquartered in Santa Barbara, California, that operates a portfolio of architecturally significant and historic boutique hotels across the United States. The company currently runs six properties: Casa Cody (Palm Springs' oldest operating hotel), The Pearl Hotel (a 1960s property in San Diego's Point Loma), Hotel Marina Riviera (a mid-century Viking-inspired lodge in Big Bear), Hotel Willa (a reimagined 1960s motel in Taos, New Mexico), The Surfrider (Malibu), and Hotel Lucile (a 25-room conversion of a 1931 Silver Lake church opening in 2026), with the Hudson Hotel in Hudson, New York currently under development as its first East Coast asset. Each property carries an integrated F&B concept — Harriet's at Casa Cody, Ponyboy at The Pearl, De La Nonna at Marina Riviera, and Juliette at Hotel Willa (led by chefs Johnny and Maida Ortiz-Concha) — and supports weddings, corporate functions, and private events for up to 200 guests. The technology stack relies on the third-party Cloudbeds property management system for direct-to-consumer bookings through casetta.com, with supplementary distribution via Instagram, Facebook, TikTok, and Modern Currency PR-driven earned media, and a Casetta Club loyalty program and Casetta Shop e-commerce (including the Other People's Coffee brand) extending into recurring consumer revenue. The business model combines room revenue with F&B, events, retail/merchandise, and membership, all generated through direct channels targeting leisure travelers, event hosts, and dining guests seeking design-forward, locally rooted experiences in California, New Mexico, and (soon) New York.
Casetta Group firmographics
Firmographics- Name
- Casetta Group
- Legal name
- Casetta Group, LLC
- Website
- https://casetta.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Casetta Group is a privately held boutique hotel management company operating architecturally significant, historic properties across California and New Mexico, with East Coast expansion underway, serving leisure travelers, event hosts, and dining guests through direct-to-consumer bookings and on-site F&B.
- Ownership category
- akta.pro rank
Casetta Group industry classification
Industry- Product category
- Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Historic & Heritage Full-Service Hotels (THAGAAAG)
- akta.pro secondary industries
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Casetta Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casetta Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hotel Accommodations: Primary revenue from room bookings across six boutique hotel properties. Revenue is generated through direct website bookings and is seasonal based on travel patterns to each destination.
- Food & Beverage: Revenue from onsite restaurants and bars including Harriet's at Casa Cody, Ponyboy at The Pearl Hotel, De La Nonna at Marina Riviera, and Juliette at Hotel Willa. Also includes Other People's Coffee brand.
- Meetings & Events: Revenue from hosting private events including weddings, corporate functions, and social gatherings at Casa Cody (up to 200 guests), Marina Riviera (up to 150 guests), The Pearl (up to 120 guests), Hotel Willa (up to 200 guests), and Hotel Lucile/Hudson properties.
- Retail & Merchandise: Revenue from The Casetta Shop selling merchandise including Other People's Coffee products, gift cards, and branded items.
- Casetta Club Membership: Revenue from membership program offering exclusive benefits to loyal guests. Membership inquiries handled through thecasettashop.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Host position at Hotel Marina Riviera |
| Other | Pay-as-you-go | Server/Cashier position at Hotel Marina Riviera |
| Unit Pricing | Pay-as-you-go | Stay More & Save More packages |
| Unit Pricing | Pay-as-you-go | Weekday Escape packages |
| Unit Pricing | Pay-as-you-go | Spring Forward package at The Surfrider Malibu |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Casetta Group product offering
Product offeringCore offering
Casetta Group operates and manages a portfolio of architecturally significant, often historic boutique hotels and motels across California, New Mexico, and (in development) New York. The company renovates and operates six properties — Casa Cody, The Pearl Hotel, Hotel Marina Riviera, Hotel Willa, The Surfrider Malibu, and Hotel Lucile (in development) — and also runs onsite restaurants and bars, an e-commerce shop, a coffee brand (Other People's Coffee), and a loyalty membership (Casetta Club).
Product overview
Casetta Group is a boutique hotel management company operating a portfolio of architecturally significant and historic hotels across the United States. The company manages six distinct boutique hotel properties: Casa Cody in Palm Springs, The Pearl Hotel in San Diego, Hotel Marina Riviera in Big Bear, Hotel Willa in Taos, The Surfrider Malibu, and Hotel Lucile in development. Each property features integrated dining experiences including Harriet's at Casa Cody, Ponyboy at The Pearl Hotel, De La Nonna at Marina Riviera, and Juliette at Hotel Willa. The company also operates the Casetta Shop e-commerce platform, the Other People's Coffee brand, and the Casetta Club loyalty program. Casetta Group specializes in renovating historic properties while honoring their heritage and creating immersive guest experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Other People's Coffee: Casetta's original coffee brand celebrating the daily cup and every hand that touches it along the way; dedicated to sourcing high quality organic coffee beans that put the farmer first
- Harriet's at Casa Cody
- Ponyboy at The Pearl Hotel
- De La Nonna
- Juliette at Hotel Willa
- Casetta Club
- Casetta Shop
Products and services
- Casa Cody Boutique hotel property in Palm Springs, CA, set two blocks from downtown with pools, gardens, event spaces, and on-site Harriet's bar & lounge. Aimed at leisure travelers seeking a design-forward historic desert experience.
- The Pearl Hotel Boutique hotel property in San Diego's Point Loma, featuring the Ponyboy restaurant and poolside cocktail bar, offering surf, swim, and city life experiences.
- Hotel Marina Riviera Boutique hotel property in Big Bear, CA, featuring panoramic lake views, fire pits, sauna rituals, and direct mountain access, with on-site De La Nonna wood-fired Italian restaurant.
- Hotel Willa Boutique hotel property in Taos, NM, blending historic adobe architecture with art-driven programming and on-site restaurant Juliette led by chef Johnny Ortiz-Concha.
- The Surfrider Malibu Boutique hotel property in Malibu, CA, part of the Casetta Group portfolio.
- Hotel Lucile A 25-room boutique hotel housed in a historic 1931 church in Silver Lake, Los Angeles, planned to open 2026 with a pool, restaurant, rooftop, and city views.
- Hudson Hotel A 40-room hotel under development in Hudson, NY, housed in a renovated historic mansion, planned to feature a restaurant, bar, event space, wellness space, and pool.
- Harriet's at Casa Cody Cozy bar and lounge at Casa Cody offering artisan-inspired food and drinks with garden-fresh seasonal ingredients, Lo-Fi natural wines, Mikkeller craft beers, and house-made cocktails.
- Ponyboy at The Pearl Hotel Modern restaurant concept at The Pearl Hotel featuring seasonally-driven ingredients from local farmers, fishermen, and ranchers.
- De La Nonna at Marina Riviera Wood-fired Italian restaurant and wine bar at Hotel Marina Riviera bringing flavors of Southern California to Big Bear mountains.
- Juliette at Hotel Willa
Quantifiable outcome
- Press coverage in Forbes, The Atlantic, EaterLA, New York Magazine, Travel + Leisure, Vogue, Elle Decor, and other major publications
- +2 more outcomes
Companies that use Casetta Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Casetta Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casetta Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, local and minor.
- 1% for the PlanetcoreEnvironmental partnership where Casetta donates 1% of annual revenue to environmental organizations working to support people and the planet. Partnership includes local organizations Friends of the Desert Mountains and The Surfrider Foundation based in Casetta's hotel locales.
- Friends of the Desert MountainslocalLocal environmental organization in Palm Springs area receiving donations through Casetta's 1% for the Planet membership.
- The Surfrider FoundationlocalCoastal conservation organization receiving donations through Casetta's 1% for the Planet membership.
- Other People's Coffee (OPC)coreCasetta's original coffee brand celebrating the daily cup and every hand that touches it. Dedicated to sourcing high quality organic coffee beans that put the farmer first. Served at all Casetta hotels with beans available in The Casetta Shop.
- FinerycoreLA-based apparel brand created by designers Min Lee and Greg Sato. Each Casetta hotel room is outfitted with custom bathrobes designed by Finery.
- Ocean BottlecoreUK-based environmental sustainability company producing refillable water bottles made from stainless steel and upcycled ocean-bound plastic. For every Ocean Bottle x Casetta drinking vessel purchased, 22.5 pounds of ocean-bound plastic is recovered from the ocean.
- Roen CandlesminorCollaboration on exclusive releases of hand-poured, coconut wax candles including Casetta 001, a blend of fig, moss and vetiver.
- AesopcoreProvides vegan and sustainably sourced bath amenities at all Casetta hotels. Refillable, eco-friendly glass bottles utilized at all properties.
- Parachute HomecoreModern lifestyle brand providing bedding and bath linens for all Casetta hotels. Products thoughtfully designed in Los Angeles and responsibly manufactured using premium quality materials.
- Modern Currency PRcorePR agency handling media and influencer requests for Casetta Group. Contact: [email protected]
- Lumi HospitalityminorWebsite development partner credited with creating Casetta's website.
- The Paseo ProjectlocalArt organization activating the onsite gallery at Hotel Willa with art-driven programming, creating immersive guest experiences.
- MashaminorProvides ethically sourced tea for Casetta hotels as part of sustainability initiatives.
- Mountain ValleyminorProvides glass bottled water for guest rooms with water stations for convenience, supporting sustainability efforts to reduce plastic usage.
- PlantPaperminorProvides earth-friendly toilet paper crafted with bamboo instead of trees, using less bleach, water and plastic in all Casetta restroom facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Casetta Group competitors and assessment
Company assessmentDirect peers
- 1 Hotels: Luxury nature-inspired boutique hotel brand (Miami, Sanya, Brooklyn, Hanalei, Toronto) with sustainability credentials, design-forward interiors, and premium amenities — overlapping Casetta's positioning on sustainability, design, and lifestyle branding.
- Proper Hospitality: Los Angeles-based boutique and lifestyle hotel management company operating curated properties across the U.S. (Santa Monica, San Francisco, Austin, Miami) with a comparable focus on design, F&B programming, and direct-to-consumer brand building — a near-direct analog to Casetta's model.
- 21c Museum Hotels: Boutique hotel brand combining contemporary art museums with lodging (Louisville, Bentonville, Durham, Nashville, St. Louis) — highly comparable to Casetta's art-driven programming at Hotel Willa (The Paseo Project gallery) and similar design-and-experiential focus.
- Graduate Hotels: Lifestyle boutique hotel brand operating design-forward properties in college-town and cultural destinations with strong local narrative and F&B programming — directly comparable to Casetta's approach of building each property around a unique local story.
- The Standard Hotels: Lifestyle boutique hotel brand operating design-led properties (High Line, Miami, London) with vibrant F&B and nightlife programming — a comparable lifestyle/boutique positioning to Casetta, particularly for properties in major urban markets like Hotel Lucile.
- Sage Hospitality Group: Denver-based hotel management and investment group operating curated boutique and lifestyle hotels (The Crawford, Catbird, Halcyon) with a comparable owner/operator model and emphasis on distinctive F&B concepts and design.
- Ace Hotel Group: Iconic boutique hotel brand operating design-forward properties across the U.S. (including Palm Springs, Los Angeles, Brooklyn) with integrated F&B, cultural programming, and a similar aesthetic- and experience-led positioning to Casetta's portfolio.
Broad incumbents
- Kimpton Hotels & Restaurants: Long-established boutique hotel brand (now part of IHG) with properties across major U.S. markets; overlaps with Casetta on boutique positioning, integrated F&B, and lifestyle amenities, but operates at much greater scale within a global distribution system.
- Pebblebrook Hotel Trust: REIT that owns and operates a portfolio of urban and destination lifestyle/boutique hotels (The Argonaut, Hotel Vermont, Jekyll Island Club) — relevant comparable for valuation benchmarking of independent boutique hotel operating platforms with differentiated lifestyle positioning.
Emerging players
- Habitas: Fast-growing boutique hospitality brand operating sustainability- and experience-led properties globally (Tulum, Bali, Saudi) — overlaps with Casetta on sustainability credentials, design curation, and membership-style loyalty (Habitas Club).
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Casetta Group social profiles
Digital presenceCasetta Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casetta Group leadership team
Management profileNumber of profiles
Profiles10 records
Casetta Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casetta Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casetta Group
What does Casetta Group do?
Casetta Group operates and manages a portfolio of architecturally significant, often historic boutique hotels and motels across California, New Mexico, and (in development) New York. The company renovates and operates six properties — Casa Cody, The Pearl Hotel, Hotel Marina Riviera, Hotel Willa, The Surfrider Malibu, and Hotel Lucile (in development) — and also runs onsite restaurants and bars, an e-commerce shop, a coffee brand (Other People's Coffee), and a loyalty membership (Casetta Club).
Is Casetta Group a public or private company?
Casetta Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casetta Group founded?
Casetta Group was founded in -1.
Where is Casetta Group based?
Casetta Group is headquartered in Los Angeles, United States, in the North America region.
How does Casetta Group make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, meetings & Events, retail & Merchandise and casetta Club Membership.
Who are Casetta Group's main competitors?
Direct peers on record are 1 Hotels, Proper Hospitality, 21c Museum Hotels, Graduate Hotels, The Standard Hotels, Sage Hospitality Group and Ace Hotel Group. Broad incumbents are Kimpton Hotels & Restaurants and Pebblebrook Hotel Trust. Habitas is listed as an emerging player.
Does Casetta Group have an API?
No public API is recorded for Casetta Group.
What industry is Casetta Group in?
Casetta Group's product category is Boutique Hospitality. Its primary akta.pro industry code is THAGAAAG, Historic & Heritage Full-Service Hotels, with a secondary code of THAGADAJ, Boutique Resorts (Small-Scale Resorts). Its NAICS code is 72111 and its SIC code is 7000.