Native Grill & Wings Franchising

What Native Grill & Wings Franchising does

Native Grill & Wings Franchising is the franchisor (NGW, LLC) of a Southwest US casual dining and sports bar concept founded in 1978 as Native New Yorker Restaurant in Phoenix, Arizona, rebranded in 2014, and acquired by FAT Brands Inc. in 2021. The brand sells a wing-centric menu (over 20 sauces and dry rubs, with a differentiated ability to order wings individually) alongside burgers, hand-tossed pizzas, sandwiches, salads, appetizers, full-bar cocktails, beer, and desserts, served across approximately 20 franchisee-operated restaurants concentrated in Arizona with active expansion into Texas. The franchisor earns revenue through initial franchise fees and ongoing royalties on system-wide restaurant sales, supplemented by gift card and loyalty program economics, while franchisees execute the retail operating model.

The technology stack is operationally lightweight and platform-mediated: direct online ordering runs through order.nativegrillandwings.com and a Punchh-powered mobile app (iOS and Android) that drives a points-based loyalty program ($1 = 1 point, $10 credit per $100 spent, birthday rewards). Distribution is multi-channel, including owned digital ordering, the loyalty app, and integrations with DoorDash, UberEats, Postmates, and Grubhub for delivery. Marketing relies on social media (Instagram, Facebook, TikTok), email and SMS, and seasonal campaigns tied to major sporting events (March Madness, Super Bowl). Recent product strategy includes April 2026 co-development partnerships with The Cheesecake Factory Bakery and the National Pork Board to broaden the menu into burgers, pizza, and cheesecake desserts.

The go-to-market motion combines a channel-partner franchise model (targeting entrepreneurs in emerging markets, particularly Texas) with direct-to-consumer digital ordering and a loyalty rewards program aimed at casual dining consumers, families, and sports-viewing groups. Pricing is set locally by individual franchisees and is not publicly disclosed. The brand does not rely on AI/ML differentiation; competitive positioning rests on 40+ years of regional heritage, first-mover status introducing Buffalo-style wings to the Southwest, and a portfolio of 20+ regional "Best Wings" awards.

Name

Native Grill & Wings Franchising

Legal name

Native Grill & Wings

Website

https://nativegrillandwings.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Native Grill & Wings Franchising is the franchisor (NGW, LLC) of a 20-unit Southwest US casual dining and sports bar concept specializing in 20+ flavored wings, operating across Arizona and Texas under parent FAT Brands Inc. since its 2021 acquisition. The brand serves families, sports viewers, and casual diners via franchisee-operated restaurants, owned online ordering, and a Punchh-powered loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant Franchise

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Franchise restaurant services
• Chicken wing restaurant
• Casual dining franchise
• Sports bar dining
• American comfort food

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Sales: Revenue from direct food and beverage sales at franchisee-operated restaurant locations. Includes wings, burgers, pizzas, salads, cocktails, beer, and other menu items.
2. Franchise Fees: Revenue from franchise fees paid by independent franchisees who purchase the right to operate Native Grill & Wings locations. Franchise entrepreneurs pay for the franchise rights to operate stores.
3. Gift Cards: Sale of gift cards at restaurant locations, driving预付费 revenue and customer acquisition.
4. Loyalty Program: Mobile app-based loyalty program where customers earn points for purchases ($1 = 1 point) and receive rewards including free items and $10 credit for every $100 spent.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Native Grill & Wings Franchising operates a casual dining and sports bar restaurant franchise concept centered on chicken wings with more than 20 sauce and dry rub flavor options, complemented by burgers, hand-tossed pizzas, sandwiches, salads, flatbreads, appetizers, desserts, kids menu items, a full bar with margaritas/cocktails/beer/wine, and bundled family meals. The franchisor (NGW, LLC, a FAT Brands Inc. company) sells franchise rights to independent operators who run approximately 20 locations across Arizona and Texas, with a mobile loyalty app, online ordering, and third-party delivery partnerships supporting direct-to-consumer sales.

Product overview

Native Grill & Wings is a restaurant franchise offering a diverse menu centered around chicken wings and American casual dining. The company operates through a franchise network (part of FAT Brands Inc.) with approximately 20 locations across Arizona and Texas. The core product portfolio includes Traditional Wings and Boneless Wings (offered with over 20 sauce and dry rub options), Burgers, Pizzas (hand-tossed in multiple sizes), Sandwiches, Sliders, Salads, Flatbreads, Appetizers/Sides, and Desserts. The company also provides a full bar with Margaritas, Cocktails, Beer, and Wine. Bundled family meal options (Family Bundle and Family Feast Mode) serve group dining occasions. Complementary services include a Loyalty/Rewards Program (mobile app powered by Punchh), Gift Cards, Online Ordering, Franchise Opportunities, and a Fundraising Program for community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Wings Award-winning hand-tossed chicken wings available in multiple sauce and dry rub flavors. Customers can order by the individual wing and select up to 5 flavors per order. Targeted at casual diners, families, and sports bar patrons.
• Boneless Wings Hand-breaded boneless chicken wings tossed in choice of sauce or dry rub and served with fries or as a standalone. Targeted at casual dining and family occasions.
• Native Chicken Strippers Boneless, skinless chicken tenders prepared like wings and tossed in choice of sauce or dry rub. Targeted at wing-format fans seeking a tender option.
• Burgers Various burger offerings including Bacon Cheeseburger, My Native Burger, Big Kahuna Burger, Hangover Burger, Green Chili Burger, Thousand Island Burger, and the Western Bacon Cheeseburger introduced in 2026. Targeted at casual diners seeking American grill fare.
• Pizzas Hand-tossed pizzas available in 10\", 14\", and 18\" sizes including Cheese Pizza, Meaty Beast Pizza, Margherita Pizza, House Special Pizza, and Spicy Hawaiian Pizza. Targeted at families and group dining occasions.
• Sandwiches & Sliders Sandwich options including Buffalo Chicken Sandwich, Chicken Parmesan Sandwich, Philly Steak, Club Sandwich, California Cluck, and Chicken Lettuce Wraps; sliders include Native Slider, BBQ Pork Slider, and Chicken Fried Chicken Slider served individually or as Mix N Match Sliders. Targeted at lunch and casual dining customers.
• Salads & Flatbreads Salads (Chicken Caesar, Southwest Chicken, Chicken Apple Walnut, Cobb, Small Dinner) and crispy flatbread pizzas (Chicken Bacon Ranch, Pepperoni Jalapeno, Pacific Islander). Targeted at lighter meal and group sharing occasions.
• Appetizers & Sides Starters and sides including Potato Skins, Onion Rings, Mozzarella Cheese Sticks, Loaded Fries, Tater Tots, Curly Fries, Cheese Curds, Zucchini Fries, Buffalo Chicken Nachos, Firecracker Shrimp, and Shredded Pork Queso Dip. Targeted at sports bar and group sharing occasions.
• Desserts Dessert items including Native White Chocolate Macadamia Nut Cookie Sundae, Native Chocolate Chip Cookie Sundae, Funnel Fries, Limoncello cake, and new cheesecake desserts. Targeted at families and group dining occasions.
• Kids Menu Child-friendly options including Kid's Sliders, Chicken Strippers, Mac-N-Cheese, Grilled Cheese, Kids Sundae, Kid Cookie, Fruit Cup, and beverages. Targeted at families with young children.
• Margaritas & Cocktails Full bar offering margaritas (Desert Rita, Native Rita, Prickly Pear Margarita, Spicy Guava Rita, Red Bull A'Rita), signature cocktails (El Jefe, Michelada, Native L.I.T., Tito's Handmade Vodka Strawberry Lemonade, Mule, Sangria). Targeted at adult sports bar patrons.
• Beer, Wine & Non-Alcoholic Beverages Draft beers (Coors Light, Voodoo Ranger Juicy Haze IPA, Blue Moon, Samuel Adams Seasonal, Modelo Especial, Guinness), bottle/can options (Corona Extra, High Noon, White Claw, Truly), wines (La Marca Prosecco, Canyon Road Chardonnay, Cabernet Sauvignon), and fountain beverages. Targeted at adult and family diners.
• Family Bundle Family-sized meal bundle including a family-sized order of fries, a 14\" Pepperoni Pizza, and 15 Traditional Wings. Targeted at families and group occasions.
• Family Feast Mode Packages Three-tier family meal packages: Value Play (feeds 2-3), Play One (feeds 3-4), and Play Two (feeds 5-6), each including dinner salad, cheese pizza, and wings/strippers/boneless in multiple flavor combinations. Targeted at family dining occasions.
• Loyalty / Rewards Program Mobile-based loyalty program powered by Punchh. Members earn 1 point per $1 spent, receive $10 credit for every $100 spent, get birthday gifts, access exclusive offers, and a free 10-pack of Traditional Wings on signup. Available via iOS and Android apps. Targeted at frequent diners and repeat customers.
• Gift Cards Physical and digital gift cards available for purchase at Native Grill & Wings restaurant locations. Targeted at gift givers, special occasions, and prepaid customer acquisition.
• Franchise Opportunities Franchise program for opening Native Grill & Wings restaurants, with approximately 20+ locations currently operating in Arizona and Texas as part of FAT Brands Inc.'s portfolio. Targeted at prospective franchise entrepreneurs and investors in emerging markets.
• Fundraising Program Fundraising program allowing community organizations, schools, and nonprofits to partner with Native Grill & Wings for fundraising events. Targeted at local community groups and nonprofits.

Quantifiable outcome

• 20+ Best Wings awards
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• The Cheesecake Factory BakeryminorStrategic or Co-development Partner · 9 April 2026Collaboration with The Cheesecake Factory Bakery to introduce new dessert items including cheesecake desserts to the Native Grill & Wings menu at participating locations.
• National Pork BoardminorStrategic or Co-development Partner · 9 April 2026Partnership with the National Pork Board for menu development, resulting in new burger items like the Western Bacon Cheeseburger featuring pork products.
• FAT Brands Inc.coreOthersFAT Brands Inc. is the parent company that owns Native Grill & Wings. NGW, LLC is the franchisor, and FAT Brands operates as the parent entity overseeing multiple restaurant brands.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Native Grill & Wings for delivery through the DoorDash platform.
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Native Grill & Wings for delivery through the UberEats platform.
• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Native Grill & Wings for delivery through the Postmates platform.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Native Grill & Wings for delivery through the Grubhub platform.
• PunchhcoreTechnology or IntegrationNative Grill & Wings mobile app is powered by Punchh, a loyalty and mobile engagement platform that enables the rewards program with points, free items, and birthday rewards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wingstop: Wing-focused QSR franchise with ~2,400 U.S. locations and a heavy delivery/digital ordering emphasis. Comparable to Native on wing-centric menu, franchise model, and digital channel mix, though limited-service vs. Native's full-service sports bar positioning.
• Buffalo Wild Wings: The largest U.S. wings-focused sports bar chain (~1,200 locations). Directly comparable to Native on core product (wings, sauces), full bar sports-bar positioning, dine-in + delivery, and franchise model — though at vastly greater scale.
• Twin Peaks: Sports-bar restaurant concept owned by FAT Brands (the same parent as Native) with comparable full-service dining, full bar, wings on the menu, and franchise model. Sister-brand comparison with directly overlapping positioning.
• Buffalo's Cafe: Wings-and-sports-bar casual dining concept (also under FAT Brands). Most direct sister-brand comparison: nearly identical menu focus on wings, casual sports-bar atmosphere, and franchise distribution model.
• Plucker's Wing Bar: Texas-based sports-bar concept specializing in wings with multiple sauce flavors. Comparable regional wings-focused sports-bar positioning, particularly relevant given Native's Texas expansion overlap.
• Hooters: Sports-bar casual dining chain with wings as a core menu item, full bar, and family/sports viewing atmosphere. Closely aligned with Native on sports-bar daypart, casual dining experience, and wing menu depth.

Broad incumbents

• TGI Fridays: Casual-dining bar-and-grill chain with wings, burgers, cocktails, and family-friendly sports viewing. Comparable full-service dining + bar atmosphere, though broader menu and global footprint.
• Chili's Grill & Bar: Large national casual-dining chain with wings, burgers, and full bar. Comparable on casual dining + sports bar positioning and broad menu offering, but at much larger scale and a wider menu beyond wings.
• Applebee's: Major casual-dining chain with wings, burgers, and full bar offerings. Comparable full-service casual-dining + bar model, though with broader menu and at substantially greater scale.

Emerging players

• Wing Zone: Wing-focused delivery and QSR franchise with growing national footprint. Comparable wing-centric menu and franchise + delivery model, though more limited-service than Native's full-service sports bar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nativegrillwings
• Instagraminstagram.com/nativegrillwngs
• TikToktiktok.com/@nativegrillwngs
• Xx.com/nativegrillwngs
• LinkedInlinkedin.com/company/native-new-yorker-restaurants

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Native Grill & Wings Franchising