Adcash
Adcash is a global digital advertising platform founded in 2007 that connects advertisers and publishers across 195 countries, reaching 300 million daily users through programmatic multi-format ads (Pop-Under, Interstitial, Video, In-Page Push, Display). It serves performance-driven verticals like iGaming and sports betting via DSP tools and publisher monetization.
- Company typePrivate
- Founded2007
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adcash does
Adcash is a global digital advertising platform founded in 2007 in Tallinn, Estonia by French entrepreneurs. The company operates as both a demand-side platform (DSP) for advertisers and a monetization platform for publishers, serving 195 countries and reaching approximately 300 million unique users daily through a network of 200+ supply partners and 16,500+ trusted publishers. The platform processes 172 billion ad requests per month across 37,000+ active campaigns and supports five core ad formats: Pop-Under, Interstitial, In-Page Push, Video, and Display. Its customer base is concentrated in performance-driven verticals including iGaming, sports betting, VPN/software, VOD, app installs, finance, and adult content, with named customers spanning agencies (adbird, Eshkol, Koala Interactive), affiliates (Coinis), and direct advertisers (ACR Poker).
The platform's technology stack includes several proprietary components: the Autotag 4-in-1 monetization tool that combines four ad formats with intelligent rotation tied to publisher revenue goals; an anti-fraud system that reportedly saved advertisers $35.88M in 2024; an anti-adblock solution that recovers blocked inventory; Auto Rules providing 10 templates for automated bid management; and a Client API that reduces campaign creation time from 5-10 minutes to 1 second. Adcash generates revenue primarily through the margin between advertiser payments and publisher payouts across CPM, CPC, CPA, and Smart CPM pricing models, supplemented by a 5% lifetime publisher referral commission. Distribution is hybrid — a self-serve product-led platform (adcash.myadcash.com) with €/$100 minimum entry targets SMBs and individual affiliates, while enterprise clients access dedicated account management.
The company is privately held, headquartered at Ahtri 6, Tallinn, with additional offices in Barcelona and Sofia and 51-100 employees. It last disclosed institutional capital in January 2015 with a $23.68M round from Naxicap Partners. It is actively shipping new products (Video Ads in September 2025, Client API and Auto Rules in November 2025, Autotag 4-in-1 in April 2026), maintaining presence at 8+ annual industry conferences, and won the Community Builder Award at the inaugural World AdTech Day Awards in 2026.
Adcash firmographics
Firmographics- Name
- Adcash
- Legal name
- Adcash
- Website
- https://adcash.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adcash is a global digital advertising platform founded in 2007 that connects advertisers and publishers across 195 countries, reaching 300 million daily users through programmatic multi-format ads (Pop-Under, Interstitial, Video, In-Page Push, Display). It serves performance-driven verticals like iGaming and sports betting via DSP tools and publisher monetization.
- Ownership category
- akta.pro rank
Adcash industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adcash is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Adcash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising platform fees: Adcash operates as an ad network/DSP platform connecting advertisers with publishers. Revenue generated from the margin/spread between what advertisers pay and what publishers earn for ad placements. Multiple pricing models supported: CPM, CPC, CPA, and Smart CPM.
- Publisher monetization commissions: Revenue share model where publishers earn from ad placements on their inventory. Adcash takes a platform fee from the transaction. Publishers are paid via multiple methods including Wire Transfer, PayPal, Bitcoin, USDC, Skrill, Capitalist, and Revolut.
- Referral program: Publisher referral program offering 5% commission on lifetime earnings of referred publishers. Provides passive income stream for existing publishers who recruit new publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Advertiser campaigns starting at €/$100 |
| Transaction based/ take rate | Monthly | Publisher monetization with flexible payment terms |
| Transaction based/ take rate | Monthly | Referral program 5% lifetime commission |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Adcash product offering
Product offeringCore offering
Adcash operates a global programmatic digital advertising platform that connects advertisers with publishers to run performance-driven campaigns and monetize web traffic. The platform offers multiple ad formats (Pop-Under, Interstitial, In-Page Push, Video, Display) along with proprietary anti-fraud technology, automated optimization tools (Auto Rules, Smart Bidding), anti-adblock solutions, and a 4-in-1 Autotag monetization tool. It serves 195 countries, processes 172 billion ad requests monthly, and reaches 300 million unique users daily.
Product overview
Adcash is a unified global advertising platform that connects digital advertisers seeking to reach audiences with publishers looking to monetize their web traffic. The platform offers a comprehensive suite of ad formats including Pop-Under, Interstitial, Video Ads, In-Page Push, and Display Ads. Key platform tools include Autotag (4-in-1 monetization combining multiple formats with automated optimization), Direct Link Monetization, Client API (programmatic campaign management), and Auto Rules (automated bid optimization). The platform serves both advertisers (via DSP capabilities) and publishers (via monetization tools) with 195+ countries coverage, anti-fraud protection, and anti-adblock solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Autotag: A 4-in-1 monetization tool that combines Pop-Under, Interstitial, In-Page Push, and Video Slider ad formats with intelligent optimization for publishers
Products and services
- Adcash Platform Global advertising platform connecting digital advertisers seeking to reach audiences with publishers looking to monetize their web traffic. Provides campaign management, targeting, tracking, and optimization tools across 195 countries.
- Advertiser Platform (DSP)
Quantifiable outcome
- $35.88M saved from ad fraud in 2024
- +4 more outcomes
Companies that use Adcash
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Adcash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Adcash partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Affiliate Takeover BarcelonacoreAdcash participates in Affiliate Takeover Barcelona event as an exhibitor and networking participant. Event brings together affiliate marketers and advertisers for two days of networking and learning.
- iGB Live LondoncoreAdcash attends iGB Live London as an exhibitor and partner. The event focuses on iGaming and betting verticals with emphasis on LATAM markets.
- iCon (Island Conference)coreAdcash actively participates in the iCon Island Conference as a sponsor and exhibitor. The conference focuses on high-risk verticals including dating, adult, iGaming, crypto, and AI. Adcash sponsored the basketball court at iCon 2026 in Limassol, Cyprus. Multiple Adcash team members attend and speak at the event.
- TES MarbellaminorAdcash team attended TES Marbella 2026 conference in March 2026 for networking with affiliate marketing community.
- Affiliate World DubaiminorAdcash participated in Affiliate World Dubai event for regional networking and business development.
- iGB Affiliate & ICE BarcelonacoreCombined iGB Affiliate and ICE Barcelona event where Adcash exhibited for B2B networking in the iGaming and affiliate space.
- AWA BangkokminorAdcash attended AWA (Affiliate World Asia) Bangkok event for SEA market engagement.
- Sigma Central EuropeminorAdcash participated in Sigma Central Europe conference in Rome for CEE regional networking.
- Voluum (ADINE)coreAdcash has a documented integration with Voluum (by ADINE), a leading tracking platform. Published 'How-To Guide for Automizer: Adcash x Voluum' demonstrating the partnership and technical integration for campaign tracking and optimization.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Adcash competitors and assessment
Company assessmentOthers
Direct peers
- HilltopAds: Pop-under and push notification ad network targeting affiliates and media buyers in similar verticals. Closely comparable offering, pricing model, and self-serve PLG distribution approach.
- Adsterra: Global ad network operating in similar pop-under, push, and direct link formats. Closely comparable business model, target verticals (iGaming, VPN, software utilities), and self-serve SMB positioning; both compete for the same affiliate and small advertiser budgets.
- Clickadu: Self-serve ad network offering pop-under, push, video, and display inventory globally. Competes head-to-head with Adcash for SMB and affiliate advertisers and small-to-mid publishers.
- PropellerAds: Multi-format ad network with pop-under, push notifications, and interstitials across a global publisher base. Direct competitor in performance-driven, affiliate-focused programmatic with similar SMB-friendly minimums and verticals.
- RichAds: Performance ad network specializing in push, pop, and native traffic with CPA/CPL optimization tools. Comparable affiliate-marketer focus and similar pop-under-led monetization stack.
- MGID: Native advertising network serving publishers and advertisers with content-recommendation and programmatic formats. Comparable global reach, SMB entry point, and performance-driven affiliate demand.
Broad incumbents
- The Trade Desk: Leading independent demand-side platform with comprehensive programmatic buying capabilities across display, video, CTV, and audio. Operates broadly in the same DSP category as Adcash but at vastly greater scale and with enterprise agency focus.
- Google Ad Manager: Google's unified ad platform combining AdX exchange and a full ad server, the dominant programmatic marketplace. Competes with Adcash for ad budgets and publisher inventory but at incomparably larger scale with broader advertiser tools.
- Taboola: Large public content-discovery and native advertising platform with premium publisher partnerships and broader advertiser base. Overlaps with Adcash on native/in-page formats but operates at vastly larger scale and serves enterprise brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Adcash social profiles
Digital presenceAdcash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adcash leadership team
Management profileNumber of profiles
Profiles6 records
Adcash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adcash M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adcash
What does Adcash do?
Adcash operates a global programmatic digital advertising platform that connects advertisers with publishers to run performance-driven campaigns and monetize web traffic. The platform offers multiple ad formats (Pop-Under, Interstitial, In-Page Push, Video, Display) along with proprietary anti-fraud technology, automated optimization tools (Auto Rules, Smart Bidding), anti-adblock solutions, and a 4-in-1 Autotag monetization tool. It serves 195 countries, processes 172 billion ad requests monthly, and reaches 300 million unique users daily.
Is Adcash a public or private company?
Adcash is a private company. It is classified as private equity controlled and is currently operating.
When was Adcash founded?
Adcash was founded in 2007. It employs 51 to 100 people.
Where is Adcash based?
Adcash is headquartered in Tallinn, Estonia, in the Europe region.
How does Adcash make money?
Three revenue lines are on record. Advertising platform fees are the primary driver. The others are publisher monetization commissions and referral program.
Who are Adcash's main competitors?
Outbrain is listed as an others. Direct peers are HilltopAds, Adsterra, Clickadu, PropellerAds, RichAds and MGID. Broad incumbents are The Trade Desk, Google Ad Manager and Taboola.
Does Adcash have an API?
Yes. The Adcash Client API allows developers to create and modify campaigns without logging into the platform. Supports bid types (CPC, CPM, CPA, Smart CPM), ad formats (pop, push, video, interstitial), and targeting options (budgets, GEO, device, OS, zones, interests). Enables creating campaigns from scratch, starting/pausing campaigns, scheduling bid updates, editing budgets, and adjusting targeting in real-time. Reduces campaign creation time from 5-10 minutes to 1 second. Developer documentation is at support.adcash.com/en/categories/50-client-api.
What industry is Adcash in?
Adcash's product category is Digital Advertising Platform. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 54181 and its SIC code is 7310.